How GOLF WANG Became GOLF WANG (The Real Story) 2019
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- Опубліковано 9 лют 2025
- _IN PROCESS
EP. 11 | GOLFWANG
In this episode, we’re taking a look at GOLF WANG. Starting as a line of clothing and accessories from the mind of Tyler The Creator & the ODD FUTURE collective. Honestly, it’s one of the most expressive lifestyle brands of recent times.
In 2011, Tyler and Odd Future moved their merch into a new space by creating a more exclusive clothing line; GOLF WANG. They dropped the expected items; hats, shirts, & socks, with fun and bizarre graphics. Laser-eyed cats, childish satanic doodles, Lucas Vercetti’s face, cartoon donuts, and everything Adult Swim fans appreciate. GOLF WANG linked up with VANS and dropped some colorful Old Skool models, and kids all over got a little closer to Tyler’s style.
In each following consecutive year, GOLF WANG would get a little more tighter and refined. Cut & sew pieces were introduced, using a variety of fabric choices. As Tyler matured as a man and as an artist, GOLF WANG became progressively more layered. Each collection became more thematic, starting with adolescent humor, then gradually moving to nostalgia, maximalism, and the surreal. As bright as the colors got, the brand never lost its charm or vulgarity.
GOLF WANG left their Vans partnership in 2016 to begin a new footwear endeavour with Converse, wonderfully named GOLF Le FLEUR*. The following year, GOLF WANG also established a new and improved brick & mortar boutique on Fairfax Avenue in Los Angeles.
GOLF WANG’s physical location is a huge influence on it as well- it’s neighborhood alumni being Supreme, Flight Club, The Hundreds, 424, Hall of Fame, Diamond, SLB, & Alife. For nearly 20 years, Fairfax has been one of the main hubs of West Coast fashion. It’s where skateboarding, youth culture, streetwear, and old school shops & deli’s mix. It’s kinda like a microcosm of Los Angeles as a whole: hip, surfy, ritzy, ghetto… all under a sunny blue sky.
Tyler’s fashion style is definitive and confident. He’s phenomenally original. From the beginning, he’s known how to create a personality through sound & images, and make them so accessible. All the art direction surrounding Odd Future was so outstandingly different from everything around that era. It’s no surprise that to this day, Tyler, GOLF WANG, and GOLF Le FLEUR* stand apart from everyone else. From the beginning, he was fully realized & complete, despite being so young. Tyler’s a creative prodigy.
Even though it’s an exclusive brand, Tyler’s not trying to be cosmopolitan. In fact, GOLF WANG is an embrace of kitschy, quirky, suburban & rural American folk culture. Interestingly, Tyler’s work is most spiritually linked to another creative visionary- Wes Anderson.
Anderson’s work, like GOLF WANG, stands out from its peers. The unique use of color, sound, music, narrative, location, framing composition, and quirkiness are the undeniable signature of of a Wes Anderson film. The themes of loss, love, isolation, adventure, and human examination though an artificial, yet intimate lens underlines BOTH Anderson and Tyler’s masterpieces.
Not everyone is a born artist. But if you are, you have to add your touch to every sensory experience. When you’ve met that challenge, you’re not just artist anymore. You’re an Auteur.
That’s what it means to Push Product.
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Golf Wang- Inspires the present, Inspired by the past.
Who's gonna inspire the future?
88rising, stay tuned
Where can we buy Push Product merch
👈
@krossxdo.gear VIA IG
PUSH PRODUCT I’ll inspire the odd future 🤯
God damn that beginning was corny but I’m still gonna watch
Eric Meyers it was ferociously quirky
I actually liked it
MAAAAN IM TELLING YOU, PUSH PRODUCT IS GONNA BLOW UP!! THE QUALITY OF THESE VIDEOS ARE TOO GOOD
Word
Ik right???
It’s crazy how they haven’t blown yet but, originality is always slept on in the beginning
That guy Kaptain Kristian is hard too, watch his video about Frank Ocean (if you haven't)
and they never uploaded again
Dude I love your vids and everything but that intro was hilariously bad
I stopped watching
LOOOOL u kno
420 likes, hell yeah
Lemme take a seat, and listen to my main source of hype history. Push for 2019
“Golf” has nothing to do with anyone else. That’s ALL tyler
Ik, everyone thinks OF is golf wang too
N the design team lmao
Gangsta Macc wasn’t at first
And that's why it's goood
Dolores Berry he is the design team
I think you meant how did Wolf Gang become Golf Wang
S. J. i was looking for this comment
Switch letters around, there 👍🏼
Tyler Said In A Interview GOLF merch was All Him & Ofwgkta merch Was Well...Odd Future.The OG O.F, Not The Spinoff Brand That It Is Now. Good Video Tho Dude.
