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Yeah, only by the fact that he is not Stadia Creative Director. He just works for Thyphoon Studio that was bought by Stadia. Also changed his profile a little bit after saying: what I say does not represent what Google UA-cam or Stadia think.
Yeah this dude isn't stadias creative director. He's just a dumb shit from a studio that stadia bought. He will likely be fired considering this goes entirely against stadias vision for streaming.
@@bernardeugenio If I remember correctly, even EA has supported/sponsored streamers for stuff like that Jedi Star Wars game that came out not too long ago. So yeah, you’re 100% right, even EA isn’t that stupid.
Data ownership (and the right to sell it) is something slowly making it into discussions in world governments. If we're lucky, it may be part of what pays for future benefits like UBI.
Personally I have a list of games to play that keeps getting bigger. Playing a game is probably 10% of the time I actually spend on a video. The other 90% is editing and everything else. If this guy thinks I would pay for a game and then pay again to release a video then he should share some of what he's smoking cuz I'd like to be that high too.
@@ayrtonmichaque7214 music and movies differ from video games. Imagine if i stream a movie, then no one will watch it anymore. I am not promoting the movie, i am breaking copyright laws. In video games, howhever, each player's experience is different, so you cannot claim to have "played the game" if you watched a streamer play it. The only point i can see making sense, is if a stream played a story driven game from start to finish, i can understand how that could have similar implication to infringing on a movie's copyright laws. You spoiled the entire game. I can see where he's coming from but he didn't word his thoughts correctly.
@@ayrtonmichaque7214 movies and music are not interacting content. To experience a video game to its fullest you have to PLAY the game yourself. Get immersed by it. Movies you cannot interact with other then watch and music you just listen to. They're different types of content and should NOT be treated the same way
The irony in all this is that the exact OPPOSITE happens all the time!!! Remember Apex Legends? Publishers and Developers actually PAY the content creators and streamers to play their game because it's so freaking good for growth?! LOL
Especially with early access. Having people stream a game before it comes out will build hype for it and make people be like huh I wasnt gonna get this game but now that I've seen this I will. This guy sounds like he doesnt understand basic business tactics lol
Apex is a perfect example, their marketing department knew that all the buzzwords that would've been attached to any pre-release marketing ("another battle royale," "published by EA," "not Titanfall 3") would've held the game back and that the best strategy for their long-term success was to basically shadow-drop it in popular streamers hands and keep the focus on the actual gameplay. And while it didn't achieve Fortnite-killing success it definitely got off to a much better start and has found its place in a crowded market way easier than if it went the traditional route
It’s almost like you do not understand copyright law and how it works. Where companies can pay stars to use their products but still enforce copyright infringement when others are using their products in a similar manner. Because it’s their copyright and they can choose to enforce it however they want, whether it’s beneficial or not.
"When you purchase a Product you agree that you are purchasing a license to use that Product and you do not take ownership of the Product." Studios/publishers write this in their ToS/EULA, mostly for marketing and legal porpuses. That guy is talking about things he doesn't understand.
@@vlonewolfv but that's the thing, while they technically could wave their copyright dick all over a court of law and probably win, they pretty much all are smart enough to realize it's not worth the negative publicity and that allowing streamers/lets players in general (not just the ones they contract with) to make content is a net positive for their business, both in sales and goodwill
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
@Pink Scissors Media Why would it matter? No one is going to make streamers pay. Why destroy your whole free marketing when your own customers can and will destroy you in return.
I guess a example would be: let's say someone buys a new album by Taylor Swift. Can they play that music and talk about it on stream without being copyright struck for it? I'm not a streamer by any means and honestly couldn't care about this stadia guy. But he makes a point haha. It would be funny to watch everyone get their panties in a twist about it though XD.
@@tacotuesday4357 Fair Use wouldn't apply to listening to music. Video game streams are inherently transformative due to the interactive element of streaming. Plus do consumers of Video Games deserve more harassment than they already get? They get called sexual predators at their own events everytime.
@Darling Vexa Art so whats different about a any other form of media? I feel like if video games get away with it, it should be equal on all grounds. Shits crazy.
@@tacotuesday4357 I think the difference between playing music and talking about it on stream isn't the same as playing a game where your experience differs from others entirely. Thus, I'd imagine it's similar to parodying a song as opposed to using the original song without any altercations.
yep it's Brilliant ... have people pay full price for every game they want to stream so no one wants it, and well .... how's that working for you google??? i would be surprised if Stadia survives another year.. (Spoiler Alert: it won't)
Everyone saw what a train wreck stadia was going to be long before it even launched. Hutchinson deserves this kind of backlash for saying this kind of shit.
He's probably just angry over the fact that the product he helped create failed miserably and was an utter dumpster fire so he has to get his anger out by taking a jab at streamers and content creators.
He's mad that Playstation and Xbox have a better set up that people prefer over Stadia so let's try to screw the content creators because Stadia is obviously the best system out there 🤣
He didn't help create stadia. He's not even the stadia creative director. He's a creative director at a studio that stadia bought. Dude mislabeled himself hard and will be fired for it.
Well, techically yes they do. The cost of using Googles "free" services is your personal data that they can use to whatever. Nothing is free my friend, if there is no monetary fee, you can be sure that you are the payment.
It's why I stay away from "Honey" and other such crap, enough people stealing marketing data and selling it on to third parties (which is illegal and youtube most definitely does it - it's getting paid for ads space as is they want bread buttered BOTH SIDES) the only reason honey exists and others like them is to sell your data for £500 and give you £5 off a random purchase as "payment" no thanks
@@dot3553Well, If you have a UA-cam account that you earn money from, then yes you do. And even if you don't, you are still not losing any money either, for a service that they very much could have put a price tag on.
No Even EA isn't that stupid, but Aktivision definitely want's this guy to join the guy that did come up with the "brilliant" idea of selling the RED DOT !!!! hmmm, coming to think of it ... "pride and accomplishment" was pretty stupid too soo maybe ...,??
@@blackhatpirate456 As much as they screwed up Betheada is relieved from Zenimax and Providence, so there is nobody to force them to do these things. I dont thin Microsoft will force them to do this cause one of Ninja Theory's contractual demands was they didnt wanted to deal or install predatory monetization into their games.
The next time someone suggests that I need to promote myself on Twitter more I’ll slap them. Twitter’s sad-sack culture makes it nearly impossible to not say something potentially career-ending with all the trolls and Debbie Downers doing everything they can to piss you off.
ArtStation is what you’re looking for if you want to promote your art without making yourself look like an asshole, by the way. I have no idea what would work for coders, though.
@@cherrydragon3120 At the very least he should be paying twitter to post those tweets, as they own the platform. If nothing else he should also be paying a licensing fee to all the posters who he reads as they are producing intellectual property that he has no right to be enjoying for free. It's perfectly logical if you shove your head up your own ass and think like a corporate executive.
@Liam Berentschot-Cooke Yeah lmaoo. These fools don't understand that games are not movies. If you stream a movie you might make the creator lose sales, however, people will play a game despite it being streamed because that's the entire point of gaming.
If I’m honest, I would have never bothered with Minecraft or Fall Guys if it weren’t for streamers. In the past, I just played single-player, story-based games. After I saw some one playing Minecraft, I was surprised by how funny the content was and decided to buy it. Same thing with Fall Guys.
I remember that Tropico 6 devs reached out to RTGame and said "Hey, we like you and your content, so not only we are going to give you our game for free, you can draw any map for us, and we are going to put it the game and make it official, so that anybody who buys our game can play it". And they bloody did it!
@@Hundeputzmunter I like that guy he's hilarious. But I heard an account of his, I'm not sure which one, got suspended or banned for exploiting a money laundering scheme, for real cash XD, on another site.
@@sheriffaboubakar9720 But you do have to understand what makes the product GOOD, and with games it can be hard to understand that without actually playing them.
I guarantee it. I'm old enough to remember the start of the gaming industry and you can tell the difference between the companies back when everyone there was into gaming and started out and now where professional suits with fancy degrees run things into the ground. You can see it at bungie too with that one clown who was working on destiny but never did anything but been a gaming reporter.
They failed because of not keeping promises and the biggest turn off from stadia for me was that u have to pay for the game on top of a subscription for a game u technically wouldn't own since u are streaming it. Now they are saying that those streamers either paying for the game themselves (hence the fee to stream) or are giving a few copy or paid to stream (approval by that particular dev) need to pay another fee to stream. This guy is better off selling insurance or a bank I mean all his ideas are add fees. Wtf. If I had the time I would jump into among us, still plan to but I would never have bother if it wasn't hearing from friends and they didn't know until streamers started. So like wtf lol
This just exemplifies the problem with Stadia’s management and handling. Google was so much more focused on penny pinching gamers than actually making a good service .
