There's also another detail from Brazil that is different from america. Our cities aren't sprawled nor they are divided into zones. In many "residential" zones,there are little mom&pops markets called mercearias where we can buy things at walking distance like our daily coffee,rice,meat,sugar,etc...In a sprawling suburb,you need to take your car and go to a larger market.Brazilians will only take their cars to a big market if the discounts are good enough for the "monthly shop",and that's where atacados shine. Also,brazilians love fresh food,and since we have a proper lunch time and every employee must stop for an hour to have lunch as it's obligated by law,we have time to prepare our own foods or to go to a cheap restaurant to eat properly. Fast foods in brazil are somewhat a luxury here(although they aren't that expensive),usually only found in downtown areas and TBH,the absolute majority of brazilians would rather have at lunch a plate of rice and black beans than a BigMac.
Great post. Just gonna mention something else: deliver. Supermarkets and even some Mercearias deliver the groceries you buy. In USA and Walmart in consequence that is not a habit and I never heard of a supermarket in USA that delivers besides online buying. People here love restaurant delivering but when it comes to groceries we want to see what we are buying.
It was part of the reason I enjoyed my trip to Brazil and South America. Franchises may have a place, but can have negative consequences. Keep what you have, and stick with real food!
My neighborhood has the most restaurants in the entire country and south america, makes difficult to leave here for me, there's 6 theaters to watch movies, 3 shopping malls, grocery store in bunches, everything at walking distance
Let's be honest here. Walmart didn't try to understand our habits, they just tried apply their american system of shopping and translated them to portuguese (but other supermarkets already offer what walmart try to show like something brand new). Futhermore while in U.S.A. you can find something really cheaper compared to other retailers at walmart, in Brazil their prices are quite the same of carrefour, Gbarbosa, Casino, and others (like a box of juice costing $10 at Casino/Carrefour and $9.50 at Walmart, even the small family markets at our neighborhood got similar prices, so anyone here wouldn't use the car to drive to a wallmart store only for save $0.50 if we can got a what we need just walking 3 min from home). Walmart failed in Brazil because it is expensive as any other store.
@@individualindividual8024 Don't be surprised when an American business failed elsewhere because they didn't adapt. Just look in European continent: Ford, the only American automaker with strong market presence. Why? They designed their cars that suit for European markets. They are wise enough not to sell F-150 despite being a bestseller in USA because they simply will not fit.
@@dbclass4075 I am brazilian and I can't name any american car companies other than Ford, Ford is huge, but most brand names are German and French, followed by SK/Japan
Being Brazil’s largest supplier of imported peaches in the 90’s my father used to sell to Walmart and these were his thoughts: - Very arrogant when they came to Brazil and demanded ridiculous terms from suppliers. - Didn’t offer the best prices to customers. - Carrefour knew the Brazil market much better and basically thwarted Walmart’s efforts in Brazil.
@@heitorpedrodegodoi5646. não, lá conseguem ter essa politica pois não tem um manicômio tributário igual ao brasil, a alíquota dos EUA é no máximo 25% já no Brasil é 70%
@@Rodrigoror01 Atirou no que viu e acertou no que não viu... A resposta está nos impostos, ou melhor... no manicômio tributário. Nos EUA, a alíquota máxima é 25%... No Brasil, há produtos cuja alíquota chegam a 60-70%... A própria emergência dos atacarejos é um sinal claro da distorção, provocada pelos tributos
@@EnzoGabriel-fx6ix Alienado o que? Pra cada 1 reais que vc gasta comprando produtos pra seu negocio vc paga 1+ reais para o governo. E mais barato produzir fora e importar que comprar no Brasil. Governo burro.
CNBC did a fine work to try and understand what went wrong with Walmart, but scratched just the surface. Walmart never ever tried to understand Brazilian's shop costume and that's why it would never work. Sometime selling some really random products like Golf Equipment (???)
@@andreyleonel255 and markets, or stores, idk, here are usually more specialized, there is sport stores, bakeries, etc... meanwhile in the us there is everything at wallmart... and only big stores like this
@@Gadottinho Exactly, have you ever seen the clothes they used to sell at Walmart? Very poor on quality and not cheap at all! So why would anyone buy clothes at Walmart with stores like C&A or Riachuelo out there??? Another proof that Walmart never bothered to understand the Brazilian market-landscape.
>Vender taco de golf e sapatos de neve no Brasil >Não querer falir entre o Walmart e um mercado comum com preços comuns e um tamanho comum e 100% brasileiro eu iria na segunda opção.
I'm brazillian and the reasons I don't shop at Walmart is: - Annoying loud cowboy music in the store. - 30 cashiers but only 2 works with huge line. - Online you can purchase but after the purchase they say its not on stock or send you a different product. Brazil is not for newbies. Know your market, know your consumer and don't screw it up. Price isn't everything.
I mean, It's just VERY dumb that a huge company wouldn't have a single leader that knows how brazillians buy food... C'mon, what a huge mistake. As a business student, It's hard to imagine why they would be so blind.
I remember when I lived in Brazil, my mom and I would always try to avoid Walmart because everything was always very expensive and we could go smaller markets and buy the same thing for much cheaper.
Exatamente, aqui na minha cidade abriu um Walmart e ninguém Comprava lá, era conhecido como supermercado de rico, e brasileiro gosta de farofa, de bagunça
André Müller eu conheço esses mercados que citou e te digo : nenhum deles existiria mais se fossem no Rio de Janeiro ou em algumas outras cidades. A população gosta de ter coisas frescas e não congeladas ( digo em relação às carnes etc ..) fora que para valer a pena comprar nesse tipo de mercado só indo de carro. Nada contra esse supermercado , que eu conheci em Maringá , e até recomendo porém a realidade do povo brasileiro é completamente diferente de um estado para outro
Europeans and South American have a very close culture when talking about food. They always want fresh food from the locals, like meat, vegetables and fruits in mom&pops markets near their houses. Clothes and others they buy in places dedicated only to that.
Nós aqui temos muitos mercados grandes como Guanabara, Extra, Carrefour... Na minha opinião, Walmart não cresceu pois escolhiam mal a localização dos mercados. Conhecia um Walmart aqui no Rio que ficava numa rodovia que não passava quase ninguém.
Pior que tinha um Walmart perto da minha casa no RJ numa área bem movimentada e central (hoje em dia é um Guanabara), e sempre estava vazio, acho que fechou há uns 10 anos
Mas o Extra era do Walmart, não? No sul ele era forte com o Big, era o mercado mais barato que tinha, mesmo sem promoções era mais barato que os mercados fazendo promoções.
aqui tinha um walmart (que agora é big) do lado de um dos 3 shoppings da cidade e vive vazio, o povo só compra lá pra não pagar o estacionamento do shopping, já que lá o estacionamento sai de graça se comprar acima de 20 reais e como é literalmente do lado compensa muito fazer esse deslocamento
There's several essentials that were not mentioned. 1) Brazilians deliver everything. You can have a aspirin delivered to your house from your local drug store that is one block from your house. That is applied to supermarkets. You shop in your local supermarket and get it delivered to your home. You pay $3 dollars for the service...so it's extremely worthy, specially for a family or elderly people. With a family of 4 you get a lot of bags to carry, way easier to go shop in the supermarket and get it delivered to your house. Elderly people can't carry weight and sometimes they just want to go for a walk in a near local shop, they get the walk they need, to their shop and ask to deliver. Walmart doesn't have deliver for those who buy on the shop, only if you buy online. Brazilians don't like to buy groceries online we like to see our food. While restaurants, fast food is a big part of our online shopping, groceries isn't. I want to see my lettuce. 2) Brazilian cities are not spread like USA cities. We have plenty of local and small markets called Mercearias, that sell the day to day products you need like sugar, coffee and cheese. Sometimes you are just out of coffee and you can get a pack in the Mercearia located at your street and get some fresh bread while doing it. 3) Lunch time: By law Brazilians have 1 hour lunch time, we eat a proper meal during lunch time. Rice, beans, meat, salad, pasta...you name it but has to have meat and be a actual plate of food. There's tons of restaurants with low price that specialized in offering meals and some great ones for people who get more money or have better a card for lunch payed by their company. 4) Fresh food. Brazilians are used to fresh food. We have a lot of Feiras (Fairs) of vegetables, fruits, fish. Every Wednesday and thursday you can see them in local plazas. Local farmers and small producers sell their products which are cheaper and fresher than anything walmart sells. Plus you help your local farmer while having in return a broccoli or apple that was collected just a few hours. 5) We have the culture of Açougue or Talho, basically a meat pack that can be just that or be located inside a supermarket. Brazil has similar habits to Europeans not North Americans in that sense so it is that most Açougues are owned by Italians and Portuguese. We like to know where our meat comes from, where our food comes from. Those meat packs also sell Argentinian and Uruguayan meat and since Brazil, Argentina and Uruguay have the best meat around is what we consume. 6) Fresh food is expensive in USA while fresh food is the norm in Brazil, there for the low prices in Walmart are expensive compared to local stores and they offer a inferior product. In resume, it's not worth it. The other key issue is Brazilian Giant Lojas Americanas, Casa e Video offer all the other products besides food, that Walmart offer and they also deliver everything and have a pick up policy.
politiks Brasil I am a American. Lived in Brasil (North Minas Gerais) and everything you said is true. I was shocked how everyone gets one hour minimum lunch. Where I worked it was almost 2 hours. People go home cook, eat and take a nap before returning to work. I really liked it. Here in America, is eat quick and back to work. Also fresh food is soooooo cheap. For like 3/4 USD I was able to take 5 full bags home of fresh fruits and vegetables. It took me a while to get used to the Brazilian way of shopping even at a barbershop. Here in America I’m so used to giving tips but in Brazil. The barber looked a me like a weirdo for giving a tip my first time getting a haircut. Now I back in the USA and I’m still living as a Brazilian shopper.
Não entendo como americanos conseguem comer um sandwich em Dez minutos e voltar ao trabalho. Sem falar no tanto de veneno, vulgo comida industrial, que eles comem. Wallmart saiu abrindo lojas sem fazer qualquer pesquisa e sofreu as consequencias. Me pergunto se o modelo "mercearia" iria funcionar nos EUA.
@@Fat_garagem Sim e não. depende do bairro. Se estiver em um bairro onde a maioria é hispânica/ latina, sim, funcionará porque as pessoas que vivem na EUA ainda vivem como sua páis natal.Você pode vê-lo em bairros fortemente imigrantes Mas em um bairro gringo branco não, não vai funcionar.
I agreed with almost everything, except about The 1 topic. I'm live in a small City in South Minas Gerais State, and recently a supermarket came with The online shopping ideia and its being sucessul since them, because the city has a considered young population giving the presence of a university. The same young population that lives in big cities have those same habits of online shopping, so I think it can may take a littler longer, but the future of online supermarkets in Brazil are positive.
@@brunosantospereyra I think you are talking about GF, right? I loved their new approach to online shopping. Sometimes they deliver on the same day and you can get fresh vegetables and meat delivered at you home the same way as if you have bought it on a small grocery store or butcher shop.
Basically we don't buy at Walmart because Carrefour, Extra and Pão de Açúcar offer better services , better prices, and are aligned with our needs and preferences.
Very simple: there used to be a Walmart near my house here in Rio... the place seemed not to deliver what Brazilian needed, plus: there was never good offers (low prices). The funny is that right after it shut down, opened a another supermarket (local Brazilian chain) and it rocks! Always crowded
Tinha uma Wal-Mart aqui na cidade, num bairro de classe média-alta... Eu gostava de ir lá, era tão grande e tinha tanta coisa, mas assim como muita gente já falou, mesmo em bairro riquinho, normalmente estava bem deserto.
Tinha um Wal-Mart aqui na minha cidade, no centrão da cidade quase nos altos da avenida, região burguesa mesmo. Uma bruta infraestrutura... E ninguém ia lá. Não durou dois anos, fechou, e nem sei o que abriu no lugar.
Oh please: If US brands want to succeed everywhere else in the world, please do your research in the local market and do not over expand. Test the waters first, get the public to embrace the brand and then expand as growing customer base demands more of your company.
Judging by some of the comments here the problem was that they did research into the local market and just copied the stores that were there already and didn't differentiate themselves. Apparently this video is misleading since Brazilian Walmarts are nothing like American ones.
Exactly! For Brazilians to even coin a word to describe their preferred shopping habits is a telling sign. Wal-mart basically offered no incentive to embrace their brand since they did not differentiate themselves.
