New M&Ms Ice Cream Bar Melts in Your Mouth, And in Your Hand

Two of America's favorite treats, M&M'S and ice cream, are teaming up to bring colorful chocolate fun to the ice cream aisle with the introduction of New M&M'S Ice Cream Treats. Available as an ice cream bar on a stick and mirroring the look of a classic M&M'S candy, each bar contains vanilla ice cream covered in a chocolaty coating then dipped in a bright colored shell -- in red, green or blue.