Audemars Piguet Code 11.59 - A Watch Industry Controversy | Watchfinder & Co.
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- Опубліковано 2 жов 2024
- If you’re familiar with the Swiss watch industry, you’ll know that when a brand-particularly a big, old traditional one-does something small, it’s a pretty big deal. So when a brand does something big, its positively monumental. At the beginning of 2019, Audemars Piguet did something big by releasing the Code 11.59, with the intention of ending its reliance on the iconic Royal Oak. The response, however, was not quite the one they expected.
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If I were to ever walk into one of their stores... I would pray that I wouldn't get the narrator of these videos as my sales person.....as I would probably drop my life savings before I left...this man could sell ice cubes to eskimos
Or sell water to a well
Main reason I don't think anybody is going to buy Code 11.59 is it doesn't look iconic. Royal oak looked so different when it came and anybody can tell its royal oak because of its distinct iconic design. This however looks super mainstream like any other watch. Also I find dial's look cheap
Aquanaut looks like shit still everyone buys it.
Vini Van Gogh because it looks a tiny bit like the Nautilus and it says Patek on the dial
@@jose7777777777777777 100%
@@vincent5 but it looks iconic. You can tell it's aquanat as it has Nautilus dial with rubber straps
@@rajanarasimhan i wouldnt call it iconic... You See its an Aquanaut because its ugly, copied by Nautilus and made by Patek
7 videos in a row with no patek and Rolex watches glory, glory, hallelujah!
Dont jinx it
Next video will now be about the best investment pieces 🤣
Jk lol but u know what I mean.
So there's hope for a video about Armitron? 😀
You are the one who is bringing them here...
Imagine hating on Patek
The level of finishing on this movement is insane. This hole problem has an easy fix: use the watch upside down, with the movement facing the outside
Pedro Castro well in that case i‘d rather have a A.Lange.
The 3-hand versions (like this) look fairly awkward, but the chronograph and perpetual calendar are beautiful. Some watches just need dial complexity (imagine how bare a Speedmaster would look without the sub-dials and minute track).
There even is a Speedmaster with the subdial hand, but no subdials printed on. It does look indeed very bare.
You do know that this watch is a big failure when you spend the half of the video talking about the royal oak..
Ekay Ekay No you don’t - this has barely been out for a year. Wait for time to pass and moderate your perspective.
I don’t care what anyone is saying. This watch is gorgeous and bad a$$ all the way. I love it.
@@billdathrill5795 but you won't spend your hard earn money to pay for it...
that makes no sense...
Let's be honest here:
- movement is top notch
- case is among the best we've seen (hi-tech, complicated shaped)
- the domed/carved glass is also a thing of beauty
The things that ruins it are:
- indices and the numbers
- the hands are so so plain and boring
- AP logo also looks cheap
These can be fixed easily, so the next versions might look a lot better.
I agree. The finishing of the movement is on par with ALS. The sapphire crystal is superb. The case is fantastic. However, the watch face is plain boring and generic. And most people mostly only see the dial.
How is the movement top notch, ap is notorious for poor reliability
Date is at 4 o'clock, for god's sake
Case is ugly. Too tall.
@@tryura One thing I'll never understand is why watch brands, especially high end brands, have the date like that. It looks like shit, either have it at 6 or 3 or just don't have it at all.
Never knew I'd get to see a Vincero reviewed on this channel
Abhinay Raikar LMAO 💀💀
OK, Boomer
@@vincent5 ok boomer
Lame...
What do you have against Vincero?? Even David Pakman wears one and markets it during his shows with something like "I never knew you could get a Swiss quality and precision watchmaking in the form of this Vincero for just a couple of hundreds of bucks".. And I'm like.. "Stick to political commentating and continue your journey towards the center of Bernie Sanders' rectum. Save the watch comments for somebody who actually knows what the hell he's talking about"...LOL...
Actually I really like this when the Royal Oak, and its subsequent siblings, leave me a bit cold. The dial is beautiful in its simplicity, even when the case is complex, especially from an engineering point of view. So, yeah, I like it.
