Want us to run your campaign next? Apply here: www.forbidmedia.com/ ►► Spotify Growth Machine Course: learn.generastudios.com/spotify-growth-machine ►► Best website / store / funnels for music artists: musicfunnels.io/ (get your 14-day FREE trial!) ►► UA-cam Growth Machine: learn.generastudios.com/youtube-google-growth-machine/ ►► Consultations: generastudios.com/pages/consulting Hypeddit Free Trial: hypeddit.com/r/andrewsouthworth
Thanks! So far the response has been great. In the past when I did this I got overwhelmed and had to stop it pretty quick, but this time I assembled a team ahead of time so hopefully this time we can keep up haha.
Andrew!! Ive been waiting for a marketing service from you. I've watched most of your videos and appreciate how honest you are. I just can't seem to get this marketing thing down. Will be reaching out to you in the future for releases!
$2K for 6 weeks campaign for 160k streams is really expensive. Granted that there is repeated listens but still lots of money to drop on a release as a solo artist.
Copying from another comment because it a similar one... My guess is that even if we stopped the campaign right now, 1 year from now the song will be at over 1 million streams based on the current trajectory and my experience with how long the tail is on these campaigns. At the current pace they'll be at 250k in 7-10 days and will be up to $750 in returns. Its definitely a lot of money to drop on a release as a solo artist, especially as a first release. I've worked with solo indie artists with $5k+ budgets and honestly sometimes I want to ask how they get all this money haha.
Just checked and the song has over 8m streams now. Obviously we don’t know how much money was spent on ads or for how long but it’s make me certain I’ll be using Andrew to set up my ads 🤘
My question is, where is this money being recovered from? What about growth on your Spotify that is organic? I'd love to see that side because we can keep running ads to reach people but how many are staying, how many are buying merch, is the business itself turning over a net profit at the end of the day?
It differs for every artist. Some people rely on streaming and make a living on it, but most have other income sources like touring, merch, Patreon memberships etc and for those people 'streamers' are top of funnel traffic that trickles throughout their business. Its honestly super hard to quantify and figure out where everyone is coming from in a lot of cases. Some artists run promotion like this, other paid strategies and a ton of organic content, to build up their following enough where they get picked up by a label, whether indie or major. Or get enough presence where they can get on certain tours or book at certain venues, or negotiate higher payment at shows. There is a LOT of industry gatekeeping crap i've heard in working with artists 1-on-1. Almost every artist starts off at a loss, just like most businesses. Some take a long time to turn a profit, some it happens quickly, but of course like businesses a lot fail.
Congratulations Andrew this is an AMAZING result and success story of how Facebook ad campaigns can make a massive difference to song promotion, and I really hope you get some bigger labels or indie artists approaching you to do there ad campaigns since this is at the cutting edge of promotional tools for artists, and as the old saying goes you have to "speculate to accumulate". I certainly would use your company if I had that kind of budget to spend !!. One question I have, was I see in one point in the video that the daily budget was set at $120/day although the campaign was over 6 weeks which by my math would work out at $5k and not the $3k budget that appears to have been spent. Was the daily amount small to begin with, and then increased along the way with tweaking and adjusting to the ad sets? . I'm very aware from past vids you have shared that going straight in with a large daily budget especially as a new artist can alarm Facebook, and sometimes even cause them to close down ad campaigns hence the "warm-up" approach. Just curious ??
The ad creative looks like a official spotify cosign, especially with the HQ visuals as backgrounds. you reckon they have alot to do with it as well? looking at them from a marketers perspective, I immediatelly thought wow I would click that if I like what I am hearing.
The ads definitely play a very important role in the performance of the campaign. The song matters most, but the visual def matters too. Especially with how we're tying the song into moods / themes that separate the song from the specific artist.
Great Video! Question? My specific genre is Christian. How would you suggest I narrow down my target audience when FB doesn't allow targeting to Religion?
Thanks! You could try ignoring the Christian aspect in the targeting and just target by genre. Meaning is it more R&B, or Pop or Soul or Hip-Hop etc. Facebook still knows who the Christians are so if they're the only ones converting, they'll figure it out even without the targeting.
SHu, would be great to have 3k to put into a song as promo money! but wait, financially this really doesnt make sense right? you as an ad agency also want to make some money, and 160k streams is like 650 USD - that all doesnt sounds clever to me! Why are they doing this? what am I not seening. please help me understand, so that I can also try this out with your agency.
This is golden advice, especially for me who produce in the EDM genre. I am actually running a campaign now thats extremely cheap. I am seriously getting around 0.0095 USD conversions on my track (converted from my currency). Its cheap, however I use T2 and some T3 countries also. But I have never experienced so cheap ads I am getting now... So I am getting pretty good results with only a 200 USD budget this month.
Would you please enlighten me on what you do to achieve this? What link did you use for your ad? Like when someone clicks your ad where does it take them? You also recommend sending the ad to IG and Facebook?! Please let me know!!
I see that I did an error in my original message here. The conversions costs me around 0.092 US Dollars converted from my currency (NOK), I see that I forgot one zero in the number. Sorry about that. But it is still cheap!
Thanks for all your videos Andrew, been helping a lot with your best practices and shared experience! In my last release got a good cost p/ click of 8 cents in my campaign, with a small budget only got some push on "Radio" algorithmic playlists but very happy with the results and splash in profile and playlist followers. For electronic music i found out that genres interest works best if the song fits with what the genre was 10-8 years ago, but some like Deep House you have 2 very distinct sounds and crowd under the same umbrella that can male your cost go up during testing, in this case the classic 90's sounds like Kerri Chandler and Defected, and the Spinnin Records sound that transformed into Slap House later on. Some good interests to be used are record labels, clubs and events that have the same vibe/crowd, but as they are facebook interest you have to think with the mind of about 10 years ago.
Glad the videos have helped! Also congrats on the 8 cent conversion cost, thats super good. Thats a good point to bring up that FB targets aren't necessarily always up to date. They don't tell us how often they update targets. I'm sure the people in the audiences fluctuate but I wonder what happens when a genre changes definition over time. For example nowadays a lot of what Spotify calls rock music is really just pop, and what they call metal is often hard rock etc.
Great video! I'm running a campaign for my song I released in February and I'm paying $0.07 per conversion. I'm only targeting tier 1 countries. The stats on Spotify is also very good. But I don't see much activity on the algorithmic playlists (which I usually do). Do you know why? :)
@@thereesebonneau The song is doing a little bit better on the algorithmic playlists now, but still worse than my other songs for some reason I don't know yet :/
@@teytee that’s interesting if you got conversions as cheap as 7 cents you’d think the results would be better. Have you tried doing click ads instead of conversions?
Hey I have a question!! After this Ad did they run ANY more paid promo? I noticed the song has DOUBLED it’s streams since this videos release. Is that all organic growth DUE to this videos promo????
They’ve kept pushing it but so far 41% of the streams are algorithmic and 32% are from recurring listeners. Typically the vast majority of streams happen after a campaign is over. So even if we stopped it all now, the song would likely at least triple in stream count in the next year.
@@AndrewSouthworth that is amazing! I have one more question, would it be smart to have the ad send to a playlist I create with the song I’m promoting at the top? So if they like it , more automatically play?? Also, my Facebook pixel won’t work so if I ran a per click ad and sent them straight to the song/playlist would that work as well???
