This Sony 28-70mm F2 is absolutely magnificent and its price is so high that it will be anything but an impulse purchase. Otherwise, for having used the Sigma 28-45mm F1.8 a few days ago, its rendering and the sharpness of the image deserve that we are also interested in it and it costs much less:) 👍
I thought I was going to get it because I was pretty envious of the Canon users. But now it's out I don't think so. It won't replace any of my primes (24/35/50/85) - and for the amount I use my 24-70/2.8 (10 times a year) it's not worth £3K
@@MagicWeddingPhotographer Interesting. I thought it was very interesting how much you shot at 28mm. Do you use 28 day to day? The reason for me to get it is because I'd want to have 28/35/50 on me at all times. That's 3 bodies (plus any film cameras). Whereas 1 body is very appealing and then I can pull out my 50 GM if I really want to for a portrait. I don't think i'd ditch all my primes but would use this most the day.
@@MagicWeddingPhotographer Hi Magic, trying to better understand your position on this topic, several wedding photographers seem to like better to have just one camera and one lens if they can avoid carrying two sets of cameras with primes (given that you will always have a back up camera just in case you may need it), so, what is your rationale behind your decision?, is it because you find the 1.4 much better option than the 2.0 ?...after watching your video still not sure why, you keep saying that you are a prime shooter , but, you don't provide a rationale behind it ..........I am asking this because I have the 24/35/50/85 1.4 GMs and two cameras, but, I find always a pain having to switch lenses, and for sure I am not going to have two sets hanging from my shoulder......in summary, is the issue 1.4 vs 2.0 ?????...because with this 28-70 you have covered your 35/50 primes you apparently use as you working horses...and bonus 28 and 70.......BTW.....the lens that I have not taken a bad photo yet ever.....is the 135 1.8 GM ...IMO that is the best lens that Sony has ever created.....it is in a category by itself that no other GM or any other lens I've ever used (and I have used many Nikon, and Sony lenses)
Do you think its good enough to replace 24, 35, 50 primes? In my opinion the only reasons i use primes is because of the 1.4 aperture so i am going to stick to 24 70 and primes thank you.
If you shoot at f/1.2 and f/1.4 mostly, then it won't. It might come in handy for certain times of the day during the ceremony, but then primes will always give you that punch with you need it
I do think up to 300mm Sony has the best lens line up and approach to lens design. Some of their lenses are so good how will they ever make me upgrade. Take 70-200 f2.8 MKII unless they make it f2 or 70-250 I am not sure I will ever need to replace it.
I own the 24-70mm 2.8 GM II and the 24, 35, 50 and 85mm 1.4 GM so I think this lens is not for me. But its really interesting and no doubt it delivers great image quality
This lens is a game changer for Sony. Don’t understand all the hate. Literally every event I’ve been to with a Canon shooter present they had the 28-70 attached. Primes are great but you’re either shooting 24/50, 35/85 with two camera bodies. Been that way for years. It’s a great option but if I can show up and have similar range at 2.0 with one body/lens that the move. I preordered it and plan to also shoot landscape travel with it. This and my 300gm with a 2.0tc is a big but epic combo. I’d actually love a 21mm GM next to go with this.
A friend of mine I shoot a lot of concert/festival with has his 28-70 attached to the R3 all the time and I'm jealous, even was about to switch to Canon. I'll probably get the Sony version
Very cool progression compared to the Canon, it's smaller, lighter, apparently sharper and it costs less. Now time for a 21-35/2 zoom or something like that :D
44.000 sek in sweden, the Canon version in comparsision is 34.000 ( 29.000 - black week deal ) Have been waiting for this lens, tought it will be around 35.000 sek max! R5+28-70 f2 canon is 59.000 sek, Sony a 7RV + 28-70 f2 GM is 82.000 with deal on the 7RV...like what the hell ? I think they lost it! Switch from Canon to Sony like 5 years ago, now I am switching back. Sony has to recalculate their prices, at least in europe..
One's wedding photography skills will turn out better for using primes, no question. I found zooms to just make me lazy and less creative. Would rather use a fast 50mm and just take a few steps backwards or forwards. And if I can't move I use the crop mode on camera. Anyway, pros will have 2 bodies with 2 lenses loaded in anticipation of their needs. This lens is basically just willy waving to Canon.
I think for zoom only photographers this is great. Personally I use 35 & 85 most of the time but I do carry the 16-35 24-70 and 70-200 the later being my favourite zoom.