Is not they fault, the price for something in usa in brazi is 3x higher, beause of tax, so in usa wallmart is for almost everybody, in brazil is for ppl that got some money, not rich, but a person with basic salary can't buy so many thing there. But i know other supermarket that got the same product but lower price, so idk whats happen lol
@@theviniso Como adivinhou que sou porteiro? É tão fácil assim? Seja como for, Walmart é caro pra caralho, e que diabos de mercado é Zaffari? Prefiro ir no goodbom
As a Brazilian, I'm able to say through my experience. Walmart kept only huge stores in some specific locations and that was the mistake. Walmart had to invest in "neighborhood supermarket", smaller shops which costumers could go conveniently by walking. Carrefour had huge stores, but also has these "neighborhood stores". Many Brazilians shop for the week or for a few days. Even though I liked Walmart and love to drive cars, for me was just a hassle to keep doing that frequently. We tend to focus on promotional sales, that's true. However, after a busy day we will end up buying at the closest supermarket.
It's how they do it in the USA: colossal shops that are pretty much only accessible by car. It works there because of a series of reasons mostly tied to their urban zoning and design.
@@henriquepacheco7473 None of which happens here, and because Wal-Mart didn't try to be flexible and accommodating and bull-rushed ahead with its Gringo way of business, they alienated the intended market. Also their stuff was hella overpriced.
I haven't shopped in a Walmart in almost 10 years. Their grocery prices are too high. Their clothing is cheaply made. Their employees aren't treated well, which then affects customer service. And, why have 30 checkout lanes if you only use 5? Just think about the 25 other lanes with expensive equipment. Huge waste of money.
I agree that some of their stores are just too big. Everthing you can get at these monster stores is available at their "smaller" stores. However, where I live, it's a smaller store (12 checkout lanes) and they do have good prices on certain items. Their online shopping is way better than Amazon's scammy layout, with their website being simple to use, prices cheap, and the source certain. You have to shop around though. Not every item is cheap. Their automated checkout is a waste, though, unless you are only buying one or two items.
I work retail management. Opening a register requires a till and a login with pass code. It takes seconds. And if you aren't going to train enough employees to staff 30 registers, then don't spend hundreds of thousands per store for equipment that will not be used. Invest the money where it matters: quality product, staff training, and customer relations. In short: my opinion stands. I'm grateful that I live in a community where other retailers are available for everyday needs, at a lower price. As for clothing and home-goods, I buy quality second-hand where available (goodwill and large, organized garage/yard sales are excellent options). 'New' does not always equal 'quality'.
My point is the revenue wasted on equipment that is not ever being used. Only going to have 5 operational registers per shift? Don't install 30+ registers. It gives the impression of being perpetually understaffed.
I absolutely agree with you. Fucking lack of confidence, maybe. Awkward thoughts indeed, because if you wonder, you'll realize that no one in ther world gives a shit about other's thinking, neither the north americans, themselfes, because there'll be a judiciary settlement this month, for example, in California between walmart employees and walmart itself, about 65 million dollars, ripping off everything from Walmart USA, only in a labor lawsuit case. So even north americans hate Walmart. Also, nice comment, buddy! I wish I could help you stop writing in english, however it's freaking compulsive and simultaneously harmfull. Fuck yeah! Fuck all the World!
welp it's not very polite to exclude people from other nationalities from the conversation. the title is in english, all conversations should be in english.
I know pieces of this story from inside. Believe me, it was pure incompetence and disdain for the specifics of the market. They underestimated particularly the regional taste differences that exist in different regions of Brazil. They alienated the medium class while not attracting enough of the lower class Brazilians as clients to compensate. Also, they went too cheap on areas where they were supposed to provide better service to compete and went too expensive on things that were supposed to sell cheaper.
where i live, there's a car that goes back and forth trhough the city selling fresh fruits and vegetables, really cheap, and from the nearby farms, so why would drive to a supermarket when i could just sit in front of my house and wait for that blessed car
ツHa22el same here, but instead there's a car that goes around town selling fresh eggs from the local farms(though we have chickens on our backyard so we don't buy from it that much, but it's still useful
There's a motto in brazil that says: "Brazil is not for beginners". That's because most of the worldwide rules don't apply to Brazil and Brazilians, we have our own way to think and live. Not that it's better or worse than others, it's just... Different.
Comentando em 2022, e realmente os Walmarts daqui de Curitiba fecharam todos, estão sob o nome BIG e mudaram o design das lojas. Uma coisa que notei, foi o retorno dos mercadinhos, mas ao contrário dos mercadinhos de bairro que eu via quando criança, esses são mais sofisticados e elegantes. O preço não muda muito de um supermercado como o BIG, então se é algo rápido, vale a pena caminhar até esses mercados, chegar rápido nas prateleiras já que as lojas são menores e pagar 1 real a mais no item, do que ter que dirigir até um supermercado e enfrentar fila de caixa.
@@lipmur aqui no ES o Carrefour não se cria, o imóvel que ficava o Walmart e depois o BiG está fechado, provavelmente quem vai comprar é o Edir e pra fazer estacionamento, pois fica ao lado do principal templo da IURD em Vitória, que aliás vive lotado.
Na verdade o grupo Casino é um grupo frances que tem subsidiaria o grupo GPA no Brasil, O grupo GPA tambem conhecido como grupo Pão de Acuçar que é dona da via varejo que em sua rede tem extra ,casas bahia, assai e ponto frio. É confuso pra caramba ,mas o Casino é dono de um monte de coisa aqui no brasil e apesar do carrefour ser do Casino na frança ,no brasil e faz parte de outro grupo o que torna ele concorrente dele mesmo no brasil.
The truth is: in Brazil, Wallmart is not competitive and it’s one of the most expensive supermarkets by far and away. That’s just it. You’ll pay 40% more by going to Wallmart than any other major competitor in any other major city like Rio or Curitiba. That’s why its business model is not working in Brazil. Plain and simple.
There are other stuff as well. They don't do deliveries, the fresh food looks horrible and the clothing is just bad, the design of the stores are awkward, seem so much bigger them they need to be.
Bruno Monteiro Cara, depende, produtos de limpeza por exemplo são muito baratos no Wallmart de Floripa, porém comida já é outro assunto, carne, pão e esses tipos de coisas que precisam ter uma demanda alta não são frescos, por conta da baixa rotatividade, fica caro e tu acaba comprando produtos de má qualidade, em floripa o Wallmart é ótimo para produtos industrializados, especialmente produtos de limpeza, mas as pessoas preferem comprar somente em mercados com comidas frescas.
They should have done it like Daiso Japan: Open a few stores in ONE state. Get a feel of the market for a few years while SLOWLY expanding. Daiso has been in Brazil for over 10 years in São Paulo state where they have about 30 stores and only in the past 3 years started to open stores in other states.
aqui em Curitiba tem uma dessas lojas no shopping estação. Nas palavras da minha mãe: "um monte de porcaria", quase chinesa(produtos nada a ver com utilidades estranhas) kkkkkkkkkkkk
Walmart has failed in many other countries...Germany being another big one...they never seem to understand the culture and try to do a one size fits all approach.
WalMart was never walmart in Brazil. It was a cheap copy of the grocery competitors, like Extra and Carrefour. Completely different than what it is in the States. Why buy in a cheap copy with no differentiation? The video is BS. If Walmart had the extension of products and offers like in the US, with stores that looked like the American ones, it could have succeed. Again, WalMart in Brazil was never like the ones in the US.
I agree. I'm Brazilian and I was shocked when I visited an American walmart. Not even close from ours, which are very similar to Carrefour. Two noteworthy differences are how easily the cashier can pack the goods into plastic bags (the rotating device showed in the video) and how open the store was, Brazilian stores are too 'closed', to prevent shoplifting.
no, just no, dia% is cheap, that groceries store in front of your home is cheap, the street market fruits and vegetables are cheap.... Carrefour is not
Um episódio ocorrido em 1995 pode ilustrar como a empresa NÃO entendia nada de Brasil. As máquinas registradoras (check-out) importadas para essa primeira loja de Osasco tinham as teclas identificadas em inglês. Os operadores ficaram confusos e demoraram bastante até dominar o equipamento.
Kieran Grayson We do to in America. Don’t get me wrong, Walmart is the largest retailer here. But Aldi is expanding everywhere in America with prices that give Walmart a run for their money.
A Brit grocery chain tried to get a chain going in the US but failed . Aldi stores are in the US but not doing as well as Walmart. Its a matter of different cultures. I tried shopping at my Aldi but didn't care for it
Not really, they just don't like change. Why bother trying something new when you can stick to the usual markets? Plus, brazilian Walmart sucks and it's expensive.
@@MrLoowiz that's not true at all. I went to Walmart many times since it came to Brazil. But, actually it's more expensive than buying in Atacadão and other supermarkets closer to my house. Moreover, I have ever bought several kinds of products in Walmart like chairs, plates, cups, clothes, toys, and stuff, and they just don't have any quality. So we (I and my wife and kids) simply stopped buying there.
Hi, I’m from Brazil. “Atacado” looks like Target. Here has always been Atacado in Brazil for exemple MAKRO. Walmart being at the mall brings benefits because everything you need to do in one place. People stopped shopping at Walmart because it is very different from the USA. It’s very expensive, with few imported products. Fruits are very expensive for a tropical country and did not have a good sale The quality of the products left something to be desired. To find out the real decrease, just ask the customers, although the answer would already be obvious.
Honestly, I live 500m from a Bompreço that turned into a Walmart a few years ago and failed miserably. Prices were much better before it became walmart. For instance, products that were about to expire had good discounts. Once it became walmart, those discounts disappeared. Now it is a Big Bompreço again and the discounts are back ☺️
dude exactly, i miss those so much, i could buy a entire cake for 4 reais, i remember going to bompreço and buying so many types of breads that was worth of a week for like 15 reais, i had to stop because i was getting fat, but now things are just sad, i heard that they throw products that are about to expire
There's a Walmart very near my house and i never shop there because industrialized products are expensive and fresh products have really bad quality. Carrefour offers really good quality for high prices and Atacadão offers really cheap average quality stuff. So i get my industrilized goods at Atacadao and my fresh goods ate local markets.
Well which business doesn't fail in Germany? Seriously. Germany growing anti-business practice will have the consequences. Uber in Germany fails. Walmart fails. Street view fails. UA-cam fails. Amazon is failing.
@@carlosreptile Well can't drive an Uber because you need stress test, eye sight test, reaction test, local knowledge certificate and statement of suitability and insurance. For street view they made Google made a special form that you request your house to be removed. So navigate with Street view in Germany and its a sea of blurred images. For UA-cam any music in background automatically blocks the video in Germany. So if you film your daughter inside a car with radio on, the video is block because the radio music will make it be blocked by default. And there are many other examples. They think they are protecting the people but in long term that is hurting business. For example: many business where created on top of Google Maps. If you block google maps in your country many small business that could exist it wont anymore. So Uber, Street view, etc are all new technology that can have other business on top of that or new opportunities that you won't have because of this strong legislation that suppose to protect people. Anyway, its not 0 or 1. Its just something to think about.
Just for the record, portuguese is not pronounced like spanish. (Very annoying for knowing listeners and it shows a lack of understanding/appreciation of the country as a whole)
Eu não concordo contigo. It sounded to me like he was trying and I've heard much worse pronunciation than his. Being a novice with a new language has no bearing on cultural appreciation.
F. Sarlo It isn’t but I mean spanish is so much well known than Portuguese, Portugal only separated from Spain, and only reason why most Brazilians know Portuguese is because of when Portugal used to bring plantation slaves there.... anyways
@@xalpacazeu1332 Just because Portugal used to bring slaves???? Dude the Portuguese royal family literally lived in Brazil for a descent time, and later on Brazil got a monarchy of it own (only one in south america) when Dom Pedro refused to go back to Portugal.
SlayR I was talking about how portuguese language got to Brazil, but Spain had a larger influence over the rest of central america (that’s why Mexicans speak spanish.)
Lol, I am Brazilian, and in my opinion, the reason for Walmart's failure in Brazil was the havan store, and not we do not live in the jungle and we do not eat only fish and vegetables
Aqui perto da minha casa tinha um supermercado brasileiro maravilhoso que foi comprado por essa desgraça de wallmart. Foi um choque ver a total perda de qualidade dos serviços e produtos, preços caros, falta de variedade, a enganação colocando um preço na prateleira e outro ao passar no caixa, longas filas. Um lixo!
