Apple's New Business Model
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- Опубліковано 7 гру 2021
- Apple has a new trade-in program to recycle your old iPhones which seems great but… is this actually all just an elaborate money-making scheme?
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Conklin
Editor: Kirsten Stanley
Animator: Zachary Kastrukoff
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
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It's awful bc here in Mexico, Apple sued the small, local companies that fixed the iPhones for cheap, making any iPhone repairer illegal, and forcing anyone who wants a repair to go directly to them, where of course, they charge the triple of those local repairers. Now, of course, there is a black market to repair iPhones for cheap, which is even more likely to get you scammed, which was the excuse they used.
Why was it illegal tho? I can understand voiding warranty and whatever but how is opening up phones being illegal
@@shinqqing5161 u don't actually own ur phones.... u don't own most of ur electronics.... look up for the word "DRM" on youtube
weird how those garbage fones break so much while costing alot to start with
The problem is the Mexican law system. In the Netherlands you are not allowed to deny third party repair shops to repair products you sold to customers. Sure you may loose your warranty, but most of these are really good.
@@devedee2393 that depends on the country, cause in the Netherlands you DO own you’re phone or MacBook.
A lot of these issues can fall under Right to Repair, fighting for your right to own and do whatever you want with your phone should be a top priority for all phone owners especially iPhone owners.
Nope because despite the amount of people who claim to hate sheep and group think and champion privacy and autonomy, people still need to have the latest thing to fit in or one-up their neighbor.
@@MrsDetroit622ikr stupid face id owner's
Love this. After learning quite a bit about Apple's business model for a class while in business school, I can't find truth in any of their sustainability "commitments" until they ditch the planned obsolescence and aggressive marketing to make people constantly buy the latest and greatest.
That's how we feel about it all too! Thanks for taking the time to comment + support us here 😜
What producers of products DON’T have some sort of version of this? I’ll never understand people who think technology purchases should last forever. If I own a 5 year old iPhone, should it work just the same as a brand new one? Okay, so holding back performance and penalizing the consumer of a BRAND NEW DEVICE would be better practice? I honestly think this video should’ve been solely aimed at Android phone makers. Everyone I know still uses an older generation iPhone. And they work great.
It isn't about if you use the device but someone else, the none repairability means you can't just sell or give your phone away. My phone computer was a hand me down from my parents, my first phone was the same.
@@lolkthnxbai I don’t buy or use products with the next owner in mind.
Don’t forget the lengths they go to to make their devices difficult if not impossible to repair
This topic has me heated to my core. The planned obsolescence has got to go. I despise "upgrading" my tech, I want that longlasting product and I wish more people saw the sense in keeping their phones longer than the next dang "upgrade"
You should be able to upgrade just the battery or just the camera or just the processor or whatever it is that makes people want a whole new phone
@@SarahBanjoFrog I mean you can get the battery replaced for 50$ at an Apple Store so ig you technically can?
i don't but apple are any brand name product including my phones
I'm using an iphone from 2016 with the latest software. Can you name an Android that does that? I have spare batteries and screens if i need to change and it's quite easy to do.
@@abc123xyz321abc321
Can you name an Android that does that? Yes, to name a few, oukitel and blackview, and we also run Windows 11 and linux tiny os alongside Chrome OS.
Taking back old phones and other electronics (especially since we can't repair them) from users should be mandatory for tech providers. They would be more conscious about the quality of used materials. Also tons of waste could be recycled (since the companies know their product best).
I think individuals need to take responsibility. Seems like you and everyone else here just blames the company, Ghandi said it, be the change you want to see.
Loving the Future Proof format Levi! Keep 'em coming 👍
Thanks, Chris! We appreciate the support 👏👏
Not gonna lie, Maryann is iconic. Sorry Levi! 🤣
Thank you for the informative video. Apple always rubbed me the wrong way (too cultish to begin with) and removing the headphone jack guaranteed that I would never buy their products.
Great video! Also Apple is aiming to be a 100% circular business by something like 2030, yet at the same time their sustainability report keeps talking about how their initiatives will allow them to sustain growth. To me this is such a contradiction, because if you want to sell more products infinitely, but use recycled materials only, at some point you'll still run out of materials... And that's without mentioning that 1) they're basing their whole strategy on the lower value-retaining tactics of circular economy (recycle instead of reduce, reuse), and 2) as you pointed out with the ear pods also they keep innovating in a direction that is more high tech thus requiring more rare minerals ie lithium in this case for batteries in a product that didn't require batteries before. Make it make sense.