Thanks Paul! And thank you for your comment. I understand your concerns. I personally work with companies based on the people behind them and the value they bring. I've known the team at Imagen in person for years now, and they’ve always been kind and professional and I know their attitude towards what's happening. This goes to any company, no matter where it's based - they don't get to control their government actions and where the tax money goes.
I dunno. 28-70 is gonna require three bodies with something wider and something longer. If I'm gonna shoot with three bodies, I'll go lighter and brighter with primes on 'em. Two bodies? 20-40 and 35-150.
Both GM 28mm and GM 75mm and @ f1.2 is what I say since 2 years now : If they do it, Sony as a whole will benefit through status, heeps more then through their sales alone from them. Not a luxury but a commitment with real meaning and consequences to pros and artists.
those missing 4mm are a lot, specially for tight spaces. I rather use a 2.8 and push the ISO a bit than loose those precious mm. Not to mention the weight. 900g is a LOT to carry all day. PASS I see you've been in Lisbon ;)
A Sony 20/1.8 is a must have in my book, so the lack of 24mm range wouldn't be a massive issue to me. This is a tempting lens, although... when looking for a big range bright zoom, the 35-150/2-2.8 would probably still win just for the additional reach seeing I'd still have a second ultra wide angle lens on me anyway?
I am pretty excited about this from a photo/video hybrid perspective... seems like a great choice!
This Sony 28-70mm F2 is absolutely magnificent and its price is so high that it will be anything but an impulse purchase.
Otherwise, for having used the Sigma 28-45mm F1.8 a few days ago, its rendering and the sharpness of the image deserve that we are also interested in it and it costs much less:) 👍
I thought I was going to get it because I was pretty envious of the Canon users. But now it's out I don't think so. It won't replace any of my primes (24/35/50/85) - and for the amount I use my 24-70/2.8 (10 times a year) it's not worth £3K
Exactly that. I had the same thought - what a cool lens, but then I would just add this to my bag, but still keep and shoot all the primes...
@@MagicWeddingPhotographer Interesting. I thought it was very interesting how much you shot at 28mm. Do you use 28 day to day?
The reason for me to get it is because I'd want to have 28/35/50 on me at all times. That's 3 bodies (plus any film cameras). Whereas 1 body is very appealing and then I can pull out my 50 GM if I really want to for a portrait. I don't think i'd ditch all my primes but would use this most the day.
@@MagicWeddingPhotographer Hi Magic, trying to better understand your position on this topic, several wedding photographers seem to like better to have just one camera and one lens if they can avoid carrying two sets of cameras with primes (given that you will always have a back up camera just in case you may need it), so, what is your rationale behind your decision?, is it because you find the 1.4 much better option than the 2.0 ?...after watching your video still not sure why, you keep saying that you are a prime shooter , but, you don't provide a rationale behind it ..........I am asking this because I have the 24/35/50/85 1.4 GMs and two cameras, but, I find always a pain having to switch lenses, and for sure I am not going to have two sets hanging from my shoulder......in summary, is the issue 1.4 vs 2.0 ?????...because with this 28-70 you have covered your 35/50 primes you apparently use as you working horses...and bonus 28 and 70.......BTW.....the lens that I have not taken a bad photo yet ever.....is the 135 1.8 GM ...IMO that is the best lens that Sony has ever created.....it is in a category by itself that no other GM or any other lens I've ever used (and I have used many Nikon, and Sony lenses)
Amazing content thank you
Great lens, but what do you think about 28-105 2.8 DG DN Sigma Lens? I think this one is much better about pricing and focal distance
Do you think its good enough to replace 24, 35, 50 primes? In my opinion the only reasons i use primes is because of the 1.4 aperture so i am going to stick to 24 70 and primes thank you.
If you shoot at f/1.2 and f/1.4 mostly, then it won't. It might come in handy for certain times of the day during the ceremony, but then primes will always give you that punch with you need it
I do think up to 300mm Sony has the best lens line up and approach to lens design. Some of their lenses are so good how will they ever make me upgrade. Take 70-200 f2.8 MKII unless they make it f2 or 70-250 I am not sure I will ever need to replace it.