This really helps a upcoming artist to understand how to best promote your music, especially when there are so many scammers out there using bots for playlist etc, its really difficult not to get sidetracked, used/distracted. Only common issue is I notice your budget for adverts is quite high, would adverts on a much lower budget still be worth doing for upcoming bands on a tight budget? We are talking not in the 1000's here..
hello, in my previous promotion I had the conversion costs at 0.07 now on a new promotion using the exact same settings the cost is 0.20 can you tell me what it could depend on? thank you very much
The song and videos used in the ads make a massive difference. Sometimes the best a song can do is 20 cents, sometimes 50 cents. 7 cents is insanely good and even 20 cents is amazing.
hey man wanted to ask u something. i just released my new album and i want to know if is it realy worth to spend money on ads. Like i kinda dont want to pay too much money cuz I live in Israel and the dollar is so high rn lol. like 250 usd is almost 1k ILS ;/ so i dont realy know if it will be worth to promote my new album with low amount of money.
when i am running fb/ig adds, the add manager says, for example 20 link-klicks to my spotify link. but when i am looking in my spotify for artists account, it always says 0 new listeners/streams/followers. i am sure, the link should work. so how is this possible?
Its normal to not have all link clicks result in streams. however if no link clicks result in streams it may be because of your selected countries in your audience. Example: If you have India as a country you are promoting to you may be subject to click farming (fake clicks). You can check your analytics on your top country conversions and if those clicks dont even somewhat match your listeners/streams/followers, remove those countries! I got scammed before and FB/Meta ads won't do anything about it
You can get amazing results with smaller budgets too! It just means the campaign has to do really well and the song has to have great engagement on Spotify. One of my songs had a $300 budget and now has over 500k streams (Ascend by Murder Nite), but another song with that same band with the same budget only has like 25k streams because it didn't perform as well and it didn't ride the algorithm like the other one.
Any idea why Facebook is pushing my ads to an older demographic even though I specified the age range from 18-45 it is showing the ads to 65+. Just started the campaign a day ago.
They have this new thing called Advantage Audience +. I haven't tested it out yet because it doesn't sound good. Basically what it does is treat your targeting as a soft recommendation instead of an absolute rule. This MIGHT be whats happening. Not sure though. If you have that feature on i'd try turning it off and seeing if it fixes it.
So the real value in a campaign like this is what happens after it is over. The vast majority of streams from a Facebook ad campaign happen after the campaign ends, from recurring listeners and algorithmic playlists, this lasts many months or years. Right now the raw math doesn't make much sense, because this comes out to around $450 in returns. My guess is that even if we stopped the campaign right now, 1 year from now the song will be at over 1 million streams based on the current trajectory and my experience with how long the tail is on these campaigns. At the current pace they'll be at 250k in 7-10 days and will be up to $750 in returns.
@@AndrewSouthworth cool yeah and that’s from just streaming royalties. I’m curious to see what happens when you drive that kind of traffic to a music funnel that you’ve mentioned in other videos vs Spotify? I see the value in Spotify for various reasons but I figured it’d be more of an immediate roi as you have immediate sales in music/Merch sales and up sells where relevant. But I guess that only works for more established artist rather than brand new artists? I’m also curious to see if that many eyeballs and ears can translate to sales for more high ticket items like playing live private gigs, doing custom songs, etc… ? I’m an artist myself and you are like one of the very few ppl online that’s actually being semi-transparent about this music biz, money, and the numbers behind these sorts of campaigns. Lolll so thanks so much! 😊🙏🏾 I know we do music not for just the money but it is a biz after all and as business owners I think it’s only natural to want to see some sort of consistent ROI so you can continue growing and expanding your business 🙏🏾
Andrew, this has been plaguing my mind but does Spotify prefer data (users) from top tier countries? I’ve been contemplating not running ads to Mexico and Brazil and other south American countries even tho they are the cheapest.
My guess is that those countries don't have a music taste that is that specific like in Tier 1 countries so Spotify has trouble getting your song onto the right algorithmic playlists.
@@the_Distortionist hmmm I’m not sure. I’m targeting specific popular American artist and these new fans that are being acquired through ads, are fans of American music. When you look at the fans personal playlists,it’s mostly American. I think the difference might be something behavioral..but I’m not sure just speculating. I know having good cheap data through ads is good for your Spotify but I still wanna know if American and uk traffic would be better despite it costing more
In my experience they do not prefer data from top tier countries. From most of my music the vast majority of my conversions come from Brazil, Mexico and Russia before they were blocked. However, despite that my number 1 country is the USA due to algorithmic playlists. I do run ads to the USA as well, my mailing list is mostly USA and i've shipped out 500 merch orders to USA customers, so that definitely plays a part in the USA metrics. But it seems like most of the USA audience on Spotify was grown algorithmically.
Can you make an update video on this campaign sometime in the future? As the record is nearing 1M streams, it would be interesting to see the ROI, performance, etc
Very good video and strategy for ads. One question for you, the campaign cost $3000 which landed 161000 and 86 fans and based on the steams it recouped about $700 back on the initial investment. Would you say this is a successful campaign based on other ones you have done?
How long ago was the campaign done? If it was done within the last 6 months and you're still getting streams from people that saved the songs, that sounds pretty good!
I have been trying for hours now to understand how i can make a conversion campaign, i only have 6 options: 1. Awareness 2. Traffic 3. Interaction 4. Leads 5. App campaign 6. Sale Please can someone help me? Thanks!
Saw this vid when it came out and then it popped back up today - the song is on 6M streams now! Crazy Have you ran any more ads for this or was this all algorithm going forward?
Hey Andrew, thanks for the great vid! Any idea why my campaigns have had such drastic variation from day to day recently? For nearly a year I had a campaign that was staying at around 10 cents per conversion daily give or take a few cents for nearly a year, then as of late, I have been having days where its 20 cents, then hops to over a dollar or two the next day. I haven't touched the campaign. It spends 5$ a day only.
I'm interested in the ad agency thing, but i have a bunch of questions about it. I wish there was a more general contact form on the site to ask about more advanced off topic things, or maybe a FAQ, since I don't really wanna submit a bunch of info, don't have a song im interested in linking, etc. ive spent thousands on ads and have good 0.15-0.20 CPC so really its no problem. But i am considering if the cost is worth the "laziness" so to speak, from not having to manage it myself anymore.
Honestly my opinion is that if you're getting a $0.15 to $0.20 cost consistently on your own with great results, you don't need an agency to help you. If its the time factor, you could probably train someone you know thats looking for a side-gig to run your stuff and you just oversee it. For people that struggle to get good results, or any results with their ads an agency makes a ton of sense. Or if they don't have the time to learn it in the first place. But if you've already learned it and get great results you've already come so far that I think i'd keep doing it on your own. The reason we don't have another contact form for questions BTW is largely time management. Reviewing ad applications alone takes a surprising amount of time, if we added a general contact form we'd probably spend just as much time answering questions as we did parsing through applications. That being said a FAQ is a great idea. What types of questions would you most like to see answered in a FAQ?
@@AndrewSouthworth Thanks man, thats very cool of you to say. Most people would probably just jump on "selling me" on it lol, rather than give honest recommendation for what is best. Yeah, my results have been fairly good, but i was pretty impressed by the "driving -> deephouse -> etc" interest chain. That is pretty neat lol. So that is what piqued my interest initially. You also seemed to get a pretty good CPC in expensive countries by doing that. I definitely am using the classic T1-2 method from your other videos, about 30%-40% of brazil/mexico, other non english places etc. Don't get me wrong, those guys are great. Have been great loyal fans. But international fanbases don't fill venues. So i don't know if my value is increased by you having "secret weapons" of being able to run way better ads than i am able to? Because i have definitely been trying to find ways to bring all my stuff to the next level. I feel like biggest FAQs for noobs would be: "How do my socials get linked with your ad platform", "Is it your ad manager or mine that serves the ads", "What if i have been banned from ad manager", "what if you get me banned on ad manager" "What if my content depicts ad unfriendly content" (rap music: s*xual/violent language, s*xual depictions, guns, drugs, etc), "What will be required of me?" (responsible for rendering ad videos or not, etc) (having your own landing pages) .. for me my biggest question would be cost and also how that is billed (if it is percentage, flat rate, or CPC guarantee - blanket CPC (ie 30 CPC guarantee and you pocket the difference, etc)). I have looked at a few marketing agencies back before i found your videos. It can seem pretty daunting and convoluted at times, extremely shady sometimes too. I definitely understand that about how busy you are lol. I will admit when i saw your site and submission form, i was tempted to instead fill the form with BS info to send some inquiries about the platform, rather than comment here. I am probably not the only one either :p So I'm sure an FAQ would at least cut down on people doing that. Anyways congrats on the launch of the platform, it always seems like you are hustling so hard! Thanks for the reply!
