Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue

We hope you will enjoy the "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue" episode. This is excerpt from TCO IV with Sizan, episode 33.
This is a market share case. If we gave Sizan a case about a factory she would find it easier to increase production. But it is not as easy when it comes to dealing with animals. This is a case with production element.
The part we expect candidates to see is that this is a case about stealing market share. To steal market share there are 4 things you can do.
How do you steal market share?
1. Price
2. Place
3. Promotion
4. Product.
The 4 Ps of marketing.
You need to think about the case. Ask yourself what are we trying to do. We got a dairy company. We want to sell more. What does it mean to sell more?
We basically want to increase our market share. How do we take market share?
Every single case can be reduced to either increasing revenue or cutting costs. If you trying to sell more milk, you are trying to increase revenue. This is a revenue case where we specifically want to focus on volume.
Milk is a commodity. Even organic milk is a commodity.
Remember you need to follow the right process during a consulting case interview when you are preparing and going through interviews with companies like McKinsey, BCG, Bain, Deloitte etc. In fact, learning and mastering this process will also greatly help you when you start working as a management consultant, and even once you exit consulting.
You can't just rely on your knowledge and experience. Your experience and knowledge can get outdated, but if you follow the right process you are giving yourself the best chance to be a strong problem solver.
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We hope you will enjoy "Consulting case interview (McKinsey, BCG, Bain) example: French Dairy Farm Wants to Increase Revenue." Let us know what you think and what future topics you will find helpful for us to cover in the upcoming episodes for this series.

[@rajeshsaxena18]

Wanna learn from you..is there a course or book that u can point me to..

[@nailyatolstenko931]

Very nice! Thank you FC 👍

[@aasmapratapsingh]

Great feedback skills illustrated along with consulting tips!

[@firmsconsulting]

Glad it was helpful!

[@rishimetawala]

How do I sign up for this kind of training and insights on case interview?

[@raymondphilip6232]

Don't bother I'm just doing a mockup
1.
A. Are their retail & online business profitable?
If no, point C1
If yes,
B. Do they have a distribution channel already?
If no, make one.
If yes,
C. Do they have a brand?
If no, make one.
If yes,
C1. Have they tried reducing costs?
If no, find out what's the problem.
If yes,
D. Do they have a distribution channel for only the milk without the brand?
If no, make one.
If yes,
E. Have they expand their business to neighbouring cities?
If no, make one.
If yes,
F. Have they expand their business to neighbouring countries?
If no, make one
If yes,
G. Have they expand to the other side of the globe?
If no, make one
If yes,
H. Have they tried reducing cost by opening franchise instead of branching out?
If no, make one
If yes,
I. If your revenue is still relatively low then it must be your costs / draws.