I fell in love with this watch the first time I seen it
Me too, it's gorgeous!
That date window at 4.30...….WHY!!!? Makes no sense to me!!
I was thinking the same thing. Isn't that a dive watch thing? I don't quite hate or love this watch, it just confuses me.
The "entry-level" into Holly Trinty was stolen by VC Fiftysix, there is no doubt about that.
Hate the Swatch shaped case on that. Its a bad blend of old and new imo, that makes it look cheap. Shame because its a very good watch.
I think its just not something new that has never seen before like the RO and RO offshore, thats its problem
I love this watch. The case in itself is beauty, but in brushed pink gold finish with white dial - it is impeccable. The glass with double curve effect, is like a signature for this watch. It gives it a nautical look. A hint of 19th century ship brass compasses, instrument, but distinguished.
It looks like a Fossil. Like something owned by someone who bought it because it came in a cool tin and was placed near the front of the duty-free store.
What a load of unmitigated nonsense.
not really
I think it is a beautiful watch. I love the clean classy look.
The future is the dress watch on fashion, again. Wait just somes years...
And again you overpass our expectations with another stunning peace of Horology!
Thank you once again @watchfinder&Co.
It is your first time to fail to sell a watch to me.
Was going to write the same thing
Probably because he doesn't like it. He is reviewing, not selling.
@@josephm.6453 most likely will end up selling one, so every review is an attempt to sell
Not for lack of trying though
Not for lack of trying though
This video proves one thing: the creation of the RO and ROO has been a double-edged sword for the brand. Make another RO and ROO, and expect applause. Make a non-RO or ROO, and expect criticism.
IMO, the watch is attractive. It is clean, classic and sporty.
His slow and breathy voice together with a dollop with linguistic embellishment sounds like the audiobook of "50 Shades of Grey".
If a high end watch looks like one of those 5 dollars Walmart quartz watches, then all that hate is well deserved.
By that logic, trust me the basic calatrava looks no different.
@@haseebashraf2359 *Ding Ding Ding*
@@haseebashraf2359 absolutely!
Haseeb Ashraf not really, since the calatrava is a 1932 design, the cheap ass watches took it from it, then they decided to design the 11:59, by trying to get over the Royal Oak design, and in the end they made something absolutely retarded.
I doubt AP care what you think of their watches 😂
Absolutely stunning. I would have this in an instant. Perfect, modern, minimal.
This watch lume radiom hv or not night time reading time eazy or not eazy
I've never really liked the royal oak, too garish, to crass. The 11.59 on the other hand is handsome, subtle, but with enough design to be interesting. I think it looks great. A winner.
Royal Oak is perhaps the best looking sports watch in the world baring the PP Nautilus what planet are you from that 1159 is butt ugly
@@thomasrusso1411 yeah wow Thomas it's almost as if different people like different things or something
I definitely prefer the 11.50 over the royal oak IMHO
Alexander Marquardt haha naw just a typo. Meant 11.59.
So what would have made it special for you? What would you have loved to see AP do or do you think they should have just never even bothered with this ?
I like. My only issue is it seems like it can’t make up its mind if it’s a casual watch or a dress watch and for me that means I wear it to work.
It just looks cheap. Like one of those ‘affordable’ online 150$ watches
Now this is one hell of a beautiful timepiece.
Abominable by my taste. Looks like a Michael Kors fashion garbage.
This is the same thing people said back in the day about royal Oak and the offshore...
@@arunghadi Oh c'mon, stop this kind of analogy already trying to justify this piece. The Royal Oak surely was controversial, but also revolutionary by concept and design. There's nothing revolutionary here, expect a brand like AP using the same design style (and name) as Daniel Wellington or Michael Kors. That's just untasteful...
AP went from the 1972 Royal Oak to the 2019 Royal Joke
I hope they send one to Harry, formerly known as Prince :D
OK Boomer
@@vincent5 have you figured out this alone or with an assistant ?...
@@thegougy ?
