This episode made me really appreciate Burton more. I'll admit it, I've always been somewhat of a "Burton hater," but hearing Donna talk about all the efforts Burton takes to put their employees first (especially women) while also always prioritizing snowboarding is amazing.
They just throw away people after years of riding... Terje Hakonsen made Burton so much exposure wrote for them 30+ years and they just throw him away now that he is old. Same with Shaun White he won every contest for Burton and now that he is old they dont need him anymore sick
I was a low level hater myself until a few yrs ago. I was in New England for work , got done early and drove up to B for the free tour. It was just me. It was incredible. The crew there lives and breathes shred. They took me into Craig’s and let me mess around with presses and look at shapes. Donna was there and came over to chat. It was amazing and changed my thoughts on the brand immediately..
The thing that I loved hearing about was the friendship between Jake and Mark. This supports my belief that snowboarders at their core are ageless and never forget to play 🤙 Thank you The Bomb Hole, thank you Mary and of course thank you Donna.
Going on my 30th year snowboarding; who has Cerebral Palsy and is an adaptive snowboard coach... chilll was and is one of my favorite programs I coached up at Brighton! Much ❤
What an interview. I'm so glad she brought up the Snowboarding instructor situation in France. This bullshit has been going on for way too long ! I would have been an instructor 15 years ago already if I didn't have to go through the FFS nightmare.
Damn when she spoke about snowboarding being more than an activity but a spiritual pursuit it made me very emotional. There’s just nothing in the world like it. Crying right now just thinking about what it means to me. Can’t wait for the season
Donna made so much money of Shaun, when Shaun was a Child!!!! Talk about aligning yourself with people with similar values 😂😂😂 . She’s gotta throw shade at him because now he’s got his own company @Burtonsnowboards is a fuckin joke man. 1:45:07
What a great show. I m glad the snowboard industry was built by people like Dona. I never paid much attention to their boards, after this interview I might even get one ❤
What a legacy and history..I remember as a kid in 1980s getting Burton catalogs advertising old Backhills and such and drooling over the pictures because all I had was a Snurfer to ride down my driveway in Philly lol
So you enjoyed her, dragging him under the bus after he made them millions and millions and millions of dollars #NobodysPerfect she’s classless doing that to him
Burton gear lasts, don’t care what anyone says. I rocked some lo back Cartels for years, one of the best bindings ever 🚀 Also shout to Luke and Zeb NC boys 🤙🏽
She didn't hold punches like some pusillanimous peeps... Met her son George when he was mentoring kids-the whole family gives back big time. Respect to the Carpenter fam.
Listening to her, I can understand how much we snowboarders owe to this lady. This lady with the "we ride together" philosophy makes it hard for me to understand things like decommissioning Un..Inc and riders like J. Jones. I'm not criticizing her, Burton is very big... I would have loved to see J.Jones speak to Burton's forefront figure (in a constructive way). Very good episode, congrats
Wasn't keen on her assessment of Shaun White. It sounded really bitchy. He has done so much for snowboarding and he has represented it in a very positive light to the mainstream. He also had his reasons for not being completely in the 'core'. It's lame that that is even a thing, that you have to be core. He loves snowboarding and that's all that matters.
As a french ,yes the 'ecole francaise de ski " has really harmed snowboarding teaching in france and of course snowboard market especially for the youngsters. I guess the woman who's Donna is talking about is marion hearty. That is why french and british snowboarders (in france) do not teach snowboarding. Even the ski teachers admit that the level required for snowboarding for their exam is absolutely supid if not non existent.
Love this episode. Being in the industry, I've always been a fan or Burton's ethos. They get a ton of hate for not being "core" but they're literally still a family company, run by the founders without outside investors... Every rep I talk to loves working for the fam... Could you imagine you're so core that you have to defend your "core-ness" ? lol.... "Core-porate" is how I view 'em. I found it ironic that after the Shaun White part, bomb hole is advertising for Ikon lol
Damn, I guess I like Burton now. Always felt it when we lost Jake but didn't know shit about the company, other than it was "too main stream". Donna is truly the mom of snowboarding. Great episode!
Watched the Shawn White interview first and wanted to see what he was hurt over and I back Shawn on this one. She seems to a little harsh on him. Shawn is bigger than her company. He would not have been less big without Burton. I am sure he made the company more money than any other single rider. She doesn’t need to shit on him because she wants to come across core. I still back Burton even though out of 10 backpacks or jackets I have bought over the years only one has not had a zipper problem. Just saying. I like and hate her after watching her interview
What a great story and brand. That being said, Donna should publicly apologize to Shaun White. Shaun was the GOAT. Just like Tiger, Serena, Michael Jordan…they had to be different to be best. Burton signed up for the sport of Snowboarding. She had multiple chances to cancel him, but didn’t. Just wrong to diss him after all he did for Burton.
