How A Mediocre Cooke Crumbl'd The Competition
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- Опубліковано 23 бер 2024
- Today on Weird History Food, we are looking at the phenomenon known as Crumbl - maybe you've liked someone's post of a Crumbl cookie on Social Media? Maybe you were lucky enough to live near one of their brick and Mortar stores from the very beginning! Come with us as we look into how two college aged cousins had an idea that literally went viral, creating the sensation we all know today!
#crumblcookies #cookies #weirdhistoryfood - Розваги
One of the things I didn’t like about Crumbl is how they use a fourth of a cookie to list their nutrition facts to make it seem that they are not that bad. They’ve now added the nutritional facts for a full cookie.
That's just suspicious. Everyone knows cookies aren't good for you. Why be sketchy?
It's illegal if they don't list the nutritional value. It's a law people.
@@earthstar7534 calories filled diabetes.
The nutritional facts per "serving" is such a scam.
Its infuriating !
>:-(
To be fair, I can rarely finish their cookies in a single sitting. One cookie, imo, is at least two servings. One quarter is probably stretching it though.
The name sounds like a silicon valley software tech startup.
And just like start-up companies, they exist just to be sold to another company, not to provide anything of meaningful value.
Fr 😂
I’ve never tried them on principle alone. I just can’t understand why we are frosting cookies with such a thick layer of icing in the first place. A good cookie depends on the flavor balance. Sugar on sugar on sugar isn’t appealing.
Not all their cookies are like that. They have all types of cookies with some served chilled, others warm
They’re really good! I would recommend them!
Double Stuffed Oreos would like a word with you.
I think people should know that if it's being advertised on social media it's probably worth avoiding.
The red flag is that the founders didn't know how to bake beforehand. If you have no experience with recipe development, there's no way you'd be able to churn out recipes the way they have without quality issues.
Do you think that at this point they have learned? Or hired people who know how to bake cookies? It's not rocket science - and rocket science can be learned.
Yeah "a passion for branding" rather than a passion for baking? That's a no from me. (I'm biased. I'm a *very* passionate home baker who occasionally sells under cottage laws.)
@@ashextraordinaire Like any business, they're about making money and with how big they are now, that makes sense.
@@TurdFergursonExactly. Profit over all else. Soulless.
@@ashextraordinaireSoulless. I think that’s why I don’t like the quality of their cookies. 😂
My problem with Crumbl Cookies is the cost! $4 EACH is pretty steep if you ask me, and honestly, the cookies themselves are nothing special.
Yeah I bet there are places on earth where you can rent an apartment for a week for that kind of money
@@kirdot2011wow! That really puts things in perspective for me now!
They taste like ass I wouldn't pay for them if they were 50 cents
Its $6.50 per cookie in Seattle
@@danhas9552 wow!
What, no mention of their absurd prices? $5 for a single cookie is absurd, regardless of whether or not someone likes soft doughy cookies. Even if someone doesn't want to make cookie dough, the store bought pre-prepped name brand cookie dough is less than $5 for 12 small cookies.
Their just hugely overpriced Walmart bakery cookies.
Stores like crumbl will ensure the prices rise over time.
Give it 5-10 years and they'll be filing for bankruptcy. That's the problem with meme culture. It's 15 minutes of fame.
$5 is really not absurd considering the ingredients, overhead, labor, etc and inflation. You're just cheap. And for the record Crumbl is disgusting and I wouldn't recommend it to anyone. I got food poisoning the only time i tried one.
You're just a loser.@@WomanTakenBytheWind
There are 2 people. People who heard of crumble from social media and love it and have to have it. Then there are people who had them without all hype and dont want to pay $6 for a medium rare cookie.
I'm learning about them from this commercial as i smash the unsubscribe button 😂👌
My family and I tried them without the hype, they were whack.
Medium rare cookie is the best description of them.
My sister is absolutely nuts over these cookies. So I tried one when I visited her. They're not terrible, but they certainly don't live up to the hype. Underbaked and oversweetened. These business bros could have partnered with an actual baker or recipe developer to produce a quality product from the start, but who needs knowledge and expertise when you have Tiktok to brainwash your customer base?
There's a third...people who have never even heard of them.
Shoulda named the place Overratd
Over-rATEd. 😏
If I eat Crumbl, my stomach is always messed up the next day.