A ideia dos brasileiros comentarem em inglês é q qualquer pessoa do mundo pode ver e entender o q se passa de primeira mão, me sinto até feliz de ver isso. Gostaria q isso acontecesse mais em outros canais internacionais.
sim mano KKKKKKKKKKKKKKKKKKKKKKKKKK mt bom ver os brasileiros comentando em inglês e conversando entre si em inglês, pq não faz sentido KKKKKKKKKKKKKKKKKKKKKKKKKK
@Dani I'm sure people will buy in the cheapest one, because they are nonsense. And I don´t think you really know how waltmart can destroy a small town, turn it into ghost town.
their business model for product companhies in Brazil is bad mouthed. They always ask for low price, and discounts for occasion dates, etc - that most factories don't accept. And this spreads rumours and even consumers get upset with these. And nowadays other rivals get better contracts for their labels reducing power to walmart. for consumer point of view, walmart was interesting when dolar was low and Walmart imported goods from USA. Nowadays it's all bad priced stuff from China and not attractive products overall.
@Dani exactly...while walmart sells crap...made in China crap..same like in the US but cheaper compare to Brazil...(tax system...Chinese products enter tax free into the US) We in Brazil should only allow high quality to enter our nation at low or tax free that improves us...not just importing cheap crap.
@@Anderson_Anderas you make a point and we are aware of it,, But Brazil needs more competition. Walmart still failed because of lack of selling quality...and they were still expensive.
Here in Brazil there are several large markets.. such as Assai, Extra, Big, Pão de Açucar, Makro, Walmart lasted a long time on our soil, but due to the great competition, it left us aside
@@Gadottinho aqui no Nordeste tem muitas unidades do Assaí e do Atacadão, por exemplo, assim como do Extra, mas o Extra em especial é mais nas capitais.
The main reason I don't go to walmart is that I like real food.. Walmart food sucks, I hate american food, no ofense. But I love fresh things, and if you have ever gone to walmart fruit section you should know that fresh is the last thing you will find.
@@kappadarwin9476 what is your suggestion? most of American dishes I know are fatty and uses poor ingredients.. maybe I didn't experience enough of the Unites States food
Walmart gets its food in Brazil from Brazilian sources, so you hate Brazilian food. Perhaps Americans feel the same way about the junk at Lojas Americas, and all the other garbage food chains around Brazil.
No one is willing to waste money on gasoline (which is super expensive right now) to drive to a walmart with worse prices than a smaller market at walking distance
The walmart is falling because they dont know where they fell (I just could see it now listening the fool Ricardo Sfeir). I live in Curitiba(Brazil) beside a Walmart and these are the problems: 1) There is only the own walmart product called “GreatValue”, and few products from another companys. My wife hates the GreatValue products because they are made by Walmart but the price is almost the same of others. 2) There is no WM in poor places in my city, only for rich people. While the small markets as RioVerde, Santos are growing very fast creating super markets in poor places, WM is just selling to rich people (I mean, there are WMs only in rich blocks). Due the crise the rich people are also looking for markets in poor places that are a bit more low the prices. 3) They are trying to make the WM as Brazil, but the brazilian people like the products from USA. please bring us products from USA. 4) There are 20 checkouts there, only 4 working on. 5) It’s the biggest mistake: WM just allow VA to be used to a few products. (VA is a kind of money given by the companys to the employes to lunch). All supermarkets in Brazil allow to buy everything using VA, but WM does not. 6) WM plays only the same 5 songs everyday VERY LOUD as a mental torture. (the WM’s employs should consider a court action for this). 7) I used to love walmart, but now it’s terrible to be there. I hope some CEO from WM gonna read it and dismiss fool people from administration.
5 років тому+1
Glock hands Nothing at wally world is U.S. made, it's all imported crap from china
I'm a Brazilian customer and I can tell for my experience in Walmart stores. It's not about low prices everyday or punctual promotions, it's all about service. In every Walmart store here in Brazil it's the same, they just don't care about the client, they are very unpolite, they just treat us very badly. It's the kind of place you just want to do what you gotta do and get out as soon as possible. Several times I had problems buying meat, they turn their refrigerators off during the night after closing to save energy, and guess what? Meat rots! You get home, open your meat package and boom, it smells like hell. That's it, terrible service in every aspect. And there are other very nice options of supermarkets here, other companies that charge higher prices and are doing great, but offer great services.
Fracassou porque é uma bosta de rede. Os caras vem para o BR e resolvem fazer promoção de taco de golf. Não fizeram pesquisa dos hábitos dos brasileiros, não estudaram a concorrência, simplesmente resolveram impor seus costumes.
Because our market is more in line with Europe. Unlike Wal-Mart, Carrefour seemingly studied the demographic and then went for it and boom. Wal-Mart was like "It's South AMERICA, they'll love the same way" Turns out it didn't. There was a Wal-Mart here in the city, and ngl, I kinda miss it.
CNBC do understand the problem of Wallmart in Brazil, but also fail to point the main problem: Wallmart is squished in the middle of a spectrum of retail options. And unlike Carrefour, or Pão de Açucar , it does not find niche to be inserted in. Brazilians in relation to supermarkets are very selective about price and quality, live in compact cities and plan their shopping list. in other words: - if they need some emergence supply ... they will go to next available retail store (gas station, or 7eleven, walgreens like stores) - if they need huge supply of grocery (and will need to plan a car trip to it) ... cash-and-carry is the main option. - If they need diversity... Shopping Malls are the main option , were they can be safe and could by clothes, fastfood, medicines, etc. And compare prices from different stores. - If they need lower prices... they go to a lower class retail store , were they can pin point the goods that they want (butchery, pharmacy, grocery store, etc) in other words, the competition is the same and US, or Mexico. But Brazilians are most less likely to go to WallMart just because they don´t go to a supermarket as an first option. They perceive Supermarkets as a waste of time and money... Unless: - the Cashier is really fast, and re sure that the products are cheaper , with is not the case for wallmart in Brazil - the supermarket is niche store appeal... like Pão de açucar
Actually... Wallmart failed for their horribly expensive low quality products and services. That's the most important motive. They failed to understand how things works here, we buy everything fresh and cheap, not like USA at all. I'll give you an example, you can buy meat in an açougue, or even a supermarket (Brazilians love them, actually, deppending where you come from, it's the only place families go together, and every weekend, these are too crownded to walk into), it will come cheap and in the hightest possible quality. Then we go to Wallmart, buy meat there (terribly overpriced, because they apparently compare with dollar instead of real), and what do we find when we come home and open the package? They turned the freezers off to save energy during the night, and the meat is spoiled. So, that's the motive. Or at least, apparently the most important one. The rest, we can find on the many comments here.
Another thing I would add. The bought Bompreço, a national chain from the northeast of Brazil, and completely erased it’s identity. It’s not unusual in this kind of business but Bompreço had a very strong connection to the people from the Northeast of Brazil. People in my city still say they’ll do “bompreço” instead of saying they’ll go grocery shopping. Bompreço’s credit card was the first store credit card accepted nationwide. It was sold at the same time for Unibanco Bompreços fidelity program “bomclube” was closed in 2010. Bompreço also took part in traditional festivities like Carnival and Saint John’s. Walmart never did any of that. People resented that a lot.
Tenho memórias afetivas com o BomPreço, eu ia fazer compras lá com meu avô quando era pequena. Fiquei muito triste quando eles fecharam aquela loja mas depois que o Walmart comprou tudo eles nunca mais foram os mesmos
It looks like "Varejo" and "atacado" were pronounced in a really poor spanish accent, really fun and weird hahaha😃 Really not Portuguese hahaha… It'd be better pronounced in his actual accent. Addition: I'm sorry to those who get offended☹️ I didn't say he was superior or inferior, I only thought it was funny the way he didn't use neither the American nor the Brazilian accent in Brazilian words… I used kkk before, meaning hahaha, because It looks more natural to me(Brazilian) and I knew that the probable readers would be you, Brazilians, so… Sorry for all…
Every CNBC video title ever nowadays. "Why Did [American Company] Fail In [Foreign Country]?
Of course, every country is different, different people, different trends, different mindset, why do you expect every successful US company would be successful abroad.
Americans (although they will claim otherwise) sincerely believe that they are innately superior to everyone else; I know, I live with their sickening hubris daily.
Most audience is from America so is interesting for them to see the story of a company they know. Who, besides some people, would watch "this is why this French company you don't know failed in Switzerland"? So, nothing personal kid.
I live in Brazil and worked at Wallmart, it was one of the best jobs I had, one day I met the president of the World Franchise Sam Walton, all the directors told the team to leave the stores impeccable, I imagined the devil himself, when I saw him the American , he was very nice and humble, he called all of us to lunch, the board, employees, he even bought me a soda, he treated us like family. It was something I always carried with me. I was sad because Wallmart got lost in Brazil. There was a lack of serious people here who understood the spirit of what Sam wanted to leave.
It's sort of an inside joke between Brazilians lol (and sometimes the gringos who happen to notice us around the interwebs). You see, we're quite prolific around the internet, especially in the English speaking spaces (ever read "sorry for my bad English" at the start of a comment? probably Brazilian) and when you mention Brazil even in the slightest it's like you've summoned the entire country to flood the comments section. (Sorry for that, by the way!) XD Aaaaand that's a wall of text haha, oops. What can I say, we're a passionate people.
when walmart came to my city there was general panic from a local chain of supermarkets, because rumors said walmart would crush everyone. not so, it was the other way around. 10 years or so later and comper is still killing it, with like a billion supermarkets all around the city, and walmart is semi-failing with their only one.
@@Zephyrs009 The Portuguese were the only European coloniser to have never colonised in North America. Gringos only have Spanish to go by, as they border Mexico. Combine this with a special kind of anglo chauvinism (and/or stupidity) and you have the reason why they use Spanish to speak Portuguese. Whatever you do, you must not badmouth a language just because you're ignorant. That's just on you, don't bring out on the rest of us.
Walmart in Brazi not have low prices. Walmart is not Walmart in Brazil. hiper Bompreço is a supermarket of the my state(Pernambuco) here walmart has profit, they pass propaganda with the hyper Bompreço and walmart to assimilate the companies
Uma coisa que eu sempre achei absurdo - e burrice - era ter que ser sócio do SAMS pra comprar lá… ?!?!?! As vezes o preço era até melhor, mas pq eu não tinha carteirinha não ia. Meu pai tinha, mas aí eu teria que ir com ele toda vez que quisesse fazer compra? Ah vá né…
Esse é o modelo de sucesso do Costco, a maior do segmento de atacado aqui nos EUA… eles lucram mais em cima da tal da carteirinha do que vendendo mesmo…
SAMS e ótimo pra roupas infantis ( boa qualidade e preço bom) e fraldas, fora as variedades de produtos oferecidos, no qual vc não acha em outro supermercado
I'm Brazilian, living in USA. Walmart is not welcome in many counties in US because of it's anti small business practices. It's competition is small business, mom/pops store. Also Walmart will never work in Brazil, since most it's products are imports from Mexico and China/Southeast Asia. And Brazil is big on tariffs and protective laws. So automatically at disadvantage.
I love this series!! In Germany, I have seen how McDonalds and Burger King are growing, yet alot of the competition from the US either never came or left very early (Wendys in the 70´s etc.) However, the "premium market" for burgers has been extremely growing in Germany, which lead Five Guys to enter the market im 2017. The growing numbers of Five Giys locations proves them right.
Compared to McDonalds and Burger King, Five Guys can be considered "premium" on a corporate level. I am fully aware that many local Burger shops (and chains) have superior quality to the three mentioned, but scaling is the problem
Nao compro nada no BIG (Walmart) pois, não tenho paciência de ficar numa fila infinita pra comprar duas cervejas. Caixa rápido de 30 itens é um exagero 10 itens seria mais do que bom.
We have carreffour in Brazil 🇧🇷. It’s a HUGE retail store like Walmart that is usually located inside shopping malls. Brazilians go to the mall several times a week, it’s part of our culture, so it’s easier to go to the mall and at the same time pick up groceries at carrefour, then it is to go to a Walmart at a separate location and skip out on the mall/ food court and movie theater
I believe that not only Walmart, but many other US ventures in Brazil have failed because most of them come here thinking they have the secret formula for success.They generally want to print the American way, and it doesn't work. Brazilians don't just like speed and low prices, but good service. Rushed employees with no smile on their faces are bad marketing. Brazilians are still the type who ask supermarket cashiers if they're okay, and like small talk, jokes and puns. This relationship of trust and routine made markets last for a long time.
