Marketing and sales distribution in medtech with Peter Tomashewski

ABOUT THE LECTURE
For the thirteenth and final lecture of the Medventions Fall 2023 Lecture Series, Peter Tomashewski introduces the critical strategic considerations when commercializing innovative medical technology. Peter Tomashewski is a Sales and Marketing Executive with over 30 years of experience leading major international and national businesses in the pharmaceutical, biotech, and medical device industries. The lecture is crafted for entrepreneurs who wish to understand the importance of market orientation early in the life cycle of product or innovation development.
ABOUT THE MEDVENTIONS FALL 2023 LECTURE SERIES
The Medventions 2023 Fall Lecture Series is an educational series designed to equip the next generation of medtech innovators with the knowledge and skills they need to transform healthcare. The Lecture Series offers an excellent opportunity to learn about health technology innovation, how to validate healthcare needs, invent new medical technology products, and plan for their implementation into patient care.
ABOUT MEDVENTIONS
Medventions is a hospital-based fellowship program that targets the clinical needs of patients and nurtures top entrepreneurial and medtech industry talent in Canada. The program is a multidisciplinary and dynamic community of like-minded clinicians, engineers, scientists, entrepreneurs, and industry leaders who share the same vision; to create the future of healthcare and develop a well-trained workforce with the necessary skills and expertise to translate research outcomes into benefits for Canadians.
To learn more about Medventions, visit our website: www.medventions.ca