The thing is, this guy doesn't actually work in Stadia's management. He's a creative director at a studio they bought back in December, he was lying about his position for clout.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
Waddya mean essentially it literally is advertising, i cant count how many games i have because i saw a lets play, or a top 10 video made me aware it even existed, etc.
And when they say "pay a fee to the developers", what they mean is paying a fee to the higher ups and publishers... Don't imagine one second that the people who actually have their hands on the tablet or on the keyboard would get a share of this =')
I like how he's framing this as being unfair to people making the games being streamed, despite the fact companies & higher-ups like himself consistently underpay and dehumanize the developers who actually make all the content they sell.
If large companies like EA thought they could make more money by taxing it's playerbase for streaming content then they would have done so already. It's simply not profitable.
He should also pay whoever made up how you type on a computer. Hes using their product after all. Also the company who made whatever said computer hes using. This guy doesnt get the wormhole he opened up. Cause people could go all day about how he should have to pay whoever it is to use their product. Common sense isnt so common apparently
@@darknesswave100 it is actually worse. he said the licensor should be able to control what the licensee does. think about that. a chairmaker should be able to have a say on who sits on the chair you bought.
The other problem is the completely ignored latency issue. That just makes the bad PR worse. Let's all imagine we had 50 terrabit internet. More than we could all imagine. Latency to the stadia servers for me is 151 ms, and they wouldn't be fixed by more bandwidth, because we're long past that threshold. At 60 fps there is a screen lag of 16ms, so that means I'm at 167ms of lag, now we add input lag for your average controller, which is about 5-10ms, so 172ms of lag as you try to react to your game in a single player game. Add in any server lag of an online game and now we're unplayable. Edit: also asking a friend who is on Google fiber and lives in a city where stadia servers are hosted, so the best possible connection for this, he is looking at 22ms of latency over the internet. For 43ms after everything else.
He seems to be living in an alternate reality. Advertisement is one of the biggest expenses any company would have to endure. To market your product effectively, you must pay a marketing company to expose your product to the world. Streamers, en masse, are effectively taking on that role, but at no cost to you. Essentially, other companies, who advertise their product on the platform in which your product is streamed, are flipping your bill for you.
Here's a reply to Hutchinson's tweet I thought I'd share here: "This is such a funny take because it supposes that watching a game is a direct substitute for buying a game, which would only be true of games with such flimsy gameplay that seeing what it's actually like warns you away" - @JennyENicholson on Twitter
That's not the same. If I buy some songs off of iTunes or something, that doesn't give me the right to use said music in a way that profits me. When you buy food from a farmer, that food isn't copyrighted.
This distinctly feels to me like someone who is fearful of their game getting canned by streamers / has already had their game canned by streamers and got super butthurt because bunch of people decided to not go and buy the game. I don't understand this backwards mentality of "players aren't going to buy the game if they can just go watch it let's play or stream of it" when honestly the only time that streaming or posting a video on UA-cam has caused game sales to drop is when the game was absolute garbage in the first place and it spread awareness how people shouldn't waste their money on it.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
@@Laroac There is more than one. that’s why it said “a” creative Director (Also I don’t know why you posted it as a reply in this guys comment section)
@@Laroac To be fair, at first his title was "Creative director @ Stadia" which he now has modified so in fact this dude was presenting himself as a directive creator at stadia when he really wasn't which is just as bad.
A person of that position should understand the basics of marketing and influencing the target customers. The basics of sponsorship and product exposure. The opposite of his sentiment should be more prevalent: game companies should pay the influencers for playing and marketing their games on their social media platforms. This is happening already, but not enough. Creating a more healthy and vibrant market altogether within the gaming community would benefit everyone involved: the companies, the content creators and the larger audience. I think it's time for him to step down and go back to school. EDIT: and btw, a person like him as the creative director of Stadia? No wonder the platform was born dead. We can start pointing fingers 🤦🏽♂️😂
he should. On the other hand: he's Stadia's Creative Director. Look where Stadia is right now... No further questions. The idea itself is absurd, imagine websites had to pay advertisers to show their ads. It would be the death of websites and advertisers alike.
@@ahsookee In a way - he has a point. But only if you do not run any numbers on it. When you run the numbers, you quickly notice how bad his point is. Let's say - for the sake of argument - that we check DisguisedToast and he Streams AmongUs. He has 1.5 million followers on Twitch. This means that whatever he plays will reach between 0~1.5 million people. Let's say that on average only 20% of that will watch the Stream of a game. So like 300 000 people will watch a new game. If only 1% of these people, seeing how fun the game is, will make a purchase - you sold 3 000 copies extra of your game. JUST from his views. Now, Among Us is $5 on Steam. This means that $15 000 worth of sales happened from Toast's stream. (Remember, we are doing just estimates here for the sake of an argument). If 50% is taken by Steam, that means the Developer made $7 500 from Toast Streaming the game. Now - assuming that DisguisedToast, seeing how he needs to pay for a license fee, might NEVER stream the game - the Developer would lose out $7 500 worth of game sales by introducing a license to stream. No matter how you would cut it - it is IMPOSSIBLE to introduce any kind of License without losing EVEN MORE MONEY than you would gain by just letting Streamers do their thing and promote your game. But let's run that number as well! Let's say that you would require a %cut of the Streamer's revenue as a license. An expert streamer (on average mind you) makes around $3 000~5 000 per month, not including Ad Revenue and sponsorships. Even at a 100% cut, you STILL do not reach the "average scenario" above, where only 0,02% of his audience makes a purchase of the game. Also - at a 100% cut, the Streamer will choose a different game to Stream. Introducing a Flat Rate License, like $50~$500 per month will also make the Streamer NEVER PLAY YOUR GAME, as they can play literally any other game out there instead and save money. Forget about "small streamers" as most of those people don't make even a $100 off their streams and would never purchase a License to begin with. So you cannot make "bulk license sales". So in other words - on a technical level - they might make " a bit of license money", but it's a huge risk that you will just lose out sales from promotion and advertisment. And there is pretty much no real "price" you can set on the Stream License that will make that money back WITHOUT reducing the advertisment volume to a grinding 0. You can do this math on any other Streamer than DisguisedToast and any other game. No matter how you run the numbers, you literally LOSE MONEY on the Stream License, while making MORE MONEY by just making a good game and letting people make money on streaming it.
@@ahsookee but that's what companies already do, they only sponsor people who they know are influential enough to actually make people buy the game. Thats not one this man is saying, he is saying that people should only be allowed to stream a game if they buy some sort of license.
EAs evil not stupid they know business they know content creators are the life of a game and free marketing.Its not like a movie where its the same experience different creators give different experiences.
@@geegoflex6762 exactly. At least EA appreciates free marketing and promotion of their games unlike fucking Nintendo who are money grabbing assholes who don't value streamers as much.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
Idk if I worked in a public relations type job as creative director I probably wouldn't be gunning for all the publicity creators give. They are literally more important than the creative director of the stadia with audiences that care about what they say.
@@ReigoVassal it is definitely. Plus when they're streaming the games or whatever they're bringing attention to it. It's basically free advertising for them. All they had to do is either send a copy of the game to them or just let them stream it period. Either way the developer comes out on top
@@ReigoVassal It is. The dev is saying that showing the game to others (streaming) is bad since companies could be losing sales but there has been studies that show that streaming increases sales. There are even programs from companies that reward people for streaming the content for a certain amount of time via early access ect. This dev is just greedy and wants money since hes part of a useless division on life support.
Mark and five nights is probably one of the best examples of this, I didn't hear many ppl talk about the game till Mark streamed the game and from then pretty much became the face of game
@Charmiskit yeah I'd never even heard of among us until some big time people started playing it and then it blew up like crazy. Indie games benefit the most from the basically free advertising from streamers since who knows if they would have been noticed otherwise. It only benefits everybody. So this guy is sounding even more idiotic than I first thought
Minecraft was the first game UA-camrs could post videos of with zero worry the publisher would copyright claim it. Mojang understood where the explosive growth of the game came from and that having a thriving online community posting and sharing the game was good for business. It was only much, much later that the AAA publishers picked up on that with Sony and Nintendo being the last to get on board the common sense express.
Some people still don't get it. Party games especially, streaming can only help. Who wouldn't want to download the game and play with their favorite streamer? Some games even encourage viewer interaction, like the Jackbox Series.
This will be a surprise for Larian Studios. They are actually building in support for streamers into Baldur's Gate III so that the viewers can influence the dialog choices of the streamer.
There once was a time when 'horse armor' was considered a scandal, a price too far... a price too high for content that was too little... now i long for that day, because back then that was the worst we had to complain about....
@@acemax1124 That time never ended, the majority of high profile games still consistently release broken and unfinished. The games still suck, they're just monetized way harder now.
