The first video blew doors than the second one was even better somehow. The way Logan and those dudes put those things together really made you feel like the brand was something bigger than what it was
I think guestboards is actually a good idea, getting 'pro' guests, and possibly running some boards even for Am level skaters. 917 can reposition itself as an agent for young skateboarders, help them get exposure/royalties, low overhead model. there are dozen skaters in the 917 area I can think of off the top of head who could get behind this model by the end of week.
I love this and I love Alex. It's a bummer 917 took a turn, but at the same time, I never saw their shit in shops. Idk if it was them or shops but it's hard to support a company that you can't buy shit from. That being said, I hope for the best for Alex. Im down for him skating always
917 was too exclusive for its own good. A board company needs to have skate shop presence (even if it's only core shops) to be successful. I respect Alex Olson though and definitely think he should revamp 917 to suit his whims though. That idea about guest boards/trips was interesting, so he should strike before some new company takes it and runs with it.
@@bennyshambles Alex wanted to give 917 the exclusivity of luxury clothing brands. Thing is, it doesn’t work for board brands too well. Skaters are broke. Most of us will take what’s in the shop or on sale. I get what he’s trying to do, but it’s just too hard to do with a board brand. I get heritage brands like Powell doing it . They have the back catalog to pull it off and can offset it with the price point decks. Alex isn’t there yet. Might have the clout but in skating it’s more than clout that makes you profitable
Love Alex for being so based. The dude does his thing and it works (or worked), just look back at the start of 917 and Bianca, fucking H&M was copying his shit! Can't wait to see the future of 917 and also what Cyrus and Max's brand is gonna be like, we all know both of that shit is finna pop yo
Exactly, I just don't think he can run a business. And he's not a legend like Jamie thomas or Reynolds or Carroll etc. he was just ehhh imo. so he can't ride that to success. he actually needs good marketing and good products.
917 has been around for a while now and I would say it has been successful for a skate company, he also manages a clothing company so that's two things to worry about. He also just mentioned how he wasn't there for certain instances + the pandemic hit which effected everyone. Every skate company goes through a re-building cycle. I'm sure the dude is not lazy just stressed, y'all just quick to judge bruh
The company lasted like 5 years. A lot of companies have more than one person at the foundation of it. In the age that Jamie and Ed were doing it, skateboarding was for sure smaller and easier to manage. I think Alex did fine. Even then, Toy has had full face lifts of the team. It happens. They just don't publicize it. Alex is fine and he's done fine. He'll pick back up and continue being himself.
i like olson as a skater and he seems like an alright dude, but he is not cut out to run a successful company. too eratic. too many instances of not giving a shit or giving too much of a shit.
I appreciate his honesty but the team was totally justified in leaving. Alex hasn't been pushing the company or team at all and all of those guys rip and deserve to be on companies that back them. It's funny too because the way he describes the team acting sounds a lot like him when he was on Girl. Also, the photoshop comment is hilarious considering how rudimentary the majority of 917's graphics are. Wish him the best though.
He started 917 for people who dont give a fuck and just wanna skate and not have to worry about keeping up with shit. The exact opposite of being pushed, i guess everyone just started giving a fuck.
@@GatsuFromBerserk basically. When shit gets real and dudes gotta start paying bills and justify any addictions, a pay cut becomes a huge issue. It stops being just a passion project. Which I understand but also begins to undermine what skating is about imo. But that’s life
... and? I mean the riders don't own the company lol. They skate for it. Their ideas might actually conflict with the image and brand itself as well. It's not as cut and dry and you're trying to make it seem.
@@moballardful Well it's not as direct and objective as you make it out to be either... He sounds pompous as fuck dismissing his friends and their inconsistent income and expectations on the team... The way he says a friend quit the team and "hes fucking delusional" because he was not even on the team... VERY ARROGANT, probably his fault for not clarifying the roster and the pay/graphic expectations. "Looks like you learned photoshop off youtube" - not a good defense when the riders weren't designing the graphics themselves either- they just didn't like the designs...
@@crazycarlsadventures5983 the graphics aren’t too bad. But he’s not necessarily breaking artistic ground either. 917, FA/Hockey, Quasi, and all those dudes are just doing a derivative of AWS/Habitat.
I mean I honestly don’t care considering he tried to make a NYC based company with an NYC area code as the name and had dudes from everywhere except NYC riding for the team.
Some people get the shit end of the stick whilst others make opportunities. None of us really chooses anything though, shit either works out or it don't. Either way, Alex has been around for a long time and he'll always be a legend. Hoping whatever he does next is something he ultimately loves and enjoys because that seems to be the best plan for success past and future.
