From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund

In the latest episode of SaaStr's CRO Confidential series, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context - Ashley had previously helped Sam scale Brex's outbound sales from $2M to over $300M in ARR as Senior Director of SDR.
Together they discuss:
* Scaling outbound sales and SDRs (sales development representatives) from 0 to $100M and beyond
* How to hire the right outbound sales team
* The SDR interview checklist
* How to create an environment to set up outbound sales reps for success
* Which KPIs to measure and matter most in outbound SaaS sales
* Increasing the quality and closed-won revenue with your outbound sales team
Watch now!
-------------------------------------------------------------------------------------------------------------------------
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: www.saastr.com/subscribeform
Twitter: / saastr
LinkedIn: / 2724976
Quora Group: www.quora.com/q/cloud
Facebook: / saastr
Instagram: / saastr
Our North American Event: bit.ly/2OXeAYh
Our European Event: bit.ly/2OZTad8

[@GrahamQuigley]

Solo SAAS founder here and I love this content! So grateful 😊

[@augustolyra5885]

Great class! The best part was the hiring tips!

[@AnthonyDSilva-pc2ys]

Great session...very insightful!

[@Jasonlk]

Great session!!

[@zbdsgvb]

January 2024
- 80% of brex sales came from outbound
- but don't blast out sales, target people 1st connection of linkedin, investor network, target in certain areas, the list goes on
- basically how to build sales team, how she did it, structured it, etc.
- how to measure performance? (in sales)
- DNWA

[@denisewilliams808]

Go Tigers! Helpful tips @Sam Blond and @Ashley Kelly. I'm looking for SDR talent, and good take-aways.

[@BYZNIZ]

great class

[@user-ui5vw4io9w]

Master class!

[@Welsed]

Lost me at the hate to lose part. Failing is how you grow. Otherwise you’re delusional ambition gets the best of you and blindspots emerge. There is something there to that idea of hating to lose but it isnt as steadfast as she made it sound. Everyone loves to win, somewhat, depending on the win. These things are nuanced. Being stringent against those nuances lost my viewing.