The Challenger Sale

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Matt Dixon is one of the world’s leading experts on sales, customer service, and customer experience. As Chief Product & Research Officer at the Austin-based artificial intelligence and machine learning venture Tethr, he has executive management responsibility for product management, innovation, and marketing and plays a leading role in helping to bring the company’s data and insights to the business world through ground-breaking research, thought leadership, and public speaking.
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[@tylermcginniskin3199]

To understand the data and derive at such conclusive and impactful insights, great storytelling 🙏🏼

[@FranzVonGaart]

This is was super fascinating

[@mothnflame1221]

Pure gold

[@MineshBaxiYT]

Good point. The key is that we deeply understand the challenge the prospect is facing in the specific area the salesperson is an expert in

[@sebc3546]

You should check out the book "The Challenger Sale" all of this is from that book

[@GuamTippedOver]

Where is any of this dada referred to published?

[@jsfrenchy]

CEB/Gartner research. All codified in The Challenger Sale book.

[@darrellscott2483]

Boring as hell