I do include the Spotify interest just to increase the probability that they use Spotify. It isn't a perfect match, Facebook doesn't know with 100% certainty that they use Spotify, but it does enough to ensure that they probably stream music and probably use Spotify.
@@JerumiClement results were very good, top notch ads very effective, got picked by the algorithm etc. , the problem is they take 40% of the budget, so in the end I learned ads on my own and saved money for the future. Would love to continue doing ads with them but with 60% towards ads and 40% for them, it's too much lost money. I recommend learning Meta Ads on your own. They do deffo a better job than yourself ever will, or myself, but due to the 40% cut, you 'lose' a lot of money which you could use on your own ads. You won't get such a good cost per click as them, but still better than 40% for them.
I did exactly the same thing, conversation ad campaign, targeting with bands / genres, I get 0,55€ per conversion which is for tier 1 only (not that bad). Budget is 600€ for 5 weeks, and I only get like 150 streams per days, i don’t know what’s wrong.. content is short clips of music video, both sound & video quality are great
I think this is actually normal - the case Andrew is highlighting is an extreme example where everything goes very right at the exact right moments. Right genre, right algo bump and it took off. I would say 90-95% of artists are going to see exactly what you are seeing which is you pay around 40-60c per conversation event and get nothing more than those exact streams (no algo pickup, DW, Radio etc). Over time maybe a little of that kicks in but this was not a normal case he is highlighting.
@@tuberliciousness Not true. Most of us "Andrew disciples" have figured out how many listeners/saves/streams we need to trip the RR algorithm and what budget gets us there and what doesn't. The same budget spread out over 30 days won't do anything compared to one week. I know that because we tried that (once). Now we have data and metrics to compare each release and we know if we're on track or not. If your CPR is high, you have to have a higher budget the first week or so. It's either low CPR or high budget (if you're mostly relying on ads), but it works if you hit the right listener/saves/streams threshold, but you have to hit it the first week or two. It seems to be prorated, so the longer it takes, the higher the threshold and then gets too hard to hit with just ads.
I have very wierd statistics on hypeddit, i made a campaign for my new single with a low budget just to try, i so far have 47 clicks on the link, but only 10 have clicked further to the streaming services. Is that because there is a song preview in the hypeddit link? so people preview the song there, dont like it, and then skip even clicking a link to the streaming services? one note is also that the sound quality for some reason in the hypeddit link is very bad for some reason, so that doesnt help either.
Hi Andrew, thanks for all the videos and advices, such a great value ! I have a question because I recently started to run ads again, after a looooong time on UA-cam ads. Maybe it’s just because my FB Business account is not old enough but my Cost Per Conversion is always really high (almost 1€/conversion), no matter what I try… Moreover, I wanted to start « broad », with no targeted demographics but I definitely have an issue with 65+, they take all the clicks and conversions but no streams at the end … How would you suggest to warm up a brand new account and run a first version of a campaign ? I decided to only target Tiers 1 & 2, the other ones are too random in the end … Thanks a lot !!
Not Andrew, but we've always had the same problem, every campaign. It usually starts at $1 a conversion the first day of a release, maybe $0.85 if we're lucky, but it does come down over time. Here are some strategies that have helped us: When you first launch, check your campaigns on the ad level in the afternoon, not the campaign or the adset (assuming each adset has multiple ads with different creatives or parts of the song). Turn off individual ads that are not doing well and leave on the ones that are (We usually check and do this several times as the day progresses for the first few days). Each day is like a race, and the winner gets to stay on the whole day. Make sure you check the engagement/cost per link click - sometimes the link click cost is low but the conversion cost is high because people have their tracking off. The link click cost is a better metric. Don't turn adsets off at first, just ads. After a few days, it becomes clear which ads are doing the best. Leave the other ones off and just let the winners run. Turn off adsets if no ads are winners. As your ad gets reactions and data, the algorithm will have a better idea of who to send it to. As your CPR comes down, lower your campaign budget. We've found that the lower the budget, the lower the CPR. We start with three campaigns with $30 each, each one with different targets and lower them throughout the first week as the CPR comes down. If your campaign budget is too big for one campaign, your CPR will be sky-high, so three $30 campaigns work better than one $90 campaign. If nothing is working, sometimes launching a new creative a few days in can be like a miracle, but most of the time, your ad just needs more social proof and data. After a few weeks, we can get the daily CPR down to $0.20 to $0.35, sometimes lower. If you change anything after the campaign is launched, you send the adset back into learning mode and higher CPR, so don't edit things. Turning ads on and off doesn't put the adset back into learning mode, so start with plenty of ads to experiment with. We tried targeting high-paying countries and the CPR was much higher, but it came down some with a super low budget ($5 a day). We have fine-tuned our country list over the years, removing countries that take up too much of the budget or don't show up on Spotify (poorer countries have more people who don't pay for Spotify premium and can only shuffle). You have to do a lot of daily tracking to figure all this out for your music. Hope that helps.
Rough back of the envelope math is 1000 streams is about 3-4 dollars. We’ll say best case scenario it’s 4 x 161k div by 1k yields a solid $644 dollars. 😅 but yeah it’s kind of understood Spotify is almost always a losing game unless you have the financial backing of a top record label. Once you get the engine running you can get a lot more streams with less but this is the challenge a lot of independent artists face.
Hi thanks i started this 3 days ago but it says my 'total clicks' is 260 butt then it also says i have 7 new listeners...sound incorrect?...the click goes directly to the page of my new album, so it seems weird that only 7 of 260 would press play after choosing to click and get directly to the album page....thats basically like 253 people just wanted to click to go see my cover art and leave... Lol im just wondering what your thoughts on this are?..or are ad details just wayy off until the campaign is completely finished for spotify
Nice video! Just wondering, is the ad campaign now completed/does the ad not run anymore? I'm interested to follow the organic growth of the track if the ads aren't running anymore
@@AndrewSouthworth Thanks for letting me know! I noticed that the song is also on some big playlists by curators like 'Steaming' on Spotify, which are paid playlists. Do you know what amount was invested into playlisting here? As this also adds up to the total investment
Hi Andrew, I've been watching your content for a while and it's been super helpful! This year i've been releasing weekly and its been going well, but now I want to get into the Facebook ads side of things with the help of Hypeddit's campaigns. Do you think If I use a budget for $100 per song ($400 per Month) and stay consistent it will provide great results over time. My campaigns will be the playlist promotion campaigns, so essentially I would 4 different campaigns a month being driven to the same place, but each with a different song. Sorry if that was confusing, but I would love your input on it!
Andrew do you need to have a Facebook profile/presence to run successful campaigns? I only use Instagram and don’t have Facebook and Twitter and all that.. I’m kinda over submit hub and am ready to give Facebook campaigns a try but the portal and all that looks so confusing, would love to hire you or a “professional” in a sense..
You need to have a Facebook page to run campaigns, but it doesn't need to have any type of audience with it. I recommend linking your IG and FB so that all your IG posts go on your FB page, so it at least keeps up to date. In general for social media stuff its good that you're focusing on IG. Better to be solid on one platform than be mediocre on 5 platforms.
Thanks for another interesting video Andrew! I have a question when you chose the bid optimization do you choose "highest volume", "cost per result" or "bid cap"? Thanks!
Hi Andrew ! Thanks for sharing ! I need some help over here, I followed your steps and I made a campaign with different Ad Sets, I've spent around 500USD but I got approximately 600 streams, I did tweaks on the Ads but I ended up finishing the campaign. Why Facebook charge so much for the conversions? How could I improve it?