800 calories for a mediocre cookie. Along with their aggressive marketing I feel this company is destined for bankruptcy.
Juicero all over again.
If they learned to bake cookies, I'd love to try them.
😂😂😂 amazing! Right on!
Totally agree, their cookies are way too soft. While I understand that there are soft cookie lovers out there I think a good cookie needs that outside crunch and a good inside chew. Just one overall texture in a cookie is boring, especially if I'm paying a shit ton for one cookie.
Every one of the flavors they sell was done by Krispy Kreme and Dunkin’ Donuts long before they ever had a business.
It's just barely baked almost raw cake batter behind an "instagrammy" brand.
The narrator has the best voice ever!
Just goes to show..... good marketing works! Their overpriced cookies mostly suck, yet they succeed, so far.
And how braindead the general public is. "Hmm, these taste terrible, but the guy on tiktoc said they're great! Must be something wrong with ME. Maybe its an acquired taste, I'll just have to buy more!" 😆
@@GMCLabs Bingo!!!
@@GMCLabs Some people like cookies that are soft inside.
@@corasundaesoft cookie enjoyer gang
Measure out 76 grams of sugar. The amount of sugar in a single cookie.
I have always gone by a gram of sugar is the equivalent size of a raisin. Your saying 76 grams. And I think 76 raisins. By looking at it this way, it helped me say that's too much sugar and walk away.
@@ronwright2198That’s a great trick!
which is like 2 cans of soda
Dirty Dough used the ad we're so good that we're being sued. If it wasn't for the lawsuit I never would have tried Crave and Dirty Dough. Crumbl did a great job advertising for them.
It was fun seeing my hometown on Weird History.
Crumbl is proof that some people would eat anything. I've never been interested in an undercooked, hostess textured cookie. Soft cookies also don't need icing.
I can't imagine how many bored, wealthy housewives it takes to keep that company afloat.
Right. One just opened in Manhattan Beach, CA@@2380MG
Really just anyone without a sense of value.
You mean lazy housewives! Get un the kitchen and make me a samich and some cookies!
Best comment award🎉🎖️
I feel so old I had an entire conversation calling it Crumblr like Tumblr and she didn't correct me once
I wanted to try one but couldn't bring myself to pay $5 for one cookie. Also, their calorie displays aren't really accurate. For example, it says 160 calories under the cookie name, but if you are one of the few to read the fine print, you realize that for them 160 calories is per serving not per cookie, & for them a serving is a 4th of the cookie :/ who is cutting a cooking in fourths?
Highly overrated cookies, so you saved yourself $$.
Your inability to exercise self control doesn't make the calories and per serving size wrong lol...and this is coming from a Crumbl hater.
@@WomanTakenBytheWind Firstly, where in the world is a 4th of a cookie a cookie serving? Secondly, they don't outright say it, they advertise 160 calories as if it's for the whole cookie unless you read the fine print.
Don’t worry they are so sweet you cant eat more than a fourth. They are so full of sugar it is like they are raw because they baking ingredients are not balanced. I will pay a lot for a good cookie. In Orlando we have Giddieons that are $6-8 a cookie but one the cookies are amazing and two they are a half pound each. I cant remember the exact price. It is either 6 or 8. But we get them because they are so good and we can freeze them if we wont be around to get them in a while. Also they have great flavors, a bit chocolate heavy but great.
I haven't tried Crumbl's products, but I give them style points for starting in Utah, which is the number one state in consumption of sweets in the US. Debbie Fields may have started in Palo Alto, CA, but when she expanded her business, she moved to Utah. Note that Crumbl's other main competitors are also based in Utah.
Sugar is definitely the permitted recreational drug for LDS people, haha 😅
I used to drive by Debbie Field's corporate office all the time. And every time my will power would remind me of how much I love Mrs. Field's cookies. They are pure bliss; right out of the oven.🤍🍪🍪🍪🤍
@@coyotelong4349cookies and secret coffee. The other LDS gateway drug.😅 And so many other things they lie about behind closed doors when they think no one else is looking.
TCBY thought the party would never end too.
Man I miss thay place. For frozen yogurt, it was pretty good.
Does anybody else get the vibe that this video was sponsored? Especially at the end when they list all the flavors.
Exactly. Native advertising much?
