A Marketing Strategy That Actually Works l The Agile Brand
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- Опубліковано 17 тра 2024
- Today's video is a podcast interview I did with Greg Kihlström on his podcast The Agile Brand. I talk about the power of content creation in the era of the tiktokification of social media emphasizing the unprecedented opportunity for individuals and brands to create and distribute content for free, gaining significant reach and potential virality based solely on the merit of the content. Hope you enjoy!
Check out my new book - Day Trading Attention: garyvee.com/attention
Learn more about The Agile Brand: / theagilebrand
Greg's Instagram: / gregkihlstrom
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Thanks for watching!
Join My Discord!: www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy - a crucial skill for their future success.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
Gary is also the founder and creator of VeeCon - a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.
Gary's life ambition is to buy the New York Jets.
"They can't imagine it, that's fine. You can. So create the future you envision and inspire others to join you on the journey."
Well said.
your focus on the transformative role of social media in current marketing strategies is crucial! Understanding that creativity and direct engagement are paramount can redefine how brands connect with audiences in this digital age. 📱
I LOVE YOU GARY❤YOU CHANGED MY LIFE AND HELPED ME BE TRULY HAPPY
Big, Big insights in this video Gary!!! 💪🏿👍🏿
No 💜 he's saying be prepared and create quality and consistency it'll slap
Just recently found you, already a big fan and also preordered your new book DTA
Attention and especially underpriced attention is still an underrated subject.
Thanks Gary, I'm posting 2 videos a day about tea now!
Interesting perspective
Are you trying to tell us that the marketing strategies you have been showing us this whole time do not work?!
🎯
Pretty funny Gary is going on all of these podcasts and none of the hosts have read his book he is there to promote before he showed up.
Can someone summarize?
Gary … not every conversation or presentation is applicable to a broad audience. I really love you, I think you have much to offer, but it troubles me that you clearly understand everyone will be taking in content from their own vantage. Giving wholesale access to the wide world is not practical for all businesses.