Hm 3k is definitely alot for 160k. I know you do this for the long run, but im actually wondering if this is gonna play out on the long run. Because what happens on the next song? No ads, and then most likely no plays? Or thousands of dollars again to get some numbers?
So this song is going to continue riding the wave from these ads for over a year. But when it comes to releasing new songs there should be some audience checking it out by default. Not only from the followers but from people that hear this song in algorithmic playlists or their own library and go check out his new material. It won't be a 1:1 match for sure, but this is why people like Justin Bieber and Taylor Swift still market their music. Marketing never really stops. Even Apple and Coca Cola still run ads despite everyone already knowing them.
Just discover your channel and it's awesome, thanks a lot for sharing all of this. I'm an emerging artist from Italy and I've just released an EP. I'm new to this marketing/advertise business and I honestly wish i discovered your channel before😅. I have a little question, is it still worth to invest in facebook ads even if the song has alredy been released a month ago? Or it was better doing it before? Is it still possible to trigger the spotify algorythm? Thanks a lot man 😁
Not Andrew, but the same thing happened to us, but it was two singles. Nothing happened, and then we found Andrew. We re-released one and ran ads and it did go back into Release Radar, but we didn't have a big enough budget to trip the algorithm. The only difference re-releasing makes is you can't pitch it to Spotify editors. The songs stays in all the playlists and you keep all your save and streams. We followed Andrew's old budgets, but he gets crazy low CPR, so it's not about the budget, but how many listeners you're getting a day. Now we just do whatever budget we need to get around 100 conversions a day the first week. By our calculations, you need around 600 to 800 listeners to trip the algorithm (with a decent save and playlist add rate). We did it once in one week with a high budget, but now we just spread it out over two weeks because the CPR comes down over time. We did one campaign early on that was a lower budget spread out over a month, and it didn't do anything even though we got 500 saves and 700 listeners, so it's prorated - the faster you get there, the better.
Love your content man, but most of your campaigns have a really high budget, let’s say I’m having 200$ monthly budget I won’t get more than like 500 clicks which translates to maybe 150 new listeners in the best case, not sure if it’s worth it to be honest…even if I’ll get 1000 listeners over the year we’re talking about 2400$ yearly investment in like 1,000 new listeners that don’t give me much. FB ads are pricey now days 😢
When I tried this, the ad went out to hundreds of baffled housewives down in Ukraine. They've got other things on their plate than to check out my home studio music
Anyone else got the feeling that your organic reach of instagram reels get worse when you start to put Meta ads with your account? Does anyone knows if it has impact on your algorithm?
Spotify Ad Studio isn't useful enough. Is Facebook ads useful to collect organic streams & how we can recognize which Facebook users interest to our music genre & Also they'll never skip our tracks during 30 second of listening?
Question with all respect.. you have spent so much money on ads what’s the real growth without all tht? how many fans did you actually retain? How does your song do without running ads? cause 3k on one campaign for one song is a lot so is the outcome actually worth it? are these ads generating actual growth in your musical career? as i said it’s no disrespect or anything just genuinely curious cause not everybody has 3k for ads for each song and what’s the point of running ads if there’s no actually growth?
From what I’ve discovered it’s triggering the algorithm which means after the campaign runs you will keep growing every month in turn getting that song to one million and paying you back over time. I’m considering doing a $1 a day campagin per song and slowly working my way up to a real campaign of $2000
This song actually profited quite significantly, its currently at around 8 million streams on Spotify alone. They spent a ton of money to get there but they made it all back super quick.
@@AndrewSouthworth thank you for the fast response, that's great to know. I have 2 artists/clients that have shown interest in your work. I think I'll connect via your website and see if a meeting is possible. Cheers Jamie
Okay sweet! I will say that most songs don't profit this quickly, or don't profit at all. In those cases the end goal is that these campaigns function as top of funnel fan development, because you can't book shows or collab with the artists you want to etc. unless you have an audience already. Meaning, maybe they only make back 25% that year, and 50% of the investment lifetime, but they also gained X monthly listeners, X followers on socials, X followers on Spotify, etc... So the lump sum of fanbase development and percentage of money they get back makes the whole thing worth it.
![AI VOICE CHANGER 2024! EASY! [NEW BETTER]](http://i.ytimg.com/vi/VrVB_yRp9H0/mqdefault.jpg)
Want us to run your campaign next? Apply here: www.forbidmedia.com/
►► Spotify Growth Machine Course: learn.generastudios.com/spotify-growth-machine
►► Best website / store / funnels for music artists: musicfunnels.io/ (get your 14-day FREE trial!)
►► UA-cam Growth Machine: learn.generastudios.com/youtube-google-growth-machine/
►► Consultations: generastudios.com/pages/consulting
Hypeddit Free Trial: hypeddit.com/r/andrewsouthworth
Do you work with Latin artists and how much will be a campaign ads like this 161k streams month?
Do you offer services for UA-cam as well aside from the tutorials
Ad agencies like yours will eventually take the place of labels. I’m excited to try it out Andrew and thanks for the great content!
Thanks I appreciate that! Glad you're digging the content.
@@AndrewSouthworth andrew is this your agency ? cuz if so I'm gonna try it very soon.
i disagree but interesting view point
@@rosetellem well nobody asked you so
Labels kinda ARE advertising agencies, already.
That ad agency is gonna blow up! Congrats I can't wait till I have some music to promote with you guys
Thanks! So far the response has been great. In the past when I did this I got overwhelmed and had to stop it pretty quick, but this time I assembled a team ahead of time so hopefully this time we can keep up haha.
Andrew!! Ive been waiting for a marketing service from you. I've watched most of your videos and appreciate how honest you are. I just can't seem to get this marketing thing down. Will be reaching out to you in the future for releases!
Thanks Ben! I appreciate the support.
$2K for 6 weeks campaign for 160k streams is really expensive. Granted that there is repeated listens but still lots of money to drop on a release as a solo artist.
Copying from another comment because it a similar one... My guess is that even if we stopped the campaign right now, 1 year from now the song will be at over 1 million streams based on the current trajectory and my experience with how long the tail is on these campaigns. At the current pace they'll be at 250k in 7-10 days and will be up to $750 in returns.
Its definitely a lot of money to drop on a release as a solo artist, especially as a first release. I've worked with solo indie artists with $5k+ budgets and honestly sometimes I want to ask how they get all this money haha.
Lol if you find out let me know cus man 🤣
bruh it hit 1.5M im finna drop that bag 😂
Just checked and the song has over 8m streams now. Obviously we don’t know how much money was spent on ads or for how long but it’s make me certain I’ll be using Andrew to set up my ads 🤘
Very good description of a great Facebook ad campaign!
Thank you!!
Andrew thank u for sharing 🙏 ..the new company sounds like a very smart thing ..I wish u all the best✨
thank you!
Wow incredible andrew southworth! Your a true inspiration and I will definitely be checking forbid out!
Thanks so much!
Def the best youtuber out here for us artists. Thank you for doing this, amazing stuff!!
thank you!
My question is, where is this money being recovered from? What about growth on your Spotify that is organic? I'd love to see that side because we can keep running ads to reach people but how many are staying, how many are buying merch, is the business itself turning over a net profit at the end of the day?
Exactly my thoughts and questions!🙏🏾
It differs for every artist. Some people rely on streaming and make a living on it, but most have other income sources like touring, merch, Patreon memberships etc and for those people 'streamers' are top of funnel traffic that trickles throughout their business. Its honestly super hard to quantify and figure out where everyone is coming from in a lot of cases.
Some artists run promotion like this, other paid strategies and a ton of organic content, to build up their following enough where they get picked up by a label, whether indie or major. Or get enough presence where they can get on certain tours or book at certain venues, or negotiate higher payment at shows. There is a LOT of industry gatekeeping crap i've heard in working with artists 1-on-1.