I own the 24-70mm 2.8 GM II and the 24, 35, 50 and 85mm 1.4 GM so I think this lens is not for me. But its really interesting and no doubt it delivers great image quality
This lens is a game changer for Sony. Don’t understand all the hate. Literally every event I’ve been to with a Canon shooter present they had the 28-70 attached. Primes are great but you’re either shooting 24/50, 35/85 with two camera bodies. Been that way for years. It’s a great option but if I can show up and have similar range at 2.0 with one body/lens that the move. I preordered it and plan to also shoot landscape travel with it. This and my 300gm with a 2.0tc is a big but epic combo. I’d actually love a 21mm GM next to go with this.
You yourself mentioned the reason why many people hate it. Because there is nothing for the 24/50 because of the 24mm and 35/85 85mm.
A friend of mine I shoot a lot of concert/festival with has his 28-70 attached to the R3 all the time and I'm jealous, even was about to switch to Canon. I'll probably get the Sony version
@ Same. That lens made me highly consider Canon for years 😂
What hate? most like me think it's amazing just not for them. That's not hate, as Sony shooter we are very spoilt for lenses from ultra wide to 300mm
Sony - top of the top!
English is not your native language, but you deliver information extremely well. Thank you for this review.
Very cool progression compared to the Canon, it's smaller, lighter, apparently sharper and it costs less.
Now time for a 21-35/2 zoom or something like that :D
4:34 it’s me!
@@timmuza is this Tymoteusz Muzyka?
@ I sure hope that’s me, I remember doing it.
44.000 sek in sweden, the Canon version in comparsision is 34.000 ( 29.000 - black week deal ) Have been waiting for this lens, tought it will be around 35.000 sek max! R5+28-70 f2 canon is 59.000 sek, Sony a 7RV + 28-70 f2 GM is 82.000 with deal on the 7RV...like what the hell ? I think they lost it!
Switch from Canon to Sony like 5 years ago, now I am switching back. Sony has to recalculate their prices, at least in europe..
I hope Sony listens to you regarding the 28mm lens. I'd settle for a 1.8G lens, maybe even a 2.5G one. But if it's a 1.4GM, that would be a dream.
I do not understand, there is Sony 28mm F2, why are you all asking for a new 28mm lens? What am I missing here?
@@TrekCZ The 28mm f2 is more than 6/8 years old and the image quality and also Af it's not good enough for pro work
One's wedding photography skills will turn out better for using primes, no question. I found zooms to just make me lazy and less creative. Would rather use a fast 50mm and just take a few steps backwards or forwards. And if I can't move I use the crop mode on camera. Anyway, pros will have 2 bodies with 2 lenses loaded in anticipation of their needs. This lens is basically just willy waving to Canon.
I think for zoom only photographers this is great. Personally I use 35 & 85 most of the time but I do carry the 16-35 24-70 and 70-200 the later being my favourite zoom.
Made in Japan or Thailand ?
Thailand 🇹🇭
what difference does it make?
Great lens. Great video. Appreciate it. But stop fundraising for war crimes by promoting Imagen.
Thanks Paul! And thank you for your comment. I understand your concerns. I personally work with companies based on the people behind them and the value they bring. I've known the team at Imagen in person for years now, and they’ve always been kind and professional and I know their attitude towards what's happening. This goes to any company, no matter where it's based - they don't get to control their government actions and where the tax money goes.
Ignorant comment...
Thanks for the heads-up
I dunno. 28-70 is gonna require three bodies with something wider and something longer. If I'm gonna shoot with three bodies, I'll go lighter and brighter with primes on 'em. Two bodies? 20-40 and 35-150.
I won’t buy it as I am also a prime shooter but glad Sony finally has it
Both GM 28mm and GM 75mm and @ f1.2
is what I say since 2 years now : If they do it, Sony as a whole will benefit through status, heeps more then through their sales alone from them.
Not a luxury but a commitment with real meaning and consequences to pros and artists.
I would still prefer the Tamron 35-150 for one lens wedding lens
Yup, that range is unbeatable. And I don't really care for 28mm really, 35mm is just fine for me.
I love it, i think i will take a 50 1.2 just for use it with few light conditions, but 35 150 is impressive, also for quality
those missing 4mm are a lot, specially for tight spaces. I rather use a 2.8 and push the ISO a bit than loose those precious mm. Not to mention the weight. 900g is a LOT to carry all day. PASS
I see you've been in Lisbon ;)
A Sony 20/1.8 is a must have in my book, so the lack of 24mm range wouldn't be a massive issue to me. This is a tempting lens, although... when looking for a big range bright zoom, the 35-150/2-2.8 would probably still win just for the additional reach seeing I'd still have a second ultra wide angle lens on me anyway?
How much price...? 😂😂😂