Fireside Chat - Brands & Gaming: Challenges, Opportunities, and Everything in Between

Fireside Chat - Brands & Gaming: Challenges, Opportunities, and Everything in Between
Guests:
Abhishek Sen, CEO and Co-Founder, NumberEight
Dheeraj Matta, Deputy General Manager & Senior Director of AdMonetization, Outfit7
This session will cover the relationship between brand advertising and mobile gaming, the impact IDFA loss has had and is expected to have on ad monetization, and explore the rise of 1st party data to help bridge the gap between traditional brand advertising and mobile gaming.
The WN Eastern Europe'21 conference - July 1-3, 2021
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