If horse armor was considered a scandal, then that just means the people who thought such were fucking morons. How is this any different? People using copyrighted content and thinking they should be allowed to do w/e they want with it, when they dont own said IP.
The funniest thing is that he's not the Creative Director of the whole platform, he's just a C.D. From a little Studio from Montreal that was acquired by Google called Typhoon Studio, he's not even an important person in Google, is almost a nobody lmao. 😂
He is just enforcing the public perception that Stadia and it's creators are COMPLETELY out of touch with any rational business model and gaming community.
Holy crap, it's like the janitor of a big company somehow attracting a lot of bad PR to it. Won't be surprised if he ends up booted for the PR damage caused.
I love how these are the people in charge, and my dumb ass is still at entry level... just like all my talented buddies basically make lattès vs the dumb ones who are in executive positions. I love this timeline.
Given Stadia's history and how it handled itself compared to xCloud, his tweet wouldn't sound as bad as it does. The only sense that comes out of it is what type of people drove it to the ground.
@@Kalitayy it's a matter of perspective really and how well you're willing to learn your craft. There are people interested in the strangest of things out there. I honestly think I have what it takes to get into the bigger leagues but I just need to wait for the moment the algorithm pushes me. Can be two weeks, can be 5 years. Either way, I'm in it for the long haul.
It's true I have bought many games because of small content creators highlighting lesser known games. Just last week I bought Dungreed, Neon Abyss and UnderMine because I watched some smaller content creators do videos about them.
"That's the thing about greed... it's blind." Dude is so obsessed with harvesting revenue, that he doesn't see streaming as the free advertising that it is. Fall Guys and Among Us had virtually no advertising budget and sold gangbusters. Also, he's the creative director for a games platform that tripped and fell out the gate? Welp!
Not to mention that without streamers actually playing Among US in particular, the game would've died with hardly anyone knowing about it. It came out a whole two years ago and only very recently got popular because of streamers. I wouldn't have been surprised if it had just come and gone otherwise.
I'd never play those games because I watched streams of it, if it was just a commercial I'd more than likely play them. like 5 minutes absolute max or i've gotten my experience/fill of the game. Stop copying other peoples arguements, that's called crowd manipulation.
@@dankhill6851 cool, but you realize that's just you right? I bought Among Us because I saw a lot of people were having fun with their friends with it, and I only knew that because of streamers. Same goes for a lot of other games. It's not "crowd manipulation" to point out that a lot of people do a thing just because YOU PERSONALLY don't, or that a small group of people don't.
@@dankhill6851 The problem is that you are just one person with an opinion, whereas the success of games like Among Us, Fall Guys, and Minecraft despite virtually no advertisement is proof that allowing people to stream your game results in increased sales.
Damn. Forgot this shit even existed. All i could think about is being excited about PS5 and Ratchet and Clank: Rift Apart. But I digress. Y'all right. Really sad guy. Indeed
Imagine being so far up your butt to think that your game alone is so entertaining to watch that streams can't be considered transformative content. These people are completely disconected from reality.
@@chukyuniqul it’s literally free advertising for the game. It’s like saying tv stations to pay companies to put commercials on their station. It literally doesn’t make any sense
@@jasonkiller9942 ikr? But then again these people were prolly promoted because they are idiots, not in spite of it. They would fuck up work flow where it matters.
Unfortunately a commercial licence to be able make money from that game is likely around $60 a month lol that's his argument that top streamers make a tonne of cash from streaming games and he wants a portion of it. It's still BS though
This would kill streaming in general. Who knows how much this clown would want for the license to stream it. Plus looking at it from a marketing perspective the developer is getting free advertising when a streamer plays their game. All the developer had to do is send a copy. Or they pay for the product themselves. Either way the developer comes out on top. So this guy sounds like he doesnt understand basic advertising strategies
@@darknesswave100 If I remember correctly one of his tweets mentioned split profits. So not just license but a percentage of profits from a stream. Insane.
Let this sink in, he's one of the "brave" ones that expressed his feelings. How many "creative directors" at EA, Activision, Bioware and the like have similar viewpoints. That are actively watching their "content" getting monetized across the platforms while THEY think they deserve the same. I mean just look at EA and what it's doing. We can say it was the suits, but honestly everyone is in on it.
@@92Carnage Of course they do. It promotes their shit. Also I believe personally all this cramming of loot boxes and cards in our beloved titles is just one of the "promotion" ways. Why do you think it's becoming more infested with the age of streaming?
Here's the biggest thing, even if AAA did this indies would still be embracing content creators and suddenly all content is gonna be indie only and AAA loses a ton of marketing power.
Even EA has a statement that you can stream their stuff and don't need to pay anything. Not EA is on such a low level. Imagine having worst takes on Gaming than EA
Maybe, we should finally start talking about "WARRANTY" when it comes to licenced programmes? Huh? They want money from streamers, but I want my money back for shi**y product the often produce!
@Percy McGoo I think it’s referring to the absolute dogshit system that Stadia was, and still is, after a bunch of unicorn-piss statements about changing the industry with what they were claiming they could do.
@Percy McGoo You dumb or what? It is impossible to evaluate a game (digital product) before buying. If a product has a latent defect you can return it for replacement or demand refund (legal term: WARRANTY). It also applies to licensed programms but not games. Why?.
@@bobocpe Depends on the platform. I know that on Steam at least you do have an evaluation period of sorts. Before X amount of days and X amount of hours played, you can get a refund. Herein lies the problem however that you may not be able to turn over the right, or all the rocks, to unveil their shit before that time period experie and you are no longer eligible.
any marketing director with half a braincell would jump on that streaming exposure in a flash, providing the streamer is a big one this guy is not only delusional but stupid as well
Eh. Depends on your outlook and how you've acquired a thing. If you only have the digital version of a product, you're a license holder rather than an owner and your license can be removed at any given point, depriving you of the product, while owning the physical version of a product(w/ exceptions) is much more possible because you have the product on hand and available so long as you take care of it and keep track of it. When you add in faith, things grow more complicated depending on which(if any) a person may follow and how important materialism is as an issue to be tackled by the tenets and ideologies by said faith. Even then, there's then the matter of how fervently or loosely one adheres to the tenets and teachings of said faith.
"The recent tweets by Alex Hutchinson, creative director at the Montreal Studio of Stadia Games and Entertainment, do not reflect those of Stadia, UA-cam or Google." And he was forced to add "ALL OPINIONS MY OWN" to his twitter bio LMAO. Dude literally couldn't be doing more to doom his own product, not that stadia needed any more help being seen as worthless.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
I mean I get it, most of the youtubers/streamers get their games, gears, and gaming products for free. But why would that matter? They are entitled to it. Gaming industries (or all industries in general) depend on influencers.
I've bought several games that I've seen streamed on YT that I otherwise wouldn't have bought, or even heard of. This guy is really out of touch with reality.
All gameplays on UA-cam are free advertisement. Period. Even if the content creator is getting paid to play them it's not the company is doing so (save for maybe a few cases). I've bought games because of watching people play them on UA-cam. Have I kept or enjoyed them all? No. But most I have. I always can't wait for the next game a streamer or content creator wanted to play. I might buy it.
Depends on who's offering that deal. Pam Beesly-Halpert wisely chose $100 now vs $5000 in a year. But we're not talking Ryan Howard (no not that one) making the offer.
Has this guy been living under a rock this past decade?
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I have seen people say and do the stupidest things, but this is hilariously stupid.
The fact that this guy has no idea how the gaming world works explains A LOT about Stadia’s failure.
Sad trust is he's working for big game like far cry 4, AC3 and Sims 2
Yeah, only by the fact that he is not Stadia Creative Director. He just works for Thyphoon Studio that was bought by Stadia. Also changed his profile a little bit after saying: what I say does not represent what Google UA-cam or Stadia think.
Yeah this dude isn't stadias creative director. He's just a dumb shit from a studio that stadia bought. He will likely be fired considering this goes entirely against stadias vision for streaming.
Stadia is going to be DOA
Just when we thought things for stadia couldn't get any worse. We get a look at the people in charge of it.
Sounds like this guy could have a promising career at EA.
And in hell. Basically the same thing I guess.
the sad part is that prolly not. EA is evil but not stupid
@@bernardeugenio If I remember correctly, even EA has supported/sponsored streamers for stuff like that Jedi Star Wars game that came out not too long ago. So yeah, you’re 100% right, even EA isn’t that stupid.
@@bernardeugenio oy gevalt
his long time idol is andrew wilson himself
Following that logic Google should pay us for using our data without permission.
Damn your right
Amen.
Data ownership (and the right to sell it) is something slowly making it into discussions in world governments. If we're lucky, it may be part of what pays for future benefits like UBI.
The difference being that there's actually an argument for them to pay us for using our data, unlike Hutchinson's tweet which is indefensible.
