The unique approach Rural Spark uses: Hidden Design

The approach used by Rural Spark is further developed by the Dutch design agency "Afdeling Buitengewone Zaken". They apply the approach described above in many other projects, confirming that hiding the fact that you are designing new products, allows people to reflect on new proposals.
Afdeling Buitengewone Zaken hence named this design methodology "Hidden Design", and was nominated for the Rotterdam Design Prijs in 2013.