1.4 MILLION Spotify Streams in 4 Months
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- Опубліковано 7 сер 2024
- We got this song to 1.4 MILLION Spotify streams in less than 4 months using Facebook conversion ads. Want us to run your campaign next? Apply here: www.forbidmedia.com/ Want to do it yourself? Learn how here: learn.generastudios.com/spoti...
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Andrew I bought your course in the summer and this January 2023 I had a meeting with the Meta Marketing pro team and they said the best way is to run brand awareness or engagement ads with 15 second videos to a link tree or any hyper link. They said to only target one country at a time unless you have a massive budget. What are your thoughts on this?
Moral of the story be rich...
no.. to invest into yourself
@@Officialkalvinn Which requires you to be rich, most people don't have $8k-$10k to invest in ads as a beginner
Hey Andrew! Thank you for another great video🔥 I was wondering if/when I should start reading data from the 'ad relevance diagnostics' (quality ranking, engagement rate ranking and conversion rate ranking). Love your videos! You are so inspiring!
Andrew, thank you for the very informative video. Could you please clarify if it's possible to determine, in the early stages of song promotion, which metrics can indicate whether a song will perform well in the future and if it's worth continuing to allocate the ad budget? Are there specific metrics like CTR or saves-to-listener ratio that can help predict this? Thanks
Hey Andrew!! This is amazingly insightful. You’ve done a service for the entire music community yet again, thank you for your work. I was wondering, when you mentioned the additional play listing over time, how did you safely source playlists for this song?
Thanks for the update on this campaign.
Did you have to optimise the campaign much, or did it just kick off with these low cost per conversions?
Has there also been some notable organic performance on the other platforms? UA-cam, Apple.
Also Ive seen alot of low cpc on dance and edm campaigns. Are you finding some genres work better on ad campaigns?
hi andrew! Not sure if you mentioned which playlist company you used? i know some can be sketchy so curious which you trusted!
8:43 Hey Andrew, great video, been following you for a while now, and really love your content! Quick question: you said you chose specific times when the algorithm was bumping your numbers to invest in 3rd party playlisting because the algorithm already understood the genre, but how did *you* know who to pitch to based on that? The way I understand it when pitching to play listers is that you help pinpoint the genres for them or at least similar artists. Did the Spotify analytics help you uncover that? If so, how?
This artist only has 350 followers in Spotify (insanely low relative to number of streams), so interesting to see how this translates long term.
whobis this artist
bump@@TriplxIce
What do you think about directly targeting cheaper countries for ads such as Brazil? They have a culture for being music fanatics, you can bring in a large amount of streams and then tour over there.
Hi. Thanks for your videos, I've been able to use them for a few successful campaigns. However, I wonder if my CPC to Content Click ratio of 1:4 isn't a bit too high (I mean the stats from facebook itself and not toneden). I know that the CPC is always cheaper, but 1:4 is that high, that I think, that there could be some technical issues for some users (or warnings because of the link), too. Could you tell me your average ratio? Maybe it could be a topic for a video: For example, it would be interesting to know, if you experienced differences between the landing page hosts.
I’m bout to buy the Spotify Growth Machine course simply for the updated list of countries to target and placements to use (reels? Facebook feed? Etc.) You keep that SUPER up to date, right? I’ve been running ads for a while so I’m pretty good at it but that type of stuff is hard to stay on top of
Yeah I literally copy and paste countries from it when I run campaign. So it’s as up to date as my current campaigns.
not every song is going to perform like that, and often variation is pretty big. From my small experience, there are exceptional songs that get 200k+ streams just off of 400$ spent in first two weeks, but then there will be songs where you double the budget and it barely gets 20-30k. There is no one recipe for success and many things have to come together for such results (budget, song quality, radio friendliness etc.). But big budget certainly increases the chance.
200k streams off $400 sounds like a dream come true… did you see these results through Facebook ads or elsewhere?
@@ay-kae fb ads, yes (and not my results, but a friend of mine). it's more luck tho than anything else unfortunately. with same targeting, similar ad creative and budget now he's barely getting only 5-15k+ streams for 300-400$. So yeah, variation is huge, and somtimes you just get lucky and that's about it.
