When & How to Hire a Fractional CMO / Outsourced CMO

Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎
In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO and how to go about it.
Key topics covered:
➡️ Signs that indicate it's time to hire an outsourced CMO
➡️ The different types of fractional CMO engagements
➡️ What to expect from an outsourced CMO engagement in the first 90 days
➡️ How to choose the right fractional CMO for your business
➡️ The importance of B2B vs B2C experience in marketing leadership
➡️ Tips for getting the most out of your outsourced CMO relationship
Whether you're a startup, small business, or growing enterprise, this episode provides valuable insights on leveraging fractional CMO expertise to drive revenue growth, build your brand, and create a resilient marketing strategy.
Don't miss out on this informative discussion that could transform your approach to marketing leadership!
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💼 LinkedIn: Daisy McCarty- / daisymccarty
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