You data is the prize for using Google services
Personally I have a list of games to play that keeps getting bigger. Playing a game is probably 10% of the time I actually spend on a video. The other 90% is editing and everything else. If this guy thinks I would pay for a game and then pay again to release a video then he should share some of what he's smoking cuz I'd like to be that high too.
Djs pay for the music they play tho...
@@ayrtonmichaque7214 music and movies differ from video games. Imagine if i stream a movie, then no one will watch it anymore. I am not promoting the movie, i am breaking copyright laws. In video games, howhever, each player's experience is different, so you cannot claim to have "played the game" if you watched a streamer play it. The only point i can see making sense, is if a stream played a story driven game from start to finish, i can understand how that could have similar implication to infringing on a movie's copyright laws. You spoiled the entire game. I can see where he's coming from but he didn't word his thoughts correctly.
Love your content Nano
Hahaha XD
@@ayrtonmichaque7214 movies and music are not interacting content. To experience a video game to its fullest you have to PLAY the game yourself. Get immersed by it.
Movies you cannot interact with other then watch and music you just listen to.
They're different types of content and should NOT be treated the same way
"Unlike consoles, stadia doesn't take up any space" because you'll throw it in the garbage when the lag becomes unbearable.
Stadia doesn't take up space because I refuse to support it lol
Doesn’t take any space cause there aren’t any games to play
Dosent take any space cause it has been erased from my brain
beastly roast right here
I started reading this and was sure it would end with "because you'll never buy it".
The irony in all this is that the exact OPPOSITE happens all the time!!! Remember Apex Legends? Publishers and Developers actually PAY the content creators and streamers to play their game because it's so freaking good for growth?! LOL
Especially with early access. Having people stream a game before it comes out will build hype for it and make people be like huh I wasnt gonna get this game but now that I've seen this I will. This guy sounds like he doesnt understand basic business tactics lol
Apex is a perfect example, their marketing department knew that all the buzzwords that would've been attached to any pre-release marketing ("another battle royale," "published by EA," "not Titanfall 3") would've held the game back and that the best strategy for their long-term success was to basically shadow-drop it in popular streamers hands and keep the focus on the actual gameplay. And while it didn't achieve Fortnite-killing success it definitely got off to a much better start and has found its place in a crowded market way easier than if it went the traditional route
It’s almost like you do not understand copyright law and how it works. Where companies can pay stars to use their products but still enforce copyright infringement when others are using their products in a similar manner. Because it’s their copyright and they can choose to enforce it however they want, whether it’s beneficial or not.
"When you purchase a Product you agree that you are purchasing a license to use that Product and you do not take ownership of the Product."
Studios/publishers write this in their ToS/EULA, mostly for marketing and legal porpuses.
That guy is talking about things he doesn't understand.
@@vlonewolfv but that's the thing, while they technically could wave their copyright dick all over a court of law and probably win, they pretty much all are smart enough to realize it's not worth the negative publicity and that allowing streamers/lets players in general (not just the ones they contract with) to make content is a net positive for their business, both in sales and goodwill
"Creative Director at Stadia"
Explains everything.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
My thought exactly 😂😂
This dude might be friends with that late xbox ceo with the drm mandatory
I'm thinking he wants out of that job.
@@Laroac that's exactly what yong said
But they DO pay developers. When they, ya know, BUY the game!
It's not enough, they want MOAR money.
(In a Mr. Krabs Voice) What don't you understand about...MORE!
What they actually mean is the company Ceo
Or the developers gave them the copy; the developers didn’t need them to pay, and thought the publicity was payment enough.
"Games they didn't pay for"
So what's the 60$ + extras for?
@Pink Scissors Media Why would it matter? No one is going to make streamers pay. Why destroy your whole free marketing when your own customers can and will destroy you in return.
I guess a example would be: let's say someone buys a new album by Taylor Swift. Can they play that music and talk about it on stream without being copyright struck for it? I'm not a streamer by any means and honestly couldn't care about this stadia guy. But he makes a point haha. It would be funny to watch everyone get their panties in a twist about it though XD.
@@tacotuesday4357 Fair Use wouldn't apply to listening to music. Video game streams are inherently transformative due to the interactive element of streaming. Plus do consumers of Video Games deserve more harassment than they already get? They get called sexual predators at their own events everytime.
@Darling Vexa Art so whats different about a any other form of media? I feel like if video games get away with it, it should be equal on all grounds. Shits crazy.
@@tacotuesday4357 I think the difference between playing music and talking about it on stream isn't the same as playing a game where your experience differs from others entirely. Thus, I'd imagine it's similar to parodying a song as opposed to using the original song without any altercations.
This man knows his stuff man, just look at stadia's succes....
yep it's Brilliant ... have people pay full price for every game they want to stream so no one wants it, and well .... how's that working for you google??? i would be surprised if Stadia survives another year.. (Spoiler Alert: it won't)
s
@@seratht.6210
Also Stadia servers go down constantly, more than any other streaming service...
Everyone saw what a train wreck stadia was going to be long before it even launched. Hutchinson deserves this kind of backlash for saying this kind of shit.
It really can’t be called a success...
How do you kill a dead system? One man sets out to find the answers.
I love that comment. Cheers.
This guy twit explains everything that went with stadia.
you know nintendo did this already right???
I dont think even EA has such a shit idea of marketing.
@@olas701 I wouldn't put anything past EA. Give them some time.
“It’s not a Licensing Fee...it’s a Macro-Transaction.”
- EA
Its a surprise streamer availability ticket
@@cherrydragon3120 KEKW
All honesty, I don't think that even EA is dumb enough to make streamers pay a licensing fee.
So, creative directior of Stadia, the most anti-consumer platform the industry has ever known, said the most egregious anti-consumer thing?
Yeah, pretty much! I legit forgot about stadia until this started on twitter I think earlier today (as of writing)
What do you expect from a stupid business executive?
Who would have thunk it
Absolute stonks.
Inconceivable!
He should be more worried about Stadia's failures than this nonsense.
he just wants exposure for their almost dead platform 😒 i think he knows
@@Eduardo_Espinoza It's gotta sting knowing even google is losing faith in Stadia.
Agreed He’s basically flogging a dead horse at this point, we all know stadia is dead weight to google.
So, when does he get fired?
I wonder if there are any bookies taking bets on how long stadia is going to last
He's probably just angry over the fact that the product he helped create failed miserably and was an utter dumpster fire so he has to get his anger out by taking a jab at streamers and content creators.
He's mad that Playstation and Xbox have a better set up that people prefer over Stadia so let's try to screw the content creators because Stadia is obviously the best system out there 🤣
Ness needs to get smashed.
And Google is getting anti trusted
He didn't help create stadia. He's not even the stadia creative director. He's a creative director at a studio that stadia bought. Dude mislabeled himself hard and will be fired for it.
He hates streamers because no one wanted to stream themselves playing that Stadia bullshit.
“Creative” director of Stadia alone is an oxymoron.
Its a title. It doesn't say anything about this guys actual brain function. Wich i assume is none existent
I actually forgot stadia existed. No wonder lmao
It all makes sense now why Stadia flopped so easily. People like this are in charge.
I have the impression that Google is a rudderless ship moved by the wind.
It's not just stadia. There are a ton of people at the top that are out of touch in many huge gaming companies
It explains a lot, ngl
@ why not both?
Their phones are good though, their other things are good as well not stadia
you missed the best comment, it said something like " does google pay me a license fee to sell all my data?"
Well, techically yes they do. The cost of using Googles "free" services is your personal data that they can use to whatever. Nothing is free my friend, if there is no monetary fee, you can be sure that you are the payment.
@@Hermaticlus big brain
@@Hermaticlus ...that’s not google paying us. Try again; professor 🙄😴
It's why I stay away from "Honey" and other such crap, enough people stealing marketing data and selling it on to third parties (which is illegal and youtube most definitely does it - it's getting paid for ads space as is they want bread buttered BOTH SIDES) the only reason honey exists and others like them is to sell your data for £500 and give you £5 off a random purchase as "payment" no thanks
@@dot3553Well, If you have a UA-cam account that you earn money from, then yes you do. And even if you don't, you are still not losing any money either, for a service that they very much could have put a price tag on.
EA: "dear Alex, you belong with us."
No Even EA isn't that stupid, but Aktivision definitely want's this guy to join the guy that did come up with the "brilliant" idea of selling the RED DOT !!!!
hmmm, coming to think of it ... "pride and accomplishment" was pretty stupid too soo maybe ...,??
@@seratht.6210 He was with them for 10 years.