Almost every artist starts off at a loss, just like most businesses. Some take a long time to turn a profit, some it happens quickly, but of course like businesses a lot fail.
Congratulations Andrew this is an AMAZING result and success story of how Facebook ad campaigns can make a massive difference to song promotion, and I really hope you get some bigger labels or indie artists approaching you to do there ad campaigns since this is at the cutting edge of promotional tools for artists, and as the old saying goes you have to "speculate to accumulate". I certainly would use your company if I had that kind of budget to spend !!. One question I have, was I see in one point in the video that the daily budget was set at $120/day although the campaign was over 6 weeks which by my math would work out at $5k and not the $3k budget that appears to have been spent. Was the daily amount small to begin with, and then increased along the way with tweaking and adjusting to the ad sets? . I'm very aware from past vids you have shared that going straight in with a large daily budget especially as a new artist can alarm Facebook, and sometimes even cause them to close down ad campaigns hence the "warm-up" approach. Just curious ??
The ad creative looks like a official spotify cosign, especially with the HQ visuals as backgrounds. you reckon they have alot to do with it as well? looking at them from a marketers perspective, I immediatelly thought wow I would click that if I like what I am hearing.
The ads definitely play a very important role in the performance of the campaign. The song matters most, but the visual def matters too. Especially with how we're tying the song into moods / themes that separate the song from the specific artist.
Great Video! Question? My specific genre is Christian. How would you suggest I narrow down my target audience when FB doesn't allow targeting to Religion?
Thanks! You could try ignoring the Christian aspect in the targeting and just target by genre. Meaning is it more R&B, or Pop or Soul or Hip-Hop etc. Facebook still knows who the Christians are so if they're the only ones converting, they'll figure it out even without the targeting.
@@AndrewSouthworth ok that makes sense. I’ll try that asap. Thanks for replying!
SHu, would be great to have 3k to put into a song as promo money! but wait, financially this really doesnt make sense right?
you as an ad agency also want to make some money, and 160k streams is like 650 USD - that all doesnt sounds clever to me!
Why are they doing this? what am I not seening. please help me understand, so that I can also try this out with your agency.
Can we get an update video👀👀 i see the song is at almost 500k now!! Wild!!
Amazing content, thank you so much for making these videos!
This is golden advice, especially for me who produce in the EDM genre. I am actually running a campaign now thats extremely cheap. I am seriously getting around 0.0095 USD conversions on my track (converted from my currency). Its cheap, however I use T2 and some T3 countries also. But I have never experienced so cheap ads I am getting now... So I am getting pretty good results with only a 200 USD budget this month.
Would you please enlighten me on what you do to achieve this? What link did you use for your ad? Like when someone clicks your ad where does it take them? You also recommend sending the ad to IG and Facebook?! Please let me know!!
Thats awesome! Congrats on the great results.
I see that I did an error in my original message here. The conversions costs me around 0.092 US Dollars converted from my currency (NOK), I see that I forgot one zero in the number. Sorry about that. But it is still cheap!
How do you add your own music in a clip for an advert, can't work it out and only see presets. Anyone in the know?
You wanna make your video ad with the audio in something like premiere pro, Final Cut, davinci resolve etc.
@@AndrewSouthworth I'm obviously and idiot and missed video option on ads website... But thank you... Finding davinci resolve amazing for free
Andrew your advice, videos and lessons have changed my life. Thank you Andrew
Hi Tnx for your videos always helpful. BTW What's the name of this artist?
Oskar med k
Thanks for all your videos Andrew, been helping a lot with your best practices and shared experience!
In my last release got a good cost p/ click of 8 cents in my campaign, with a small budget only got some push on "Radio" algorithmic playlists but very happy with the results and splash in profile and playlist followers.
For electronic music i found out that genres interest works best if the song fits with what the genre was 10-8 years ago, but some like Deep House you have 2 very distinct sounds and crowd under the same umbrella that can male your cost go up during testing, in this case the classic 90's sounds like Kerri Chandler and Defected, and the Spinnin Records sound that transformed into Slap House later on.
Some good interests to be used are record labels, clubs and events that have the same vibe/crowd, but as they are facebook interest you have to think with the mind of about 10 years ago.
Glad the videos have helped! Also congrats on the 8 cent conversion cost, thats super good.
Thats a good point to bring up that FB targets aren't necessarily always up to date. They don't tell us how often they update targets. I'm sure the people in the audiences fluctuate but I wonder what happens when a genre changes definition over time. For example nowadays a lot of what Spotify calls rock music is really just pop, and what they call metal is often hard rock etc.
Thanks for this! Awesome info, I will be checking out your webpage:)
Thanks!
Great video! I'm running a campaign for my song I released in February and I'm paying $0.07 per conversion. I'm only targeting tier 1 countries. The stats on Spotify is also very good. But I don't see much activity on the algorithmic playlists (which I usually do). Do you know why? :)
Did you ever solve this?
@@thereesebonneau The song is doing a little bit better on the algorithmic playlists now, but still worse than my other songs for some reason I don't know yet :/
@@teytee what was ur overall spending ?
@@thereesebonneau $320
@@teytee that’s interesting if you got conversions as cheap as 7 cents you’d think the results would be better. Have you tried doing click ads instead of conversions?
Thanks for the video - literally watch so much of your content. Keep it up!
thanks man! glad you dig the content.
Hey I have a question!! After this Ad did they run ANY more paid promo? I noticed the song has DOUBLED it’s streams since this videos release. Is that all organic growth DUE to this videos promo????
They’ve kept pushing it but so far 41% of the streams are algorithmic and 32% are from recurring listeners. Typically the vast majority of streams happen after a campaign is over. So even if we stopped it all now, the song would likely at least triple in stream count in the next year.
@@AndrewSouthworth that is amazing! I have one more question, would it be smart to have the ad send to a playlist I create with the song I’m promoting at the top? So if they like it , more automatically play?? Also, my Facebook pixel won’t work so if I ran a per click ad and sent them straight to the song/playlist would that work as well???
@@AndrewSouthworth and thank you for responding ! I subscribe and liked and have been watching all your videos thank you!!!
Thanks, this is really interesting! :) How long do you usually wait before turning off an ad set that is not performing as well as the other ones?
Hi Andrew, would you recommend using engagement or leads as the conversion campaign objective ?
I use the engagement objective.
$120 Canadian dollars per day that's a lot of cash considering the Spotify artist royalties in total would amount to less than 1 day. It's so shit.
This really helps a upcoming artist to understand how to best promote your music, especially when there are so many scammers out there using bots for playlist etc, its really difficult not to get sidetracked, used/distracted. Only common issue is I notice your budget for adverts is quite high, would adverts on a much lower budget still be worth doing for upcoming bands on a tight budget? We are talking not in the 1000's here..
hello, in my previous promotion I had the conversion costs at 0.07 now on a new promotion using the exact same settings the cost is 0.20 can you tell me what it could depend on? thank you very much
The song and videos used in the ads make a massive difference. Sometimes the best a song can do is 20 cents, sometimes 50 cents. 7 cents is insanely good and even 20 cents is amazing.
@@AndrewSouthworth Thanks a lot, you always help me
hey man wanted to ask u something.
i just released my new album and i want to know if is it realy worth to spend money on ads.
Like i kinda dont want to pay too much money cuz I live in Israel and the dollar is so high rn lol. like 250 usd is almost 1k ILS ;/
so i dont realy know if it will be worth to promote my new album with low amount of money.
when i am running fb/ig adds, the add manager says, for example 20 link-klicks to my spotify link. but when i am looking in my spotify for artists account, it always says 0 new listeners/streams/followers. i am sure, the link should work. so how is this possible?