@XPLORER Yes! Some of them have a tough routine. I believe that in Texas and some southern states you can still find businesses with a focus on the relationship between customers and service providers; but as soon as the business becomes multinational, the best thing is to relearn how the local consumer likes to be treated. There are countries where consumers do not like to keep a friendly contact with the attendants, but in Latin countries this is the opposite. Especially when it comes to food and family products.
As a former client of Walmart in my city, I can tell that Walmart failed due to high prices, terrible treatment to the customers, and weird rules regarding corporate credit cards. Also, terrible location was a problem. Now Walmart is gone, and I don't miss it at all.
Coincidentemente, isso mostra bem a ignorância americana que é tão escancarada aos brasileiros... pois no vídeo, esse cara passa sete minutos e meio choramingando porque o brasileiro "não sabe aproveitar preços baixos" e nem "comprar por e-apps", e por isso a rede do Wallmart está falindo aqui. Ou seja, a velha atitude do americano típico que, assim como os CEOs do Wallmart, nunca fizeram a lição de casa sobre a gente antes de vir falar e fazer besteira, já que os preços que o Wallmart colocou só são baratos em relação ao dólar e são absurdamente caros para os brasileiros (ainda mais comparando com os concorrentes, como Carrefour, Pão de Açúcar e Extra), sem contar que só vendiam produtos inúteis que a gente não precisa (tacos de golfe? sapatos de neve???) ou de baixíssima qualidade. E, trazendo para essa situação, eles sabem tão pouco sobre a gente que importaram todos os equipamentos (como os aparelhos de caixa) em inglês, o que deixa os funcionários (que não têm obrigação nenhuma de aprender o idioma) super confusos. E tampouco se importaram em ativar uma simples legenda. Ou seja, não aprenderam absolutamente nada com o fracasso. Este é só mais um exemplo.
Why did Walmart failed in Brazil 🇧🇷 ? They didn't know the local shopping culture 😉 Why did McDonald's failed in Bolivia 🇧🇴 ? They didn't know the local fast food / snack culture 😉 Why Coca Cola failed in India 🇮🇳 ? They didn't know the local drinking culture 😉 Lesson to be learned: KNOW THE LOCAL CULTURE 😉 Greetings from Germany...🍺🖐
Se tem uma coisa que sempre amei foi o conceito de hipermercado, lembro quando minha mãe ia no Carrefour fazer a compra do mês e eu ia para a seção de brinquedos, era maravilhoso você ter em um só lugar alimentação, vestuário, eletrodomésticos e por aí vai. Infelizmente esse segmento está perdendo espaço para os atacados, hoje em dia se quero ir em um hipermercado preciso andar 1 hora, e a grande maioria deles está próximo as marginais Tietê e Pinheiros, pra quem não tem carro é inviável...
In my city (Vitória-Es) the Walmart is known for selling spoiled food and their prices aren't any better than their competitors, so nobody really takes the time to go there (although there's a Sam's Club and is really popular, but then again, two different business models).
I live near Vitória and I’ve been to the Walmart in the USA before since I lived there. But when I went to the Walmart here I was quite disappointed.. the prices were higher than local supermarkets and the variety wasn’t good at all. There is a big difference between the Walmart’s in Brazil and in the US. By the way, pretty cool to find someone from my area on a random video lol
I live in Vitoria too and I've been to Walmart in Saugus, MA -USA and i can pretty much tell that the brazilian walmart is not competitive at all, higher prices for the same products that u buy in your local grocery store. It basically turns out to be just a riches place cause it's near to the financial center of the city and has many "higher income class' buildings around it, so predominantly when you go there's just people who never visited an walmart or people who live nearby.
Brazilians don't speak with accents that are even closer to spanish. Brazilian portuguese pronunciation is very similar to latin, it is a very straight language. When you pronounce "Atacarejos" your pronunciation is completely spanish. We don't roll our tongues for any consonant. So we don't roll our tongues to pronounce the J like in spanish. If you hear or try to speak latin you will understand what language is closer to brazilian portuguese.
Any other brands or countries we should cover? Let us know in the comments below.
Evian, Fiji, etc. a water brand would be dope
Sony,htc and lg phones failing worldwide
Tesla
Target's failure in Canada or McDonalds in Jamaica would be excellent!
Pizza Hut, Donkin Donuts and Fnac failure in brazil
There's also another detail from Brazil that is different from america.
Our cities aren't sprawled nor they are divided into zones. In many "residential" zones,there are little mom&pops markets called mercearias where we can buy things at walking distance like our daily coffee,rice,meat,sugar,etc...In a sprawling suburb,you need to take your car and go to a larger market.Brazilians will only take their cars to a big market if the discounts are good enough for the "monthly shop",and that's where atacados shine.
Also,brazilians love fresh food,and since we have a proper lunch time and every employee must stop for an hour to have lunch as it's obligated by law,we have time to prepare our own foods or to go to a cheap restaurant to eat properly. Fast foods in brazil are somewhat a luxury here(although they aren't that expensive),usually only found in downtown areas and TBH,the absolute majority of brazilians would rather have at lunch a plate of rice and black beans than a BigMac.
Great post. Just gonna mention something else: deliver. Supermarkets and even some Mercearias deliver the groceries you buy. In USA and Walmart in consequence that is not a habit and I never heard of a supermarket in USA that delivers besides online buying. People here love restaurant delivering but when it comes to groceries we want to see what we are buying.
It was part of the reason I enjoyed my trip to Brazil and South America. Franchises may have a place, but can have negative consequences. Keep what you have, and stick with real food!
My neighborhood has the most restaurants in the entire country and south america, makes difficult to leave here for me, there's 6 theaters to watch movies, 3 shopping malls, grocery store in bunches, everything at walking distance
@@splashnskillz37 Where do you live?
@@splashnskillz37 chuto que você é de São Paulo. Acertei?
Let's be honest here. Walmart didn't try to understand our habits, they just tried apply their american system of shopping and translated them to portuguese (but other supermarkets already offer what walmart try to show like something brand new). Futhermore while in U.S.A. you can find something really cheaper compared to other retailers at walmart, in Brazil their prices are quite the same of carrefour, Gbarbosa, Casino, and others (like a box of juice costing $10 at Casino/Carrefour and $9.50 at Walmart, even the small family markets at our neighborhood got similar prices, so anyone here wouldn't use the car to drive to a wallmart store only for save $0.50 if we can got a what we need just walking 3 min from home). Walmart failed in Brazil because it is expensive as any other store.
They tried the same in Germany and failed miserably. Americans NEVER learn. Must be their arrogance which roots deep in their DNA...
@@popelgruner595What's up with all the american hate?
@@individualindividual8024 Don't be surprised when an American business failed elsewhere because they didn't adapt. Just look in European continent: Ford, the only American automaker with strong market presence. Why? They designed their cars that suit for European markets. They are wise enough not to sell F-150 despite being a bestseller in USA because they simply will not fit.
@@dbclass4075 I am brazilian and I can't name any american car companies other than Ford, Ford is huge, but most brand names are German and French, followed by SK/Japan
@@davigurgel2040 também tem a chevrolet, jeep, e dodge
Being Brazil’s largest supplier of imported peaches in the 90’s my father used to sell to Walmart and these were his thoughts:
- Very arrogant when they came to Brazil and demanded ridiculous terms from suppliers.
- Didn’t offer the best prices to customers.
- Carrefour knew the Brazil market much better and basically thwarted Walmart’s efforts in Brazil.
O primeiro eles fazem desde de o começo nos EUA, a politica de preço baixo toda dia fica as custas dos produtores.
a arrogância de que o Brasil iria oferecer grana fácil ao bolso deles foi o que causou sua queda monumental
@@heitorpedrodegodoi5646. não, lá conseguem ter essa politica pois não tem um manicômio tributário igual ao brasil, a alíquota dos EUA é no máximo 25% já no Brasil é 70%
@@oandarilho8130 De onde você tirou esses números?
@@heitorpedrodegodoi5646. Pesquise no google e verá, ou por acaso tu foi condicionado a não pensar por conta própria ?
Nunca achei baratas as mercadorias vendidas no Walmart no Brasil. Bem diferente do que acontece nos EUA. Foi uma decepção.
é pq eles pagam todos os impostos, diferente de todo o resto
Nem vendem os mesmos produtos
@@Rodrigoror01 alienado kkkk
@@Rodrigoror01 Atirou no que viu e acertou no que não viu... A resposta está nos impostos, ou melhor... no manicômio tributário. Nos EUA, a alíquota máxima é 25%... No Brasil, há produtos cuja alíquota chegam a 60-70%... A própria emergência dos atacarejos é um sinal claro da distorção, provocada pelos tributos
@@EnzoGabriel-fx6ix Alienado o que? Pra cada 1 reais que vc gasta comprando produtos pra seu negocio vc paga 1+ reais para o governo. E mais barato produzir fora e importar que comprar no Brasil. Governo burro.
As a Brazilian watching this video, I can tell that neither Walmart nor CNBC understand the Brazilian retail market.
CNBC did a fine work to try and understand what went wrong with Walmart, but scratched just the surface.
Walmart never ever tried to understand Brazilian's shop costume and that's why it would never work. Sometime selling some really random products like Golf Equipment (???)
@@andreyleonel255 and markets, or stores, idk, here are usually more specialized, there is sport stores, bakeries, etc... meanwhile in the us there is everything at wallmart... and only big stores like this
@@Gadottinho
Exactly, have you ever seen the clothes they used to sell at Walmart?
Very poor on quality and not cheap at all!
So why would anyone buy clothes at Walmart with stores like C&A or Riachuelo out there???
Another proof that Walmart never bothered to understand the Brazilian market-landscape.
@@GRINGOf10 ok but... what does it have to do with the video?
@@GRINGOf10 im glad you dont live here too
>Vender taco de golf e sapatos de neve no Brasil
>Não querer falir
entre o Walmart e um mercado comum com preços comuns e um tamanho comum e 100% brasileiro eu iria na segunda opção.
E ai Alberto, vc por aqui
@Lifeform 7 minutos atrás
@@caiqueoliveira7797 33 minutos atrás
@@guilhermebarcellos8001 40 minutos atras
@@DanielRKuhin 15 segundos atrás (tô nem zoando..)
I'm brazillian and the reasons I don't shop at Walmart is:
- Annoying loud cowboy music in the store.
- 30 cashiers but only 2 works with huge line.
- Online you can purchase but after the purchase they say its not on stock or send you a different product.
Brazil is not for newbies. Know your market, know your consumer and don't screw it up. Price isn't everything.
same in america
COWBOY MUSICkKKKKKKKKKKKKKKKKKKKKKKKK
Kkkkkkkkkkkkkkkkkkkkkk Brazil is not for newbies. Essa é foda.
Douglas and also very poor customer service by the very own Brazilian workers. Impolite and not happy employees
Brasil não é pra iniciantes
This is an excellent example of how important is to "THINK globally and ACT locally."
I mean, It's just VERY dumb that a huge company wouldn't have a single leader that knows how brazillians buy food... C'mon, what a huge mistake. As a business student, It's hard to imagine why they would be so blind.
Ui sai Ebanx! Huahdh
I was thinking similarly; I was thinking every place is not the same while viewing the report.
@@thepedrorriva provincialism and arrogance.
Gloclaisation 👍🏿
I remember when I lived in Brazil, my mom and I would always try to avoid Walmart because everything was always very expensive and we could go smaller markets and buy the same thing for much cheaper.
sim! Em Curitiba Walmart, Carrefour e Extra estão sempre vazios
Brazilian living in Canada here. In Brazil, Wal-Mart is expensive, rich oriented while in North America it's a cheap brand.
Rodrigo exatamente.
Exatamente, aqui na minha cidade abriu um Walmart e ninguém Comprava lá, era conhecido como supermercado de rico, e brasileiro gosta de farofa, de bagunça
Da onde que mercados tipo Big, Nacional e tudo mais é orientado pra classe alta?! Muito pelo contrário!
André Müller eu conheço esses mercados que citou e te digo : nenhum deles existiria mais se fossem no Rio de Janeiro ou em algumas outras cidades. A população gosta de ter coisas frescas e não congeladas ( digo em relação às carnes etc ..) fora que para valer a pena comprar nesse tipo de mercado só indo de carro. Nada contra esse supermercado , que eu conheci em Maringá , e até recomendo porém a realidade do povo brasileiro é completamente diferente de um estado para outro
Rodrigo its like a target?