I hear that in James Earl Jone's voice
throw him in the middle of an arena and let EA, ACTIVISION, AND BETHESDA fight for him
@@blackhatpirate456
As much as they screwed up Betheada is relieved from Zenimax and Providence, so there is nobody to force them to do these things. I dont thin Microsoft will force them to do this cause one of Ninja Theory's contractual demands was they didnt wanted to deal or install predatory monetization into their games.
“He recently took to Twitter...”
Oh boy, here we go
The next time someone suggests that I need to promote myself on Twitter more I’ll slap them. Twitter’s sad-sack culture makes it nearly impossible to not say something potentially career-ending with all the trolls and Debbie Downers doing everything they can to piss you off.
ArtStation is what you’re looking for if you want to promote your art without making yourself look like an asshole, by the way. I have no idea what would work for coders, though.
I kicked that habit 6 months back, that hellsite was already depressing before but in 2020 it's an insane asylum of stupidity, anger and misery.
Shouldn't he be paying twitter then to use their platform to make tweets???
@@cherrydragon3120 At the very least he should be paying twitter to post those tweets, as they own the platform. If nothing else he should also be paying a licensing fee to all the posters who he reads as they are producing intellectual property that he has no right to be enjoying for free.
It's perfectly logical if you shove your head up your own ass and think like a corporate executive.
"If you don't like it, don't buy it"
Devs digging their graves pt 2 electric boogaloo
@Darling Vexa Art huh?
@Darling Vexa Art what?? LOL
@Darling Vexa Art Wait, you made Stadia?
Edit: Actually, you're talking about online content creators, right?
@Liam Berentschot-Cooke Yeah lmaoo. These fools don't understand that games are not movies. If you stream a movie you might make the creator lose sales, however, people will play a game despite it being streamed because that's the entire point of gaming.
He's blinking in Morse code that hes getting tortured by google.
Lol nice one
Or he might be smoking some really good
There's a gun right next to him while he's typing. Or Google is using mind control😳
343rd like, let's get that Halo Infinite hype 🥺
HahahahaahahaHaahahaahahahaahahahaahahahaha...thats actually hilarioud
No wonder Stadia failed when they have people like this on the development team
you know nintendo did this already right???
@@jackobyuk and what’s your point?
Nintendo also failed to make any money off it.
@@jackobyuk and look what happened to wiiu ? so that's why they changed it lol
@@jackobyuk Yep. And Nintendo is being scummy for it, too.
If I’m honest, I would have never bothered with Minecraft or Fall Guys if it weren’t for streamers. In the past, I just played single-player, story-based games.
After I saw some one playing Minecraft, I was surprised by how funny the content was and decided to buy it. Same thing with Fall Guys.
I remember that Tropico 6 devs reached out to RTGame and said "Hey, we like you and your content, so not only we are going to give you our game for free, you can draw any map for us, and we are going to put it the game and make it official, so that anybody who buys our game can play it". And they bloody did it!
Exactly. The amount of free endorsment and then sales they make on the back of streamers makes this whole notion moot.
I think they may have done something similar with the Spiffing Brit too
@@Hundeputzmunter I like that guy he's hilarious. But I heard an account of his, I'm not sure which one, got suspended or banned for exploiting a money laundering scheme, for real cash XD, on another site.
Streaming brings basically free publicity to games that wouldn't get it otherwise.
@@RollingDodge Real life is Perfectly Balanced what are you talking about?
Google: "We hired the best people in the industry to work on Stadia!"
Stadia staff:
Best in the budget category.
Now I see why there system FAILED
He misquoted. He mean most payed members in the industry, aka the idiots.
Best people for having a product to be dead on arrival at launch?
Damn, they are good at it!
I believe that 99% of the people, who are on management positions in game dev studios, are not playing games.
At least 84% of the people, who are in management positions in game dev studios are also actually shitty managers.
You don't have to consume a product to know how to make them.
@@sheriffaboubakar9720 actually, sometimes you do.
@@sheriffaboubakar9720 But you do have to understand what makes the product GOOD, and with games it can be hard to understand that without actually playing them.
I guarantee it. I'm old enough to remember the start of the gaming industry and you can tell the difference between the companies back when everyone there was into gaming and started out and now where professional suits with fancy degrees run things into the ground. You can see it at bungie too with that one clown who was working on destiny but never did anything but been a gaming reporter.
No wonder that Google Stadia failed - bad management from this person.
They failed because of not keeping promises and the biggest turn off from stadia for me was that u have to pay for the game on top of a subscription for a game u technically wouldn't own since u are streaming it. Now they are saying that those streamers either paying for the game themselves (hence the fee to stream) or are giving a few copy or paid to stream (approval by that particular dev) need to pay another fee to stream. This guy is better off selling insurance or a bank I mean all his ideas are add fees. Wtf. If I had the time I would jump into among us, still plan to but I would never have bother if it wasn't hearing from friends and they didn't know until streamers started. So like wtf lol
This just exemplifies the problem with Stadia’s management and handling. Google was so much more focused on penny pinching gamers than actually making a good service .
The thing is, this guy doesn't actually work in Stadia's management. He's a creative director at a studio they bought back in December, he was lying about his position for clout.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
This is their wet dream -- trying to force us to PAY THEM for the "privilege" of essentially advertising the game for them.
Yea like we didn’t just pay 60-70 for the game in the first place
It just makes you wonder why you're buying new games in the first place. I'm already barely ever buying new games, much less games in general.
Waddya mean essentially it literally is advertising, i cant count how many games i have because i saw a lets play, or a top 10 video made me aware it even existed, etc.
And when they say "pay a fee to the developers", what they mean is paying a fee to the higher ups and publishers...
Don't imagine one second that the people who actually have their hands on the tablet or on the keyboard would get a share of this =')
I imagine this guy as an old man waving his cane at kids near his front lawn."You blasted kids!!!! 👴✊"
I like how he's framing this as being unfair to people making the games being streamed, despite the fact companies & higher-ups like himself consistently underpay and dehumanize the developers who actually make all the content they sell.
If large companies like EA thought they could make more money by taxing it's playerbase for streaming content then they would have done so already. It's simply not profitable.
By that logic he should pay Twitter every time he makes a tweet
One of the better "logic" comments!
He should also pay whoever made up how you type on a computer. Hes using their product after all. Also the company who made whatever said computer hes using. This guy doesnt get the wormhole he opened up. Cause people could go all day about how he should have to pay whoever it is to use their product. Common sense isnt so common apparently
@@darknesswave100 it is actually worse. he said the licensor should be able to control what the licensee does. think about that. a chairmaker should be able to have a say on who sits on the chair you bought.
@Darling Vexa Art is he paying a license to breath?
At this point I think he should pay to speak cause he didn't invent language😂
People like him are why stadia continues to be an absolute joke of a platform
Alphabet just waste money they should invest it in an other company rather than failing ideas.
@@ThexXxXxOLOxXxXx I don't think Stadia's base concept is a horrible idea, but oh boy it was executed horrendously.
The other problem is the completely ignored latency issue. That just makes the bad PR worse.
Let's all imagine we had 50 terrabit internet. More than we could all imagine. Latency to the stadia servers for me is 151 ms, and they wouldn't be fixed by more bandwidth, because we're long past that threshold. At 60 fps there is a screen lag of 16ms, so that means I'm at 167ms of lag, now we add input lag for your average controller, which is about 5-10ms, so 172ms of lag as you try to react to your game in a single player game. Add in any server lag of an online game and now we're unplayable.
Edit: also asking a friend who is on Google fiber and lives in a city where stadia servers are hosted, so the best possible connection for this, he is looking at 22ms of latency over the internet. For 43ms after everything else.
Another nail in the coffin of stadia.
“Sir, we are running out of room to put nails, in fact, I think the coffin is now more nails then wood at this point.”
@@PokeBattlerJaze At this point they're driving nails through other nails.
A nail coffin, decorated with wood.
Stadia's Coffin probably is going to 100% made of Stainless steel by now
More like another shovel full of dirt
He seems to be living in an alternate reality. Advertisement is one of the biggest expenses any company would have to endure. To market your product effectively, you must pay a marketing company to expose your product to the world. Streamers, en masse, are effectively taking on that role, but at no cost to you. Essentially, other companies, who advertise their product on the platform in which your product is streamed, are flipping your bill for you.
The embodiment of: "You should pay us money, to pay us money."
From pay to play to pay to win to PAY TO PAY!
I'm getting The Culling déjà vus...
"Make them pay for the free advertising they`re giving us" - oh boy of the year 2020
Must be the dumbest thing anyone has ever said.
Let people pay for the game, then pay again to make a video about it
Here's a reply to Hutchinson's tweet I thought I'd share here: "This is such a funny take because it supposes that watching a game is a direct substitute for buying a game, which would only be true of games with such flimsy gameplay that seeing what it's actually like warns you away" - @JennyENicholson on Twitter
Holy shit, that's the actual Jenny Nicholson who posted that. Complete savage.