So yeah.... They're better in a sense than the rest of the industry, but this business model is still very unsustainable
Love the split on the channel to have one focusing on this type of content, the reason I started watching your vids back in the long hair no care Levi days. Would be great to see you dig into Subaru's business model and sustainable practices they claim.
I just discovered this channel and it may just be my favorite, love your content!
you have a new subscriber! explainers like this are very importand and interesting imo! Thankyou! :D
Keep up the great work! Any chance you might do a video on Pela and their new kitchen composter?
Woah, that's a great idea! We'll definitely add it to our video ideas list. Thanks so much!!
I love the idea of buying second hand, but what if your phone stops working 24hrs later and the random you bought it off of fb marketplace is nowhere to be found? This is the reason I buy phones new. On the bright side, I used my last smart phone for 6 years and plan to use my current one for a similar amount of time.
Same. It’s also a device you hold close to your face that I want to be very clean!
So far my iPhones have been bought direct from Apple on time (thankfully no interest) which forces me to keep it until I pay it off (in my head, I can still trade it in). Then “getting my money’s worth” after it’s paid off feels so good I use it for longer!
I just wish it was cheaper/easier to replace the battery so I could use it even longer
You can also buy second-hand from Apple and other reputable companies
@@aayotechnology true. I got my Apple desktop as a refurb. Came with better specs than a new one!
I bought my iPhone second-hand from a reputable second-hand company that refurbished it and sold it with a 24-month guarantee. The battery life was 100%. It’s been over two years and is as good as new. I wouldn’t trust any phone bought on fb marketplace or similar sites though, but there are options that are sustainable and can save you some money!
I have bought both computer and phone 2ondhand, from a company that buys stuff from other companies that has a policy to change them every 2 years, it came with 2 years guarantee (if i remember correctly) and both still work smooth 2 years later. Before sold they fix it up and I almost felt like they were new at first.
But yeah... the guarantee and the possibility for a person to sell 2ondhand in general must become a better deal for everyone so that more people feel its worth it and with as big risk as buying new.
Great video! Expected you to address their new self repair program though :)
At the time of shooting this the program hadn't been announced, but since there's so much interest we're considering doing a video on it in the future! Thanks 👏
Just found this channel (that’s also fresh 👀) and I’m already hooked. considering i’m taking a business degree, i’m binge watching the rest lol
Awesome video! 💪🏻 Thanks for doing the research 🙃
Great work. Loving this channel.
After 7 years or more of having Android phones, I got a 13 mini a few months ago.
The first and last iphone that I had, the 3gs, was a complete locked mess which I got rid of in a few months, for an Android. And I hated Apple for a lot of stuff, including the planned obsolescence. BUT. Looking at the market, especially in Europe, Apple and Samsung are the most popular smartphones. Following up with more Androids.
What are you getting for an iphone, be it flagship or not? At least 4-5 years of software and security updates.
What are you getting for a cheap to medium android? Maybe a few security patches. What are you getting for the flagships? Maybe a major software update.
And yes, the Pixel phones exist, which may get an extra software update, but other than that.. you get my point.
I have friends still using iphone 6. Many generations later.
Yes, the companies and all the tech companies should be responsible of making you realise that you don't need to update your phone yearly. Will they? No. It's up to us. And if we had to choose the phone that is offering us the most privacy and the longest period of updates, that would be the iphone, as much as I used to hate them.
As long as we're taking care of our phones and not treat them like a disposable tool, we can work against the companies plan to have us change them as soon as possible.
@Levi, great job man! Keep it up!
You're absolutely right - I'm still using my iPhone SE that I bought second hand from a friend in 2017 after 1 year of use. I also owned iPhones before that always lastet me many, many years whilst my parents changed their android devices after a few years due to different technical problems.
As long as we use the devices to the very end we can avoid the marketing tricks of techsellers and also profit from things like the recyceling program. This way we are minimizing the environmental impact due to good recyceling technics and also reduce the impact on our wallet caused by purchasing a much needed new device. I think in cases of longterm useage before exchanging the device into a new one, these recycling programs make perfect sense.
