Communicating Sustainability - Achieving effective and truthful communication

Webinar originally presented on June 15th, 2021
Morten Jastrup - Partner at Nordic Sustainability
About the webinar
How you communicate your sustainability initiatives can make the difference between building brand value or ending in a shitstorm of greenwashing accusations. Learn to navigate the pitfalls and make the most of your sustainability work through balanced and clear sustainability communication backed by data.
Effective communication is an essential part of a company and provides an opportunity to strengthen relations to stakeholder groups. Communicating sustainability involves much more than a communications strategy, it can include anything from certification and rating systems to internal policies and procedures. Communicating sustainability can be difficult due to the many elements that need to be taken into account. To avoid the risk of greenwashing, companies can take a bottom-up approach to communicate their initiatives and ambitions within sustainability.
Morten Jastrup, Partner at Nordic Sustainability, has experience in guiding companies on sustainability communication and will be leading the webinar. He will begin by outlining the basics of what sustainability really means and then discuss the challenges when it comes to communicating truthfully. To help equip companies with the answers, he will offer three rules of thumb that will help ensure good communication.