I love her. I mean I loved her for her content that has nothing to do with gaming but that comment just sealed my platonic love of her.
Damn Jenny isn’t fucking around that was straight fire
Jenny is wicked smaht
that happened to me with Captain Tsubasa's latest game. Worst $60 dollar game I have ever purchased.
Yong: This is never gonna happen
EA/2K: Are you challenging me?
Bethesda toooo late mmmmwwwwhhhhhaaaaaaaaaaa haa ha
Nintendo is doing it, aren't they?
“Am I that out of touch? No, it’s the children who are wrong”
Farmers should charge chefs for not only buying their ingredients but for cooking it too.
What about sh*tting it out?
@@VancouverCanucksRock Being charged for shitting food grown and made by others is only right.
WHERE'S THE LAMB SAUCE!?
That's not the same. If I buy some songs off of iTunes or something, that doesn't give me the right to use said music in a way that profits me. When you buy food from a farmer, that food isn't copyrighted.
@@brickster000 Look for the *Shitting Surcharge* on you next Grocery/Restaurant Bill.
I’ve heard of “smooth brain” moments, but this...THIS!
This isn’t just smooth brain, this is polished marble brain.
He is the atomically smoothed silicon ball of smooth brains.
well there is are reasons stadia is failing...and this guy is definitely one of them
so smooth that it just slides around in his head.
That man took a Zamboni to his brain and rounded it down to such a perfect sphere
nah bruh, this man doesnt have a smooth brain, he has anencephaly
This distinctly feels to me like someone who is fearful of their game getting canned by streamers / has already had their game canned by streamers and got super butthurt because bunch of people decided to not go and buy the game.
I don't understand this backwards mentality of "players aren't going to buy the game if they can just go watch it let's play or stream of it" when honestly the only time that streaming or posting a video on UA-cam has caused game sales to drop is when the game was absolute garbage in the first place and it spread awareness how people shouldn't waste their money on it.
he just wants to act cool by acting edgy... he is just a stupid simp.
Maybe he's trying to get noticed and hired by EA.
Lol
or Nintendo.
He already worked at EA and Ubisoft before so maybe he misses them.
Lmao
@@saitohgr Wait, EA fired somebody who was actually scum? That's news to me, NGL.
When your cocaine addiction starts to affect your ability to think...
😂🌬
🤣 if its silicon Valley they'll be using more trendy stims like adrenochrome
Wait what? Yong does coke? oO
I mean once it's an addiction it's already affecting the thought process by making your brain say "I gotta get more coke".
@@ZeroFPV No. At least it's not very likely that he does. OP was meaning Alex Hutchinson...
I read your tweet on this and I thought it was a joke at first because of how bizarre it is xD
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
@@Laroac There is more than one. that’s why it said “a” creative Director (Also I don’t know why you posted it as a reply in this guys comment section)
@@Laroac To be fair, at first his title was "Creative director @ Stadia" which he now has modified so in fact this dude was presenting himself as a directive creator at stadia when he really wasn't which is just as bad.
@@trackno.1875 He put SG&E in the title, which stands for Stadia Games and Entertainment.
It's weird because UA-cam also let streamers stream video games, in a sense he is also challenging his own Google company
Alex: “streamers should pay companies to stream.”
EA: “I never thought of that.”
EA: “Players should pay companies each time they play.”
A person of that position should understand the basics of marketing and influencing the target customers. The basics of sponsorship and product exposure. The opposite of his sentiment should be more prevalent: game companies should pay the influencers for playing and marketing their games on their social media platforms. This is happening already, but not enough. Creating a more healthy and vibrant market altogether within the gaming community would benefit everyone involved: the companies, the content creators and the larger audience. I think it's time for him to step down and go back to school. EDIT: and btw, a person like him as the creative director of Stadia? No wonder the platform was born dead. We can start pointing fingers 🤦🏽♂️😂
he should. On the other hand: he's Stadia's Creative Director. Look where Stadia is right now...
No further questions.
The idea itself is absurd, imagine websites had to pay advertisers to show their ads. It would be the death of websites and advertisers alike.
@@ahsookee In a way - he has a point. But only if you do not run any numbers on it. When you run the numbers, you quickly notice how bad his point is.
Let's say - for the sake of argument - that we check DisguisedToast and he Streams AmongUs.
He has 1.5 million followers on Twitch.
This means that whatever he plays will reach between 0~1.5 million people.
Let's say that on average only 20% of that will watch the Stream of a game. So like 300 000 people will watch a new game.
If only 1% of these people, seeing how fun the game is, will make a purchase - you sold 3 000 copies extra of your game. JUST from his views.
Now, Among Us is $5 on Steam.
This means that $15 000 worth of sales happened from Toast's stream. (Remember, we are doing just estimates here for the sake of an argument).
If 50% is taken by Steam, that means the Developer made $7 500 from Toast Streaming the game.
Now - assuming that DisguisedToast, seeing how he needs to pay for a license fee, might NEVER stream the game - the Developer would lose out $7 500 worth of game sales by introducing a license to stream.
No matter how you would cut it - it is IMPOSSIBLE to introduce any kind of License without losing EVEN MORE MONEY than you would gain by just letting Streamers do their thing and promote your game. But let's run that number as well!
Let's say that you would require a %cut of the Streamer's revenue as a license. An expert streamer (on average mind you) makes around $3 000~5 000 per month, not including Ad Revenue and sponsorships. Even at a 100% cut, you STILL do not reach the "average scenario" above, where only 0,02% of his audience makes a purchase of the game. Also - at a 100% cut, the Streamer will choose a different game to Stream.
Introducing a Flat Rate License, like $50~$500 per month will also make the Streamer NEVER PLAY YOUR GAME, as they can play literally any other game out there instead and save money. Forget about "small streamers" as most of those people don't make even a $100 off their streams and would never purchase a License to begin with. So you cannot make "bulk license sales".
So in other words - on a technical level - they might make " a bit of license money", but it's a huge risk that you will just lose out sales from promotion and advertisment. And there is pretty much no real "price" you can set on the Stream License that will make that money back WITHOUT reducing the advertisment volume to a grinding 0.
You can do this math on any other Streamer than DisguisedToast and any other game. No matter how you run the numbers, you literally LOSE MONEY on the Stream License, while making MORE MONEY by just making a good game and letting people make money on streaming it.
I guess we know why he doesn't work in marketing.
you know nintendo did this already right???
@@ahsookee but that's what companies already do, they only sponsor people who they know are influential enough to actually make people buy the game. Thats not one this man is saying, he is saying that people should only be allowed to stream a game if they buy some sort of license.
Remember friends: if it sounds like something EA would do its probably evil.
EAs evil not stupid they know business they know content creators are the life of a game and free marketing.Its not like a movie where its the same experience different creators give different experiences.
@@geegoflex6762 exactly. At least EA appreciates free marketing and promotion of their games unlike fucking Nintendo who are money grabbing assholes who don't value streamers as much.
breath oxygen
@@geegoflex6762 You can still be evil and stupid at the same time, just look at Dr. Evil from Austin Powers.
Then apologize. And say it was an accident.
“Has he not seen how ... ?”
Well no. His platform is Stadia. Nobody is playing on it 🤪
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
Stadia bombing so hard that hes having to resort to this.
Give it a month n he will be dancing for dimes.
Idk if I worked in a public relations type job as creative director I probably wouldn't be gunning for all the publicity creators give. They are literally more important than the creative director of the stadia with audiences that care about what they say.
But you have common sense, Stadia is directed by the principles of uncommon stupidity.
Isn't paying the game is already paying dev/pub for contents?
@@ReigoVassal it is definitely. Plus when they're streaming the games or whatever they're bringing attention to it. It's basically free advertising for them. All they had to do is either send a copy of the game to them or just let them stream it period. Either way the developer comes out on top
@@KaiserAfini I find common sense ain't all that common lol
@@ReigoVassal It is. The dev is saying that showing the game to others (streaming) is bad since companies could be losing sales but there has been studies that show that streaming increases sales. There are even programs from companies that reward people for streaming the content for a certain amount of time via early access ect. This dev is just greedy and wants money since hes part of a useless division on life support.
Imagine being so detached from reality
Same idiots voting for biden unfortunately.
@@dylanhale7300 I found him everyone ^
@@dylanhale7300 no need to make it political lol
Dylan Hale why make this political? We’re talking about a developer here
@@dylanhale7300 whats a biden
Mark and five nights is probably one of the best examples of this, I didn't hear many ppl talk about the game till Mark streamed the game and from then pretty much became the face of game
@Charmiskit yeah I'd never even heard of among us until some big time people started playing it and then it blew up like crazy. Indie games benefit the most from the basically free advertising from streamers since who knows if they would have been noticed otherwise. It only benefits everybody. So this guy is sounding even more idiotic than I first thought
Yep, no matter who's the best, Markiplier is the OG King since he brought it to popularity in its early years.
