Snitch's ₹900 Crore Success Story: Unveiling the Secrets | Telugu Business Case Study
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- Опубліковано 29 чер 2024
- In this video, we explore the Telugu business case study of Snitch, a company that has become one of the fastest-growing brands in India. We’ll look at how they overcame challenges, achieved success, and grew rapidly.
How did a small b2b brand become a success story worth 900 crores?
Let’s Delve Deeper
Snitch started as a B2B brand in 2019 but became a popular D2C brand during the pandemic.
Founded by Siddharth R Dungarwal, Snitch makes trendy clothing for modern men. When the pandemic caused their B2B business to slow down, they faced a lot of unsold inventory. Instead of giving up, Snitch went online and became a D2C brand, now selling in over 20 states across India.
This smart move helped Snitch lead in the fast-fashion industry. They quickly adapted to new fashion trends and included them in their collections.
Their secret? Offering the latest styles at affordable prices.
Snitch also secured a deal on Shark Tank India Season 2, getting ₹1.5 crore for 1.5% equity from all five judges, who were impressed by Siddharth’s vision.
Snitch’s growth has been incredible, with a 250 percent increase in revenue, from 44 crore in FY 2021-22 to 120 crore in FY 22-23. Their story is full of valuable lessons for everyone, and we’re going to explore the key insights from their amazing journey.
Timestamps :
00:00 Introduction
00:41 How snitch started
03:46 Snitch Shark Tank Journey
05:00 Snitch brand positioning
06:15 Snitch app downloads
06:40 snitch successful mantras
07:30 Snitch marketing
07:55 snitch seo strategy
10:22 Influencer marketing
11:40 Performance marketing
12:45 Snitch CRO website optimisation
13:45 Snitch website breakdown
17:00 snitch omni channel marketing
17:11 thank you
Snitch Marketing
Snitch has a strong strategy for social media. They create eye-catching content, actively engage with followers, and stay up-to-date with the latest trends.
With over 834,000 followers on Instagram, Snitch encourages customers to use the hashtag #snitchit in their posts. This builds a community among customers and lets Snitch feature customer content, increasing their visibility and credibility.
Snitch also runs influencer marketing campaigns on Instagram, which helps them reach their target audience and strengthen their online presence. Influencers often make styling Reels with Snitch clothing items.
Snitch effectively uses Facebook ads, retargeting, SEO, and conversion rate optimization (CRO) strategies to boost their business. They use dynamic catalogue ads on Facebook to show products based on what users have viewed on their website, making the ads more relevant and increasing the chances of purchase. They also employ retargeting by using Facebook Pixel to track visitors and remind those who didn’t buy about the products they looked at.
To enhance their SEO and keyword strategy, Snitch optimizes their site for specific brand keywords, ensuring they appear at the top of search results when people search for their products. This helps attract organic traffic, reducing the need for expensive ads and lowering customer acquisition costs (CAC).
Snitch works on increasing their average order value (AOV) by upselling and cross-selling related products and offering bundles or discounts on larger purchases. To enhance customer lifetime value (LTV), they implement loyalty programs and use email marketing to keep customers engaged and coming back.
For conversion rate optimization (CRO), Snitch focuses on improving the user experience by making the checkout process simple and ensuring their site is mobile-friendly to reduce cart abandonment. They also use A/B testing to find the most effective ads and landing pages, and personalize deals and recommendations based on customer data to make the shopping experience more relevant.
By combining these strategies, Snitch keeps their costs low while increasing the value of each order and customer, leading to better overall business performance.
How He Built ₹ 900 CR Clothing Brand Snitch (MARKETING STRATEGY REVEALED) TELUGU
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00:02 Telugu business case study of Snitch's journey from 0 to ₹900 crore
02:20 Brothers took their business from 0 to ₹900 Crore
04:57 Global funding of 900 crore in fashion industry
06:38 Focus on aspiration and value for money for right pricing
07:36 Marketing strategies for Snitch products
10:28 Understanding how influencer marketing works.
12:59 Improving profit margins through efficient inventory management.
15:35 OPAP and Exchange, Important Role in Business
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