@@vincent5 ok boomer
"But the Royal Oak was unpopular when it came out"! I'm so sick of this justification. Fact is, most watches that start unpopular stay unpopular. The Royal Oak is an exception. But the fact remains true for most.
Brad Le An example?
Agreed.
@@centrallyintelligentagency Four come to mind: Frank Mueller Crazy Hour. Kinda started popular, but nobody wants it now. Panerai 318 "London Bridge" was hated once people saw the movement early on. Patek Phillippe Neptune. Tried to be based off the Nautilus cause it's made of steel but came out pretty ugly. Graff Hallucination. Trust me its best not to see the watch itself. You'll understand.
I kinda disagree.. these high end brands have done it before. The Royal Oak is one, but nautilus was unpopular when it launched. So was the aquanaut. Best example might be the Rolex Daytona. They were given away for free when you bought a Rolex once and look at them now. Unpopular pieces make rare once...
Brad Le Brad Le I see the point about the Neptune - sure. The moonphase version of it is very pretty, however. The Franck Muller started popular as you conceded - so that point is relatively moot. The Hallucination may not be visually appealing, but I doubt that that was the problem. It’s sitting at $55,000,000 which I would be inclined to call prohibitive. An 11.59 is not. Also, it’s the Panerai Brooklyn Bridge - and it was set to be a scandal. Priced lower than a 005 and with a terrible movement, of course it was bound to fail - not a great example. This 11.59 is disregarded for no compelling reason I have yet to hear - it is technically a marvel, and it insanely elegant in the minute repeater & perpetual calendar guise, but my favourite is the standard time-only in black and rose gold.
A final counter to any opposition - until you have genuinely handled the piece and can appropriately speak to that experience, you have no business in judging the watch as bad, trash, or bound to be a flop. You haven’t formed an evidence based argument for why the watch is bad. Personally, I thought I would despise the Nautilus, since it was steel (for that price) and I thought it was garbage prior to handling it. Completely contrary to my ignorant opinion, it felt immensely qualitative and had a beautiful shine to its components and a very pleasant heft - not to mention the movement.
Case closed.
Absolutely beautiful. I will own one. One day. Hopefully.
AP is a one hit wonder... the Royal Oak and it’s offshore. Just my opinion.
nah ur right its true. This looks like a watch from the local department store.
I don't know. I tried out the 11.59 and it's stunning. And I like that it's controversial, which means that it will take some years, but I believe in the next decade people are going to realise what they've missed.
It has a beautiful sense of modern formality. The shape and finish of the sides of the case are beautiful and the skeletonized lugs are devastatingly dressy. The dial is incredible and the numerals look like jewelry. Now look what you’ve done to me.
The Audemars Piguet Royal Oak Code 11.59 is a beautiful simple looking dress watch. I think with time the Audemars Piguet fan will learn to love the watch. People were expecting a sport watch design. Dress watches are not as popular as sport watches today.
Wow! This is one of your best productions. The story, the mindblowing marcro shots and last but in no means least the great Code 11.59. I still think the name is ***** but the watch really seems to deliver up close. The at first glance industrial finish turns out to be an absolute stunner! Also the small design details are really great. If AP would have released such a video during their presentation the public perception would have been much better for sure!
Still looks like every Kickstarter watch
@@marcd7332 from the top down for sure, which is the angle most watches will be viewed from when worn throughout the day. I appreciate the curved crystal, the Octagonal nod to the royal oak in the middle of the case, the skeletonsized lugs, etc...however, you bring up a valid argument, that it all gets lost in the simplistic appearance of its primary viewing angle.
Perhaps this is meant for a specific audience that really just want to lose themselves in the details of what they wear as opposed to projecting a very obvious statement on their wrist?
Whatever the case may be, I believe there will be buyers here. This video definitely highlights this watch in ways AP themselves did not in their own unveiling.
They spelled "Invicta" wrong on the dial
I'm sorry but this is the worst take: "nobody liked the RO and Offshore at firsts and now they're hits so people just don't get the 11:59 yet." The 11:59 is simply not good. It looks like a cheap fashion watch you find at Nordstrom Rack and is a cynical ploy to sell more watches (hey you want that RO? then buy this 11:59 tourbillon too)
It's a stunning work of art seriously, it's unfussy in as much as the design is form over function.