"Homie" is a wonderful word for a wonderful concept. "Beast" is fine if you're stoked about the next release of Disorder decks. j/k say what you want, do what you love and all that
.damn i remember when he was a clean cut club hoppin ladies man and now he looks like he can start a fire out of sand and a dash of water
He started to realize what was more important
i was thinking the same thing LMAOO
@@MrJfergs i dont know if sex drive and rockin the hobo look correlate
his is hair is nicer than my gf’s bro .
That was clever
I'm really sorry alex but I just want to formally announce that I'm no longer riding for 917
Me neither, :/ sorry 😞
Yea, I quit 917.... forreal
fr
I’m leaving 917 too for 718... wait no FA yeah it’s Hockey Woo!
@@SlickRick4EVER well if jeff and theo are out then i’m leaving too
Best story is the homie who quit who wasn’t even in the team lol 😂
I hope he puts out a 917 video and it's just him. I would buy a board
@Draco 1996 I'd buy 3
20 Minutes of Olson just ripping would be pretty gnarly
Dudeeeee
@@BUZZZK1LLINGT0N I'd buy 4
Bonus points if its self-filmed
I swear Alex Olson is the most honest and unintentionally funniest dude in skateboarding
I laughed so hard at that "delusional fuck" bit.
@@scovell7 There's way too many in So Cal
Definitely
i love a good ol alex olson interviews they get better and better over the years lol
Haha
He's becoming his dad, just over the bs and unintentionally hilarious
one time Alex posted a left handed guitar and i was like "Stop trying to be like jimi" and he said "Sorry"
mane
Stop lyin
@@HarryCrotch such a random thing to lie about lol
Sorry
Thinking of other companies that went thru hella changes (toy machine, zero) props for Alex to be this public about it all
Didn’t think of this good point
Remember when Alien Workshop reach the peak and dissolve to many other brands like FA, Quasi, Doomsayers ??? That was a new history in skateboarding
Toy Machine would’ve been fucked if Todd Swank didn’t give them hella money to recruit Jamie Thomas and get him to build a team.
what's been going on with zero
@@odeswarms I think Black Box distribution folded a few years ago when Fallen closed down and Zero moved to Deluxe for a bit.
I feel like Alex can be way too opinionated about stuff, but he also couldn't care less about some things. I never know what he's gunna say
Yeah he gives me those vibes
Old Crailtap Couch video he said he regrets wearing bandannas around his neck. Now look at him again wearing bandannas.
@@sh666nks probably for covid but still lol
Opinions are fun dude
He's like his pops
Totally felt like those crailtap videos from a while ago where they interview on that couch. LOVE that.
Crailcouch!!! Hahaha tbey had Nora and Dvargs when they were still dating
The first video blew doors than the second one was even better somehow. The way Logan and those dudes put those things together really made you feel like the brand was something bigger than what it was
that’s skate companies for ya!!
There are so many different ways to use that brand now that the team is dissolved. He's right it is a blessing.
Shut up. Quit acting like an industry insider bro
skateboard companies could use a hardcore paradigm shift, hoping Alex can stick it out and deliver something totally different
Umm... it is already. Ever heard of "The Olympics"???
Glad to see he is back on the road to craziness
One time on tumblr I asked Olson for tips how to Ollie diagonally he said get stronger legs
@@shelbzzz8879 Ollie up a curb bs or fs
@@hotstudiosyoutube1805 you on some nut shit
@@twofatbitchesandabagofweed hahahaha
Doing it backside is pretty easy you just gotta pop a frontside Olli. front side is more direct.
Dude, that is something you should be doing yourself, not asking a pro....
The guest boards thing sounds like a fun idea.
If Aidan really said that about Chris thats Aidan Whackey! Not cool IMO.
Especially since Aidan's style is a watered down version of Chris
Atleast he was honest and said what he felt when asked
best part is that he quit the team right after
Aidan lost my respect for sure, how could anyone hate on Chris Milic, he’s the nicest guy ever.
@@Dbody1993 don't think he was hating on him, he just didn't think he would be a good fit for the team
He’s seems so self conscious which sucks because he actually seems like a cool dude and he shreds
not a cool dude lol
interesting interview hope he dose do some guest decks and trips that would be nice to see !
My house is on fire. But it’s warm. It’s a blessing.
Most real thing he said was about dating lmao so much effort to spark a conversation while so many people on dating apps are boring asfuq
No pro has more interview footy than AO, im convinced.
The amount of respect I have for this man just quadrupled. Olson is the true embodiment of Idgaf
he's got crazy nervous energy while he's talking
It’s that lsd shroom weed combo
1st track: "DJ Boring - 6 am Mimosa" masterpiece!
love this. literally lol'd several times. guest trips w guest boards would be dope, as he slowly finds some really special dudes to put on
He had special dudes on
@@Jtsword true story
I feel like he’s on the brink of either joining a cult or starting one. He’s such an amazing skater though. Hope he finds his way
Fuck I’d join his cult if that means I get free boards
Lets hope Steve Berra doesn't get to him before It's too late!
