Rama Bijapurkar and Deepali Naair on Decoding India's Mega Consumption Story

The Bangalore Business Literature Festival team is glad to invite you to the ninth online edition of the NewBookNewChat between Rama Bijapurkar, prolific author and thought leader, about her new book Lilliput Land: How Small is Driving India's Mega Consumption Story, with Deepali Naair, Group CMO, CK Birla Group.

[@sreenii5445]

Great talk and always good to hear from women leaders

[@amadeus0123]

Wonderful talk!

[@balakuntalamsridhar5789]

A very interesting discussion. Indians' ability to adopt new technology and new concepts is often not sufficiently recognized. Be it decimalization of currency (1957), weights and measures (1960) and digital payment and Internet usage are examples where adoption of innovation puts US customers to shame. Is it because it is easier to build up from a much lower, weaker and not invested base? By the way it was a chauffeur in India that taught me the ease of WhatsApp ("missed call de dena") during one of my visits to India!