I hope it is violently expensive and becomes within the top ten of all time given that time.
However I've got a good looking Timex...…. job done.
If I'm spending that type of $$$$, I'll stick to the brand image Royal Oak.
Hello from France 😀 when I see this " model" VS the Grand Seiko...I understand why I love so much the Spring drive Grand Seiko 😍
grand seiko are the same not good design. not much differences.
I loved it, screw the haters!
I'm not one to jump on a hate bandwagon, but even beyond the initial reactions, this watch just doesn't look good. The name sounds super corny, like a cheap perfume, and the dial design is extremely bland and uninspired. It feels empty and makes the 41mm size look awkward. Besides that, the watch is obviously extremely well made, and it's cool that AP came out with an entirely new movement just for this. We'll see hw this model changes in the future.
I like it tho. Looks classic may timeless
I like it. It's not the fabled "One Watch," but I'd find an occassion or two to wear it.
Let it be absolutely clear: Code 11:59 is endlessly more beautiful, more stylish, more classy, more elegant, more understated, more exquisite and more exceptional in the detail than any Royal Oak will ever be!
Although I don't hate any watch, this one really doesn't do anything for me. First, I simply don't like the design, no matter the complex case construction and gimmicky curved sapphire crystal. Second, some elements of the dial look incredibly cheap, like the indices, hands and even AP logo. And third - as much as I don't like Royal Oak, its design really turned the things around back in the day. Gerald Genta was a genius, and the guy that imagined 11.59 - well, not so much. Even the collection name is just plain stupid, millennial-friendly nonsense. Add to that its ridiculous price and you have a watch worth hating...which is also a rather stupid thing to do, so - don't hate, guys, but criticize, criticize... :)
In terms of the dial is looks as awkward as one of those off brand cheap quartz fashion watches. They just missed the mark.
The style is more Grand Seiko in my opinion. Kind of has the same clean look you would get with the Japanese house
Taz Khaliq I’d get a GS SBGJ231 Mt.Iwate instead.
@@Carefreeblues Great choice. The ref you mention has been updated to SBGJ235, only difference is slightly updated case back.
I never have liked the Royal Oak or the Off Shore. This is really nice, in my opinion.
104thDIVTimberwolf my freshly shaven balls are ‘nice’ too.
@@BobbyDazzler888 at least you have that to be proud of.
Hahaha this is how it sound when you get paid from the brand not to tell it like it is. The entire watch is over price crap, a pure replica of any 20-100$ China watch. Quess, Police and so on. TOTAL FAILURE in all sens of the word.
Generally love your videos but this one comes off very poorly. Hurts your credibility more than a little bit imo. It appears like you are making excuses for AP and dismissing the naysayers (in a gentle manner granted.) Claiming people can't make genuine buying decisions based on pictures and a limited handling of the watch defies reality; people regularly make buying decisions in exactly that same manner. If Watchfinder will let me "test drive" a watch for a couple of weeks so I can make a buying decision you consider informed then please let me know. That would be truly fantastic.
I like this watches, I know that Royal Oak are popular, but I do not like them, but when I saw Code 11.59 I’ve immediately placed the order.
The dial is honestly... kind of embarrassing. Like I get a little angry looking at it; it triggers the fashion watch part of my brain.
Case, movement, sapphire shape, all beautiful. But everything on that absolute turd of a dial needs to go
Can we just take a minute to appreciate the videography and the voice over?
Wtf with that date window.
It would've been so much better without a date window or just placing it at 3.