That part was a bit over the top and unnecessary. Definitely felt like an ad.
I just commented about this on another video😂!
Brands are using outrage/'critique' as marketing! Some guy on TikTok called bee better is said to be a paid to criticize brands, which then 'correct' their mistake to seem 'close to customers'.
Another marketer confirmed that anytime a brand is mentioned it's an ad!
They literally called it a mediocre cookie in the title... So I highly doubt it.
Agreed. I have literally never heard of this garbage until just now lol
Lol, I live in the middle of nowhere, Pennsylvania, so there's no Crumbl stores around me. Matter of fact, this is the first I've heard of them. Probably because I have never looked at TikTok or Instagram either. UA-cam is my limit of internet media. From the sound of it, I certainly haven't missed much. 😂😂
Im in PA too! One opened up in Dickson City, near Scranton. Wife went there, they are overpriced and taste terrible, so you're not missing out!
The one thing I know about crumble cookie is that if gotten directly from the store, they have a severe extended shelve life of 7 weeks before the texture starts to dull out which is impressive
This is Otis Spunkmeyer erasure
Came here to talk about the Spunkmaster.
Googled it. More overpriced c**p.
Oh, those are the best, no question. Best cookies, best muffins.
I have a Otis Spunkmeyer oven. I used it just a few days back to make a couple cookies. I wish I could buy their frozen dough yet can't. I use anything I can buy from the store. Have not made my own frozen yet. Though I am sure I could pretty easy.
One of these places opened up near me. My wife went there. They are very expensive and they aren't even good. I give em 6 months.
Unfortunately that's all they need to milk people of tens of millions of dollars before creating another fake hype FOMO scam.
I live in Utah and remember when the stores first started spreading around the state. I never realized they got so large
0:52 "This flawless dessert slash breakfast slash really anytime of the day food" A+ work for sneaking that breakfast thing in like no one's going to question it
As a hospital employee, yes they can constitute as a breakfast if found in the break room before the start of a shift.
COOKIES ARE NOT BREAKFAST!!!!!!!!!
unless u r a fat fu*k with diabetes
0:01 I remember the song "C is for Cookie" from Sesame Street!
Sesame Street memories are such great memories...
Should Insomnia Cookies then sue Crumbl?
Nah, don't support these scumbags. They sue anyone who makes a cookie even unreasonable close to theirs.
I’ve never heard of them. But after this video and all these comments, I’ll plan to stay away from the brand
Why. You don't know if it's their competitors creating these negative comments. You can't be so adolescent that you'll let people on the Internet deciding for you. I've tried crumbl and they're the best cookies I've ever had. If I listened to people on social media, I wouldn't go to a movie, read a book, go to certain shopping centers, etc.@@lawrencetalbot8346
You mean reasonably close. If it was unreasonably close then they would be right to sue according to copyright laws.
Recipes are not protected by copyright laws.
All those "peoples" complaints are why I love their cookies. I LOVE soft slightly under done chocolate chip cookies.
Love this! Can you cover Tiff’s Treats too?
0:53 Chocolate Chip cookies are the favorite of Keith Miller from the channel Our 80s Life.
What a great pick for a favorite food, they are so amazing!
It’s because they are sold both warm and soft, and have fun flavours that rotate so you are forced to try new flavours instead of simply wondering what that flavour you were eyeing is like but never trying it.
My daughter worked there (in Maryland) for 2 years in high school. The turnover was high. They got paid about $12/ hour and “tips” were supposed to make up the rest but she never received the tips. The manager kept them. They all tasted the same after a while. She was really good at icing and decorating and taught other new hires. But she was so happy to get a new job and leave. Also- men were paid higher in her store and many Mormons (it’s a Mormon company) were brought from Utah to work there. She and other women there were harassed by a coworker who said “it’s ok because I’m gay” but when it was reported to management multiple times- he stayed on and a couple girls left. My daughter tried not to work with him. Not because he’s gay. She has many lgbt friends-just didn’t want to be touched or hugged by this guy… or sniffed. He was a bit over stepping.
Dont care didnt ask
X to doubt.
The Mormon vibes were dripping off this whole thing thank you for confirming!
Never heard of Crumbl Cookies until today
the last part of the video nails it, they look better than they taste. doughy, and way too sugary.
You must not use TikTok.