This is correct, Odd Future (brand) was merch, GOLF was the clothing brand which didn't split off from the main OFWGKTA site until 2014, I believe there's a video with Lucas explaining how GOLF was going to separate into its own brand entirely.
I fucking hate the odd future clothing brand, for one reason. People wear fakes where I live and they don’t even know who made the brand...
@@CadeSlantyzz that's Everywhere. Also the same with supreme. No one really KNOWS odd future started that trend in 2010-2013 after it being a skate brand in the 90s or early 00s.
Krystal Stone UH was that a typo? Did you mean supreme when you were referring to the 90s and 2000s because yes, that’s true, but odd future did not exist until 2007.. I’m pretty sure that was a typo.
@@Ori0987 Yeah I Meant They Were Definitely The 1st To Put Supreme On After The 90s & 00s. And Yeah I Know About The 2007 Odd Future But They Didn't Bring Out Supreme Til Late 2009 (Bastard Days),In 2007-2008 It Was More Bape And Ice Creams.
Golf Wang is only run by Tyler 🤦🏻♀️ not the rest of odd future
The Cole Samsara Video Show oh hey it’s cole
Tyler left OF a while back, just OKRA came out months before this video
Connor Brown oh hey its Connor
But I mean some of the members from OF help him with some projects..
How illegal civ became illegal civ
ZER0 GAMEPLAY this is what I want
You gotta trace it back to deli status because that where most people came from
GOLF is only Tyler, has always been by Tyler
I am literally so greatful that you made this, oddfuture shaped a whole generation and were never given credit for it. Thank you Push Product. I needed to see this 😭😭😭 #ofwgkta them 7 letters are forever
LANCE TARANTINO 333 it’s ofwgktadgaf
@@lilooh8126 there's way more than that. 7 are the most iconic though
@@lilooh8126 thanks for correcting me slime OF will never be dead to me 👩🎤👩🎤🌈
@@brifries619 true ✌️😇 #wolfgang
Lil Ooh ofwgktadgafllbblsbfbn
I love the connection you made to Wes Anderson. I’m such a huge fan of both of them and i can’t believe i never connected them before but it makes sense
Ugh Tyler and Wes are my favorite contemporary artists. Absolute inspirations
I find it interesting that this video speaks of Tylers unique persona and this is the most unique UA-cam channel out.
what do you mean many people have this guy's style
@@AyaDaBerry who is like Tyler? I mean you can copy how he dresses but who can you say is actually like him. Cuz I can name Hella rappers who are Lil pump / chief keef wannabes
@@lancetarantino2593 I was talking about the youtuber not being unique
@@AyaDaBerry perhaps I'm rather ignorant 😅 I'm not aware of any other Channels with Push Products style and insight on fashion, especially they're video editing. I'm yet to find a channel like this one.
@@lancetarantino2593 check out "the company man and if you want more of a comedic side of it check out Frugal Aesthetic
The intro😂😂😂
Loving this series of episodes ! Big up for the amazing work !
Good video.. I remember when this first came around when I was in high school. The brand along with Tyler has changed so much.
Tyler only designed the first couple drops for OF, going on record to say he hasn’t designed nothing for the OF brand in a decade. He didn’t design the OF vans either, but he did design the donut. Golf Wang was all Tyler’s operation from the jump. The OF gear on the first couple tours were designed by Tyler, but the OF brand as a whole was later made to keep revenue coming in. Once Tyler stopped giving designs, they recycled the cat tee, the donut, and all other designs till they were exhausted and began production on merch for Loiter Squad. Tyler branched off to develop golf wang early on to sell the higher end products designed by entirely by Tyler himself.
glad yall finally getting the recognition
The man makes the clothes, the clothes do not make a man.
- me, just now
these are some top notch quality videos, please never stop broski
Thanks to tyler I've started not only a music career AND a clothing line at 15 years old
i feel dumb not noticing the
Wolf Gang and Golf Wang sooner
I'm gonna be on his level one day.
i believe in ya kid
Childs Mind goodluck bro. aslong as you try your best, you can achieve anything
Rohit Swaro Thank you! Came up with the name a few years ago and chose to grow with it, definitely unique :)
brandn no doubt in my mind, I got this!
Larbixdali I appreciate it! :)
hip surfy ritzy ghetto all under a blue sky is a good sentence
i love the way this is edited nice job bro!
I CALL IT! WES AND TYLER ARE GOING TO TEAM UP TO MAKE IGOR A MOVIE!!!!! I PRAY TO JESUS THAT THEY DO THAT. I WOULD BEG HIM
And Yes I Was Influenced By Tyler's Artistic Style, Another Dope, Thank You
Great store! Smells fantastic and sales people are fun and excited to help. Tyler is so creative and we loved the experience. Clothes hang on tree branch/trunks. Great experience!
