How to CHARGE MORE for design (13 critical pricing factors)

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  • Опубліковано 30 тра 2024
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    CHAPTERS:
    0:00 Intro
    1:01 Pricing Factors 1-7
    4:11 Pricing Factors 8-13
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    VIDEO OVERVIEW:
    In this video I walk you through the process of pricing out your web design services. You will learn the 13 different pricing factors you must consider for each design client.
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    How to CHARGE MORE for design (13 critical pricing factors)

КОМЕНТАРІ • 57

  • @ronknowles3064
    @ronknowles3064 Місяць тому +12

    I charged $6500 for my last project, $2k on delivery $125/month x 36 months to spread out the the cost for a campground in my area

    • @DineshMr.D
      @DineshMr.D Місяць тому +1

      I'm still seeking for Clints😢 can you please share your ideas please...

    • @ronknowles3064
      @ronknowles3064 Місяць тому

      @@DineshMr.D I started out like a lot of the people that commented on this video $500 websites, no fee websites with just a monthly hosting and maintenance fee... be pro active reach out to local businesses see if you can help them redo a old website or help create a brand new site for those without, this last job was a word of mouth referral from one of those websites that I only charged $500 for 3 years ago... stick with it!

    • @ronknowles3064
      @ronknowles3064 Місяць тому +3

      I started out like a lot of people commenting here $500 websites or no fee and getting them to sign up for a month hosting and maintenance fee, reach out to local businesses who could use a website, be pro-active, put yourself out there, this client came from a word of mouth referral from one of those $500 websites 3 years ago

    • @DineshMr.D
      @DineshMr.D Місяць тому

      @@ronknowles3064 thank you for idea but I am from India most of the local business don't want Website and if they have outdated website they don't want to update I tried a lot 😒 not what I do

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому +1

      Very nice 👏🏻

  • @CaliKrazyTV
    @CaliKrazyTV 11 днів тому

    Sometimes what we charge as designers is a direct reflection of our confidence in all levels.

  • @corbin1286
    @corbin1286 Місяць тому +2

    Another insightful video Payton!
    Would you say that productizing your design services is an effective way to combat the ambiguity surrounding pricing?
    It requires you to consider all the factors you shared and settle on a price, which you can then revisit every 3 or 6 months and readjust as needed.

  • @jessicaladd85
    @jessicaladd85 27 днів тому

    I charged 1200 for a local contractor. It's going well so far! Hes been happy with everything, and we'll probably work out a monthly retainer.

  • @kwesisalim
    @kwesisalim Місяць тому +1

    I charge based on company size. 25% of their marketing budget. I don't ask for the budget, i assume it. Average marketing budget should be about 8 to 12% of annual revenue. A business with several employees should be bringing in at least 300k. So that's 6k to start for a 10 page site. No eCommerce. That's extra.

  • @iceman64721
    @iceman64721 Місяць тому +3

    Hundreds of web design door hangers distributed everywhere for...1 lukewarm lead. Meanwhile, a small number of car service door hangers = phone blowing up. Clearly, web designers aren't desperately needed.

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому

      I would argue there is still a great need for designers 👍🏻 but it takes good strategy and sales skills!

  • @rtube420
    @rtube420 Місяць тому +3

    How its going Payton, what do you recommend the best call to action should be on my web design agency website, a contact form or an embedded calandly link where they can book a call?

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому +1

      I think a calendly link works much better 👍🏻 at least for me

    • @rtube420
      @rtube420 Місяць тому

      @@PaytonClarkSmith ok, thanks

  • @Swear7454
    @Swear7454 Місяць тому +2

    I created a custom made website that has a headless cms for image gallery and showcasing their upcoming events that leads to their ticket system. For 2k euro, took me a month (could do now quicker + is my first actual project). It also has custom animations added with gsap. How much would've you charged it for @Payton ? Or anyone else? This client was from the Netherlands

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому

      This is great for your first project! For me, I would guess I would do this for between $5-10 k but there are a lot of other factors I would need to know to give an accurate estimate

  • @alphex5584
    @alphex5584 Місяць тому +2

    I'm always scared of loosing cleint whenever I want to charge them. My last project was $300 but the work is much more than price 😢

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому +3

      I have definitely experienced this and it can be difficult. Sometimes it might just mean you are working with the wrong types of clients. There are clients who will happily pay more!

    • @theburstgamer962
      @theburstgamer962 Місяць тому

      ​@@PaytonClarkSmithHow much should I change for a.single pages animated good looking websit for a home renovation business??