@@Tineidae 5000 streams with 300 bucks is 300/5000 = 0.06 dollars per play, and Andrew achieves 0.22 here in this video, so the cost you got in the worst of the cases looks amazing. I think with 300 you can obtain 1500 in the best of the cases at 0.2 cpc
Maybe (really indeed) when he says 15k streams he says with and without ads, so the algoritmics data are in... so mhmmm
@@CoqueTornado 5k is already after all the algorithmic playlist passed, and like a good 2-3 month after release, i mean (so not as good, because later on usually listener count falls off if you're not running ads constantly). In the first two weeks of running ads it's more in line with what Andrew does - 0.2 to 0.25 per stream (so fairly ok campaigns).
@Andrew Southworth Hey been watching your videos for the past few months and absolutely love them would you say FB ad conversions is better than Spotify Marquee campaigns? Hearing about how important spotify is for artists and labels, etc. just had me thinking, thanks!
I think he did a video on this not long ago
fascinating, glad you have launched a do-it-for-you service, it’s been a bit overdue
Andrew I wanna run a similar budget ad, but without the shady playlists, only fb ads. Possible?
Hey Andrew, congratulations on the successful campaign! I'm curious, did you receive any notification regarding the use of discovery mode for this song?
this is a good question
When I press the link to the song in Spotify in the Facebook mobile application, it asks you to log in (even though I already have) and many other obstacles ... while this is not the case for the desktop. how to solve it?
This a Deep House track, turns out I've had it in my favorites for a while. From Discover Weekely most likely. The song is good, it helped the campaign for sure
Hey Andrew. This guy dropped a new song two days ago and it’s still at less than 1,000 streams. While Rain gained 200,000 streams in the last two days. Why might this be? Furthermore If I plan on releasing an entire album but only one song is advertised on Facebook can I just count on the other tracks on that album to be immensely outshined? Thanks in advance.
Your videos are so helpful, by any chance do you know how to claim an Artist page on Spotify BEFORE your first song goes live? Thank you, Andrew!
Yep! Made a video on it a while back: ua-cam.com/video/DoX9uALwmLo/v-deo.html
Heading over! Thank you.
3:20, fast forward only a few months and this song has 4.5M streams hahaha. I keep coming back to study this, thank you Andrew!
I can never get conversions costing that low on Tier 1 countries, wondering why that is? any thoughts? thanks 🤔🙏🏽
How do we reach out to you for ad campaign
Andrew, could you please talk more about how the song performance changed week over week? Like at which point you hit RR, how did it do, then DW, etc. At which points you increased the spend. Currently running ads on the song we just dropped slightly over a month ago, on a similar budget, popularity score 41, 70K streams, tons of user playlist adds, yet DW is being super slow to pick up, in the last 3-4 weeks only giving us a few hundred streams TOTAL, which is definitely discouraging (on top of only 15% followers listening to our song, WITH Marquee campaigns). Trying to figure out our next course of action, cause unfortunately we can't afford to burn this high budget without big algorithmic help (like in your case it's around 50%, in ours, around 20%). Now I'm debating whether to still wait for it, or drop the spend, cause another release is coming later this month... Thank you for any feedback!
I would advise to drop it. If the algorithm hasn't picked it up yet with that many streams already I don't think it will with another few 1000$ burnt. I would allocate the budget to the next song
@@the_Distortionist I agree - I bake my "sample" recipe - based on algorithm response I make a bigger batch - allocate more money into best performing aspects of the campaign - or reserve the "ingredients" for another sample batch. If you are always in the kitchen you know with exact timing when its going to be time to cook again - when you get a winner you want the money to be there else you just made a banging sample batch and that's all you're gonna make at that point.
@@WordPressU the problem is outside DW the song is performing very well: streams / listeners ratio is high, the response from listeners is good, playlist adds, popularity rate is high, ad cost is relatively low, got a decent RR boost. from all factors, that should be a hit. it's weird.
I would try to push it for another 14 days or so. It typically takes 30-45 days for something to take off on spotify. Don't blow all your money though I'd continue to market other songs as well
hi Andrew, I was thinking of purchasing your course online. I just have 1 question, if I setup a FB business profile to run ads, what is the best way to ‘warm up’ the profile so that I don’t get banned/shut down? If I create a FB business profile, is it able to run ads right away?
Especially if a campaign was around $500. Thanks for reading.
bro just spend like 5 bucks a day for a few days ull be good. just make sure you use a video for cheaper clicks. vidoes perform better
@@tordy4963 thank you
Hi Andrew, how long does it usually take to complete the meta review process for an ad?
