4 Secrets to Shooting Commercials
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- Опубліковано 30 лип 2024
- Connect with Ted Sim
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What is the key to product cinematography? This week we sit with commercial cinematographer and motion control supervisor Kazu Okuda who has shot spots for Elle, Vogue, Express, Omega, and a litany of product videos for brands like Dior, Hennessy, Chanel, and Oscar de la Renta.
High end product cinematography is one of the most difficult things to light. There are no happy accidents, you have only your skills and experience to make it look good. Kazu gives us some fundamental tips for creating high-end product cinematography with common filmmaking tools.
We also discuss why high-end commercial clients use motion control systems like the Bolt and how one can bring some of those techniques into their own projects.
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#MotionControl #RED #Cinematography - Фільми й анімація
Be honest. What did you DM to Kazu's Instagram?
If he needs an assistent xd
Does anyone with morals and ethics actually use:-
Instagram
Facebook
Snapchat
Pininterest
in 2015-2020 ?
charlie brownau if your in the creative industrys Instagram is more important than a website
@@charliebrownau haha you should quit UA-cam too.
If he would let me drive the toy car
Seriously though. You've taken the production value of this channel to like a million!
much love, we're doing the best we can!
Kudos to the *team* supporting the effort :)
I can agree to that but don't forget the audio. At least in this episode it's really bad from time to time. But I think you guys know that.^^
Been a subscriber since 2011, and seen loads of changes since then - but dude, the videos yourself, Griffin and the team are creating is incredible. Such a breath of fresh air, not copying previous formats and being original. Since uploading, the content being produced has been top notch and now have that excited feeling again whenever I see a new upload, thanks guys.
P.s. please show us how you create your hand drawn text and drawing effects so perfectly every time with that graphic detail, I love it.
aw, thanks Matt! We owe a lot to Indy Mogul too and are just so glad to be a part of it
Best new channel that I've just discovered. Was just looking for info on rear projection for shoots and 5 videos later, I'm still watching. Keep up the great work.
I've been subscribed for like 10 years now and I love where this channel have gone ^_^ keep it up! and thanks for the awesome work all this years!
This is an awesome help for me! With my reviews I’ve been trying to find new ways to make the products look good and this helps a ton!
Indy Mogul is literally the best channel on UA-cam right now, thanks to Ted and Griffin!
ayeeee. Much love Saman!
Always cool to learn how they're doing that high end stuff. Thanks Ted!
much love! thanks for tuning in, Curtis
Loving this freshness from Indy annnnnd from Ted! great job guys!
I NEED that Indymogul shirt, great video yet again! I love the fact you guys are back : D
Took so long to find this channel but these tips have been a godsend!!🙏🏽🙏🏽
You guys are amazingly brilliant! Keep the uploads coming!
In case you guys need to know, the Bolt Cinebot is around $275k and the Bolt Cinebot Jr. is around $206k. You can also convert an industrial welding / painting robot arm to a cinebot, controlled by and opensource ardruino or programmed on a Maya software. There's KUKA bot from Germany and ones made in China below $25k
Do you know any solutions which work out of the box?
Please improve the audio in the interview. It sounds really muffled and it’s hard to understand.
Dang... I really want to get to this level, obviously after a million years of growth and watching you.
Love what you guys are doing with the channel now! thanks!
When lighting reflective metallic objects, don't think of lighting the subject, It's more about lighting the area surrounding the subject.
100% true. It does help to remember though that a harder lighting source will create more shine, while a softer source will generally produce a more matte look
A tip I learned years ago is to just use pieces of white paper to show as the reflection on small reflective objects like a model car, or pair of sunglasses for example. Just stand them up on cardboard or some clamps!
Having shot product video for years, this is a great video. Thank you!
i have done product shots for both stills and motion. i thought it was really hard but also really fun. i had to think 3x about each and every added light and where the reflections were bouncing. exhausting. but it turned out great. thanks for the effort and the sharing. thumbs up.
Great video. You guys always know how to make content super informative.
This is a brilliant episode guys, great for us freelancers to see how high end film production on products is produced..
Love the warning at the beginning! Easing all of us into it!
This is sow awesome... exciting and great value. Thanks INDY MOGUL!!
Impressive to know how staffs work at the back-end to get anything done. Pretty cool!
I'm a first time subscriber! Thanx for the info, very informative.
This content is so great. Thank you for making it!
Great stuff, even for us Bolt-budget-challenged mortals. Thanks for producing these videos and keep up the great work.
Great video! Go small and go simple is my mantra! Love that you said that!
Damn, I watched DIY body cut in half when I first saw this channel, and come back seeing this is just amazing 🙌🏻
Well done my boy love this episode... Although techs are expensive here but tips are easy and inspiring ... Thank you so much.. love from Nepal. 😀😀
Yaaaay Matt Workman on the next episode!!! Whoooop!!!
oh get ready!!
Yesssss!
What an evolution Indy! Great video!! Congrats!!
Very interesting topic and learned a lot from this video. thanks for sharing!
Amazed with how these 50seconds to 2-minute commercials help company big on sales!
First i subscribed,second,this guy is master of product photography
Great video. I know it’s kind of old but...
I think the deeper DOF is huge. I also always had the idea that 2 axis of motion helps, but I need to work on combing a lazy susan with camera movements for that because it’s so simple.
Thanks as usual.
I'm impressed with the indy mogul reborn! Keep it up!
thanks for tuning in!
