Consumer Startup Metrics | Startup School
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- Опубліковано 8 лип 2024
- In this episode of Startup School, YC Group Partner Tom Blomfield dives deeper into the metrics that matter most for consumer startups. Tom discusses paid and organic user growth, unit economics, net promoter scores, and the "magic moment" in your product that is most important to track.
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Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Intro
01:00 - Growth Rates
01:24 - Organic vs. Paid Growth
05:27 - Cannibalization
06:21 - Paid Growth
10:59 - Unit Economics
17:04 - Net Promoter Score (NPS)
20:23 - Recap
22:14 - Outro - Наука та технологія
What startup concepts would you like to learn more about?
Just going more in depth with a full video on these two minute snippets would be great, like when he was talking about how crucial it is to keep your NPS consistent, a whole video on that would help immensely
What a gem!! More consumer, please. More Tom Blomfield.
are you building in consumer?
I've watched this video three times, and each viewing has revealed something incredibly valuable. It really made me priorize about strategies to make my future product go viral and how to effectively build a supportive network around it.
We need more content about consumer please!
Chapters (Powered by ChapterMe) -
00:00 - Intro
01:00 - Growth Rates
01:24 - Definition: Organic vs. Paid Growth
01:44 - Virality and Network Effect
02:44 - Metcalfe's Law
03:32 - What are the shareable moments?
03:59 - How could my product get better with more people?
05:27 - Cannibalization
05:50 - Fraud
06:21 - Paid Growth
07:33 - Keep records of where each user came from
08:24 - CAC measured to an active, monetized, retained user
08:59 - Consumer Companies Split of Organic vs. Paid Growth
10:59 - Unit Economics
11:22 - Example: Variable Costs at Monzo
13:25 - Scaling negative unit economics is very dangerous
13:48 - Net Dollar Retention
14:31 - How often would a good customer typically be using this service?
14:58 - Magic Moment
17:04 - Net Promoter Score (NPS)
20:23 - Recap: Consumer Metrics
21:43 - Final Warning
22:14 - Outro
3rd upload? 🤫
thank you YC !! absolutely a gem
That's the best summary of "The cold start problem"! thank you
One of the best ones. Extremely useful
As always, an excellent, to the point, video. Thanks!
We need to see more of Tom!
This video was excellent, thank you.
here before the fourth upload
Really helpful! Thank you
Great content! Thanks!
it would be much better if you talked about the nuts and bolts of what you used to collect and visualize these metrics as getting that right TODAY will be better than knowing what to do tomorrow
Shout out to Michael Seibel tho!
Absolute fire!
woah! the difference between in app virality and ad marketing!
03:11 best consumer companies incorporate bith virality and network effect
Organic growth really matters
why was it removed and uploaded again?
Great video! What are your thoughts about platforms, where both a) the value users get and b) the revenue per user, are dependent on how many other users are using the platform?
In this case both your unit economies and NPS are going to be very bad until you reach the critical mass within a small atomic network.
Any advice on what the metrics should be for such a platform in the early days and how to know whether your product can eventually make it?
If I had free hands to code as a lightning, with this video I would definitely succeed 😅
So much emphasis on software makes it difficult for me to translate into physical product applicability. 😢
They are focused on tech. Most tech is software.
Think subsriptions
Yall have re-uploaded this 3 times... whats going on here?
A,b…c testing 🤷♂️
📈📊⭐
First