First ten minutes in so far, amazing, the romance, the crooked teeth of Jake, Jake being more interesting than the doctor she “was ment to be” with. GO JAKE!! And then off to Europe l, bro!!🎉🎉🎉🎉🎉🎉
She seems like a hypocrite. Talks about being core and being for the snowboarders while suing governing bodies demanding places on the board, dei quotas and then trashing their cash cow Shaun White after he left making her millions and millions of dollars in the process. She'd probably be the first one to tell Shaun off for failing to meet his sponsorship requirements or making them look bad and remind him who pays his cheques.
Genuinely interested in what she didn’t want to say but passively said about the Goat. When you say well we now align with people who align with our views(paraphrasing) Wait I don’t know the man are you saying Shaun White was debating storming the capitol on Jan 6? Is his next hat going to be red and say make snowboarding great again? Or are you just saying he just isn’t with Burton anymore in product speak? 😂😂 So many questions…😂
No one denies Burton can make good products. What a S7i7 company. What they did to the brands they swallowed up and spit out. Dropping Terje. George Floyd???? Stfu with that crap. That’s the problem. That has nothing to do with snowboarding. I hate Burton with a passion. Screwed small shops. You can go on and on.
great episode like every single one that you guys do but the question everyone wants to know is Chris how did you smash your finger? a hammer? was it crushed in a car door? did you give someone the bird too hard? we need answers...
There are some great moments and statements here, some props sre definitely due for some great history and positive input to the sport snd culture, no doubt... as well some quite uncool ones. The way she talked about Shaun being one of them. She also does show on several occasions to fall for the same trap many supposedly progressive thinking people fall for these days. Mistaking illiberalism for diversity. The latter is great, but if you can't work things out with a non-native speaking loyal longtime teamrider that mistakingly still used an expression most of us older riders have been guilty of using in the past, then you aren't diverse or core or team rider driven or have great values but just hypocrite and illoyal to the goats that helped build your brand in the first place. Diversity shouldn't be just diversity of skin colour and gender but also of different opinions, be it politics, society culture or whatever. Either you leave politics out of snowboarding or you don't but then don't exclude people who think differently under a false pretense of diversity or democratic company structure.
Ready the Mega Airhorn™🔊
Mary Walshe’s face when Donna tells them you have to be a ski instructor before becoming a snowboard instructor in france is everything 😂😂😂😂
This episode made me really appreciate Burton more. I'll admit it, I've always been somewhat of a "Burton hater," but hearing Donna talk about all the efforts Burton takes to put their employees first (especially women) while also always prioritizing snowboarding is amazing.
They just throw away people after years of riding... Terje Hakonsen made Burton so much exposure wrote for them 30+ years and they just throw him away now that he is old. Same with Shaun White he won every contest for Burton and now that he is old they dont need him anymore sick
I was a low level hater myself until a few yrs ago. I was in New England for work , got done early and drove up to B for the free tour. It was just me. It was incredible. The crew there lives and breathes shred. They took me into Craig’s and let me mess around with presses and look at shapes. Donna was there and came over to chat. It was amazing and changed my thoughts on the brand immediately..
The thing that I loved hearing about was the friendship between Jake and Mark.
This supports my belief that snowboarders at their core are ageless and never forget to play 🤙
Thank you The Bomb Hole, thank you Mary and of course thank you Donna.
Donna calling out Jamie Salter was FIRE-love it!🔥
Where is that part?
Going on my 30th year snowboarding; who has Cerebral Palsy and is an adaptive snowboard coach... chilll was and is one of my favorite programs I coached up at Brighton! Much ❤
So much respect for Donna’s transparency and willingness to talk about the hard things.
3 whole hours with snowboardings mom and im here for it
This one's gonna make me cry. Thank you Donna and Ride on Jake 💙
Shout out all the Moms in snowboarding, but especially THE mom of snowboarding!
What an interview. I'm so glad she brought up the Snowboarding instructor situation in France. This bullshit has been going on for way too long ! I would have been an instructor 15 years ago already if I didn't have to go through the FFS nightmare.
Great Episode ! Much respect to the Carpenters
This was amazing. Such huge props to Donna and the Bomb Hole. Just beautiful
Thanks for tuning in!
@@TheBombHolecan y’all create a page that indicates each interviewees favorite board graphic with the image? Would be so cool to see.
Damn when she spoke about snowboarding being more than an activity but a spiritual pursuit it made me very emotional. There’s just nothing in the world like it. Crying right now just thinking about what it means to me. Can’t wait for the season
Really nice interview.Loved it.
I hope we can see the goat Terje Haakonsen soon as well aka chocorompe!
The way kimmy spoke about donna really brought a tear to my eye, love this community and all the love that’s spread around in it.