AO is one the best things ever to happen to skateboarding.
Maybe for you. Dude's just mooching off his daddy's legacy. If it wasn't for Steve Olson, Alex would be irrelevant...
@@SlickRick4EVER whos steve oslon
@Kevin Yeah, right Kevin.
always look forward to seeing any kind of footage from alex olson for sure favorite skater
guest board company with guest trips sounds epic
he seems to be looking at things realistically...knows where he went wrong and its refreshing to hear
I think guestboards is actually a good idea, getting 'pro' guests, and possibly running some boards even for Am level skaters. 917 can reposition itself as an agent for young skateboarders, help them get exposure/royalties, low overhead model. there are dozen skaters in the 917 area I can think of off the top of head who could get behind this model by the end of week.
always liked Alex Olson, tells it how it is, big up from the UK brother
dying how there was no hesitation in him saying fuck no to being on FA bahaha
I love him even more now for being honest 💙
Everybody hates this dude but I love that he just says exactly how he’s feeling... very rare in 2021
I don’t think anyone hates him haha. I thought he was a bit of an arrogant asshole previously but I think he just doesn’t care about much
Brutal honest interview from a skate company owner ever😂
This is the best interview I've ever seen.
I love this guy man. He is so himself you have to respect that you know. Keep up the good work bro 917 is the shit
I'm glad he still rips ! His style is so unique
Perfect music to fit this interview lol or wtv this is
one time I saw Alex drowning kittens down by the old mill
Prob the most honest interview aha
Binanca Chandon and 917 have flame graphics galore yet he wasn’t backing winkowski in a flame shirt? Good lord man
i can see how working for alex would be a pain in the ass but i can't help but like him (from afar)
seeing clips of him skating reminded me he looks better on a board than most of his former riders
Leave it to Alex Olsen to have such bad adult adhd can’t even conceptualize the future of his own company 😂
From high fashion, Prada kinda styles... to crackhead look.
This man is way too avant-garde.
I fully support him, in whatever way he wanna go.
@James Topham all crackheads are soft in the core
I’d like to formally announce that I ride for 917, lmk when you’re ready to send me boards
He's rad. I love him. Crazy fuck. Like his dad. Ant change that. It's a good thing. He s already a historical skater
Guest trips and and guest boards is a sick idea!!
The guest trip's sounds perfect
I love this and I love Alex. It's a bummer 917 took a turn, but at the same time, I never saw their shit in shops. Idk if it was them or shops but it's hard to support a company that you can't buy shit from.
That being said, I hope for the best for Alex. Im down for him skating always
ive literally only seen 917 at supreme and dover street market in NYC lol
917 was too exclusive for its own good. A board company needs to have skate shop presence (even if it's only core shops) to be successful. I respect Alex Olson though and definitely think he should revamp 917 to suit his whims though. That idea about guest boards/trips was interesting, so he should strike before some new company takes it and runs with it.
@@bennyshambles Alex wanted to give 917 the exclusivity of luxury clothing brands. Thing is, it doesn’t work for board brands too well. Skaters are broke. Most of us will take what’s in the shop or on sale. I get what he’s trying to do, but it’s just too hard to do with a board brand. I get heritage brands like Powell doing it . They have the back catalog to pull it off and can offset it with the price point decks. Alex isn’t there yet. Might have the clout but in skating it’s more than clout that makes you profitable
look at that hair, he's so beautiful!
I dont know why I thought this was gonna be boring... Jenkem never fails
Officially backing 917
Using Gator as an example is not a good thing
I just feel bad for all parties involved, covid hit everyone, even ur favorite back taillers
"the future is the past... hey maan" so good haha
Dis vid made me like him 1000 times more
Love Alex for being so based. The dude does his thing and it works (or worked), just look back at the start of 917 and Bianca, fucking H&M was copying his shit! Can't wait to see the future of 917 and also what Cyrus and Max's brand is gonna be like, we all know both of that shit is finna pop yo
nice choice on dj boring and mall grab
this guy knows
thought I would as the only one, good taste
What’s the tracks?
@@HectorGonzalez-fm1wj you gotta dig for that one ;)
Not sure what exactly happened, but it seems you ran a business into the ground and didn't take care of your "employees".
Exactly, I just don't think he can run a business. And he's not a legend like Jamie thomas or Reynolds or Carroll etc. he was just ehhh imo. so he can't ride that to success. he actually needs good marketing and good products.
917 has been around for a while now and I would say it has been successful for a skate company, he also manages a clothing company so that's two things to worry about. He also just mentioned how he wasn't there for certain instances + the pandemic hit which effected everyone. Every skate company goes through a re-building cycle. I'm sure the dude is not lazy just stressed, y'all just quick to judge bruh
The company lasted like 5 years. A lot of companies have more than one person at the foundation of it. In the age that Jamie and Ed were doing it, skateboarding was for sure smaller and easier to manage. I think Alex did fine. Even then, Toy has had full face lifts of the team. It happens. They just don't publicize it. Alex is fine and he's done fine. He'll pick back up and continue being himself.