  • @tejodeepmitraroy8077
    @tejodeepmitraroy8077 Місяць тому +3

    Subscription based service is good idea to charge client.??? If I give bunch of services to client as a monthly based charge?????

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому

      Yeah this is a good model 👍🏻

    • @AnomalyTraveler
      @AnomalyTraveler Місяць тому

      ​@@PaytonClarkSmith But how does it work, do you just create a yearly contract that it pays out for you in the end? Or what exactly is the sense about monthly services?

    • @tejodeepmitraroy8077
      @tejodeepmitraroy8077 Місяць тому

      @@PaytonClarkSmith How to implement in I web dev agency/Software Development agency ? becoz generally Web development is kindly a project-based model How to implement it in a Subscription base system?

    • @MatthewBreedt
      @MatthewBreedt Місяць тому

      @@AnomalyTravelerso basically you want to offer web design amd design services with a 24-48 hour turn around time with one request at a time for a monthly fee

  • @emilydeleon3763
    @emilydeleon3763 Місяць тому +3

    I charged 1200 for a landscaping site for my friend

  • @sohaibaftab446
    @sohaibaftab446 Місяць тому +4

    I literally charge 200 dollar for not only designing but also developing a web app with cms and admin controls. 😢 I am still a student so nobody is willing to pay me more. What do I do?

    • @skillfulwebdesign
      @skillfulwebdesign Місяць тому +8

      Can you please share some of your work with me? Where are you located? I need to Outsource work and could definitely pay you much more.

    • @rexmacadangdang6841
      @rexmacadangdang6841 Місяць тому +1

      Beautiful community

    • @sohaibaftab446
      @sohaibaftab446 Місяць тому

      @@skillfulwebdesign I shared my portfolio link in a reply but the comment is getting deleted... I'm adding it to my bio, please check it.

    • @sohaibaftab446
      @sohaibaftab446 Місяць тому

      @@skillfulwebdesign My replies are getting deleted...Please check my bio for the link

    • @sohaibaftab446
      @sohaibaftab446 Місяць тому

      @@skillfulwebdesign check my bio, please. My replies are getting deleted.

  • @arthurshakeet5095
    @arthurshakeet5095 Місяць тому +2

    My recent project I closed a client at $350. I did multiple site integrations too. It's crazy how guys are getting paid north of $1,000.

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому

      Where are you based? Where was your client from?

    • @josepdevillaret
      @josepdevillaret Місяць тому

      350 is literally a steal

    • @kwesisalim
      @kwesisalim Місяць тому

      Consider this. If you wanted to make clear 100k annually you world have to do near 30 sites PER MONTH. At 50k annual that's 15 closed and complete sites per month.
      Not to mention the sales leads you need to go through to close 15 to 30 per month and the time that takes.
      You'll run yourself into the ground for little to no money.
      Charge more. Add a 0 to the end of that price.

  • @prajil_
    @prajil_ Місяць тому +1

    I'm not getting any client, the last client approached me for a brewing company website in New Zealand and i proposed a $750 for it but they declined and move forward with someone else

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому

      It can hurt to lose out on a deal, I have been there. All you can do is reflect on what you could have done better and improve! You will get there 💪🏼

  • @aishadhin7806
    @aishadhin7806 Місяць тому

    Currently I'm doing a $500 project that worth of minimum $10,000 but i had to done because of geolocation 😢😢

  • @gagebarefield5473
    @gagebarefield5473 Місяць тому +3

    My last project was $750. Wayyyy cheaper than it shoulda been in hind sight.

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому

      I feel that way after almost every project! Just keep getting better and raising those prices 💪🏼

  • @qinpra
    @qinpra Місяць тому

    😢 It's crazy that in western countries ppl could charge >$1000 for a company website? I can only around $350 with a goosebump worrying the prospect will seek a cheaper guy

    • @michaelfoerster3364
      @michaelfoerster3364 Місяць тому +1

      Not really crazy if u take the crazy living expenses into account

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому +1

      This is very true

    • @PaytonClarkSmith
      @PaytonClarkSmith  Місяць тому +1

      You can work with client in Western Countries!

    • @qinpra
      @qinpra Місяць тому

      You're right. Thanks for the point of view.

  • @IvidStudio
    @IvidStudio Місяць тому

    Payton first of all this is not a chatgpt generated comment haha!
    I watched most of your videos and you are doing a great job in content but lacking in video editing and we could take that burden off from you and help you get more audience retention and likes.