Havent listened but this whole episode deserves a mega airhorn! 🔊🔊
Thank you for this episode. One of the show's best
Donna made so much money of Shaun, when Shaun was a Child!!!! Talk about aligning yourself with people with similar values 😂😂😂 . She’s gotta throw shade at him because now he’s got his own company
@Burtonsnowboards is a fuckin joke man. 1:45:07
What a great show. I m glad the snowboard industry was built by people like Dona. I never paid much attention to their boards, after this interview I might even get one ❤
What a legacy and history..I remember as a kid in 1980s getting Burton catalogs advertising old Backhills and such and drooling over the pictures because all I had was a Snurfer to ride down my driveway in Philly lol
The first lady of shredding- So stoked for this ep!!!
What an inspiration she is. I love her style.
Oh the words on Shaun White hit…. fkn love it, she’s so fkn real & honest!
So you enjoyed her, dragging him under the bus after he made them millions and millions and millions of dollars #NobodysPerfect she’s classless doing that to him
@@octodave2320 millions?, his model and clothing line did not sell well for Burton
1:45:05
One of my favorite podcasts so far.
Epic episode here, wow!!!! Also keep Mary on the show, great co-host!!!
Thank you Donna !!!❤
Stoked to have Mary co-host for this episode!
She is the FINAL BOSS of snowboarding 🤯😍
Burton gear lasts, don’t care what anyone says. I rocked some lo back Cartels for years, one of the best bindings ever 🚀 Also shout to Luke and Zeb NC boys 🤙🏽
Fantastic episode. Love hearing so much of this knowledge and these stories from behind the scenes. Really great to hear Donna's experience.
I wished Jeremy jones had been on the booth too because only then he could have countered some of the arguments, nevertheless it was great
Boss Level Banter and FLAMING hot takes! Loved every minute. 🙌
She didn't hold punches like some pusillanimous peeps... Met her son George when he was mentoring kids-the whole family gives back big time. Respect to the Carpenter fam.
GREAT episode!! She’s a snowboarder through & through!
Thank you Donna Carpenter for giving shirts and hoodies to the homeless in burlington ❤
"I'll say it to his fucking face." 🔥🔥🔥🔥🔥
Love, love, love this episode. What a legend.
Listening to her, I can understand how much we snowboarders owe to this lady. This lady with the "we ride together" philosophy makes it hard for me to understand things like decommissioning Un..Inc and riders like J. Jones. I'm not criticizing her, Burton is very big... I would have loved to see J.Jones speak to Burton's forefront figure (in a constructive way). Very good episode, congrats
Momma Burton is a G!
Never knew much about her before but she is so badass!!
The godmother of snowboarding ❤
Awesome!!!!!!! ❤❤❤❤
Wasn't keen on her assessment of Shaun White. It sounded really bitchy. He has done so much for snowboarding and he has represented it in a very positive light to the mainstream. He also had his reasons for not being completely in the 'core'. It's lame that that is even a thing, that you have to be core. He loves snowboarding and that's all that matters.
What a great story, what a fucken boss. People first, "we make the pie bigger", great vision. Would be curious to see the products that didnt make it.
What a legend 🫶🏿
Snowboarding is blessed to have Jake and Donna.
Lengend wait for it.... Dary!!!!!!!! Legendary!
What a wonderful human. That was a great episode
Epic, what a great leader of the industry with a huge amount of wisdom!
I was sceptical about watching it but this one is big! Some great true and inspiring stories
Great intvw Chris Thankyou
More Mary, Please.
YES!
Great episode! Amazing that nobody ask about Terje & Burton and also Forum story..
As a french ,yes the 'ecole francaise de ski " has really harmed snowboarding teaching in france and of course snowboard market especially for the youngsters. I guess the woman who's Donna is talking about is marion hearty. That is why french and british snowboarders (in france) do not teach snowboarding. Even the ski teachers admit that the level required for snowboarding for their exam is absolutely supid if not non existent.
That was a pretty amazing interview!! She is a pretty rad and amazing woman🫶
Such a cool interview, so glad to hear from her
Love this episode. Being in the industry, I've always been a fan or Burton's ethos. They get a ton of hate for not being "core" but they're literally still a family company, run by the founders without outside investors... Every rep I talk to loves working for the fam... Could you imagine you're so core that you have to defend your "core-ness" ? lol.... "Core-porate" is how I view 'em.
I found it ironic that after the Shaun White part, bomb hole is advertising for Ikon lol
Damn, I guess I like Burton now. Always felt it when we lost Jake but didn't know shit about the company, other than it was "too main stream". Donna is truly the mom of snowboarding. Great episode!
this was awesome! thank you :)
UNREAL 🔥🔥🔥
Amazing interview, thanks for this one!
Wow, way to $hit on Shawn, so ungrateful.
