Click fraud is an issue that most digital marketers experience, and some resort to using service providers such as ClickCease to help them stop fraudulent clicks. But did you know that Google has a built in system to prevent invalid clicks, and will even refund you for any invalid clicks they find? Do you own an online store making $15k+ in revenue per month and want to scale up? Book a free strategy call with us: keycommerce.com/strategy-sessions
As it relates to Google Ads, I don't actually recommend click fraud software. They all fall short in the same way, and for smaller stores making below $1M/month in revenue I cannot imagine it's worth its price. In fact, it's harmful, in my opinion. For stores above $1M/month in revenue, they likely have high tier Google Ads reps working with them that will address valid complaints about fraud. At that stage, it could be even more harmful to use these overly simple systems for identifying alleged fraud and blocking traffic.
@@KeyCommerce I don't know but in my experience the situation is getting so much worse every day. A lot of the campaigns - specially new ones - are overwhelmed by fake traffic and leads. Even with very narrowed and very specific targeting with geo restriction, specific placements etc etc. We now have display campaigns that generates 80 percent leads that are made by bot - they are 100 percent fake, fake name, fake email and fake phone. Google counts them as legit leads and cannot really keep up. It is happening across various businesses and campaigns.
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Click fraud is an issue that most digital marketers experience, and some resort to using service providers such as ClickCease to help them stop fraudulent clicks. But did you know that Google has a built in system to prevent invalid clicks, and will even refund you for any invalid clicks they find?
Do you own an online store making $15k+ in revenue per month and want to scale up? Book a free strategy call with us: keycommerce.com/strategy-sessions
This is hugely helpful and every digital marketer should watch it. Well done.
Extremely valuable summary, thanks for saving us the trouble!
Thank you, very helpful!
Nice video. Very informative. Which click fraud software would you recommend?
As it relates to Google Ads, I don't actually recommend click fraud software. They all fall short in the same way, and for smaller stores making below $1M/month in revenue I cannot imagine it's worth its price. In fact, it's harmful, in my opinion. For stores above $1M/month in revenue, they likely have high tier Google Ads reps working with them that will address valid complaints about fraud. At that stage, it could be even more harmful to use these overly simple systems for identifying alleged fraud and blocking traffic.
@@KeyCommerce I don't know but in my experience the situation is getting so much worse every day. A lot of the campaigns - specially new ones - are overwhelmed by fake traffic and leads. Even with very narrowed and very specific targeting with geo restriction, specific placements etc etc. We now have display campaigns that generates 80 percent leads that are made by bot - they are 100 percent fake, fake name, fake email and fake phone. Google counts them as legit leads and cannot really keep up. It is happening across various businesses and campaigns.
how about service based niches? you are talking about ecommerce shops? or do you think clickcease also does not work on these sites
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Make video on how to fix misrepresentation 2024 for Google merchant center