Its normal to not have all link clicks result in streams. however if no link clicks result in streams it may be because of your selected countries in your audience. Example: If you have India as a country you are promoting to you may be subject to click farming (fake clicks). You can check your analytics on your top country conversions and if those clicks dont even somewhat match your listeners/streams/followers, remove those countries! I got scammed before and FB/Meta ads won't do anything about it
Congrats ! 161k , whew 🔥
submitted the form for ad management, didnt go to a thank you page or anything so not sure if you got it. pls confirm!
I'd very much love to enlist in your services man! What's the cost involved to hire you to run a campaign though?
Is it me or is there no way to submit a campaign
Cool stuff. Budget is critical in this case, it seems.
You can get amazing results with smaller budgets too! It just means the campaign has to do really well and the song has to have great engagement on Spotify. One of my songs had a $300 budget and now has over 500k streams (Ascend by Murder Nite), but another song with that same band with the same budget only has like 25k streams because it didn't perform as well and it didn't ride the algorithm like the other one.
I bought the youtube and fb courses I can't finish one ad yet
Any idea why Facebook is pushing my ads to an older demographic even though I specified the age range from 18-45 it is showing the ads to 65+. Just started the campaign a day ago.
They have this new thing called Advantage Audience +. I haven't tested it out yet because it doesn't sound good. Basically what it does is treat your targeting as a soft recommendation instead of an absolute rule.
This MIGHT be whats happening. Not sure though. If you have that feature on i'd try turning it off and seeing if it fixes it.
You the man Andrew
Thanks dude! Hope you've been doing great.
@@AndrewSouthworth likewise buddy :)
Great video, curious what the ROI is for the band? And how they recouped it if at all?
So the real value in a campaign like this is what happens after it is over. The vast majority of streams from a Facebook ad campaign happen after the campaign ends, from recurring listeners and algorithmic playlists, this lasts many months or years.
Right now the raw math doesn't make much sense, because this comes out to around $450 in returns. My guess is that even if we stopped the campaign right now, 1 year from now the song will be at over 1 million streams based on the current trajectory and my experience with how long the tail is on these campaigns. At the current pace they'll be at 250k in 7-10 days and will be up to $750 in returns.
@@AndrewSouthworth cool yeah and that’s from just streaming royalties. I’m curious to see what happens when you drive that kind of traffic to a music funnel that you’ve mentioned in other videos vs Spotify? I see the value in Spotify for various reasons but I figured it’d be more of an immediate roi as you have immediate sales in music/Merch sales and up sells where relevant.
But I guess that only works for more established artist rather than brand new artists?
I’m also curious to see if that many eyeballs and ears can translate to sales for more high ticket items like playing live private gigs, doing custom songs, etc… ?
I’m an artist myself and you are like one of the very few ppl online that’s actually being semi-transparent about this music biz, money, and the numbers behind these sorts of campaigns. Lolll so thanks so much! 😊🙏🏾
I know we do music not for just the money but it is a biz after all and as business owners I think it’s only natural to want to see some sort of consistent ROI so you can continue growing and expanding your business 🙏🏾
I'm here andrew 🔥🔥
Is it profitable in the end?
Andrew, this has been plaguing my mind but does Spotify prefer data (users) from top tier countries? I’ve been contemplating not running ads to Mexico and Brazil and other south American countries even tho they are the cheapest.
My guess is that those countries don't have a music taste that is that specific like in Tier 1 countries so Spotify has trouble getting your song onto the right algorithmic playlists.
@@the_Distortionist hmmm I’m not sure. I’m targeting specific popular American artist and these new fans that are being acquired through ads, are fans of American music. When you look at the fans personal playlists,it’s mostly American. I think the difference might be something behavioral..but I’m not sure just speculating. I know having good cheap data through ads is good for your Spotify but I still wanna know if American and uk traffic would be better despite it costing more
In my experience they do not prefer data from top tier countries. From most of my music the vast majority of my conversions come from Brazil, Mexico and Russia before they were blocked. However, despite that my number 1 country is the USA due to algorithmic playlists.
I do run ads to the USA as well, my mailing list is mostly USA and i've shipped out 500 merch orders to USA customers, so that definitely plays a part in the USA metrics. But it seems like most of the USA audience on Spotify was grown algorithmically.
Can you make an update video on this campaign sometime in the future? As the record is nearing 1M streams, it would be interesting to see the ROI, performance, etc
Just waiting for it to hit 1M! Then i'll be going through it again.
Very good video and strategy for ads. One question for you, the campaign cost $3000 which landed 161000 and 86 fans and based on the steams it recouped about $700 back on the initial investment. Would you say this is a successful campaign based on other ones you have done?
How long ago was the campaign done? If it was done within the last 6 months and you're still getting streams from people that saved the songs, that sounds pretty good!
Hi Andrew, love your work… how did you scale out this ad… how much did you spend first three days and then how much each day after that?
I have been trying for hours now to understand how i can make a conversion campaign, i only have 6 options:
1. Awareness
2. Traffic
3. Interaction
4. Leads
5. App campaign
6. Sale
Please can someone help me? Thanks!
You want the engagement objective because it allows you to choose website conversions at the ad set level.
@@AndrewSouthworth Thank you!
Saw this vid when it came out and then it popped back up today - the song is on 6M streams now! Crazy
Have you ran any more ads for this or was this all algorithm going forward?
Hey Andrew, thanks for the great vid! Any idea why my campaigns have had such drastic variation from day to day recently? For nearly a year I had a campaign that was staying at around 10 cents per conversion daily give or take a few cents for nearly a year, then as of late, I have been having days where its 20 cents, then hops to over a dollar or two the next day. I haven't touched the campaign. It spends 5$ a day only.
I'm interested in the ad agency thing, but i have a bunch of questions about it. I wish there was a more general contact form on the site to ask about more advanced off topic things, or maybe a FAQ, since I don't really wanna submit a bunch of info, don't have a song im interested in linking, etc. ive spent thousands on ads and have good 0.15-0.20 CPC so really its no problem. But i am considering if the cost is worth the "laziness" so to speak, from not having to manage it myself anymore.
Honestly my opinion is that if you're getting a $0.15 to $0.20 cost consistently on your own with great results, you don't need an agency to help you. If its the time factor, you could probably train someone you know thats looking for a side-gig to run your stuff and you just oversee it.
For people that struggle to get good results, or any results with their ads an agency makes a ton of sense. Or if they don't have the time to learn it in the first place. But if you've already learned it and get great results you've already come so far that I think i'd keep doing it on your own.
The reason we don't have another contact form for questions BTW is largely time management. Reviewing ad applications alone takes a surprising amount of time, if we added a general contact form we'd probably spend just as much time answering questions as we did parsing through applications.
That being said a FAQ is a great idea. What types of questions would you most like to see answered in a FAQ?
@@AndrewSouthworth Thanks man, thats very cool of you to say. Most people would probably just jump on "selling me" on it lol, rather than give honest recommendation for what is best. Yeah, my results have been fairly good, but i was pretty impressed by the "driving -> deephouse -> etc" interest chain. That is pretty neat lol. So that is what piqued my interest initially. You also seemed to get a pretty good CPC in expensive countries by doing that. I definitely am using the classic T1-2 method from your other videos, about 30%-40% of brazil/mexico, other non english places etc. Don't get me wrong, those guys are great. Have been great loyal fans. But international fanbases don't fill venues. So i don't know if my value is increased by you having "secret weapons" of being able to run way better ads than i am able to? Because i have definitely been trying to find ways to bring all my stuff to the next level.
I feel like biggest FAQs for noobs would be:
"How do my socials get linked with your ad platform",
"Is it your ad manager or mine that serves the ads",
"What if i have been banned from ad manager",
"what if you get me banned on ad manager"
"What if my content depicts ad unfriendly content" (rap music: s*xual/violent language, s*xual depictions, guns, drugs, etc),
"What will be required of me?" (responsible for rendering ad videos or not, etc) (having your own landing pages)
.. for me my biggest question would be cost and also how that is billed (if it is percentage, flat rate, or CPC guarantee - blanket CPC (ie 30 CPC guarantee and you pocket the difference, etc)). I have looked at a few marketing agencies back before i found your videos. It can seem pretty daunting and convoluted at times, extremely shady sometimes too.