Among Us has gotten so popular lately I've even seen mainstream media write articles about it.
Minecraft was the first game UA-camrs could post videos of with zero worry the publisher would copyright claim it. Mojang understood where the explosive growth of the game came from and that having a thriving online community posting and sharing the game was good for business. It was only much, much later that the AAA publishers picked up on that with Sony and Nintendo being the last to get on board the common sense express.
Some people still don't get it. Party games especially, streaming can only help. Who wouldn't want to download the game and play with their favorite streamer? Some games even encourage viewer interaction, like the Jackbox Series.
This will be a surprise for Larian Studios. They are actually building in support for streamers into Baldur's Gate III so that the viewers can influence the dialog choices of the streamer.
There once was a time when 'horse armor' was considered a scandal, a price too far... a price too high for content that was too little...
now i long for that day, because back then that was the worst we had to complain about....
Was also a time people got paid to play test games and bug hunt before a game was released.
@@acemax1124 That time never ended, the majority of high profile games still consistently release broken and unfinished. The games still suck, they're just monetized way harder now.
If horse armor was considered a scandal, then that just means the people who thought such were fucking morons. How is this any different? People using copyrighted content and thinking they should be allowed to do w/e they want with it, when they dont own said IP.
@@anonanon1604 "The majority of high profile games" Yeah, no. The majority of high profile games are polished, finished, and done when they come out.
@@frostdracohardstyle wat?
Imagine being angry that your system failed even though the entire internet told you it would fail.
I mean it makes a pretty good platform tbh but he made a very very stupid comment
@@koreybaird6462 It's not a good platform. The framework for the masses just isn't ready.
@@TheSpongyMallard I mean that's fair but it has worked pretty well for me well stadia plus a switch but none the less I enjoy it ya know
He's the creative director of Stadia, he shouldn't be speaking about anything.
The funniest thing is that he's not the Creative Director of the whole platform, he's just a C.D. From a little Studio from Montreal that was acquired by Google called Typhoon Studio, he's not even an important person in Google, is almost a nobody lmao. 😂
@@ozzcoremidmx8287 so that almost nobody from google has the balls to criticize one of google's biggest sector in UA-cam Gaming???wow 😂😂😂
He is just enforcing the public perception that Stadia and it's creators are COMPLETELY out of touch with any rational business model and gaming community.
Holy crap, it's like the janitor of a big company somehow attracting a lot of bad PR to it. Won't be surprised if he ends up booted for the PR damage caused.
Is he scared that lots of people will stream Stadia content? Because there is no danger at all of that happening.
I love how these are the people in charge, and my dumb ass is still at entry level... just like all my talented buddies basically make lattès vs the dumb ones who are in executive positions. I love this timeline.
Ea: write that down. WRITE THAT DOWN!
They're greedy enough to try it.
*EA & 2K
@@AmericanNEET8644 I mean...
Im hoping for EA and 2K go bankrupt
For real
Fitting how a director for stadia has no idea how business works.
Worse I think he had a MBA
That sure is a ‘Creative’ director alright. They’ve been coming up with all kinds of new ideas to kill the platform.
By that measure, he's doing an amazing job and I applaud his efforts lol
I mean, his statement WAS creative...
Very fokin creative indeed mate
Given Stadia's history and how it handled itself compared to xCloud, his tweet wouldn't sound as bad as it does. The only sense that comes out of it is what type of people drove it to the ground.
"small creators are as important as big creators"
Aww... I feel warm and fuzzy inside. Thank you.
@Darling Vexa Art that's damned kind of you stranger.
@Darling Vexa Art bah no rush. I'll be around for a while. Thank you though!
Idk man I don't consider myself as important as the likes of Markiplier and Jacksepticeye
@@Kalitayy it's a matter of perspective really and how well you're willing to learn your craft. There are people interested in the strangest of things out there. I honestly think I have what it takes to get into the bigger leagues but I just need to wait for the moment the algorithm pushes me. Can be two weeks, can be 5 years. Either way, I'm in it for the long haul.
It's true I have bought many games because of small content creators highlighting lesser known games. Just last week I bought Dungreed, Neon Abyss and UnderMine because I watched some smaller content creators do videos about them.
"That's the thing about greed... it's blind."
Dude is so obsessed with harvesting revenue, that he doesn't see streaming as the free advertising that it is. Fall Guys and Among Us had virtually no advertising budget and sold gangbusters.
Also, he's the creative director for a games platform that tripped and fell out the gate? Welp!
Not to mention that without streamers actually playing Among US in particular, the game would've died with hardly anyone knowing about it. It came out a whole two years ago and only very recently got popular because of streamers. I wouldn't have been surprised if it had just come and gone otherwise.
I never knew Among Us was two years old and I never would’ve known that if Yong hadn’t said it. I thought it came out this year with how huge it got
I'd never play those games because I watched streams of it, if it was just a commercial I'd more than likely play them. like 5 minutes absolute max or i've gotten my experience/fill of the game. Stop copying other peoples arguements, that's called crowd manipulation.
@@dankhill6851 cool, but you realize that's just you right? I bought Among Us because I saw a lot of people were having fun with their friends with it, and I only knew that because of streamers. Same goes for a lot of other games. It's not "crowd manipulation" to point out that a lot of people do a thing just because YOU PERSONALLY don't, or that a small group of people don't.
@@dankhill6851 The problem is that you are just one person with an opinion, whereas the success of games like Among Us, Fall Guys, and Minecraft despite virtually no advertisement is proof that allowing people to stream your game results in increased sales.
What’s even worse:
*He’s a Stadia creative director.*
At the rate he's going he will end up getting fired
@@universaljoyconboyz4ever161 I hope not, I want stadia to fail even more for being retarded lol
Those two things cannot coexist
So you mean he didn't actually do anything? He just took credit for the work of those under him?
@@universaljoyconboyz4ever161 I love democracy
Yong tomorrow: "A Stadia director has been fired after making stupid remarks on Twitter"
Well, maybe. Stadia made a public statement denouncing his stance and any mention of Stadia has since been removed from his bio. Gottem.
Wrong channel!!!.... Rich won't be happy tomorrow!!... Let's get into it!
It's Google, they have so much funding that they'll keep him on payroll and will love his ideas of taxing and licensing.
"No one cared who I was until I was put on Twitch..."
~ Bane
If people like this managed to be hired as a director, then maybe i might have a chance at getting a job...
That guy got his job because his dad was frat bros with a corporate bigshot. You and I aren't that lucky.
@@dplocksmith91 ah yes, nepotism sucks. Thanks for reminding me that society sucks
Idk man, seems like you could have a good job as a ruler. Maybe of some empire..?
Its not hard to get a job
In the gaming industry you just fail upward. So you'll have an easy career ahead.
The dude is just salty his platform is a failure, so instead of trying to better it he's trying to drag everyone down to his level. Sad guy.
couldnt have said it better
Damn. Forgot this shit even existed. All i could think about is being excited about PS5 and Ratchet and Clank: Rift Apart. But I digress. Y'all right. Really sad guy. Indeed
Could just be an idiot working for Stadia, I don't think this is in any way Google or Stadia's position.
Yea twitter isn’t always a good place to vent i guess lol
@@Shot007 he is creative director, which means a BIG charge at stadia, have you even watched the video before spitting nonsense?
“Streamers should pay us to stream our games” we do we pay that $60 price for the game.
Imagine being so far up your butt to think that your game alone is so entertaining to watch that streams can't be considered transformative content. These people are completely disconected from reality.
@@chukyuniqul it’s literally free advertising for the game. It’s like saying tv stations to pay companies to put commercials on their station. It literally doesn’t make any sense
@@jasonkiller9942 ikr? But then again these people were prolly promoted because they are idiots, not in spite of it. They would fuck up work flow where it matters.
Unfortunately a commercial licence to be able make money from that game is likely around $60 a month lol that's his argument that top streamers make a tonne of cash from streaming games and he wants a portion of it. It's still BS though
A prime example of why high IQ doesn’t always mean you’re intelligent 😂
Hahahaha true
But honestly his IQ ain't to high either if he thinks the way he does
But... he didn't say anything about having a high IQ... I don't see how that's relevant at all
He is almost literally suggesting giving up millions in free advertising for the sake of making a few thousand in licensing fees.
What a clown.
He wants over-regulation. No small streamer can handle lawsuits, and Stadia wants more legal power.