Europeans and South American have a very close culture when talking about food. They always want fresh food from the locals, like meat, vegetables and fruits in mom&pops markets near their houses. Clothes and others they buy in places dedicated only to that.
That's because Brazil used to be Portugal's colony. And Portugal is on Europe.
@@opossumontheinternet lol every country in the Americas was a colony of europe
@@opossumontheinternet Isn't america a former european colony too?
@@opossumontheinternet America was colonized by England.
@@opossumontheinternet smh
Nós aqui temos muitos mercados grandes como Guanabara, Extra, Carrefour... Na minha opinião, Walmart não cresceu pois escolhiam mal a localização dos mercados. Conhecia um Walmart aqui no Rio que ficava numa rodovia que não passava quase ninguém.
nos Estados Unidos eh mais comum isso pq tudo lá eh muito espalhado e as pessoas só andam de carro 💀 mas aqui não rola nem um pouco
Pior que tinha um Walmart perto da minha casa no RJ numa área bem movimentada e central (hoje em dia é um Guanabara), e sempre estava vazio, acho que fechou há uns 10 anos
Pq o rio é o brasil, rs
Mas o Extra era do Walmart, não?
No sul ele era forte com o Big, era o mercado mais barato que tinha, mesmo sem promoções era mais barato que os mercados fazendo promoções.
aqui tinha um walmart (que agora é big) do lado de um dos 3 shoppings da cidade e vive vazio, o povo só compra lá pra não pagar o estacionamento do shopping, já que lá o estacionamento sai de graça se comprar acima de 20 reais e como é literalmente do lado compensa muito fazer esse deslocamento
There's several essentials that were not mentioned. 1) Brazilians deliver everything. You can have a aspirin delivered to your house from your local drug store that is one block from your house. That is applied to supermarkets. You shop in your local supermarket and get it delivered to your home. You pay $3 dollars for the service...so it's extremely worthy, specially for a family or elderly people. With a family of 4 you get a lot of bags to carry, way easier to go shop in the supermarket and get it delivered to your house. Elderly people can't carry weight and sometimes they just want to go for a walk in a near local shop, they get the walk they need, to their shop and ask to deliver. Walmart doesn't have deliver for those who buy on the shop, only if you buy online. Brazilians don't like to buy groceries online we like to see our food. While restaurants, fast food is a big part of our online shopping, groceries isn't. I want to see my lettuce.
2) Brazilian cities are not spread like USA cities. We have plenty of local and small markets called Mercearias, that sell the day to day products you need like sugar, coffee and cheese. Sometimes you are just out of coffee and you can get a pack in the Mercearia located at your street and get some fresh bread while doing it.
3) Lunch time: By law Brazilians have 1 hour lunch time, we eat a proper meal during lunch time. Rice, beans, meat, salad, pasta...you name it but has to have meat and be a actual plate of food. There's tons of restaurants with low price that specialized in offering meals and some great ones for people who get more money or have better a card for lunch payed by their company.
4) Fresh food. Brazilians are used to fresh food. We have a lot of Feiras (Fairs) of vegetables, fruits, fish. Every Wednesday and thursday you can see them in local plazas. Local farmers and small producers sell their products which are cheaper and fresher than anything walmart sells. Plus you help your local farmer while having in return a broccoli or apple that was collected just a few hours.
5) We have the culture of Açougue or Talho, basically a meat pack that can be just that or be located inside a supermarket. Brazil has similar habits to Europeans not North Americans in that sense so it is that most Açougues are owned by Italians and Portuguese. We like to know where our meat comes from, where our food comes from. Those meat packs also sell Argentinian and Uruguayan meat and since Brazil, Argentina and Uruguay have the best meat around is what we consume.
6) Fresh food is expensive in USA while fresh food is the norm in Brazil, there for the low prices in Walmart are expensive compared to local stores and they offer a inferior product.
In resume, it's not worth it. The other key issue is Brazilian Giant Lojas Americanas, Casa e Video offer all the other products besides food, that Walmart offer and they also deliver everything and have a pick up policy.
politiks Brasil I am a American. Lived in Brasil (North Minas Gerais) and everything you said is true. I was shocked how everyone gets one hour minimum lunch. Where I worked it was almost 2 hours. People go home cook, eat and take a nap before returning to work. I really liked it. Here in America, is eat quick and back to work.
Also fresh food is soooooo cheap. For like 3/4 USD I was able to take 5 full bags home of fresh fruits and vegetables.
It took me a while to get used to the Brazilian way of shopping even at a barbershop. Here in America I’m so used to giving tips but in Brazil. The barber looked a me like a weirdo for giving a tip my first time getting a haircut.
Now I back in the USA and I’m still living as a Brazilian shopper.
Não entendo como americanos conseguem comer um sandwich em Dez minutos e voltar ao trabalho. Sem falar no tanto de veneno, vulgo comida industrial, que eles comem.
Wallmart saiu abrindo lojas sem fazer qualquer pesquisa e sofreu as consequencias.
Me pergunto se o modelo "mercearia" iria funcionar nos EUA.
@@Fat_garagem Sim e não. depende do bairro. Se estiver em um bairro onde a maioria é hispânica/ latina, sim, funcionará porque as pessoas que vivem na EUA ainda vivem como sua páis natal.Você pode vê-lo em bairros fortemente imigrantes Mas em um bairro gringo branco não, não vai funcionar.
I agreed with almost everything, except about The 1 topic. I'm live in a small City in South Minas Gerais State, and recently a supermarket came with The online shopping ideia and its being sucessul since them, because the city has a considered young population giving the presence of a university. The same young population that lives in big cities have those same habits of online shopping, so I think it can may take a littler longer, but the future of online supermarkets in Brazil are positive.
@@brunosantospereyra I think you are talking about GF, right? I loved their new approach to online shopping. Sometimes they deliver on the same day and you can get fresh vegetables and meat delivered at you home the same way as if you have bought it on a small grocery store or butcher shop.
Basically we don't buy at Walmart because Carrefour, Extra and Pão de Açúcar offer better services , better prices, and are aligned with our needs and preferences.
Very simple: there used to be a Walmart near my house here in Rio... the place seemed not to deliver what Brazilian needed, plus: there was never good offers (low prices). The funny is that right after it shut down, opened a another supermarket (local Brazilian chain) and it rocks! Always crowded
Tinha uma Wal-Mart aqui na cidade, num bairro de classe média-alta... Eu gostava de ir lá, era tão grande e tinha tanta coisa, mas assim como muita gente já falou, mesmo em bairro riquinho, normalmente estava bem deserto.
Tinha um Wal-Mart aqui na minha cidade, no centrão da cidade quase nos altos da avenida, região burguesa mesmo. Uma bruta infraestrutura... E ninguém ia lá. Não durou dois anos, fechou, e nem sei o que abriu no lugar.
Oh please: If US brands want to succeed everywhere else in the world, please do your research in the local market and do not over expand. Test the waters first, get the public to embrace the brand and then expand as growing customer base demands more of your company.
Judging by some of the comments here the problem was that they did research into the local market and just copied the stores that were there already and didn't differentiate themselves. Apparently this video is misleading since Brazilian Walmarts are nothing like American ones.
Exactly! For Brazilians to even coin a word to describe their preferred shopping habits is a telling sign. Wal-mart basically offered no incentive to embrace their brand since they did not differentiate themselves.
Is not they fault, the price for something in usa in brazi is 3x higher, beause of tax, so in usa wallmart is for almost everybody, in brazil is for ppl that got some money, not rich, but a person with basic salary can't buy so many thing there. But i know other supermarket that got the same product but lower price, so idk whats happen lol
In the US Walmart is for poor people, here in Brazil Walmart is for rich people.
That is the difference
In my city poor people go to Walmart, rich people go to Zaffari
@@theviniso Senta lá classe alta, pobre de verdade compra no mercadinho da esquina
@@StellaEFZ Chegou o porteiro pra dizer quem é pobre e quem não é
@@theviniso Como adivinhou que sou porteiro? É tão fácil assim? Seja como for, Walmart é caro pra caralho, e que diabos de mercado é Zaffari? Prefiro ir no goodbom
@@StellaEFZ Zaffari é bem comum aqui na região, é mais chique que os outros mercados, mas não é muito mais careiro
As a Brazilian, I'm able to say through my experience. Walmart kept only huge stores in some specific locations and that was the mistake. Walmart had to invest in "neighborhood supermarket", smaller shops which costumers could go conveniently by walking. Carrefour had huge stores, but also has these "neighborhood stores". Many Brazilians shop for the week or for a few days. Even though I liked Walmart and love to drive cars, for me was just a hassle to keep doing that frequently. We tend to focus on promotional sales, that's true. However, after a busy day we will end up buying at the closest supermarket.
It's how they do it in the USA: colossal shops that are pretty much only accessible by car. It works there because of a series of reasons mostly tied to their urban zoning and design.
@@henriquepacheco7473
None of which happens here, and because Wal-Mart didn't try to be flexible and accommodating and bull-rushed ahead with its Gringo way of business, they alienated the intended market.
Also their stuff was hella overpriced.
@@DinnerForkTongue Yup, I know all of that. Walmart didn't plan properly for the market they tried to enter.
I haven't shopped in a Walmart in almost 10 years. Their grocery prices are too high. Their clothing is cheaply made. Their employees aren't treated well, which then affects customer service. And, why have 30 checkout lanes if you only use 5? Just think about the 25 other lanes with expensive equipment. Huge waste of money.
Laura K true that
I agree that some of their stores are just too big. Everthing you can get at these monster stores is available at their "smaller" stores. However, where I live, it's a smaller store (12 checkout lanes) and they do have good prices on certain items. Their online shopping is way better than Amazon's scammy layout, with their website being simple to use, prices cheap, and the source certain. You have to shop around though. Not every item is cheap. Their automated checkout is a waste, though, unless you are only buying one or two items.
I work retail management. Opening a register requires a till and a login with pass code. It takes seconds. And if you aren't going to train enough employees to staff 30 registers, then don't spend hundreds of thousands per store for equipment that will not be used. Invest the money where it matters: quality product, staff training, and customer relations. In short: my opinion stands. I'm grateful that I live in a community where other retailers are available for everyday needs, at a lower price. As for clothing and home-goods, I buy quality second-hand where available (goodwill and large, organized garage/yard sales are excellent options). 'New' does not always equal 'quality'.
My point is the revenue wasted on equipment that is not ever being used. Only going to have 5 operational registers per shift? Don't install 30+ registers. It gives the impression of being perpetually understaffed.
@@sherloidbai7064 In Brazil the prices are high af in WallMart
Another video where brazilians write in english to other brazilians read. Including me.
I absolutely agree with you. Fucking lack of confidence, maybe. Awkward thoughts indeed, because if you wonder, you'll realize that no one in ther world gives a shit about other's thinking, neither the north americans, themselfes, because there'll be a judiciary settlement this month, for example, in California between walmart employees and walmart itself, about 65 million dollars, ripping off everything from Walmart USA, only in a labor lawsuit case. So even north americans hate Walmart.
Also, nice comment, buddy! I wish I could help you stop writing in english, however it's freaking compulsive and simultaneously harmfull. Fuck yeah! Fuck all the World!
Yeah but the video is in English, so there are people from.other places as well
welp it's not very polite to exclude people from other nationalities from the conversation. the title is in english, all conversations should be in english.
@@GraveUypo Don´t take it too seriously, it was just a joke!
Cheers.
BR NA AREA KKKK
I know pieces of this story from inside. Believe me, it was pure incompetence and disdain for the specifics of the market. They underestimated particularly the regional taste differences that exist in different regions of Brazil. They alienated the medium class while not attracting enough of the lower class Brazilians as clients to compensate. Also, they went too cheap on areas where they were supposed to provide better service to compete and went too expensive on things that were supposed to sell cheaper.
where i live, there's a car that goes back and forth trhough the city selling fresh fruits and vegetables, really cheap, and from the nearby farms, so why would drive to a supermarket when i could just sit in front of my house and wait for that blessed car
ツHa22el same here, but instead there's a car that goes around town selling fresh eggs from the local farms(though we have chickens on our backyard so we don't buy from it that much, but it's still useful
@@lotuos3052 é o carro....
Do sonho que está passando....