Almost always less than 24 hours, usually 12-25. Over time they trust you more and it gets faster. Sometimes I have ads that go live within an hour.
Seems radio tends to pick up and the first boost of it hits after 7-8 weeks from looking at that graph
Excellent video!
thanks so much!
the song was added to 3 playlists (which look like botted playlists 11:10) on 26 May so in only 5 days about 14% of the total streams (~200K) for the song came from just those 3 user playlists. the playlisting services are definitely inflating the numbers so it seems like the song is performing better than it actually is. Still a great performance but just something to note and for anyone watching its best to stay away from playlist promotions.
something that could influence the follower count is probably the genre of music, fans of this genre probably like the genre more than any specific artist. also follower metric on spotify is one of the most annoying.. at times it seems to be the most influential metric and then other times like in this scenario it doesn't count for anything haha... also we can't see who the followers are or retarget them in anyway hopefully spotify improve on this soon (surely they would move to a more social media type of platform).
great video as always andrew
From checking the playlists in Artist Tool and Chartmetric, and S4A, they look safe. Normal engagement metrics, countries distribution, follower growth over time etc.
The purpose of us using the 3rd party playlisting is to inflate the stream count, but only by a little bit (10-15%) *after* Spotify starts spreading the song algorithmically. We aren't trying to inflate it for vanity sake though. We're inflating it so the Spotify algorithm seems the song getting bigger and bigger, without letting the playlists take over too big of a percentage.
This hybrid ads / playlist strategy is definitely getting into black magic territory though. The theory is that Spotify wants to see a song continually growing, and if it does it will keep rewarding it with algorithmic coverage. However playlisting engagement metrics suck, so its important you don't corrupt Spotify's algorithmic model of who the song is for. In practice i've seen it work a few times, but its hard to prove for sure since you can't really A/B test it.
How can I hire you as my ads manager ?
What’s a budget for something like this considering the artists song is good. Like have you noticed a certain budget required to trigger the algorithm and let Spotify bring the track to new heights.
Minimum budget
If the campaign goes amazing and the Spotify stats are also amazing $350 can trigger the algorithm. However i'd say $500-$1k is a safer bet. Still not a guarantee of course but your chances go up much more.
Basically comes down to cost per conversion on FB, then how well the engagement is on Spotify.
@@AndrewSouthworth okay thanks, and do you guys provide ad content as well? I’ve noticed only anime style videos work for me but I’d be curious to leave that in your hands to test different creatives
what's this Rain song? I wanna listen to it and see how good is it. Can we get a link ?
you can see the artists name at 0:45
do another facebook pixel set up i beg u plz asap. a full one with domain etc etc
Really awesome
Just started a campaign with you guys! Excited to see what happens
Thanks for giving us a try! We'll do our best.
How is it going?
@@CameronMullins-eu5hy wasn't too successful for me personally. There's multiple factors to be sure so it could just be on my end.
@@pierrefrigon4797 Awe shit what was the budget and results?
How are things going right now?
What was the spend budget over the 4 months?
he says it in the video: $12078 CAD ($9K USD) + whatever they spent on playlisting services
About $9k USD on ads. Not 100% sure what they did for user playlisting but I would guess like $3k based on the volume.
It was very much an incremental thing, they started off smaller and based on performance kept adding budget.
@@AndrewSouthworth Andrew, if you don't mind, can you please share what was the logic behind directing that extra ~$3k budget towards playlisting rather than just adding to something that already proved working magic in this case - FB ads? Obviously, playlisting has way poorer results when it comes to creating actual long-term fans, saves, etc.
How are you getting such inexpensive costs per result?? I'm regularly around $1.00. I've tried different types of ads, different songs, etc.
He has videos where he breaks the shit down. lots of variables like size of audience, tags, and locations make a difference. then its a matter of pulling the plug on the more expensive ad sets and that lowers the average.
Dude you are awesome
Thanks man I appreciate that 🙌
Update as of December 9 2023, this song is currently at 7,427,386. By my calculations, I want to say the song has generated roughly 20,053 USD, meaning they profited 11,215 USD from Andrew. Good song with their ad campaign CAN work confirmed
Exactly. I think it's a bit more, but yeah around that range
I watch this for inspiration ❤
epic !!
What is 3rd Party Playlisting?
That’d be having your music added to user playlists either through outreach or hiring a company / person.
@@AndrewSouthworth Thanks. Can you suggest any trustworthy companies?