Banger episode
incredibly educational business insights and learning lessons to be had from this
Donna being gangster! "Respect!" 😂
Great interview, respect for Donna. Stoked Chris Vos and Lisa Bunschoten got a shoutout.
One of the best, and most anticipated episodes yet.... Fuck yeah Donna!!!!!!!
Mary did a great job supporting Chris on this interview!! More Mary!
So stoked to have Mary in the booth to co-host! We gotta convince her to sit down to record her own episode soon!
Awesome interview so pumped to hear her boys are keeping Burton family and F Jaime S!
LOVE this! Sidenote: I have the biggest crush on Mary Walsh. Please give us SO much more of Mary on the pod
Fire episode
That was absolutely awesome! Pure gold!
Just starting this episode. Please tell me they get Her to do the Smelling salts. I am here for it either way but that would be amazing! hahhahah
oh yea they did!
I think JG has been a massive loss for burton, I’m sorta confused where the brand is going with boards.
I agree, seems like they did him wrong after all those years
Mary is such a good interviewer/host
Agreed! Her questions were solid. Loved her insight.
❤❤❤
Watched the Shawn White interview first and wanted to see what he was hurt over and I back Shawn on this one. She seems to a little harsh on him. Shawn is bigger than her company. He would not have been less big without Burton. I am sure he made the company more money than any other single rider. She doesn’t need to shit on him because she wants to come across core. I still back Burton even though out of 10 backpacks or jackets I have bought over the years only one has not had a zipper problem. Just saying. I like and hate her after watching her interview
What a great story and brand.
That being said, Donna should publicly apologize to Shaun White. Shaun was the GOAT. Just like Tiger, Serena, Michael Jordan…they had to be different to be best. Burton signed up for the sport of Snowboarding. She had multiple chances to cancel him, but didn’t. Just wrong to diss him after all he did for Burton.
First ten minutes in so far, amazing, the romance, the crooked teeth of Jake, Jake being more interesting than the doctor she “was ment to be” with. GO JAKE!! And then off to Europe l, bro!!🎉🎉🎉🎉🎉🎉
I like Burton 10x more after this episode. I love how crass she is. Like "Fuck that guy" 🖕
Really great
Curious if her comments on Shaun would be any different having heard his recent interview.
I wish we could have heard about the CI surfboard ownership debacle that recently went down 😂
She seems like a hypocrite. Talks about being core and being for the snowboarders while suing governing bodies demanding places on the board, dei quotas and then trashing their cash cow Shaun White after he left making her millions and millions of dollars in the process. She'd probably be the first one to tell Shaun off for failing to meet his sponsorship requirements or making them look bad and remind him who pays his cheques.
This made me really want a steve van doren interview
FIS=Run by skiers (About Olympics) well said.
When will we see Terje?
Long lIve Jake
Genuinely interested in what she didn’t want to say but passively said about the Goat. When you say well we now align with people who align with our views(paraphrasing) Wait I don’t know the man are you saying Shaun White was debating storming the capitol on Jan 6? Is his next hat going to be red and say make snowboarding great again? Or are you just saying he just isn’t with Burton anymore in product speak? 😂😂 So many questions…😂
No one denies Burton can make good products. What a S7i7 company. What they did to the brands they swallowed up and spit out. Dropping Terje. George Floyd???? Stfu with that crap. That’s the problem. That has nothing to do with snowboarding. I hate Burton with a passion. Screwed small shops. You can go on and on.
They didn’t drop Terje dipchit!
watching this back, i feel like mary should be a regular co-host.
great episode but where is Bubz?
great episode like every single one that you guys do but the question everyone wants to know is Chris how did you smash your finger? a hammer? was it crushed in a car door? did you give someone the bird too hard? we need answers...
We believe it was a dirtbike scenario. Great question
Fuckin great listenting to Donna
Ride on Jake…
Donna's the person I'd not want to have a beer with!
There are some great moments and statements here, some props sre definitely due for some great history and positive input to the sport snd culture, no doubt... as well some quite uncool ones. The way she talked about Shaun being one of them. She also does show on several occasions to fall for the same trap many supposedly progressive thinking people fall for these days. Mistaking illiberalism for diversity. The latter is great, but if you can't work things out with a non-native speaking loyal longtime teamrider that mistakingly still used an expression most of us older riders have been guilty of using in the past, then you aren't diverse or core or team rider driven or have great values but just hypocrite and illoyal to the goats that helped build your brand in the first place. Diversity shouldn't be just diversity of skin colour and gender but also of different opinions, be it politics, society culture or whatever. Either you leave politics out of snowboarding or you don't but then don't exclude people who think differently under a false pretense of diversity or democratic company structure.
Donna fuckin rocks
Burton gear lasts thats fo sho
jake said the story about the snowboards was left with 40 snowboards and came back with 42 because 2 more boards were returned.
Donna is a lege