Eu to ouvindo o carro da pizza enquanto escrevo isso
Comment Approved by the society of healthy colons
@@lotuos3052 America: Ice-cream trucks Latin America: Vegetable and eggs trucks.
There's a motto in brazil that says: "Brazil is not for beginners". That's because most of the worldwide rules don't apply to Brazil and Brazilians, we have our own way to think and live. Not that it's better or worse than others, it's just... Different.
As in the case where thieves were assaulting people who were in a car that in fact were other thieves and ended up being robbed by them.... Brazil...
@@Felipeezo It's worse
Verdade
@sunrise ele nao precisa ter morado no Brasil pra saber que o jeito de vida em paises desenvolvidos sao melhores. Isto e senso comun!
Comentando em 2022, e realmente os Walmarts daqui de Curitiba fecharam todos, estão sob o nome BIG e mudaram o design das lojas. Uma coisa que notei, foi o retorno dos mercadinhos, mas ao contrário dos mercadinhos de bairro que eu via quando criança, esses são mais sofisticados e elegantes. O preço não muda muito de um supermercado como o BIG, então se é algo rápido, vale a pena caminhar até esses mercados, chegar rápido nas prateleiras já que as lojas são menores e pagar 1 real a mais no item, do que ter que dirigir até um supermercado e enfrentar fila de caixa.
Não sei se você viu. Mas o carrefour acabou comprando a rede BIG. Carrefour engolindo tudo caladinho kkkkk
Imposto é roubo. E Brasil tem o roubo muito, muito grande
Kkkk nenhuma dessas redes dão certo no Brasil.
@@robertoprimordial2633 Imposto e' roubo. Mas e dai?
@@lipmur aqui no ES o Carrefour não se cria, o imóvel que ficava o Walmart e depois o BiG está fechado, provavelmente quem vai comprar é o Edir e pra fazer estacionamento, pois fica ao lado do principal templo da IURD em Vitória, que aliás vive lotado.
To clarify: there's no retalier called Casino in Brazil, they are a group that controls some retailers, as Extra and Pão de Açúcar.
Na verdade o grupo Casino é um grupo frances que tem subsidiaria o grupo GPA no Brasil, O grupo GPA tambem conhecido como grupo Pão de Acuçar que é dona da via varejo que em sua rede tem extra ,casas bahia, assai e ponto frio.
É confuso pra caramba ,mas o Casino é dono de um monte de coisa aqui no brasil e apesar do carrefour ser do Casino na frança ,no brasil e faz parte de outro grupo o que torna ele concorrente dele mesmo no brasil.
@@wolfgangamadeus232 Vlw!
@@wolfgangamadeus232 ótima colocação.
@@wolfgangamadeus232 "concorrente dele mesmo no Brasil"
Irônico.
@@wolfgangamadeus232 O Carrefour NÃO É DO CASINO na França. Não sei de onde você tirou essa afirmação.
The truth is: in Brazil, Wallmart is not competitive and it’s one of the most expensive supermarkets by far and away. That’s just it. You’ll pay 40% more by going to Wallmart than any other major competitor in any other major city like Rio or Curitiba. That’s why its business model is not working in Brazil. Plain and simple.
There are other stuff as well. They don't do deliveries, the fresh food looks horrible and the clothing is just bad, the design of the stores are awkward, seem so much bigger them they need to be.
Bruno Monteiro Cara, depende, produtos de limpeza por exemplo são muito baratos no Wallmart de Floripa, porém comida já é outro assunto, carne, pão e esses tipos de coisas que precisam ter uma demanda alta não são frescos, por conta da baixa rotatividade, fica caro e tu acaba comprando produtos de má qualidade, em floripa o Wallmart é ótimo para produtos industrializados, especialmente produtos de limpeza, mas as pessoas preferem comprar somente em mercados com comidas frescas.
They should have done it like Daiso Japan: Open a few stores in ONE state. Get a feel of the market for a few years while SLOWLY expanding. Daiso has been in Brazil for over 10 years in São Paulo state where they have about 30 stores and only in the past 3 years started to open stores in other states.
I would love to have a Daiso where I live, but here there are more chinese than japonese, so it’s unlikely that they will expand here
@@moniquefernandes5925 I would love them to come to Pernambuco state. But we will need to wait and see
aqui em Curitiba tem uma dessas lojas no shopping estação. Nas palavras da minha mãe: "um monte de porcaria", quase chinesa(produtos nada a ver com utilidades estranhas) kkkkkkkkkkkk
ainda to pra ver uma dessa aqui no rio, mas acho q n vai dar certo pq vão furar a loja toda todas as noite
@@PoPFopskyX3 No Rio tem sim, não lembro o shopping, mas é na zona Sul
In Brazil we said: "Brazil isn't for amateurs."
Just one more Brazilian presumptuous motto
@@gomes2151 yeah, there are so many brazillian presumptions mottos in the internet I get tired of it... What are you talking about?
Gomes lol it's not. It's mocking ourselves.
@@gomes2151 It is not. We say that because some stupid, dangerous and random stuff happens here all the time. We are not bragging at all.
ue?
Walmart has failed in many other countries...Germany being another big one...they never seem to understand the culture and try to do a one size fits all approach.
There's a lot of reasons but summarizing:
Brazil does not have the same habits of the North Americans
papo
WalMart was never walmart in Brazil. It was a cheap copy of the grocery competitors, like Extra and Carrefour.
Completely different than what it is in the States.
Why buy in a cheap copy with no differentiation?
The video is BS. If Walmart had the extension of products and offers like in the US, with stores that looked like the American ones, it could have succeed.
Again, WalMart in Brazil was never like the ones in the US.
I agree. I'm Brazilian and I was shocked when I visited an American walmart. Not even close from ours, which are very similar to Carrefour. Two noteworthy differences are how easily the cashier can pack the goods into plastic bags (the rotating device showed in the video) and how open the store was, Brazilian stores are too 'closed', to prevent shoplifting.
WalMart in Brazil is indeed just another supermarket
@@gustavrsh depende da cidade, não dá pra generalizar, tem variações de uma mesma franquia a depender da cidade.
in the end it is all about the price
@@placerdemaio unfortunately
Walmart do not practice low prices in Brazil, Carrefour does.
That's all.
Eu sei que o Walmart é uma facada, mas se o carrefour é barato nem quero saber o que é caro pra você
Carrefurto barato?
"Carrefour", "low prices" and "Brazil" cannot exist in the same sentence.
no, just no, dia% is cheap, that groceries store in front of your home is cheap, the street market fruits and vegetables are cheap.... Carrefour is not
Nagumo practices low prices dude.
Um episódio ocorrido em 1995 pode ilustrar como a empresa NÃO entendia nada de Brasil. As máquinas registradoras (check-out) importadas para essa primeira loja de Osasco tinham as teclas identificadas em inglês. Os operadores ficaram confusos e demoraram bastante até dominar o equipamento.
Esses diretores eram fora da realidade heim? Pqp
Vc tá falando das registradoras do caixa ou aqueles q você paga sozinho?
q burrice
@@HK-pq7pe provavelmente os da caixa levando em consideração a data, 1995
Ou seja, o Marketing deles nem existia, não estudaram o mercado e não entendem que o brasileiro não fala e não entende inglês e nem querem.
Walmart failed in many countries. Including Germany.
Kieran Grayson We do to in America. Don’t get me wrong, Walmart is the largest retailer here. But Aldi is expanding everywhere in America with prices that give Walmart a run for their money.
A Brit grocery chain tried to get a chain going in the US but failed . Aldi stores are in the US but not doing as well as Walmart. Its a matter of different cultures.
I tried shopping at my Aldi but didn't care for it
@@lindaeasley4336 yup
@@anthonyr1930 wasnt aldi the retailer that won in germany over Walmart?
@@randowdude6847 curious wallmart fail in germany and aldi fail in us
Brazilians are smart. They just don’t need a walmart when they have other food stores and shops.
We prefer to buy from locals.
Not really, they just don't like change. Why bother trying something new when you can stick to the usual markets?
Plus, brazilian Walmart sucks and it's expensive.
thank god, Walmart is terrible for economy, they monopolize commerce
@@MrLoowiz that's not true at all. I went to Walmart many times since it came to Brazil. But, actually it's more expensive than buying in Atacadão and other supermarkets closer to my house. Moreover, I have ever bought several kinds of products in Walmart like chairs, plates, cups, clothes, toys, and stuff, and they just don't have any quality. So we (I and my wife and kids) simply stopped buying there.
@@TheLizardskin What's not true at all?
Hi, I’m from Brazil. “Atacado” looks like Target. Here has always been Atacado in Brazil for exemple MAKRO. Walmart being at the mall brings benefits because everything you need to do in one place. People stopped shopping at Walmart because it is very different from the USA. It’s very expensive, with few imported products. Fruits are very expensive for a tropical country and did not have a good sale The quality of the products left something to be desired. To find out the real decrease, just ask the customers, although the answer would already be obvious.
Brazilians like fresh quality food. That’s why Walmart failed there.
freshly ridden with the most deadly agrotoxics, that is.
@matheus s Roundup adds that extra flavor
guipacker dont forget the ten kilos of sugar!
é culpa do Lula kk
And fresh cocaine too!
Honestly, I live 500m from a Bompreço that turned into a Walmart a few years ago and failed miserably. Prices were much better before it became walmart. For instance, products that were about to expire had good discounts. Once it became walmart, those discounts disappeared. Now it is a Big Bompreço again and the discounts are back ☺️
dude exactly, i miss those so much, i could buy a entire cake for 4 reais, i remember going to bompreço and buying so many types of breads that was worth of a week for like 15 reais, i had to stop because i was getting fat, but now things are just sad, i heard that they throw products that are about to expire
There's a Walmart very near my house and i never shop there because industrialized products are expensive and fresh products have really bad quality.
Carrefour offers really good quality for high prices and Atacadão offers really cheap average quality stuff. So i get my industrilized goods at Atacadao and my fresh goods ate local markets.
Carrefour all failing in many country. Supermarket type of store don't work without stable customer.
@@campkira Carrefour is doing fine in Brasil, so I don't quite see what point you're trying to make.
Walmart failed miserably in Germany as well.
Well which business doesn't fail in Germany? Seriously. Germany growing anti-business practice will have the consequences. Uber in Germany fails. Walmart fails. Street view fails. UA-cam fails. Amazon is failing.
Anti-business? How?
@@carlosreptile Well can't drive an Uber because you need stress test, eye sight test, reaction test, local knowledge certificate and statement of suitability and insurance. For street view they made Google made a special form that you request your house to be removed. So navigate with Street view in Germany and its a sea of blurred images. For UA-cam any music in background automatically blocks the video in Germany. So if you film your daughter inside a car with radio on, the video is block because the radio music will make it be blocked by default. And there are many other examples. They think they are protecting the people but in long term that is hurting business. For example: many business where created on top of Google Maps. If you block google maps in your country many small business that could exist it wont anymore. So Uber, Street view, etc are all new technology that can have other business on top of that or new opportunities that you won't have because of this strong legislation that suppose to protect people. Anyway, its not 0 or 1. Its just something to think about.
Wow, and I thought Brazil was bad at making laws. Thank you for your clarification.
@@carlosreptile believe me. Our laws are fluffly compared to Germany.
As a brazilian, Walmart was actually one of the most expensive supermarkets that we had here-
Just for the record, portuguese is not pronounced like spanish. (Very annoying for knowing listeners and it shows a lack of understanding/appreciation of the country as a whole)
Eu não concordo contigo. It sounded to me like he was trying and I've heard much worse pronunciation than his. Being a novice with a new language has no bearing on cultural appreciation.
F. Sarlo It isn’t but I mean spanish is so much well known than Portuguese, Portugal only separated from Spain, and only reason why most Brazilians know Portuguese is because of when Portugal used to bring plantation slaves there.... anyways
Just the fact he enunciated "bom preço" correctly kills your argument. Spanish doesn't have the letter Ç.
@@xalpacazeu1332 Just because Portugal used to bring slaves???? Dude the Portuguese royal family literally lived in Brazil for a descent time, and later on Brazil got a monarchy of it own (only one in south america) when Dom Pedro refused to go back to Portugal.
SlayR I was talking about how portuguese language got to Brazil, but Spain had a larger influence over the rest of central america (that’s why Mexicans speak spanish.)
People in 🇧🇷 like fresh 🐟 and 🍅 not the prepackaged processed foods from Wal - Mart.