I released a song 2 weeks ago, popularity rate is 23% with 40% save rate. How come I didn’t hit release radar?
how many streams u have so far?
@@tordy4963 3382
@@bantumosesofficial is it your only song? When I started out I had the same concern. Once I hit about 10k streams it started picking up. Now I’m getting like 20k in the first two weeks and it’s working fine. Every artist is different don’t worry too much
@@tordy4963who much did it cost in Facebook ads to get 20k? I'm trying to figure out what I'm gonna do when I release
Are Facebook ads better than Spotify ads for this?
This will only work if you have a strong trending genre, properly targetted AND your music is good, no point spending so much if you dont have these.
Agreed aside from the trending genre thing. My dubstep metal project did pretty great algorithmically and that’s quite niche.
Some genres are more challenging though. Honestly I think hip hop is often the hardest since it’s so competitive.
@@AndrewSouthworth yes I guess from my experience I can say I got RR all the time when I did slap house, but when I did my own type of "pop" nothing happened lol. I should correct my statement, when I say strong genre, I meant to say niche genre, not broad. And "trending" is even better if you can find something like that. In my experience, I think its because people who listen to slap house are likely to put my song in a slap house playlist. Similarly anyone who like dubstep metal will put their song in a playlist with similar, and that niche feeds into Spotify´s algorithm pushing you out. Hip Hop and also Pop are a bit too broad.
What was the bugdet ?
it says in the video,around 8000$
youre the goat
haha thank you! 🐐
Songs currently at 3.3 M
Safe to say that campaign was a success
Andrew this is insane. I'm going with your agency soon, saving money right now.
Hey, Growing streams alone is not enough effort for an artist. For long-term success, artists need to build a genuine fan base, and social media is the most vital tool for doing so.
If a music gets 1 million streams, it is unlikely that they will return for a new release. So, once again, artists must pay for steams.
💯 couldn’t agree more.
Ads are one piece of the puzzle. Even better than social media, grow a mailing list.
@@AndrewSouthworth I don't agree. I see people with 1 million listeners and just a few instagram, fb followers.
@@BOF303 The only reason is that they buy streams. In the long run, this process does not work.
People hating on this artist's marketing budget in the comments are BEYOND pathetic smh lol.
Haha I totally get that it’s a big budget most people can’t afford, but I don’t understand people knocking them because they could afford it.
The artist also did have indie label support, and the investment was made in stages, not all at once up front.
@@AndrewSouthworth Hey Andrew. This guy dropped a new song a week ago and it’s still at less than 2,000 streams. While Rain gained 200,000 streams in the last two days. Why might this be? Furthermore If I plan on releasing an entire album but only one song is advertised on Facebook can I just count on the other tracks on that album to be immensely outshined? Thanks in advance.
@@CameronMullins-eu5hy that's normal... it happens even with big artists.
Rain is getting 30k-40k streams per day, and right now the new EP has gotten about 35k streams in the 3 weeks its been out. Basically the new song isn't doing well with ads, so most of the streams are just people that liked rain checking out his other songs or from people that followed him from Rain.
This is fairly normal. Sometimes the spill over to other music is much better, sometimes its worse. If you're promoting an album it isn't the same as this though because those songs are all on the same release, meaning after people hear one song it will autoplay the next song.
If a song takes of algorithmically on that album though, it doesn't mean the other songs will get a large lift. Because only that individual song will be on those algorithmic playlists.
Isnt it kinda bad to do this kind of a big budget campaign with only 1 song (on spotify)?People are less likely to follow with only 1 song they heard (me including, i also listen to 2-3 before following. Many people have just 1 good song and then i wont follow personally). Also with a few more songs you could have put them into this release and the 2nd song would have at least gotten 10% of the plays the 1st song got.
sounds like your paying Facebook to generate bots thru them. How much did the ads cost and how much did the music generated during the times of the ads? I bet the streams dropped big time after the ads ended.
Its all real people, I have several other videos that go over this. It's advertising, showing ads to people in between content on social media. You actually get most of your streams AFTER the campaign is over. Plus the spill over to social media followers, DM's and UA-cam views / subscribers is pretty great.
You can check the song on Spotify yourself. Additionally we haven't run a single campaign on the song focused on UA-cam music, but the song has 126k on UA-cam Music.
If we wanted bots this would be the most expensive way to get them. We specifically do this because we want highly engaged real listeners.
My song got accepted. I'm going with a 2000$ budget, but without playlists.