Thanks so much for the comment + the support!!! 👏🔥
I totally get this. I went from an iPhone 6 Plus to an iPhone 12. I feel like I held on to it pretty well. :)
the same for me! I am using my iPhone 6s since I got it as new. This is now 6 years! I went to Apple one time and let them swap the battery for 60 Euros after about 3 years. I will continue to use it until the updates run out. After this i plan to do the same thing with a new iPhone. This is the most time I used a phone in all my life. Every Android before was a security and update nightmare after ~ 2 years at least. And i owned flagships and middle class phones. You are right, it is totally up to us how to use our stuff!
What android phone is only getting one system update? I've had at least three within the last year
Love the video, gives a good insight into the problems with tech in general. I think there are many more topics we should be talking about, so hats off that you managed to scope your video and keep it under 10 mins, but here is what I'm thinking: We have to expand the conversation to all tech companies, bc it is not only Apple who uses these techniques; we have to talk about the environmental and social impact of all the minerals that is used in gadgets and higlight that our resources are limited; we also have to look at the consumer side when it comes to consumption: we keep buying devices not only because of apple's brilliant emotional branding but also because of service providers buy our loyalty (or lock us into a contract) by giving out free phones every second year, or because our kids already have everything, so to show our love we "have to" buy an expensive smartwatches/ipods. So there is a lot going on here, and I think we need longer, deeper discussions. This video is a great start, well put, easy to digest, so I hope a lot of people who haven't been thinking about this got interested in learning more.
loving the content in this channel!
Thanks so much! More to come 👍
I like the fact that someone actually have to explain all this to people.
The most sustainable solution is to use the thing as long as possible. Recycling is bare minimum and still uses a lot of resources and lets remember that nothing is 100% recyclable, so inevitably it produces waste. In my opinion this is nothing more than sustainability theatre.
Someone gets it. Best way is to make your phone Last as long as possible. And if your phone suits your needs keep using the old one. Hopefully we are still Able to swap out the old degradable parts like the battery but companies have banded together and made it highly difficult for us to do so.
Another thing about Apple's recycling program is that they accept devices from other companies as well as accessories such as chargers and cases. I'm glad that they're recognizing the profitability of collecting these post-consumer materials vs. using raw materials. At the end of the day, I'd rather they stay in circulation (even if it makes a megacorp some money) than end up in the trash.
Came to this channel because I thought there would be more well researched content. Feels like the team is just regurgitating google news and well known/common criticisms of these large corporations.
I would love to see a video on the terra cube phone!! Similar to the fair phone but accessible in the states!!
That's a great idea, Ella! Thanks so much for the suggestion 💪
I am certain that 10v 4a charger of a long gone 2002 digital camera will be useful one day.
Don't judge me!
Everything in that drawer is useful
Swappie was an ad that run just before that video. How fitting 😁
I thought the main purpose of trade in programs was lock in. You can't trade in your iPhone for a Samsung, so your next phone will be an iPhone.
I also think trade in makes you more likely to upgrade more often, so I doubt the recycling is all that useful in comparison.
Do you and shelbi from shelbizleee plan this? Lol!!
Honestly we had no clue, but we just checked out her video and it's awesome! 😜
I really love this channel. You've got a really good voice for this shit, keep it up 😁
Again, you’re wrong about consumer motivations. I use an iPhone because I find them easier to use than android. I tried the latest Samsung galaxy a few years ago. I used it for 6+months and hated it. It did a lot of things better, but some not. And the iPhone just fits how I use the device. I’ve been an avid PC user for most of my adult life. I still prefer them generally. But after acquiring a Mac, I was flabbergasted about how easy it was to integrate things like image files. That said, I HATE a lot of the hidden functions that apple likes to use in the name of streamlining. I also hate not having a jack and have resented it on multiple occasions. I’m also not the kind of person who would spend $200 on any headphones, much less on some that I would probably lose on the day I get them. I buy my iPhones used and years after release and donate my old ones to needful charities.
Love all my Apple devices from A-Z (not the earbuds & headphones 😁), but awesome info 👍🏼. Keep it real and stay safe 🍻.