Lol, I am Brazilian, and in my opinion, the reason for Walmart's failure in Brazil was the havan store, and not we do not live in the jungle and we do not eat only fish and vegetables
@@Srdocarmo Saying Brazilians prefer fresh fish and fruit to fast and processed food (which is true) has nothing to do with "living in the jungle"...
Exactly 😊
I don't like fish
Germans like Aldis where everything is super cheap, packaged, and processed yet promoted as the opposite.
Aqui perto da minha casa tinha um supermercado brasileiro maravilhoso que foi comprado por essa desgraça de wallmart. Foi um choque ver a total perda de qualidade dos serviços e produtos, preços caros, falta de variedade, a enganação colocando um preço na prateleira e outro ao passar no caixa, longas filas. Um lixo!
Maybe they don’t want cheap and processed food 🤷🏽♂️.
The???
xChaseMoney IS A NAZI they i meant.
All they can afford tho
@@gameplaychannel1309 as if the major seller in the US was Whole Foods lol
@@brunolugao7221 nevery said they could etheir
Quase não tem gringo preocupado com isso, cês não precisam escrever em inglês galera, hehe
Vdd xD
Como sempre só tem brasileiro comentando sem parar. Ervas daninhas do caralho, ninguém quer saber a opinião deles.
@@mattvideoeditor falou o cara q acabou de dar a opinião dele sem ninguém pedir...
A ideia dos brasileiros comentarem em inglês é q qualquer pessoa do mundo pode ver e entender o q se passa de primeira mão, me sinto até feliz de ver isso. Gostaria q isso acontecesse mais em outros canais internacionais.
sim mano KKKKKKKKKKKKKKKKKKKKKKKKKK mt bom ver os brasileiros comentando em inglês e conversando entre si em inglês, pq não faz sentido KKKKKKKKKKKKKKKKKKKKKKKKKK
I’m Brazilian and I didn’t even know that there was Walmart stores in Brazil 😂😂😂
Walmart destroyed thousands of family business in US, but they are not gonna do the same in Brazil.
@Dani you don´t care because you have no idea how this can affects a small town. There is a documentary about that, you can find it on youtube.
@Dani I'm sure people will buy in the cheapest one, because they are nonsense. And I don´t think you really know how waltmart can destroy a small town, turn it into ghost town.
their business model for product companhies in Brazil is bad mouthed. They always ask for low price, and discounts for occasion dates, etc - that most factories don't accept. And this spreads rumours and even consumers get upset with these. And nowadays other rivals get better contracts for their labels reducing power to walmart.
for consumer point of view, walmart was interesting when dolar was low and Walmart imported goods from USA. Nowadays it's all bad priced stuff from China and not attractive products overall.
@Dani exactly...while walmart sells crap...made in China crap..same like in the US but cheaper compare to Brazil...(tax system...Chinese products enter tax free into the US)
We in Brazil should only allow high quality to enter our nation at low or tax free that improves us...not just importing cheap crap.
@@Anderson_Anderas you make a point and we are aware of it,, But Brazil needs more competition. Walmart still failed because of lack of selling quality...and they were still expensive.
On my 20 years of living in Brazil's fourth biggest city, I've never heard of Walmart physical stores. Thought they were just online here
really? sou de salvador e já vi umas 4 walmarts por acaso
Eu morava no Interior e tinha Wallmart mas fechou rsrs
Porque eles abriram o mercado na rodoviária kkk
Here in Brazil there are several large markets.. such as Assai, Extra, Big, Pão de Açucar, Makro, Walmart lasted a long time on our soil, but due to the great competition, it left us aside
totaly not great competition, our super markets play the brazilian game of not paying taxes. lowering prices
you only said brands from sao paulo, they don't exist here in the south, only big, honestly...
@@Gadottinho até no norte tem esses supermercados!
@@Gadottinho aqui no Nordeste tem muitas unidades do Assaí e do Atacadão, por exemplo, assim como do Extra, mas o Extra em especial é mais nas capitais.
@@Gadottinho
Chevo blyat?! Assaí e Atacadão aparece mais que chuchu na roça!
Easy: Carrefour >> Walmart
Carrefour matou um cão
Carrefour kills dogs
Foi um retardado q matou, não a empresa
@@magodastrevas6303 "huuuu carrefuuu matuo o catiorro". Que se foda mn oque tem haver a loja com um caso isolado cara?
@@magodastrevas6303 idai
The main reason I don't go to walmart is that I like real food.. Walmart food sucks, I hate american food, no ofense. But I love fresh things, and if you have ever gone to walmart fruit section you should know that fresh is the last thing you will find.
There is more to America than fastfood.
@@kappadarwin9476 what is your suggestion? most of American dishes I know are fatty and uses poor ingredients.. maybe I didn't experience enough of the Unites States food
I must be a shame to my Brazilian people if I shop in Publix a lot.
Wal-Mart in America doesn't have fresh produce either.
Walmart gets its food in Brazil from Brazilian sources, so you hate Brazilian food.
Perhaps Americans feel the same way about the junk at Lojas Americas, and all the other garbage food chains around Brazil.
No one is willing to waste money on gasoline (which is super expensive right now) to drive to a walmart with worse prices than a smaller market at walking distance
The walmart is falling because they dont know where they fell (I just could see it now listening the fool Ricardo Sfeir). I live in Curitiba(Brazil) beside a Walmart and these are the problems:
1) There is only the own walmart product called “GreatValue”, and few products from another companys. My wife hates the GreatValue products because they are made by Walmart but the price is almost the same of others.
2) There is no WM in poor places in my city, only for rich people. While the small markets as RioVerde, Santos are growing very fast creating super markets in poor places, WM is just selling to rich people (I mean, there are WMs only in rich blocks). Due the crise the rich people are also looking for markets in poor places that are a bit more low the prices.
3) They are trying to make the WM as Brazil, but the brazilian people like the products from USA. please bring us products from USA.
4) There are 20 checkouts there, only 4 working on.
5) It’s the biggest mistake: WM just allow VA to be used to a few products. (VA is a kind of money given by the companys to the employes to lunch). All supermarkets in Brazil allow to buy everything using VA, but WM does not.
6) WM plays only the same 5 songs everyday VERY LOUD as a mental torture. (the WM’s employs should consider a court action for this).
7) I used to love walmart, but now it’s terrible to be there. I hope some CEO from WM gonna read it and dismiss fool people from administration.
Glock hands
Nothing at wally world is U.S. made, it's all imported crap from china
We have a saying in Brazil: Brazil isn't for amateurs.
Apparently it isn't for professionals either...
Não pra profesionais tampoco.
isn't for beginners.
I'm a Brazilian customer and I can tell for my experience in Walmart stores. It's not about low prices everyday or punctual promotions, it's all about service. In every Walmart store here in Brazil it's the same, they just don't care about the client, they are very unpolite, they just treat us very badly. It's the kind of place you just want to do what you gotta do and get out as soon as possible. Several times I had problems buying meat, they turn their refrigerators off during the night after closing to save energy, and guess what? Meat rots! You get home, open your meat package and boom, it smells like hell. That's it, terrible service in every aspect. And there are other very nice options of supermarkets here, other companies that charge higher prices and are doing great, but offer great services.
As a Brazilian, i can confirm that the way the narrator says "Bom preço" and "Atacarejos" it's so cute.
Falhou pq é tudo bem mais caro que em qualquer outro mercado, mercados de bairro conseguem manter preços bem mais baixos que essas grandes redes.
Falou tudo
Mas os Walmart estavam sempre localizados em bairros ricos, então acreditavam que a classe média alta não iria se preocupar com preços baixos.
Fracassou porque é uma bosta de rede. Os caras vem para o BR e resolvem fazer promoção de taco de golf. Não fizeram pesquisa dos hábitos dos brasileiros, não estudaram a concorrência, simplesmente resolveram impor seus costumes.
Falhou pq brasileiro só importa com desconto
Quando chega a Black Friday o dia do desconto todo mundo fica Loko
I hate how he pronounced Portuguese words with a Spanish accent
It's incredible how the french retailer Carrefour worked so well in Brazil in comparison to Wall Mart.
Because our market is more in line with Europe. Unlike Wal-Mart, Carrefour seemingly studied the demographic and then went for it and boom.
Wal-Mart was like "It's South AMERICA, they'll love the same way"
Turns out it didn't. There was a Wal-Mart here in the city, and ngl, I kinda miss it.
Eu jurava que Carrefour era da Bahia
@@dimitrimolotovvyacheslav4604
As cores enganam kkkkkkkkkkk
@@RedTsarOldChannel-INACTIVE mas Carrefour nem é preto
@@dimitrimolotovvyacheslav4604 ...A bandeira baiana é vermelha, azul e branca...
CNBC do understand the problem of Wallmart in Brazil, but also fail to point the main problem:
Wallmart is squished in the middle of a spectrum of retail options. And unlike Carrefour, or Pão de Açucar , it does not find niche to be inserted in.
Brazilians in relation to supermarkets are very selective about price and quality, live in compact cities and plan their shopping list. in other words:
- if they need some emergence supply ... they will go to next available retail store (gas station, or 7eleven, walgreens like stores)
- if they need huge supply of grocery (and will need to plan a car trip to it) ... cash-and-carry is the main option.
- If they need diversity... Shopping Malls are the main option , were they can be safe and could by clothes, fastfood, medicines, etc. And compare prices from different stores.
- If they need lower prices... they go to a lower class retail store , were they can pin point the goods that they want (butchery, pharmacy, grocery store, etc)
in other words, the competition is the same and US, or Mexico. But Brazilians are most less likely to go to WallMart just because they don´t go to a supermarket as an first option. They perceive Supermarkets as a waste of time and money... Unless:
- the Cashier is really fast, and re sure that the products are cheaper , with is not the case for wallmart in Brazil
- the supermarket is niche store appeal... like Pão de açucar
Actually true
Actually... Wallmart failed for their horribly expensive low quality products and services. That's the most important motive. They failed to understand how things works here, we buy everything fresh and cheap, not like USA at all. I'll give you an example, you can buy meat in an açougue, or even a supermarket (Brazilians love them, actually, deppending where you come from, it's the only place families go together, and every weekend, these are too crownded to walk into), it will come cheap and in the hightest possible quality. Then we go to Wallmart, buy meat there (terribly overpriced, because they apparently compare with dollar instead of real), and what do we find when we come home and open the package? They turned the freezers off to save energy during the night, and the meat is spoiled. So, that's the motive. Or at least, apparently the most important one. The rest, we can find on the many comments here.
Another thing I would add. The bought Bompreço, a national chain from the northeast of Brazil, and completely erased it’s identity. It’s not unusual in this kind of business but Bompreço had a very strong connection to the people from the Northeast of Brazil. People in my city still say they’ll do “bompreço” instead of saying they’ll go grocery shopping.
Bompreço’s credit card was the first store credit card accepted nationwide. It was sold at the same time for Unibanco
Bompreços fidelity program “bomclube” was closed in 2010.
Bompreço also took part in traditional festivities like Carnival and Saint John’s. Walmart never did any of that.
People resented that a lot.
Tenho memórias afetivas com o BomPreço, eu ia fazer compras lá com meu avô quando era pequena. Fiquei muito triste quando eles fecharam aquela loja mas depois que o Walmart comprou tudo eles nunca mais foram os mesmos
@@Ana-mp6my, também tenho muitas lembranças. Com o Walmart virou outra coisa. Tão impessoal. Perdeu a cara de “casa” que o Bompreço tinha.
It looks like "Varejo" and "atacado" were pronounced in a really poor spanish accent, really fun and weird hahaha😃
Really not Portuguese hahaha…
It'd be better pronounced in his actual accent.
Addition: I'm sorry to those who get offended☹️
I didn't say he was superior or inferior, I only thought it was funny the way he didn't use neither the American nor the Brazilian accent in Brazilian words…
I used kkk before, meaning hahaha, because It looks more natural to me(Brazilian) and I knew that the probable readers would be you, Brazilians, so…
Sorry for all…
Ir just with is American accent if he don't know how to pronounce the words in Portuguese.
It's not really a Spanish accent, it's just a poor Portuguese.
Why are brazilians so demanding? We have very strong accents when we speak English too. This small issue it not worth all the fuss
Não. Atacarejo é uma junção de ambas e é usada pra mercados tipo Makro, Assaí, Atacadão e afins. Dá uma googlada aí.