Yeah, seems looks like a €10 Invicta. 🤙🏻
This watch is a beauty, and I'd love to own it. With that said, had I not watched the video on the Grand Seiko Snowflake and the Lange Saxonia Thin, I would probably have thought the AP faultless. But after seeing the beautiful finishing of the Grand Seiko and the Lange, my eye started seeing fine details on the AP that didn't quite reach the same level of finish at the other two. The hands, there were some fine specks along the edges that looked like tiny gouges (which would only show up under magnification, but still). Then reversing the watch, I was seeing the same kind of tiny imperfections on a number of the parts. Part of this results from the brushed surface of many parts, the tiny groves creating a break along the edges. Then there were the gears. Look at the Lange in particular. The teeth of the gears were polished! That tiny attention to detail elevates the Lange to another level. Same with the beveled edges of the movement, no specks or other imperfections of any kind under the magnification of the video. The Audemars is an expensive luxury watch, but the Lange really is on top of its game. Still, a beautiful watch though.
"Outrageous" and "simplicity" aren't interchangeable. See, the RO might have been outrageous when it came out, but it's not anymore. Launching a watch that looks like an entry-level Maurice Lacroix is a move that doesn't make sense for anyone, least of all AP buyers. It's a boring watch. Fin.
Well done on finishing this review with the almost subliminal suggestion that the Code 11 is somehow layered and mysterious and will perhaps become the choice of those with subtle minds and refined tastes. I suspect you’ll have quite a few of these pieces second-hand which you’ll need to shift as best you can over the next coup,e of years, so a bit of marketing groundwork now won’t go amiss.
That watch is SO much more attractive than the always-been-ugly Royal Oak it's not even funny.
All videos on this watch spend most of the time talking about the Royal Oak. It’s dull.
Is this a Daniel Wellington Homage piece?
Tian Xia Huh? Not even close
@@protostar5351 it's a joke, boomer
Abhinay Raikar That‘s racist! Snowflake.
Great video, but you missed a trick !!!
For non-horologists, whilst you were talking about the other watches in the film you should’ve shown them. This is an amazing oversight
Hopefully you’ll take this on board and in future productions if hire comparing wristwatches, you might actually show them, to help all the viewers etc
personally, i like the dial, especially the date window. if it was a reasonable size (≤38mm) i would love it. but it's enormous.
This watch is so hated, it’s destined to be a classic
Please make a video on the Frédérique Constant Monolithic
Spends half the video talking about the Royal Oak........yawn.
Basically an excuse for customers to buy another watch before giving them a royal oak
It is gorgeous to see it in person. Its like a modern interpretation of the most royal design ever, the most posh car you'd ever own would pair perfectly with this watch with class and style.
While I respect the Royal Oak, I've never really liked the look, this though is beautiful.
I can't recall any videos about 11.59 from Tim Mosso and this guy reviews everything ! It shows how much no one buys it...
treznorify Part of it might be that Govberg got their AP AD license taken away, as AP is boutique only now.
My unpleasant experience with Govberg does not bear repeating, but this news brings a smile.
The sound quality is not as good as in previous videos. Cheers.
I think it’s a beautiful watch. Your display of the watch brings out all of its beauty.
8.58 in the presentation says it all.... "I'm a firm believer in your opinion being own!" We all reflect our own biases and thoughts. I find the 11.59 to be absolutely stunning. I am reminded of a very wise friend who states "It's sophistication is hidden in its simplicity". I read and respect everyone's opinions
on this channel - but should I have the money I would buy this watch to go alongside GS Spring Drive, Omega DV Centre Tourbillon, Kobold LSD. All - in my humble opinion, stunning in their own right. Another wonderful presentation Watchfinder & Co, and thought provoking. Maybe you'll change your mind too! The sophistication is hidden in the simplicity!
The only AP's that deserve the hate are the after market diamond encrusted Royal Oak monstrosities.
It looks like a Tissot or a Shinola, honestly. Obviously the finishing is top notch and the movement is insane, but when you just glance down at it, you don't pause for a moment and stare in awe at it. It just doesn't have that same allure.
The most beautiful digits font ever.
It's a good day when watchfinder releases a new video.
Royal Oaks work for any occasion, this doesnt
A lot of people say that the dial is too simple. I disagree, there's a lot going inside of it, and the proportion of the components inside the dial is the main culprit of somewhat disastrous execution. However, looking it at in flesh makes a lot of a difference.
This is a 4/5 watch.