"Go small and go simple" it's hard to trust that advice when you have a super expensive robotic arm behind you
Another way to look at it is because he has the expensive robotic arms he has the benefit of both perspectives.
Another great one. Love the simple tips
Great video, watched it several times. Well done.
beautiful tips, im so excited that indy mogul is back with a bang!! cant wait to see the next episode with Matt Workman
thanks for the love!
I'm so glad you're on Indy mogul now. You da best.
You guys are killing it!!
My new favorite UA-cam channel!
Very interesting video. Keep 'em comin'!
Guys the videos are great keep it up!❤️
Matt! So excited about this!
Advertising's one big business and just cool to know how some are directed or created!
Great stuff! Thanks for the tips!
Excellent video! Some great tips here!
Awesome video! Very educational!
Great work guys.. Ted can you do something on filming a product tutorial .. got a commercial product that needs filming (technical gas emission tester, exciting hey!)
Very informal and precise video footage.
Awesome !!! Thanks for sharing!!
My new favourite channel
Hey dudes! Love your Vids! so much learning!! I have a question... What frame rate did u use for the interview? Or what frame rate do you recommend to be used filming an interview? Peace!
Love the super 8 retro vibe in the beginning of this. The walking around nyc. What overlays did u use?
Good info ,,, thanks as always.
Great stuff Ted
It's the Aputure guy! Oh I'm following!
This videos are the best💯💯💯💯💯
True, about the comment for Prod. value of videos, I literally asked is this really Indy Mogul? I watched so many years ago and can still hear the shout of the channel name XD...
Sweeeeeeet!!!!! Really insightfull
Indy Mogul is back and way better than ever!
0:14 what do you call that type of snare beat? can I find one in musicbed?
I love how you made that text intro just to address those people that give you hate for it being too expensive
already 3 stoked for next week
Great post, cheers.
Awesome Episode bro!
This channel rocks
Great tips! But I'll have to question Tip #1 - If you shoot shallow it looks like you didn't have enough light and that it was inexpensive. Isn't that an association that only other professionals will do? I doubt that whoever is the audience of most products will think "Look how shallow the depth of field on that bottle is, that must have been a cheap commercial". If you were trying to say that the public does perceive shallow depth of field as cheap, I'd love to learn more because that's who we should really care about. If it's about how other filmmakers will see your work, then I guess it's way less relevant.
Again, great content as always. This is just a minor thing I think is worth discussing.
totally, great point. I think ever since the DSLR movement began, everyone has just been obsessed with always shooting shallow depth of field. And because it's become such a trend and common, Kazu is just saying that if you want to shoot different and more expensive looking footage -- you should steer clear of the shallow depth of field trend
Hey nice video, good tips. Btw im searching for a motorized lazy susan to get my product photo & Videographie on the next lvl. Can you recommend some Indi Mogul ?
Wow Kazu is a real master
Also be sure to move your kit link somewhere else. I know with kit, it automatically puts it on all new video so be wary!
Great advice man. More and more impressed with your channel. I will say his audio was very poorly captured though.
Indy Mogul is raising the bar baby!
guys
, 0:43-0:50 can anyone help me find this plugin/effect/preset? Seen it used a few times here and there but can't find it anywhere.. Thank you!
Interesting piece. But the interview audio is terrible! Seriously, that's something you should get right.
I was thinking of all that work that went into the Saving Private Ryan (released 1998) scene. Not at the time but within a few years, it could be done 3D cgi, just as good.
They shot over 2 days with extras. Then there was the compositing. I wonder what the cost analysis comparison would be today between in-camera to pure cgi ?
Given that because the director could "nit-pick" more with the cgi, they probably would. But would the budget be much different?
What fps usually he shoot when using the bolt? Nice content ted 👍🏻👍🏻👍🏻
Pullin the Will Smith iRobot look with the beanie there. I dig it.
Thanks Ted
Ted! I thought I was watching an Aputure video LOL.
I always tought those type of videos where cg
short answer is that Kazu is a monster of a filmmaker
Woooohooo cinematography db is coming Φ
The background music at the start is from Close up toothpaste commercial
The Edelkrone and Rhino motion control systems make some of the motion possible at more reasonable price points
Thanks so much for bringing Indy Mogul back! I can't wait to see what else you guys do.
YOU BET. THANKS FOR COMMENTING FIRST!!11 :)
soooo goodd
Where can I learn those cool text and background effects you do at video intro?? Thanks!
Whats a good lazy susan/turntable to buy for product work?
I second this question. I've been looking for a while and there isn't much info on these.
Thank you for respecting your audience's intelligence. It was nice to not see another "low hanging fruit" video topic on youtube.
thanks for tuning in! We're going to do our best to bring higher end filmmaking to youtube
when do the shirts go on sale haha? would love to wear one around
You know there's a real perfectionist doing really good job when they are wearing all black wheter its outfit or equipment.
I like your robot-man.
What a nice guy.
Great video and great tips! I love that these are coming out again. But... can we use terminology correctly. Bokeh is NOT shallow depth of field.
Awesome thx!
you bet, thanks for tuning in!
Is that a motorised lazy susan?
Whitch brand?
Where did you get it? :)
Shallow DOF in product photography does not make it look cheap at all. Especially if you are shooting food and beverage at a certain angle and there are many probs in the shot and you want to show the star of the scene then it is expected to be shot at the low aperture and even you should consider using a macro lens.
However Ted it's the best host period.