I definitely understand that about how busy you are lol. I will admit when i saw your site and submission form, i was tempted to instead fill the form with BS info to send some inquiries about the platform, rather than comment here. I am probably not the only one either :p So I'm sure an FAQ would at least cut down on people doing that. Anyways congrats on the launch of the platform, it always seems like you are hustling so hard! Thanks for the reply!
Hey Andrew! Do you target Spotify interest to gain mainly streams on Spotify?
I do include the Spotify interest just to increase the probability that they use Spotify. It isn't a perfect match, Facebook doesn't know with 100% certainty that they use Spotify, but it does enough to ensure that they probably stream music and probably use Spotify.
woooo I can't wait to try this agency. So pumped !!!
Hey, how did the agency work out for you? Genuinely curious because I want to try them out.
@@JerumiClement results were very good, top notch ads very effective, got picked by the algorithm etc. , the problem is they take 40% of the budget, so in the end I learned ads on my own and saved money for the future. Would love to continue doing ads with them but with 60% towards ads and 40% for them, it's too much lost money. I recommend learning Meta Ads on your own. They do deffo a better job than yourself ever will, or myself, but due to the 40% cut, you 'lose' a lot of money which you could use on your own ads. You won't get such a good cost per click as them, but still better than 40% for them.
I did exactly the same thing, conversation ad campaign, targeting with bands / genres, I get 0,55€ per conversion which is for tier 1 only (not that bad). Budget is 600€ for 5 weeks, and I only get like 150 streams per days, i don’t know what’s wrong.. content is short clips of music video, both sound & video quality are great
I think this is actually normal - the case Andrew is highlighting is an extreme example where everything goes very right at the exact right moments. Right genre, right algo bump and it took off. I would say 90-95% of artists are going to see exactly what you are seeing which is you pay around 40-60c per conversation event and get nothing more than those exact streams (no algo pickup, DW, Radio etc). Over time maybe a little of that kicks in but this was not a normal case he is highlighting.
@@tuberliciousness Not true. Most of us "Andrew disciples" have figured out how many listeners/saves/streams we need to trip the RR algorithm and what budget gets us there and what doesn't. The same budget spread out over 30 days won't do anything compared to one week. I know that because we tried that (once). Now we have data and metrics to compare each release and we know if we're on track or not. If your CPR is high, you have to have a higher budget the first week or so. It's either low CPR or high budget (if you're mostly relying on ads), but it works if you hit the right listener/saves/streams threshold, but you have to hit it the first week or two. It seems to be prorated, so the longer it takes, the higher the threshold and then gets too hard to hit with just ads.
Already submitted it, hopefully you guys can help! Congrats on the site!
Hey , how did their campaign work for you?
@@JerumiClement they didn't, they want a lot of $$ and when I saved up they turned around and said they were too busy
How are you sending people directly from an ad to Spotify? I’ve never seen an option to ad a link to an IG ad
Name of artist and song?
I tried running an ad, then I somehow got hacked. Not sure where I went wrong. Really sucks!
Excellent results!
@AndrewSouthworth why does the cost per result keep on rising. Is it it how it's supposed to be
I have very wierd statistics on hypeddit, i made a campaign for my new single with a low budget just to try, i so far have 47 clicks on the link, but only 10 have clicked further to the streaming services. Is that because there is a song preview in the hypeddit link? so people preview the song there, dont like it, and then skip even clicking a link to the streaming services? one note is also that the sound quality for some reason in the hypeddit link is very bad for some reason, so that doesnt help either.
Hi Andrew, thanks for all the videos and advices, such a great value !
I have a question because I recently started to run ads again, after a looooong time on UA-cam ads.
Maybe it’s just because my FB Business account is not old enough but my Cost Per Conversion is always really high (almost 1€/conversion), no matter what I try…
Moreover, I wanted to start « broad », with no targeted demographics but I definitely have an issue with 65+, they take all the clicks and conversions but no streams at the end …
How would you suggest to warm up a brand new account and run a first version of a campaign ? I decided to only target Tiers 1 & 2, the other ones are too random in the end …
Thanks a lot !!
Not Andrew, but we've always had the same problem, every campaign. It usually starts at $1 a conversion the first day of a release, maybe $0.85 if we're lucky, but it does come down over time. Here are some strategies that have helped us: When you first launch, check your campaigns on the ad level in the afternoon, not the campaign or the adset (assuming each adset has multiple ads with different creatives or parts of the song). Turn off individual ads that are not doing well and leave on the ones that are (We usually check and do this several times as the day progresses for the first few days). Each day is like a race, and the winner gets to stay on the whole day. Make sure you check the engagement/cost per link click - sometimes the link click cost is low but the conversion cost is high because people have their tracking off. The link click cost is a better metric. Don't turn adsets off at first, just ads. After a few days, it becomes clear which ads are doing the best. Leave the other ones off and just let the winners run. Turn off adsets if no ads are winners. As your ad gets reactions and data, the algorithm will have a better idea of who to send it to. As your CPR comes down, lower your campaign budget. We've found that the lower the budget, the lower the CPR. We start with three campaigns with $30 each, each one with different targets and lower them throughout the first week as the CPR comes down. If your campaign budget is too big for one campaign, your CPR will be sky-high, so three $30 campaigns work better than one $90 campaign. If nothing is working, sometimes launching a new creative a few days in can be like a miracle, but most of the time, your ad just needs more social proof and data. After a few weeks, we can get the daily CPR down to $0.20 to $0.35, sometimes lower. If you change anything after the campaign is launched, you send the adset back into learning mode and higher CPR, so don't edit things. Turning ads on and off doesn't put the adset back into learning mode, so start with plenty of ads to experiment with. We tried targeting high-paying countries and the CPR was much higher, but it came down some with a super low budget ($5 a day). We have fine-tuned our country list over the years, removing countries that take up too much of the budget or don't show up on Spotify (poorer countries have more people who don't pay for Spotify premium and can only shuffle). You have to do a lot of daily tracking to figure all this out for your music. Hope that helps.
This is so cool, but I can’t believe it takes $3,000 for a best case scenario to get these streams
Rough back of the envelope math is 1000 streams is about 3-4 dollars. We’ll say best case scenario it’s 4 x 161k div by 1k yields a solid $644 dollars. 😅 but yeah it’s kind of understood Spotify is almost always a losing game unless you have the financial backing of a top record label. Once you get the engine running you can get a lot more streams with less but this is the challenge a lot of independent artists face.
Hi, very good. Just a question: did the Money you paid for fb ADS returned with your Spotify music roiallties?
This song will turn a profit. I just did an update video now that the song is at 1.4 million streams.
Hi thanks i started this 3 days ago but it says my 'total clicks' is 260 butt then it also says i have 7 new listeners...sound incorrect?...the click goes directly to the page of my new album, so it seems weird that only 7 of 260 would press play after choosing to click and get directly to the album page....thats basically like 253 people just wanted to click to go see my cover art and leave... Lol im just wondering what your thoughts on this are?..or are ad details just wayy off until the campaign is completely finished for spotify
Nice video! Just wondering, is the ad campaign now completed/does the ad not run anymore?
I'm interested to follow the organic growth of the track if the ads aren't running anymore
This one is still pumping strong, we've actually been increasing the spend still because the artist has a pretty massive budget for this track.
@@AndrewSouthworth Thanks for letting me know! I noticed that the song is also on some big playlists by curators like 'Steaming' on Spotify, which are paid playlists. Do you know what amount was invested into playlisting here? As this also adds up to the total investment
Where can I see the stats of my playlist?
