The best way to setup your Sales & Marketing budget

Marc DiGiorgio, Co-Founder of TekStack, delves into how to design a sales and marketing budget that drives results. Whether you're aiming to book in new ARR or refining your existing strategies, Marc breaks down key concepts like the "Sales Magic Number" and how to allocate your budget effectively. Learn the optimal ratio of spend between sales and marketing, which tactics yield the best ROI, and why you should be aligning metrics to outcomes, not vanity stats.