@@brunoleonardo3315 Questionei a pronúncia ruim, não as palavras…
Every CNBC video title ever nowadays. "Why Did [American Company] Fail In [Foreign Country]?
Of course, every country is different, different people, different trends, different mindset, why do you expect every successful US company would be successful abroad.
Well said. It feels like they just assume that every country worldwide works like USA lol
Because half the stores abroad are American made
Americans (although they will claim otherwise) sincerely believe that they are innately superior to everyone else; I know, I live with their sickening hubris daily.
Im wondering why your all coming to the USA and Canada then?
Most audience is from America so is interesting for them to see the story of a company they know. Who, besides some people, would watch "this is why this French company you don't know failed in Switzerland"?
So, nothing personal kid.
3:00 "Walmart everyday low prices "
HAHAHAHAHAHA , walmart in brazil dont have low prices.
Ou do nosso jeito kkkkkkkk sim realmente esses preços baixos sao como isca de peixe
I live in Brazil and worked at Wallmart, it was one of the best jobs I had, one day I met the president of the World Franchise Sam Walton, all the directors told the team to leave the stores impeccable, I imagined the devil himself, when I saw him the American , he was very nice and humble, he called all of us to lunch, the board, employees, he even bought me a soda, he treated us like family. It was something I always carried with me. I was sad because Wallmart got lost in Brazil. There was a lack of serious people here who understood the spirit of what Sam wanted to leave.
One cannot do a video about Brazil and expect comments from other countries.
why not?
This is the Internet and it's global lmao
It's sort of an inside joke between Brazilians lol (and sometimes the gringos who happen to notice us around the interwebs). You see, we're quite prolific around the internet, especially in the English speaking spaces (ever read "sorry for my bad English" at the start of a comment? probably Brazilian) and when you mention Brazil even in the slightest it's like you've summoned the entire country to flood the comments section. (Sorry for that, by the way!) XD
Aaaaand that's a wall of text haha, oops. What can I say, we're a passionate people.
I'm from South Africa. I clicked on this because I visited Brazil in September last year. I thought I would learn something more about Brazil🤗
@@Oscar----- That's it.
Walmart sold cardigans in our summer (winter in the US). I think someone didn't study geography at that company 🤣
when walmart came to my city there was general panic from a local chain of supermarkets, because rumors said walmart would crush everyone.
not so, it was the other way around. 10 years or so later and comper is still killing it, with like a billion supermarkets all around the city, and walmart is semi-failing with their only one.
Please stop pronouncing portuguese as if it were spanish.
well, don´t blame him for that, if someone ask you to pronounce a chinese word you probably wouldn't nail it
Lol, 68 entitled monolingual brazilians liked your comment.
@@Julian-mr5bx 68 monoliongual Brazilians liked a comment in English? lmao
Then Make your language actually able to be understood. Your language sounds like Russian People speaking gibberish if you ask me.
@@Zephyrs009 The Portuguese were the only European coloniser to have never colonised in North America. Gringos only have Spanish to go by, as they border Mexico. Combine this with a special kind of anglo chauvinism (and/or stupidity) and you have the reason why they use Spanish to speak Portuguese. Whatever you do, you must not badmouth a language just because you're ignorant. That's just on you, don't bring out on the rest of us.
The thumbnail makes it look like Jesus got rid of Walmart.
Jesus comes down from heaven to take walmart back to hell 2019 colorized
Walmart in Brazi not have low prices.
Walmart is not Walmart in Brazil.
hiper Bompreço is a supermarket of the my state(Pernambuco)
here walmart has profit, they pass propaganda with the hyper Bompreço and walmart to assimilate the companies
Imposto né, o que que é barato nesse país?
That background track is soooo annoying.
Uma coisa que eu sempre achei absurdo - e burrice - era ter que ser sócio do SAMS pra comprar lá… ?!?!?! As vezes o preço era até melhor, mas pq eu não tinha carteirinha não ia. Meu pai tinha, mas aí eu teria que ir com ele toda vez que quisesse fazer compra? Ah vá né…
Haha pode crer, os caras são ruins demais de negócio! 😂
Esse é o modelo de sucesso do Costco, a maior do segmento de atacado aqui nos EUA… eles lucram mais em cima da tal da carteirinha do que vendendo mesmo…
Igualzinho a rede Makro. Que faliu na minha área, por falar nisso.
SAMS e ótimo pra roupas infantis ( boa qualidade e preço bom) e fraldas, fora as variedades de produtos oferecidos, no qual vc não acha em outro supermercado
sams é muito bom e acho que super vale a carteirinha.
I'm Brazilian, living in USA. Walmart is not welcome in many counties in US because of it's anti small business practices. It's competition is small business, mom/pops store. Also Walmart will never work in Brazil, since most it's products are imports from Mexico and China/Southeast Asia. And Brazil is big on tariffs and protective laws. So automatically at disadvantage.
Lucas Miranda good point
Aquela hora que você vê que a maior parte das imagens são no Rio, eles nem se preocuparam em pelo menos dar uma mudada no "cenário" kkkk
Loved the video. But side note for the B-roll editor: there are more cities in Brazil beyond Rio de Janeiro 😆.
I love this series!!
In Germany, I have seen how McDonalds and Burger King are growing, yet alot of the competition from the US either never came or left very early (Wendys in the 70´s etc.)
However, the "premium market" for burgers has been extremely growing in Germany, which lead Five Guys to enter the market im 2017. The growing numbers of Five Giys locations proves them right.
Da Cool so that means Germany gets cardboard burgers too! I can’t stand Five Guys
Five Guys is not a gourmet restaurant, btw they are good in USA but in Germany, atleast for me, they are terrible.
Compared to McDonalds and Burger King, Five Guys can be considered "premium" on a corporate level. I am fully aware that many local Burger shops (and chains) have superior quality to the three mentioned, but scaling is the problem
Nao compro nada no BIG (Walmart) pois, não tenho paciência de ficar numa fila infinita pra comprar duas cervejas. Caixa rápido de 30 itens é um exagero 10 itens seria mais do que bom.
Aqui e assim no Canada 10 Itens.
@@JB73691 e em todas as outras lojas do Brasil
@@devforfun5618 Joinha.
We have carreffour in Brazil 🇧🇷. It’s a HUGE retail store like Walmart that is usually located inside shopping malls. Brazilians go to the mall several times a week, it’s part of our culture, so it’s easier to go to the mall and at the same time pick up groceries at carrefour, then it is to go to a Walmart at a separate location and skip out on the mall/ food court and movie theater
Walmart's services are not universal to the rest of the world.
Shrey M
*you're
Shrey M
I have no money :(
They only work in USA. The rest of the world kind of meh....
Shrey M
:)
why not? here Carrefour and Extra are equal Walmart.
The problem is to make people assimilate the brand
Atacadão and Makro are Cash and Carry... But Carrefour is not
Atacadao is a company owned by Carrefour
Quando eu vejo o nome atacadão eu nem entro
I believe that not only Walmart, but many other US ventures in Brazil have failed because most of them come here thinking they have the secret formula for success.They generally want to print the American way, and it doesn't work. Brazilians don't just like speed and low prices, but good service. Rushed employees with no smile on their faces are bad marketing. Brazilians are still the type who ask supermarket cashiers if they're okay, and like small talk, jokes and puns. This relationship of trust and routine made markets last for a long time.
@XPLORER Yes! Some of them have a tough routine. I believe that in Texas and some southern states you can still find businesses with a focus on the relationship between customers and service providers; but as soon as the business becomes multinational, the best thing is to relearn how the local consumer likes to be treated. There are countries where consumers do not like to keep a friendly contact with the attendants, but in Latin countries this is the opposite. Especially when it comes to food and family products.
As a former client of Walmart in my city, I can tell that Walmart failed due to high prices, terrible treatment to the customers, and weird rules regarding corporate credit cards. Also, terrible location was a problem. Now Walmart is gone, and I don't miss it at all.
Falando da gente, mas nem ativam as legendas em português 😭
deu pra entender um pouco com legenda inglês
Coincidentemente, isso mostra bem a ignorância americana que é tão escancarada aos brasileiros... pois no vídeo, esse cara passa sete minutos e meio choramingando porque o brasileiro "não sabe aproveitar preços baixos" e nem "comprar por e-apps", e por isso a rede do Wallmart está falindo aqui.
Ou seja, a velha atitude do americano típico que, assim como os CEOs do Wallmart, nunca fizeram a lição de casa sobre a gente antes de vir falar e fazer besteira, já que os preços que o Wallmart colocou só são baratos em relação ao dólar e são absurdamente caros para os brasileiros (ainda mais comparando com os concorrentes, como Carrefour, Pão de Açúcar e Extra), sem contar que só vendiam produtos inúteis que a gente não precisa (tacos de golfe? sapatos de neve???) ou de baixíssima qualidade. E, trazendo para essa situação, eles sabem tão pouco sobre a gente que importaram todos os equipamentos (como os aparelhos de caixa) em inglês, o que deixa os funcionários (que não têm obrigação nenhuma de aprender o idioma) super confusos. E tampouco se importaram em ativar uma simples legenda. Ou seja, não aprenderam absolutamente nada com o fracasso. Este é só mais um exemplo.
Why did Walmart failed in Brazil 🇧🇷 ?
They didn't know the local shopping culture 😉
Why did McDonald's failed in Bolivia 🇧🇴 ?
They didn't know the local fast food / snack culture 😉
Why Coca Cola failed in India 🇮🇳 ?
They didn't know the local drinking culture 😉
Lesson to be learned: KNOW THE LOCAL CULTURE 😉
Greetings from Germany...🍺🖐
Pela primeira vez na historia do Brasil, alguma coisa não deu certo e não foi culpa do governo federal.
Complicado '_'
Se tem uma coisa que sempre amei foi o conceito de hipermercado, lembro quando minha mãe ia no Carrefour fazer a compra do mês e eu ia para a seção de brinquedos, era maravilhoso você ter em um só lugar alimentação, vestuário, eletrodomésticos e por aí vai. Infelizmente esse segmento está perdendo espaço para os atacados, hoje em dia se quero ir em um hipermercado preciso andar 1 hora, e a grande maioria deles está próximo as marginais Tietê e Pinheiros, pra quem não tem carro é inviável...
Great video! The background music is really good :) You can truly tell that this is professionally produced!
I'm glad Walmart stayed out of Brazil.
We'll do just fine with our brazilian way of life 👍
In my city (Vitória-Es) the Walmart is known for selling spoiled food and their prices aren't any better than their competitors, so nobody really takes the time to go there (although there's a Sam's Club and is really popular, but then again, two different business models).
Sam's Club is really nice, I love that store
I've already bought spoiled food (frozen meat), never buy anything refrigerated / frozen in WalMart again.
I live near Vitória and I’ve been to the Walmart in the USA before since I lived there. But when I went to the Walmart here I was quite disappointed.. the prices were higher than local supermarkets and the variety wasn’t good at all. There is a big difference between the Walmart’s in Brazil and in the US. By the way, pretty cool to find someone from my area on a random video lol
I live in Vitoria too and I've been to Walmart in Saugus, MA -USA and i can pretty much tell that the brazilian walmart is not competitive at all, higher prices for the same products that u buy in your local grocery store. It basically turns out to be just a riches place cause it's near to the financial center of the city and has many "higher income class' buildings around it, so predominantly when you go there's just people who never visited an walmart or people who live nearby.
Brazilians don't speak with accents that are even closer to spanish. Brazilian portuguese pronunciation is very similar to latin, it is a very straight language. When you pronounce "Atacarejos" your pronunciation is completely spanish. We don't roll our tongues for any consonant. So we don't roll our tongues to pronounce the J like in spanish. If you hear or try to speak latin you will understand what language is closer to brazilian portuguese.
That's easy: because no one can compete with THE CRAZY EXPLOSIVE PRICES OF MERCADINHO BIG BOM, ALWAYS THE BEST FOR YOU
O Brasil não é para amadores. Boa sorte da próxima vez.
Brazil: only shows pics of Rio.
This country is continental, dude.
choose your level and click in "Play life":
1. beginner
2. easy
3. normal
4. hard
5. brazil
Brasil ta no 4.Hard, tem lugares bem, mas bem piores que aqui. Assim como mais justos e os melhores.
great! sign that the Brazilian is learning to take care of his hard-earned money ...
SIMPLE - low-quality products and the normal quality products had higher prices than in other supermarkets resulting in a BIG FAIL.
Só observando esses gringos de Taubaté nos comentários, comentando em inglês