A Ferrari engine with a Ford KA face, why AP did this is mind-bogglingly infuriating!!!!
Not gonna work, buddy. Someone screwed up in a different department for buying it, so now you need to sell it. Drop by 50% and you will have more luck.
The ONLY valid conclusion here is this: Watchfinder has some Code 11.59 models in stock and wants to unload them at top dollar. Watchfinder is NOT an impartial review site. Their mission is to sell watches in the grey market and add to the bottom line of their new parent, Richemont.
The numbers on this watch look funky to me, and not in a good way.
My Favorite out of all watches in the Code 11.59 Starwheel. I dont get why the 11.59 is Overall so poorly received :(
The finishing on the watch is outstanding! I also love the case. The lacquer dial is also beautiful. However, I believe the markers and indices are the shortcoming of this watch.
More than anything... the lug size and font styling is what throws it off. I dont know if it will ever succeed.
It would have been interesting to hear a bit about the entirely new movement that AP designed for this watch.
The case is amazing, the dials for the most are great with the lacquer. The movements are top notch and the sapphire is beautiful. The problem is the hands and the indicies. Fortunately that's the easiest part to change. This with some minor adjustment is a future classic. Their only watch and the perpetual calendar versions of this watch shows what's possible.
yea NO ONE WANTS THIS WATCH IT IS UGGLY AND THERE ARE TONS OF BETTER LOOKING DRESS WATCHES even the Rolex Cellini is stronger that this turkey that can not fly. the hands are stupid the dial is plain jane. Jomashop won't even want this lol
So, this watch is Indeed beautiful. It's finished to a superb level, but it doesn't feel like something new. Definitely something different for AP, but not different for the industry and that might represent a problem.
I actually like the look of the 1159 and think it would be a nice watch in the metal. I think the immense dislike of the watch comes from how they advertised and teased the watch before it's release. With statements like "the most revolutionary watch in the industry since the royal Oak" (I may have paraphrased slightly) . I think if it had purely been released as a new collection to the brand without the bold statements then it would have been received better. The release created a lot of controversy among the collectors and now we are nearly a year since it was launched, we are still talking about it. Looks like AP won.
I want one! It looks stunning
You all: mehh
Me: I want one!
The code 11.59 story really started with the perpetual calendar where the internal bezel, dial language came together and is pure beauty. Unfortunately moving down the line to fulfill sale to the selective masses really diluted the dna. Maybe the goal here is to not follow the traditional watch brand approach of launching a lot of variations for one line but rather exercise restraint and allow the line to evolve over several years. Why is there a need to fulfill a different purpose watch for the 11.59 concept? Its a tail of marketing driving the concept rather then the concept driving the marketing. The watch presented here is probably the worst version with the case design being sufficient enough to carry the entire package when in fact as you noted the dial is probably the most important trait. The numerals seem to fit a watch designed by Porsche.
In any case keep up the awesome reviews! Ur one of the best
I think the code 1159 is very beautiful(in all versions) and one of my favorite watches... I only wish I could have one!
Please, can you get your hands on a Philippe Dufour Simplicity and make a video about it?
I want to see close up shots of this beautiful watch, which is one of the most coveted watches in the world and also has a great story, would make a good video.
The 1159's lugs remind me of AP's capital letter **A**
The RO was a futuristic take on a tired design in watchmaking.
Everyone began designing angular cases, attractive and fresh in design at the time.
The 1159 seems more of a throwback, one that I do welcome.
It manages to accomplish many aspects of histrorical design, quite busy.
Unfortunately, these details aren't as striking from a distance
as the RO's were upon its release.
In a 38mm case and no date, this would be perfect.
As always, Thank you!
Under the hi-def lens, why does the finishing on this watch seem...off? Like it was made on a Monday morning or a Friday afternoon?
It is a gorgeous watch!
The difference between the Royal Oak when it was presented and this 11.59 is clear. The R.O. was a totally new kind of design (with Zenith Defy family) made by Genta, it was a revolution on its own. This is just a mixture of already existing designs. We can see a bit of Polaris and fashion watches mixed together