Was looking into fairphone - then they also ditched the headphone jack and started selling airpods with them! Naturally offering some lousy excuse as to why. The amount of lost lithium and tech waste created by these things must be incredible. Headphones with cables can last decades. But they invented a kind that costs 10x as much and lasts 1/10th time.
lol wires deteriorate. especially if your using them every day, i’ve had plenty of earbuds that have lasted six months max. not to mention.... cords, which are annoying. wireless earbuds are starting to be very cheap so sustainability aside, i don’t think there’s a sure winner. it’s personal preference.
@@mikeymullins5305 for me, you plug a cord in and it works in every instance. I've never been able to say the same for wireless. Also, there's less compression so it sounds better (hence why audiophile and engineering people use headphone jacks...) Apple moved to wireless and took out the jack for one reason: to corner the headphone market and make insane profits. So it was a surprise to me when fairphone did the same thing.
@K.M.V S No walmart in my country. Good you are getting decent use out of them and not adding to ewaste. I will have no choice but to transition soon but I reserve right to be a grump about it.
thank you for including the prisoner of azkaban clip omg 🖤
Hey Levi, would you assess TenTree? I can’t decide if I want to keep buying from them.
We'll make sure to add that to our list of video ideas for the future, thanks for the suggestion!
I’ve had my iphone7s for 5 years now and it’s still in great shape, work fine and take decent photos, so I would like to keep using it, but after the Iphone13 launch I feel that my friends/social media kinda keep peer pressure me to buy new one. I almost did but glad I didn’t. Thank you for making this video, it help validate my feeling :)
(I really like my bright red Iphone..that I don’t want to change it…guess the emotional branding really work but in a different way😂)
I love the trade in value of my XR.
You and Shelbizleee are on the same page! Your last videos are quite complementary!
Haha we noticed that too!!
Nothin wrong with fruit gushers lol. Just found the channel. Love it!
On that idea, videos about some epairable electronic goods such as Fairphones or Framework Laptops would be interesting.
Now that Linux is gaining traction with the availability of significative apps on it alongside some solide laptop offers (Framework, which I hope will work and keep their concept), I personally think about switching.
Especially designing UI which always have been a pain on the platform. But now, applications such as Penpot (open source alternative to Figma), makes it possible (yay)
I'm jumping on the fairphone train! My mom really needs a new phone and she is getting the new fairphone 4 for christmas 🎁🎄🎅
What are the pros and cons of the Fairphone in your eyes?
@@aayotechnology Pros for me are the environmental benefit (materials and repairability) and the conditions they are produced in.
The cons are that it is not on the cutting edge of technology and a bit bulky.
But I think the technology has gotten so good that you can compromise on performance for the social and environmental benefits.
They also buy back iPads too, my old 1st Gen iPad Pro finally had to go because I was using it for remote school at home for most of last year… Zoom eats up so much battery power… finally went and got the last iPad Pro before they put their M1 chip in it (kind of not happy I missed out on that, but I’m not in any rush to replace my new one) and they actually gave me a surprisingly decent amount of money to buy back my old one… and they also bought my old Samsung S10e when I finally switched. (Samsung copying the no headphone jack was the last straw, I don’t want something else to charge, yet another device with a slowly degrading lithium battery (or three for the AirPods, two in the earpieces, one in the case). I use a wired set of lightning connector headphones from a local maker (usually makes traditional 1/8” jack cellphone headsets, but somehow they got Apple MFI certification! I’ve bought other headphones from them before, and was happy I could continue to support them.)
The only reason I still have my old phone is because i actually like it over my new phone but I'm scared to use it since it was randomly boot looping all the time. otherwise I would still be using it as my only phone.
My iPhone 7 Plus is 5 years old and still working well. No issues at all.
what are the best places to get second had iphones/smartphones? NOT craigslist or ebay.
I think Telus has a lease/plan model right now. They give the option to pay a discounted monthly rate, then after your 2 year plan you can buy the phone out. Or you can return it to Telus.
That's super interesting! Thanks for sharing 💪
It sounds very intuitive to be a responsible consumer and buy a second hand iPhone, unfortunately the reality is that it drives phone theft stats up significantly so that they can be resold, specially in market places like Facebook and some other online-based ones.
I always thought that the removal of the headphone jack was the right move to push technology forward (Ultimately, we'll live in a future without wires) But it was a strike against the consumers wallet considering the 3.5mm jack is quickly becoming obsolete...Meaning all our hardware is becoming useless....
I thought it was a scam.