Damn 917 had such a sick team at one time now most of the riders went to limousine and I have to say there boards are awesome so far
and that soundtrack maaaaaaiinnnnn
he’s fucking going through it
I like how he’s running his company the way he wants new skaters are little brats sometimes back in the day you be kicked off real quick
1:36 wait Alex just said “homie”
i like olson as a skater and he seems like an alright dude, but he is not cut out to run a successful company. too eratic. too many instances of not giving a shit or giving too much of a shit.
He should find a dist and just be a ideas guy but not deal with the business side of it.
Say if Alex want make his brand would be grow, he must fallen first.
This is his fallen but he gracefully stand still till right now. Props to Olsons.
I’d appreciate a FA guest board
Alex thinks his graphics alone are just so artsy... Like only he can Design them. Didnt wanna pay shit. Lol
He seems pretty resentful . Fair play to him for doing this interview anyway...
Best of luck to Olson get that company cranking imma get a board when I see one
Going down in flames is legit and I'm backing that.
Alex Olson is one of the last real skateboarders today; does and says what he wants
I appreciate his honesty but the team was totally justified in leaving. Alex hasn't been pushing the company or team at all and all of those guys rip and deserve to be on companies that back them. It's funny too because the way he describes the team acting sounds a lot like him when he was on Girl. Also, the photoshop comment is hilarious considering how rudimentary the majority of 917's graphics are. Wish him the best though.
He started 917 for people who dont give a fuck and just wanna skate and not have to worry about keeping up with shit. The exact opposite of being pushed, i guess everyone just started giving a fuck.
@@hofmann161 that's what happens when you start making money I guess lol
Shut up lol
@@GatsuFromBerserk basically. When shit gets real and dudes gotta start paying bills and justify any addictions, a pay cut becomes a huge issue. It stops being just a passion project. Which I understand but also begins to undermine what skating is about imo. But that’s life
We need track IDs on these!!
only doing guest boards and trips is actually a really sick idea
"I had to cut my friend's pay and didn't give them the graphics they want..."
... and? I mean the riders don't own the company lol. They skate for it. Their ideas might actually conflict with the image and brand itself as well. It's not as cut and dry and you're trying to make it seem.
@@moballardful Well it's not as direct and objective as you make it out to be either... He sounds pompous as fuck dismissing his friends and their inconsistent income and expectations on the team... The way he says a friend quit the team and "hes fucking delusional" because he was not even on the team... VERY ARROGANT, probably his fault for not clarifying the roster and the pay/graphic expectations. "Looks like you learned photoshop off youtube" - not a good defense when the riders weren't designing the graphics themselves either- they just didn't like the designs...
😆😆
917 graphics are garbage anyways ....
@@crazycarlsadventures5983 the graphics aren’t too bad. But he’s not necessarily breaking artistic ground either. 917, FA/Hockey, Quasi, and all those dudes are just doing a derivative of AWS/Habitat.
Alex should just forget 917 and send Frog a sponsor-me tape.
He should send a sponsor me tape for plan b i feel like he fits the team
I could see him on Revive skateboards
Dirty Surf Kids
fuck dude... that 917 team was my favorite skateboarding team ever
alex i kno this is a bit unprofessional that u find out this way but im quitting the team
Homies stressed. Also people don’t have any idea how to have a decent conversation.
one of the most real dudes in skating
as much as i loved the team, ao is what made bianca and 917 interesting to begin with, so i'm interested in where he takes it from here
His energy is so chaotic I love it but I would not want him to be my boss. Both 917 videos are fire tho.
Don’t dissolve the company! This is the beginning of a great brand with unique history
I mean I honestly don’t care considering he tried to make a NYC based company with an NYC area code as the name and had dudes from everywhere except NYC riding for the team.
I could listen to Alex Olson talk all day long
Shanahan, Suciu guest trip. Some real odd couple shit. Make it happen Olson.
best interview on jenkem so far
Some people get the shit end of the stick whilst others make opportunities. None of us really chooses anything though, shit either works out or it don't. Either way, Alex has been around for a long time and he'll always be a legend. Hoping whatever he does next is something he ultimately loves and enjoys because that seems to be the best plan for success past and future.
I genuinely like 917, it’s sure as hell going to be interesting to see where it goes
I can watch him do interviews all day
Props for asking some hard-hitting questions
"Homie" is a wonderful word for a wonderful concept. "Beast" is fine if you're stoked about the next release of Disorder decks. j/k say what you want, do what you love and all that
if you like the dude or not Alex Olson rips
Wasn't expecting that "I'm down with socialism" comment
What’s the background song?