#GenZ

India's Gen Z: The Next Big Wave in Consumer Power 🌊
I recently dove deep into the Gen Z in India report by @BCG and @Snap, and it’s clear that this generation isn’t just the future-they’re shaping consumer behaviors right now.
📈 By 2035, Gen Z's spending in India is set to hit an astounding $2 trillion! That's every other rupee spent, driven by this dynamic, tech-savvy generation.
Here are some actionable insights for businesses from the report:
Create Real Connections - Gen Z values authenticity. They are quick to support brands that align with values like sustainability and social responsibility. Brands must be transparent and build trust, not just market products.
Go Beyond Individual Targeting - Gen Z’s purchasing decisions are heavily influenced by their close circles. Engaging not just individuals but their social networks is crucial.
Master ‘Shopscializing’ - Shopping is a social event for Gen Z, blending purchases with real-time interactions. Brands can tap into this by creating interactive digital spaces or hosting in-store events that foster community and connection.
Engage Through Visuals - This generation communicates through images and videos. Traditional text-heavy marketing won’t resonate-focus on immersive, visually engaging content.
Embrace the ‘Phygital’ - Gen Z moves seamlessly between online and offline shopping. A true omnichannel experience is essential, ensuring that online and offline touchpoints are cohesive and engaging.
Actionable Vision: Building a Digital Soul for Brands
To truly connect with Gen Z, brands must go beyond just offering a product or service-they need a Digital Soul. Think of a unified, omnichannel presence that interacts seamlessly across all platforms (website, apps, WhatsApp, etc.). This "Digital Soul" should deliver an Explore, Converse, Recommend, Act journey, like a digital concierge, fostering a relationship beyond the traditional transactional model.
📌 For those interested in a deeper dive, check out my podcast video attached here, or download the report for yourself 👉 web-assets.bcg...
Would love to hear your thoughts on how your brand or business is adapting to meet the unique expectations of Gen Z! Let's discuss 👇