Lmk how many streams you get
@@ShotsMerkzAll ok
I also want to see lol
@@BOF303let us know !!
How’s it going?
Never mind😊
So you pay one billionaire for ads to get plays on another billionaires platform then that billionaire lets 0.01 cent trickle down for each full stream?
Sounds a lot like a free game that to actually level up in you have to buy $1000 worth of magic coin likes.
😁 the flower children are rolling in their graves.
Currently researching the options for my terabytes of hard earned content, and stock music libraries and sync licensing seems the more equitable, realistically sustainable and far less predatory model?
Do you also produce for libraries and sync licensing as part of a broader promotional model to fund the Facebook ads?
Will be interesting to see how their future releases perform without spending another $12k on ads
what a silly thing to say… Andrew just outlined how they’re gonna make their money back within a year. If anything they’re probably going to spend more on the next campaigns. Why wouldn’t they? If they know they’re gonna make whatever they invest back, then it’s a no brainer. Kendrick album promo campaigns ran in the hundreds of thousands of dollars. This is chump change to the big league.
While a certain amount of growth is expected song after song, even the most famous artists in the world have marketing budgets. Nobody ever really stops paid marketing, not even brands like Apple and Coca Cola and Nike, which are universally known.
Another thing worth pointing out, they increased their budget in stages. Most people do that. They started with a smaller budget, we told them the campaign was crushing it and asked if they wanted to increase so they did. It kept doing better, they kept increasing.
I'd imagine the next song they'd do a similar strategy since it worked so well for this one. They'll definitely profit on this release with Spotify alone, never mind the other DSP's and other monetization sources.
@@yusnotyus most people are just delusional thinking music industry is not rotating around dollar signs, and making good music is enough to make things happen. if you're planning to make it relatively big (meaning a livable income off music), of course you'll need to invest a lot of money, and even then chances are rather slim. if people think $12k is enough, I got news for them, haha. it might be enough for one song to take off, the rest will require further investments.
Facts. No way in really telling if they are real fans or not. Are they buying merch and going to shows?
@@zacharywaynemusic Yep. Andrew refuses to face the reality of this because his livelihood revolves around peddling this flawed strategy. The follower stats in this video serve as a testament to the fundamental flaws of his approach. Who needs a genuine long-term fanbase when you can bask in the glory of inflated numbers without any substantial connection? Who needs substance and connection with fans when you can artificially inflate your plays with ads and be told by Andrew that you're growing a legit fanbase? Just reach for that card and watch the numbers climb while you drown in a sea of artificial success. Andrew certainly knows how to spin his web of illusion.
Only 298 followers
I have more followers than that but im not getting as much plays. So more followers doesn’t mean more plays than someone else with lesser
yeah, that's super-weird... running FB ads we usually get 600+ followers a month, maybe it's genre dependent, idk
We were actually shocked about the followers as well. Usually you get 5-10% follow rates, some people get less but not this much less.
If it wasn't for the exceptional performance everywhere else we would have pivoted, but followers on Spotify aren't as important as engagement rate anyways.
@@AndrewSouthworth followers definitely lost their relevance big time now that RR only pushes your music to 10-15% of them, EVEN with Marquee. Like, wtf Spotify... 🤦🏼♂
@@MajorMoment I’ve noticed that my follow rate has increased dramatically with the more songs I’ve released even with only running ads on my first song. I wonder if them only having one song has something to do with low follow rate.
So you spent $12,000 on ads knowing Spotify pays $3000 per million streams.
You only get $9,000 back after 3 million streams. Terrible ROI.
Actually it’s $8k USD, not $12k which is the ad spend in CAD. Additionally this doesn’t factor in Apple Music or any other streaming services.
@@AndrewSouthworth well the song now has almost 3.000.000 streams lol.
Are you fucking kidding me?! They paid 12k plus your fee and likely 3 grand on the song and you "think" it might some day bring in 17k IF it gets 5x the streams!!! What a sham!
This song actually profited already. It currently has over 8 million streams on Spotify alone and getting 100k per month with no additional ad spend.
Total investment was about $20k but it’s made like $24k-$30k. A huge budget, but they didn’t go into it planning that much. They started with $3k and then kept adding because they were so happy with the results.
Hey man! fellow UA-camr here, great work! I'd like to work with you and your ad program! where can I contact you directly?
Hey, did you end up working with their agency?
How did it go?