@@monkeygraborangecorrect, never even downloaded the app
I use only Discord and messenger, messenger just cause it default for work and school
Congratulations. They're overpriced Walmart bakery cookies.
@@monkeygraborange Thankfully I don't
tbh, one of the worst cookies ive tried. i dont get the hype personally
Agreed.
I had never heard of CRUMBL until recently, but there are apparently NINE stores within 45 minutes of me, all opened within the past 3 or 4 years.
I can't see that number of locations being sustainable. Maybe 2 or 3 of those franchises will survive, but not 9 of them.
3:13 Don Sanchez?!
Been to my local Crumbl once, just to see what the hype was about. Yes the cookies are much too sweet and so expensive, packaging is wasteful, and employees have that Stepford/Disney saccharine vibe.
The bigger they are, the harder they fall. It's just a matter of time.
S'telling that I didn't hear about this at all until it was a Weird History vid.
I was going to school in Utah when Crumbl was founded. The cofounder cousins were business associates of some of my roomates (they worked for Aptiv pest control). One thing this video doesn’t cover is the fact that Crumbl essentially stole their business model from a Provo based cookie franchise called Chip (whose model was also a copy cat, gotta love Utah’s “entrepreneurs”). My suspicion was they opened first in Logan to avoid controversy with Chip, but they soon expanded all over Utah.
When in college we had a friend who would bring us dozens of their cookies after closing. They are not the best I have ever had, but they were an awesome treat for a cash strapped group of 10-12 guys living in one home together! In the end, no one has copyrights on chocolate chip cookies, so I say let them bake!
The cookies are huge, but also always underbaked, and not in the yummy way, almost raw
Oh wow there's a crumbl an hour away from me and I always thought it was just an independent store. I had no idea this was a franchise
Thank you for your video! 🍪
While the cookies themselves are kinda garbage, the concepts aren't. I've made copycats of several cookies that were actually really smeggin' good. Basically, ditch the corpo cookie and make your own... or at least find a corpo that doesn't under-cook its product.
Hey, you know Dunkin Donuts? We should do that with cookies. Just copy the flavors of their donuts on a cookie!
Omg yaaaas
Why? Dunkin sucks!
And triple the price!
They are cookie shaped cupcakes, essentially. Which, you know, OK fine. I prefer more cookie-like cookies.
Never expected a thirst trap in a Weird History video 😂
I didn't know Crumbl was a thing until last year when someone bought a few boxes in to my work office. I took 2 of them. Took me 5 days to finish both because they were so sweet my teeth hurt after eating a few bites. I just had my teeth fixed that year and still couldn't handle the sugar in them.
This video is just a Crumbl ad
The new Costco cookie slays on these.
My girlfriend introduced me to Crumbl. I think theyre ok personally. we only get them once in a blue moon or during a celebration. They taste fine to me and i always consider them a celebratory dessert
I love the cookies they have because of the diversity it brings in terms of flavors…it’s a genius idea to to have new flavors every week
weird there isn't a constant Ad disclaimer.
Crumbl is the worst of all the big national cookie chains. They’re not even in the same stratosphere as Insomnia Cookies.
Now, there's a croissant/cookie combo craze.
A+ video!
Fascinating cookie shop!
Thanks to MrFusion, you actually can run a DeLorean time machine on chocolate!
How about doing a vid on the history of Girl Scout cookies? When did they come into prevalence? Who designs and names them? Which Girl Scout or chapter has sold the most?
They have.
You can get one cookie at subway or McDonald's, only a 1 bucks before taxes, I think at least 3 for around 1.99 before taxes too
11:11 It does NOT sound like he said “buckeye brownie,” here. 🤣
That's what I hear. What did it sound like for you?
3:48 An indoor skate park is really cool!
I have got to try Crumbl Cookies!
Yes, experience the expensive disappointment like the rest of us.
Do you want diabetes? Because that's how you get diabetes.
You don’t haha
I never heard of this company before, and I think those cookies look horrible! You can tell they are sugar bombs just by looking at them.
Over-priced cookies, no thanks. 👎
Better to buy cookie dough and bake at home fresh out of the oven. 🍪♨️😊
I got some pumpkin pie cookies for last thanksgiving it tastes exactly like pumpkin pie. Cinnamon roll was good too
11:33 I used to have the book Secret of the Ooze (1991) by B.B. Hiller (read before watching the film).
