MBAEx Batch 16 Examine Series : Pride Month and Corporate Marketing

Pride Month' is a global phenomenon today thanks to the societal support for LGBTQ+ community & adoption by corporate management. While some change their brand logo colors to rainbow some prefer the route of advocacy. The MBAEx students of IIM Calcutta - Vikas Rawat, Anil Jayant and Rajiv Kumar Suman try to deconstruct the phenomenon both from a societal & economical perspective. So put on your thinking caps & share your views.