@Sergio Alberto Romero ---- Perhaps your goal was to bad-mouth Apple or perhaps you're simply ignorant of how things work. Allow me fill you in. Apple builds the best on-device speakers in the industry. Don't want to use any headphones, not a problem. Listen to on-device speakers or wirelessly send the sound to something like the Home Pod mini to hear in high quality. Still not happy with those options, Apple and about a dozen other companies sell wired headphones that plug into the lightning port. This has been the case since the 3.5mm jack was removed. So there are 4 basic ways to listen to sound and 3 of the 4 don't use battery.
By buying the old phones back they also reduce the amount of spare parts for refurbishing and repairs of alike old phones. This is especially becoming important if parts are keyed apples devices, so the market of usable refurbed spare parts implodes.
You should make a new one of these about their abysmal "self repair program"
i’m currently using my iphone 5s to watch this video lol i definitely don’t buy in to replacing your phone every year to the newest one, what’s the point when mine works fine?
7:45 - this is basically the case in Canada with the phones you "buy" on contract - you have the option of paying, say, $40/month and keeping the phone after your 2-year contract is up, or paying less (say, $20/month) and giving it back at the end of those 24 months.
This means you basically rent a $1500 phone for 20/month and give it back after 2 years because, let's face it, that's when most people upgrade anyways.
Apple should offer $29 battery replacements.
Buying second hand is a bad idea. Tons of ppl sell stolen phones. When it's sold to you, it's not bricked but after a week it gets bricked. It becomes an expensive paper weight.
I personally have had only three smartphones, iPhone 4, galaxy s7 edge and Nokia 7.2 which is my current one. Gotta say I really like Nokia the best. It cost me just 250€, and it has android one. Which means no manufacturer bloat. Since I don't care about photographing much or playing some high performance games on phone (which is really weird btw :D and uses battery lilke crazy), it does all I need it to do and it's pretty fast because it's essentially stock android.
Many people don't realize how much difference a battery replacement can make and that's because manufacturers try to hide it. I'm sure Apple was not pleased when it all came out a few years back when they were busted slowing phones with older batteries and had to offer the battery replacement program for $30. People quickly realized the new battery made the phone like new so they didn't upgrade and Apple missed a sale. Yet with time and Apple trying hard to make people forget, many have forgotten that's still an option (I think it's $80 now) and it can really make an older iPhone like an iPhone 8, X, or XR like new again. Thankfully, Apple supports the software for a very generous amount of time. You just have to keep the hardware going.
My ipad air 2 is 5 years old and still working. No problems. ❤️❤️❤️❤️❤️
I think it's good to see Apple as two different departments (when thinking about Sustainability). One is the Business division where they aim to sell as much as possible to please investors and the other is the Sustainability division. Both are dedicated to their work and top leadership want both to succeed. But unfortunately that's not the best way to do things!
So true, love this perspective!!!
Corporations don't genuinely care about the environment.
@@drasco61084, depends on what a corporation means, right?
If it's the buildings and products, well they can't think.
If it's the people, some people care and some don't in any company. So I think we can't simply say companies don't care. It will be like saying "USA doesn't care about climate change as they have not taken even a single drastic policy action.".
@@Sivah_Akash individual people caring about something does not negate the profit motive ruling over decisions that are made. Look at all of the fake "green" products and how they are marketed.
@@drasco61084 , true. But what if the people making the decisions also care?
I liked after the HP knight bus blip
Gotta throw in some fun references 😜
How Apple avoid the france regulation about the mandatory equipment of headphones in the iphone package?
I don't know if my currently 5-year old iphone will get much use after I finally run it to the ground. That baby is going the recycle route.
Trouble with buying a second hand phone from a person is there are a lot of scammers out there selling fake dummy phones.
Don't mind me just interacting for the algorithm again
We appreciate you!!
I don't know if Apple "necessarily" has planned obsolescence. I have had my iPhone for over 5 years and it still works great! It can run the newest apps with ease. If you have a case and a screen protector your iPhone can last forever. The only "repair" I had to do was after 4 years I had to get the battery replaced, but lithium-ion battery depreciation is unavoidable and Apple replaced it for me.