What was the budget spent over 6 weeks
It looks like a little bit over $3,000 CAD. You can see the amount spent if you pause the video at 5:25
@@SpectrumTheOriginator That probably doesn't include what the agency will charge. unless andrew did it for free to get the testimonial.
The budget so far was about $3k CAD. Thats actually something I forgot to mention, this cost per conversion is in CAD, so its even better in USD.
Yeah this is just the raw ad spend in the account, doesn't include the cost of us running the campaign.
how much total ad spend?
Who made the ad? I would like a video made like that to run as my ads for my music.
Hey Andrew, curious how much was this campaign’s daily and total budget was?
It could be fewer followers if you are running to the song link as opposed to the profile link
How much were they spending per day?
Hi Andrew, I've been watching your content for a while and it's been super helpful! This year i've been releasing weekly and its been going well, but now I want to get into the Facebook ads side of things with the help of Hypeddit's campaigns. Do you think If I use a budget for $100 per song ($400 per Month) and stay consistent it will provide great results over time. My campaigns will be the playlist promotion campaigns, so essentially I would 4 different campaigns a month being driven to the same place, but each with a different song. Sorry if that was confusing, but I would love your input on it!
Andrew do you need to have a Facebook profile/presence to run successful campaigns? I only use Instagram and don’t have Facebook and Twitter and all that.. I’m kinda over submit hub and am ready to give Facebook campaigns a try but the portal and all that looks so confusing, would love to hire you or a “professional” in a sense..
Woooooop I just saw your pinned comment, excuse me 🙂🔫
You need to have a Facebook page to run campaigns, but it doesn't need to have any type of audience with it. I recommend linking your IG and FB so that all your IG posts go on your FB page, so it at least keeps up to date.
In general for social media stuff its good that you're focusing on IG. Better to be solid on one platform than be mediocre on 5 platforms.
Thanks for another interesting video Andrew! I have a question when you chose the bid optimization do you choose "highest volume", "cost per result" or "bid cap"? Thanks!
Thanks! I use the default - highest volume.
@@AndrewSouthworth thank you!
Hi Andrew ! Thanks for sharing ! I need some help over here, I followed your steps and I made a campaign with different Ad Sets, I've spent around 500USD but I got approximately 600 streams, I did tweaks on the Ads but I ended up finishing the campaign. Why Facebook charge so much for the conversions? How could I improve it?
What was the budget for this ad?
Hey Andrew I shot you a message on your agency site, but idk if the forum went through, doesn't give a confirmation. Hit me up if it didn't send
Hey man I don't see it, at least not with the email you have listed on your YT channel.
@Andrew Southworth ok ill resend
audio is a little low, appreciate the video tho :)
❤❤thank u am learning
Glad it helped!
Hm 3k is definitely alot for 160k. I know you do this for the long run, but im actually wondering if this is gonna play out on the long run. Because what happens on the next song? No ads, and then most likely no plays? Or thousands of dollars again to get some numbers?
Any update on this question?
So this song is going to continue riding the wave from these ads for over a year. But when it comes to releasing new songs there should be some audience checking it out by default. Not only from the followers but from people that hear this song in algorithmic playlists or their own library and go check out his new material.
It won't be a 1:1 match for sure, but this is why people like Justin Bieber and Taylor Swift still market their music. Marketing never really stops. Even Apple and Coca Cola still run ads despite everyone already knowing them.
man i like your channel but for people like me that facebook has my ad account fucked and wont even tell me why its pretty much useless.
what's the minimum budget you all work with?
Just discover your channel and it's awesome, thanks a lot for sharing all of this. I'm an emerging artist from Italy and I've just released an EP. I'm new to this marketing/advertise business and I honestly wish i discovered your channel before😅. I have a little question, is it still worth to invest in facebook ads even if the song has alredy been released a month ago? Or it was better doing it before? Is it still possible to trigger the spotify algorythm? Thanks a lot man 😁
Not Andrew, but the same thing happened to us, but it was two singles. Nothing happened, and then we found Andrew. We re-released one and ran ads and it did go back into Release Radar, but we didn't have a big enough budget to trip the algorithm. The only difference re-releasing makes is you can't pitch it to Spotify editors. The songs stays in all the playlists and you keep all your save and streams. We followed Andrew's old budgets, but he gets crazy low CPR, so it's not about the budget, but how many listeners you're getting a day. Now we just do whatever budget we need to get around 100 conversions a day the first week. By our calculations, you need around 600 to 800 listeners to trip the algorithm (with a decent save and playlist add rate). We did it once in one week with a high budget, but now we just spread it out over two weeks because the CPR comes down over time. We did one campaign early on that was a lower budget spread out over a month, and it didn't do anything even though we got 500 saves and 700 listeners, so it's prorated - the faster you get there, the better.
Love your content man, but most of your campaigns have a really high budget, let’s say I’m having 200$ monthly budget I won’t get more than like 500 clicks which translates to maybe 150 new listeners in the best case, not sure if it’s worth it to be honest…even if I’ll get 1000 listeners over the year we’re talking about 2400$ yearly investment in like 1,000 new listeners that don’t give me much. FB ads are pricey now days 😢
How much money was spent on Ads to get this result?
When I tried this, the ad went out to hundreds of baffled housewives down in Ukraine. They've got other things on their plate than to check out my home studio music
I wouldn't run ads in Ukraine right now. For the reason you mentioned, but also because they tend not to stream on Spotify as much as other countries.
I wonder what will happen between listeners and artists when Spotify pulls data between 2015 and 2020
Anyone else got the feeling that your organic reach of instagram reels get worse when you start to put Meta ads with your account? Does anyone knows if it has impact on your algorithm?
we want to see the actual ads
Spotify Ad Studio isn't useful enough. Is Facebook ads useful to collect organic streams & how we can recognize which Facebook users interest to our music genre & Also they'll never skip our tracks during 30 second of listening?
Question with all respect.. you have spent so much money on ads what’s the real growth without all tht? how many fans did you actually retain? How does your song do without running ads? cause 3k on one campaign for one song is a lot so is the outcome actually worth it? are these ads generating actual growth in your musical career? as i said it’s no disrespect or anything just genuinely curious cause not everybody has 3k for ads for each song and what’s the point of running ads if there’s no actually growth?
??
From what I’ve discovered it’s triggering the algorithm which means after the campaign runs you will keep growing every month in turn getting that song to one million and paying you back over time. I’m considering doing a $1 a day campagin per song and slowly working my way up to a real campaign of $2000
So 6 weeks $5000 budget - what is the end goal for such artists...
This song actually profited quite significantly, its currently at around 8 million streams on Spotify alone. They spent a ton of money to get there but they made it all back super quick.
@@AndrewSouthworth thank you for the fast response, that's great to know. I have 2 artists/clients that have shown interest in your work. I think I'll connect via your website and see if a meeting is possible. Cheers Jamie
Okay sweet! I will say that most songs don't profit this quickly, or don't profit at all. In those cases the end goal is that these campaigns function as top of funnel fan development, because you can't book shows or collab with the artists you want to etc. unless you have an audience already.
Meaning, maybe they only make back 25% that year, and 50% of the investment lifetime, but they also gained X monthly listeners, X followers on socials, X followers on Spotify, etc... So the lump sum of fanbase development and percentage of money they get back makes the whole thing worth it.
@@AndrewSouthworth understood! I see the comms with Wes, all good thank you!
This artist is also collaborating with another artist who already has songs on their profile. It does make a difference and it should be known.
so you pay $3k to get half that back?
This song has over 8 million streams now on Spotify alone.
I hit 250k with bout 1k im still trying to reduce that cost
That follower count is shockingly low. I wonder what happened? People liking the song but not connecting at all with the artist?
Bro can you help me I’m finding difficult to promote my music
Yeah I have a consultation booking link my description.
@@AndrewSouthworth okayy
Si why you not famous😅
i'm a little famous :)