Not even just free advertising, if they paid for the game and didn’t get a key, the creator is paying to advertise already
This would kill streaming in general. Who knows how much this clown would want for the license to stream it. Plus looking at it from a marketing perspective the developer is getting free advertising when a streamer plays their game. All the developer had to do is send a copy. Or they pay for the product themselves. Either way the developer comes out on top. So this guy sounds like he doesnt understand basic advertising strategies
@@darknesswave100 If I remember correctly one of his tweets mentioned split profits. So not just license but a percentage of profits from a stream. Insane.
Greed will do that to you. It’s truly a blinding, self-defeating thing
Failed developer suggest failed model. Makes sense really.
@Filip Carlsson Thanks man! @yongyea does some good work :)
Let this sink in, he's one of the "brave" ones that expressed his feelings. How many "creative directors" at EA, Activision, Bioware and the like have similar viewpoints. That are actively watching their "content" getting monetized across the platforms while THEY think they deserve the same.
I mean just look at EA and what it's doing. We can say it was the suits, but honestly everyone is in on it.
It's not being brave. It's having nothing to lose.
EA paid Ninja to play and promote Apex when it came out, even they know how good streaming is.
@@92Carnage This is EA I bet the executives would shank their grandmothers for an extra penny they are such greedy fucks.
Anal rape, it's in the game.
@@92Carnage Of course they do. It promotes their shit. Also I believe personally all this cramming of loot boxes and cards in our beloved titles is just one of the "promotion" ways. Why do you think it's becoming more infested with the age of streaming?
Here's the biggest thing, even if AAA did this indies would still be embracing content creators and suddenly all content is gonna be indie only and AAA loses a ton of marketing power.
This guy sounds dislocated, he should be working for EA, he would be right at home there.
Even EA has a statement that you can stream their stuff and don't need to pay anything. Not EA is on such a low level. Imagine having worst takes on Gaming than EA
@@marving.8868 My imagination isn't that strong.
@@xenon8117 Reality trumps imagination in this case
EA gave ninja 1million usd to stream apex legends.
Yet not even EA stops people streaming or try to charge.
Maybe, we should finally start talking about "WARRANTY" when it comes to licenced programmes? Huh? They want money from streamers, but I want my money back for shi**y product the often produce!
You should probably engage with the political process to get this. 12 month warranty is a basic consumer right here in Australia.
@Percy McGoo I think it’s referring to the absolute dogshit system that Stadia was, and still is, after a bunch of unicorn-piss statements about changing the industry with what they were claiming they could do.
@Percy McGoo You dumb or what? It is impossible to evaluate a game (digital product) before buying. If a product has a latent defect you can return it for replacement or demand refund (legal term: WARRANTY). It also applies to licensed programms but not games. Why?.
@@phillipeldridge-smith1982 pure false advertisement..... which is illegal in most countries in the world....
@@bobocpe Depends on the platform. I know that on Steam at least you do have an evaluation period of sorts. Before X amount of days and X amount of hours played, you can get a refund. Herein lies the problem however that you may not be able to turn over the right, or all the rocks, to unveil their shit before that time period experie and you are no longer eligible.
And stores should be paying *ME* to come to them and shop! Genius, really.
It would be like a car maker charging a tv station to show a commercial for their new car.
"Stadia Creative Director"
And just like that, any credibility went out the window...
I don't know...it takes a very creative guy to mess something up in such a glorious way.
@@Siarawaszympanemjest love this
Stadia had credibility?
Google should pay YongYea for letting people know there is a console called ‘Stadia’ exists
well...he does earn a living on youtube sooo
It's funny how his last tweet is about streaming Fall Guys! 🤣
Hypocrit
Because he became Google's fall guy?
I loved hearing your take YongYea, I saw this news earlier, and just wow
Koronoe: "can I stream banjo and Kazooie"
Rare: "HELL TO YES, YOU CAN STREAM OUR BELOVED GAME"
any marketing director with half a braincell would jump on that streaming exposure in a flash, providing the streamer is a big one
this guy is not only delusional but stupid as well
Eekum bookum
love how people love the worst vtubers.
@@phantomblade89 marine gang rise up
@@phantomblade89 " a "
He's probably one of those guys that say, "You don't own the games you paid for."
the eula for it basically said that
U don't. U don't own anything in this world.
Basically Googles, Apple's, Tesla's, John Deere's, and many many more companies ethos these days.
Eh. Depends on your outlook and how you've acquired a thing. If you only have the digital version of a product, you're a license holder rather than an owner and your license can be removed at any given point, depriving you of the product, while owning the physical version of a product(w/ exceptions) is much more possible because you have the product on hand and available so long as you take care of it and keep track of it.
When you add in faith, things grow more complicated depending on which(if any) a person may follow and how important materialism is as an issue to be tackled by the tenets and ideologies by said faith. Even then, there's then the matter of how fervently or loosely one adheres to the tenets and teachings of said faith.
Well with Stadia being the massive success that it has been, of course we should listen to them..they clearly know best
i can feel your sarcasm in my bones
Funny, I'm sure the creative directors won't see the sarcasm and will nod to this comment "Yes yes exactly..."
Since theyre so out of touch
You're right...so as not to be misconstrued...*clears throat* SARCASM! XD
Its like as if I bought a car and have to pay each time someone looks at it
Yeah, and ad companies should pay for advertising products.
*cough* Google *cough*
Ad companies could alternatively burn to the grown literally.
How many of those streamers have a contract with the game publishers?
The inventor of language: _"You should pay me to speak."_
The first amphibian to develop lungs. "You should pay me to breath"
Gravity: "you should pay me for even existing"
I mean the sad thing is, if language was made when copyright was a thing you know they’d f**ken try to do that
"The recent tweets by Alex Hutchinson, creative director at the Montreal Studio of Stadia Games and Entertainment, do not reflect those of Stadia, UA-cam or Google."
And he was forced to add "ALL OPINIONS MY OWN" to his twitter bio LMAO.
Dude literally couldn't be doing more to doom his own product, not that stadia needed any more help being seen as worthless.
If anything, he might've readied the death bed for Stadia with that statement.
Back in the day statements like that would get his ass fired from the company.
Yong for you credibility it would be important to correct the title, Alex is not Stadias Creative director, that is Tim Guy. Alex is creative director of Typhoon Studio.
@@angelluna9599 ... or at the very least a warning.
Heres hoping this is the end of this persons career in gaming.
I mean I get it, most of the youtubers/streamers get their games, gears, and gaming products for free. But why would that matter? They are entitled to it. Gaming industries (or all industries in general) depend on influencers.
I've bought several games that I've seen streamed on YT that I otherwise wouldn't have bought, or even heard of. This guy is really out of touch with reality.
I remembered way back getting Batman Arkham Asylum and Dead Space because of some Let's Players. It's really just free advertisement.
I'm pretty sure 90% of the success of games like Untitled Goose Game or FNAF can be directly attributed to memes and streams.
Same, that's how I choose most of my games.
@@tjenadonn6158 yep the fun choas reactions of goose game and the lore crafting and hearfelt reactions for FNAF
All gameplays on UA-cam are free advertisement. Period. Even if the content creator is getting paid to play them it's not the company is doing so (save for maybe a few cases). I've bought games because of watching people play them on UA-cam. Have I kept or enjoyed them all? No. But most I have. I always can't wait for the next game a streamer or content creator wanted to play. I might buy it.
EA employee #1 : should we do that ?
EA employee #2 : nah that's too much, even for us.
2K: HMMMMMMMM
Let’s face it they both are jealous they did not think of this first
EA gives content creators free loot boxes to promote their BS
😂
@@adnvdn They totally would too.
Even Yong is demolishing the guy, I can't wait to see Jim Sterling's take on it
Stadia is doomed
Oh God, I can't wait for Jim Sterling's take on this.
Angry Joe is going to straight up detonate.
@@tjenadonn6158 clowns
Is? Has been.
Stadia’s Been Doomed, Even Before It’s Birth.
Imagine paying the company that made your fridge every time it successfully preserved your sandwich...
"Creative director" at Stadia.........explains a lot actually
He's just some developer, he has nothing to do with stadia whole stick
Stadia coulde have worked but this may have ruined it
"Do you want 50$ now or 50000 in a year?" "50! Gimme now!" Yeah, not the smartest move. Sometimes I don't understand how people even get their jobs.
@DasShekati/ Seriously! It’s like people are getting dumber and dumber! Even in my own industry I go 🤦🏻♂️.
Hmm, maybe like this. 🍑🍌, if you know what i mean😏😂
Idk how he got his position but i have a feeling it involved a lot of butt kissing and...favors
Depends on who's offering that deal. Pam Beesly-Halpert wisely chose $100 now vs $5000 in a year. But we're not talking Ryan Howard (no not that one) making the offer.
@@xxrocketshark216xx4 Well, Stadia is currently an abject failure.
"A Stadia Creative Director" - That's an oxymoron if I've ever heard one!
And a Moron if I've ever seen one too xD
Indeed, no oxygen in that brain aswell.