Apple is one brand I replace my used non-iPhone & bought-new iPhones with new as close to the release date as possible. Because they don’t do “sales” as a typical sales tactic, the resell value holds up well, for electronics anyway. It more importantly provides maximum usable time with the device before needing to upgrade, which I then turn in at maximum value (typically up to 3-5 years for iPhones) or pass on to family members with less capability needs, thus extending economic & ecological value before considering recycling (with computers & consumer gadgets anyway). I have a love-hate relationship with Apple but live in that universe after suffering worse effects with competitive products.
i never thought id leave the apple cult, but ive decided once my 2014 MacBook air im still using and my iphone xr takes a shit, i will be looking elsewhere for replacements for the first time in over 10 years...
Odd choice. You’re still using an 8 year old Apple Laptop (as am I) that is still supported in the current iOS - and Apple OS upgrades are always free. To the “planned obsolescence” point - that Apple made regular headphones obsolete and your only option with new iPhones was air pods … not so. When they removed the headphone jack, they shipped their new iPhones with wired EarPods that plug into the iPhone’s lightning port (charging/multi use port) so you could use those, or buy expensive air pods if you prefer wireless. My iPhone is 4 years old and still works fine. No plan or need to replace it any time soon. This video misses the mark on several points.
Apple initially captured consumer loyalty through educating users on how to operate devices. Most people who upgrade annually do so through their carrier via trade in. Old phones are sold to emerging market consumers.
Please also upload to Nebula :)
the crux of smartphone problem is the 'VALUE SPREAD'
they will give you $20- and sell it for $180-
...just like a used car lot taking a 'TRADE-IN'
...just like REAL ESTATE
...just like MEDICAL INSURANCE
...just like CREDIT CARDS
..........The 'SPREAD' always favors the buyer (commercial)
remember when APPLE fired STEVE JOBS (the stock went down to $20-)
I think that these same 'FANBOYS' are keeping APPLE afloat now
funny you mention that phone leasing thing because i think google is doing that right now with the release of the new pixel 6 phones. I belive they call it pixel pass
well tbh research shows that the phone people use the longest time is the iphone. so repairability doesn't seem to be the big problem. most people will replace their phone when it becomes slow and the iphones stay fast for longer so get used longer. the fairphone is a great idea but has a way slower processor so people will probably still replace it before it breaks because it will get frustrately slow at some point. but it would be best if every phone was easily repairable of course
This elementary school lunch b plot is pretty good
Seems like a missed opportunity to call out what Android / Windows devices which are also on the same boat. For me, buying second hand is always a no-go. The biggest annoyance to me regarding my phone use is battery life which deteriorates over use.
Even if I can get a phone for half price used 2 years in I'd much rather buy a new one going down a tier or two on the pricing ladder instead.
Similarly, the biggest barrier to the Fairphone is price, needing to pay double for the device up front to have repairability as a feature... Or I could just buy a phone, and the new one 2 years later for the same money, and probably a 3rd using the money I would have had to pay for those spare parts on the Fairphone.
I’ve been burned by refurb electronics so buying second hand isn’t for me. But i think this is an important topic with complicated features. We definitely don’t need a new phone every year.
Purchasing second hand can get u an expensive object that poops out after a year. Im all for buying non-electronic things used, but phones are not made to last to begin with, so I don't expect someone's discarded one to be a great investment.
I'd rather buy a new phone with a repair plan and some idea of how long it will get software/security updates
Did you and Shelbi talk about this? Lol. She just did a “ranking” vid about everyone’s favourite brands 😊
Recently I maxed out my iPhone 11 Pro Max and I tried deleting some pictures but it didn’t amount to much so I had two options, buy a new iPhone 13 Pro Max w/ 512 GB by trading in my current phone and getting a $420 discount after trading it in or buy a used iPhone 11 Pro Max with 512 GB of storage that looks brand new for $325 because my phone was valued at $700 at the store + I had the original box which they added $50 more to the trade in. I ended up taking my talents to the used phone store and I negotiated the price which I only paid $268 for a brand new used phone. At least my old iPhone will be sold to someone who needs a phone but doesn’t want to or can’t buy the newest iPhone and Apple doesn’t get my phone to sell at their refurbished store at a higher price than the trade-in.
It doesn’t matter to me what Apple is doing, I just simply like using their products and services. All of my tech is Apple products including the most simplest thing that most people own.. a watch, Apple Watch ⌚️
It is common to people to have a "used iPhone family heritage", where one buys the new one and passes out the old it to the rest of the family in a cycle. They also want to stop that, you need now to buy a new one to everyone. Used phones make no profit for them, if more people buy new is less legacy devices they need to support.
