Communication case study: From the Ash(es):flipping the script on tree felling

How we can effectively engage our audiences with our real-life conservation challenges? The engagement team at Westonbirt, The National Arboretum, will open this session with a recent case study of Ash Dieback. They will share how they are turning the devastation of felling 5,000 trees into an opportunity for public engagement and community cohesion, before opening the floor to Communicate delegates.
The BBC Points West film cut from this recording can be found here: • Ash Dieback at Westonb...
Speakers: Oscar Adams, Susanna Bayliss, Nia Crouch, Forestry England
This session was part of Communicate 2023: Together for Nature.
Communicate Conference has been running since 2004, and is produced by The Natural History Consortium, a charitable collaboration of 14 organisations working together on a shared mission: engaging people with the natural world through collaborative action. Find out more at www.bnhc.org.uk