ICON2022 Day 1.3 - The Omnichannel Journey

Panel Discussion:
Teten Masduki, Minister of Cooperatives & SMEs
Fransisca Krisantia Nugraha, EVP of Consumer Goods and Lifestyle at Blibli
Meshvara Kanjaya, President Director at Supra Boga Lestari
Moderated by Iwan Setiawan, CEO at Marketeers
The way consumers shop has drastically changed. They want a unified experience that allows them to have a consistent experience at every channel. The consumer journey has turned increasingly complex between physical and online channels. Brands need to provide a seamless omnichannel journey for the customers which is also able to strengthen the brand by creating consistency between in-store and online experience.