If Apple refurbishes phones, they are praised.
But if someone else refurbishes them, they get sued by Apple.
I agree with them being pushy to buy their new products - but I resist! My iPhone is a second-hand iPhone 7 and it's still working fine, no plan on changing to a newer model. On the other hand, my 6-year-old MacBook Air is on it's last legs and I'm planning to buy a newer refurbished version next year. It blows my mind how I even used it for 6(!) years, as my other windows notebooks were done in under 3 years each..
Thanks for making videos about these topics!
OK so I know this is not the point of the video but I want to know more about Marianna, Sarah and Tyler storyline ...... 😆💁🏽♀️👀
Never mind Mary Ann and Tyler, what about Ginger and Mary Ann?
could it be that they after the microchips? they are designed to work for 25 years and giving the lack of them, this would be the best way to retrieve them back
Once you buy an Apple product to own,
Apple ends up owning you.
The real reason is because their biggest competitor is themselves, IE: the sale of second hand phones instead of buying new ones. So, if they take those phones out of circulation they remove that problem.
Lululemon is doing something very similar!
Considering phones update up to 4 years, changing your phone every year is ridiculous.
Apple published a "repair program" with serialized parts (you have to pair them with your phone so they only will work with your phone). Those parts cost as much as a new phone. And the tool's cost are insane (90 dollars for a screw driver, it's Apple, but are they even serious?)
Cheers to Mary Ann and Sarah🧋✨
I went from a still quite good 6S to a 13 pro.
The 13 pro is bigger, heavier and takes better pictures but otherwise its the same.
Not sure I needed to spend £950 on a new iPhone.
What about apple watches?
I don't think repairs are the issue with regards to obsolescence for iPhones. While you can't to repairs yourself, they are expensive and Apple makes it needlessly complicated for independent repair shops, you can still find replacement parts and repair shops offering repairs for iPhones that by now are more than 10 years old.
That is lightyears ahead of what any other phone manufacturer offers.
The difference is even more apparent in software support. The iPhone 6s released in 2015 still get's the newest software, the Fairphone 2 released in the same year is stuck on Android 9 from 2018, which it got in 2021.
That said outdated software is still a common reason for an iPhone to reach EOL. Eventually important apps stop supporting old iOS versions and the phone becomes unusable.
Apple's software support is still much shorter than what Windows offered until they screwed us over with Win11 and much worse than Linux.
All in all iPhones are probably the most long lived phones available. The availability of repairs and comparatively long software support makes it attractive to hand them down to relative and friends rather than putting them in a drawer or recycling them and their excellent value retention makes selling them an attractive option.
I don't really agree that the solution is buying used phones. I think that it is much better to buy better phones, phones that are repairable and will last longer. Only by buying from companies like fairphone we can show to the phone industry hat there is a need for long lasting ethically made phones.
We don’t get iPhones refurbished by apple in India. I wish we did though.
In France, when you give back your old Iphone but don't buy a new one cash, you can add a loan with 9.5% interest rate plus french taxes: your new Iphone 13 will cost you 1131,60 USD for the 128Go storage model.
That's so interesting! Thanks for taking the time to share 🔥👏
Hasn't this trade-in program existed for a while now? Or was that just for laptops and other devices? This doesn't seem like much news, and like others have said, it's weird that you pretended that their self-repair projects plans don't exist. I'd be much more interested in hearing about that major shift in their policy, but I guess it's fair that we don't have much info yet so we'll have to wait for more details first.
Hey there, at the time of shooting this the program hadn't been announced, but since there's so much interest we're considering doing a video on it in the future! Thanks for taking the time to comment & join us here 👍
0:04 oh wow apple has been making phones for over 100 years?
My phone's a Motorola and I tend to go about 8 years with a phone.
I stopped using phones of today. If it doesn't have 2018 features, I dont use them. I stocked up on 2018 / 2019 phones before the junk of today so im good to go. And i dont use iPhones so thats definitely good to go.
And I repair my own phones. I have my own work station. But its been nothing but batteries tho. And not too much of those being replaced either since it takes years lol. But its nice to have all that I need for repairs.