Bruh I'm so glad you made the wes Anderson connection. Him being one of my favorite directors, I've always seen similarities between him and Tyler. Especially with Tyler's direction of videos.
kid, this video was so good...
This channel boutta blow up🔥
Thanks for explaining what it means because I’ve been wanting to buy Golf merch for a long time but I never knew what it meant!!
Keep up the great work man!
good video , tyler will go down as a legend, people still dress like him when they go to his festival
Just got into Golf Wang clothing like 3 months ago and the shirts and hat I got. I absolutely love them.
So good
Good vid man you put it together well
The presentation in this video is incredible. Keep it up Push.
insane quality video, you're going places.
A boy possessed with an old spirit. That sums up Tyler. I love your diagrams as well.
Even if you don´t fuck with Tylers music, you gotta respect the man
most fire videos rn and highly inspirational ... give me some time and you going be making a video about something i got cooking up
Keep doing these I’m learning so much man thank you
Great channel, never stop please
Golf Wang was not associated with OF, OF was separate and all items were exclusively made by T. And it didn’t switch straight from vans to cons, it was going to be independent first but that didn’t happen. Other than that, very nice.
This video is so unintentionally funny to me haha
Love these videos
Can't read GolfWang without seeing Wolfgang
Can't believe it been 4 years since odd Future began to disband
Someday I hope to manifest my visions into the tangible art spectrum
These videos are as great as underrated ⚡️
Please do a vid bout sashadidntwakeup/bloody osiris/bloody dior/smooky margielaa/shane gonzales
Felt like a Ted talk
If u guys didn’t already know golf wang backwards is flog gnaw
love the vid man keep it up
Very great video once again. Please do make on Blondey McCoy or Sean Pablo
My Archive sean pablo is a must
Sean pablo for sure
i wish i could afford all of these fresh ass clothes
This video is amazing keep up the amazing work
It’s them golf boys
I like your French pronunciation of "Le Fleur"! Thanks for the video!
I hope Tyler sees this
i was watching the royal tenenbaums the other day and tyler dresses exactly like dudley
this video is actually for persons who weren't tyler fans until sffb lol (just kidding, great video)
these types of videos are cool but the recent one that was expressing how we should make our own shit was amazing. please please please make more of those types
🙌🙌 nice work
Fooos gone wild !!!
Why did I not realise golf wang was wolf gang with the first letters switched
Love ya'll videos, really want to get better at everything especially editing. Your videos tell a story and immortalize the artist. I will learn,
you missed his collab with Lacoste
dis dood just described Tron Cat as
*_laser eyed cats_*
Bro you don’t know what you’re talking about.
Best channel i stg
tylers style is cat in the hat movie
Wolf Gang Forever🎧🎤🎵🎶🎹💯🔥
🙏🏿Your content is always killing
The thing I look forward to most is new video notifications from push product on youtube
I think you are getting Golf Wang mixed up with OFWGKTA
Golf Wang is all Tyler , the Odd Future brand was him and the OG members but now it’s owned by Zumiez
actually you got the first part kinda wrong those first designs are all odd future merch GOLF didn’t start till like the end of 2011 only correct one was the nutcracker button down and Tyler stopped designing for em mid 2012
Love the videos and can you make one on 88rising or joji
GOLF is separate from Odd Future. Also I don't know why you showed Future's video in here. It has nothing to do with OF or Tyler. Besides that, I still liked the video. Nice work!
lemme save you some time
"WOLF GANG = GOLF WANG"
Dope video overall
golf wang is ALL tyler, though the rest of odd future is insanely talented and deserve so much recognition, all credit goes to ty for golf wang 🤙🏽
still waiting for the movie
Incredible content but I really want you to upgrade the audio quality
i honestly never knew it was wolf gang with the letters switched... wtf haha
Thank you for the transcript in the description
he acting like tyler wasn’t rocking supreme
Im gonna buy some IGOR merch from GOLF WANG soon
Love the analysis, just cut down the cornie moments and talk a bit faster🗻
It took 5 years for me to notice that golf wang is wolf gang but with the first letters switched
Flog gnaw is golf wang backwards. Golf wang plays off wolf gang. Wolf gang comes from ofwgkta
*”T H E R E A G O L F W A N G”*
Golf Wang is just Tyler bruh.
Great vid, thank you
what program is the best for this style videos?
Odd Future has nothing to do with Golf it is just Tyler’s brand, odd future is the brand where everyone was involved
Awesome vid
How GOLF WANG became WANGSAP