At the bottom of the book cover it says "IT'S THE SEQUEL, DUDES!"
My mom bought some one time and I loved them
This vid a sponsored ad?
Seems to be.
This is not the first WHF video to focus on a brand or company.
I doubt it, this channel always focuses on brands of food
It would be weird if it were because of the mention of labor violations and the lack of baking experience.
@@brad3042 yeah, a dead giveaway they didn't watch the video
Cookie ice cream sandwiches are the thing that needs to be talked about
only if u want a heart attack from all that sugar
@@anonymousYTviewer69 if it’s made by Crumbl
@@Woffies2 sugar from ANYWHERE is all the same
@@anonymousYTviewer69 it’s a joke bro
@@anonymousYTviewer69 it is a joke
I must live under a rock I had never heard of these.
I’ve said it before and I’ll say it again: Crumbl cookies are made to be purchased, not eaten.
Am I the first to notice it says "Cooke" and not "Cookie" or is that intentional?
Nope, just a typo that is still uncorrected a month later.🤦♂
@@pinkpools Even now! I didn't notice it myself.
"Doughy" and "far too sweet" is seriously a complaint?
Uh...yes? I swear, some of y'all really have the tastebuds of a 5 year old kid. Munching on cloying sweet play dough sounds awful.
@@jojojo89517 don't knock it till you try it :)
I live near Whitman. That Toll House sign is still there
Proud to say I have never seen or eaten one of their cookies
Living in Utah, the "cookie wars" were crazy to watch unfold
The Turtle Cookie isn’t bad and the Reese’s chip is my favorite. They make a good breakfast or beginning of shift snack although it is usually bought by a patient’s family member after they have passed on. Marking the start of a rough shift.
good video
I just want to understand how to make or where else to find that cornbread cookie. THAT was something I've never seen.
Ive never had them, honestly most of them look grosely sweet and i love sweet things!
Honestly I’m happy for these guys. They seem happy, and their cookies are genuinely enjoyable (at least the ones I’ve tried). Yes they are stupidly unhealthy and sweet but there’s days where an over the top sweet dessert sounds amazing. Something they need to do though is bake there cookies for a longer time. Maybe they can offer a gooey cookie option instead of always baking them that way. Best of luck to them, mistakes happen and they should be able to learn from them.
I personally like a soft, underbaked cookie (crunchy is good too, they're just different vibes) so I have enjoyed a Crumbl cookie every once in a while. However, now that I know they got started in Utah and are likely owned by Mormons, I'm not going to spend money there anymore.
Even if they didn't cost a fortune, they still taste vile
10:15 I never heard of these cookies and I knew why when they showed this map. There isn't any bakeries within 100 or 150 miles from me. Let's see if this startup lasts long enough to be as ubiquitous as McDonald's. (I doubt it.)
They are highly over-rated and that's not why I check their website every Monday to see if there's a new flavour I can't live without. Damn you Crumbl!
Now i want a cookie..........
Only time I would get Crumbl Cookies is when Oreos are available.
8:38 Womp Womp the kids got experience in the baking scene I see this as a win for them sure you don’t have to ur left pinky but now you know how to make amazing chocolate chip cookies and !GINGERSNAPS! 💀
For the type of cookie they are making they are pretty good but if soft cookies are not your thing or you do have a sensitivity to sweetness it's understandable that people hate them. For me it's the steep prices.
I don't know how to bake to a high degree but I can read well enough to find one of a myriad of recipes online and bake my own cookies for about as much.
I seen the thumbnail change like 4 times thinking it's another upload
My sister was all excited one day, saying “Oh, look we got a Crumbl Cookie now!”. And I said “A what?”. Disappointed to learn for being a new hip place they hadn’t bothered to find allergy friendly options. Can’t even try one if I wanted to. Let me know when a cookie chain makes dairy free ones.
Is every comment going to be a complaint about Crumbl? I happen to really enjoy them 😅
I like that they put out so many different flavors and variations, with a menu that changes weekly, but the chocolate chip is the one constant
They need to cool it with the suing, though… Other cookie chains can exist
For $5 i can bake a whole tray of cookies so that's a huge no for me
Pretty boxes. That’s how.
Felt like a sponsored video.
Feels like a commercial