Many thanks to everyone who joined me live! Here's the link where you can download the PowerPoint if you wish: www.tutor2u.net/live/writing-your-marketing-mix-af5-for-btec-national-business-unit-2
Hello, please when would you be starting live streams for the 2025 January unit 2 and 3 exams…I have been watching your videos and they are really helpful by the way.
Hi Jim , the marketing messages do I need to come up a marketing messages on my own for my business on my exam or do I need to choose it from the case study could you please help me
Hello Jim If i wore to use, Premium pricing strategy to increase the sales as the focus on the camping is to highlight the quality of the staff. Will I have to explain what premium pricing ore any other pricing strategy is? And if I do say im going to use penetration pricing do I satet by how much the price will increase
Your marketing objectives need to be specific to the chosen option - which you learn about in Part A. Write about your aims and objectives in Activity 1 and continue to refer to them in Activity 2 when you explain your marketing message, marketing mix, campaign budget and timeline
Is your 2 page template for Day 1 of the exam (research) ready to be used in the exam? I noticed that you added the headings in the end which are very helpful (if allowed?!) thanks
Strictly the marks for Marketing Message are included in AF5 (Marketing Mix) so I think it makes sense to put it there - ideally before you go through your 4Ps + 3Ps. However, so long as it is in there somewhere, the marks will be awarded!
Many thanks to everyone who joined me live! Here's the link where you can download the PowerPoint if you wish: www.tutor2u.net/live/writing-your-marketing-mix-af5-for-btec-national-business-unit-2
in price don't you have to create pricing strategies like cost plus
Hello, please when would you be starting live streams for the 2025 January unit 2 and 3 exams…I have been watching your videos and they are really helpful by the way.
Wow only 5 days ago, i got my test tomorrow i did part a today
all the best tomorrow
@@tutor2u-official i ended up sick, the teachers said i might not be able to reschedule
Hi Jim ,
the marketing messages do I need to come up a marketing messages on my own for my business on my exam or do I need to choose it from the case study could you please help me
Hello Jim
If i wore to use, Premium pricing strategy to increase the sales as the focus on the camping is to highlight the quality of the staff.
Will I have to explain what premium pricing ore any other pricing strategy is?
And if I do say im going to use penetration pricing do I satet by how much the price will increase
On the 2 sides of notes, can i write the headings with sentence starters? kind of like make a structure.
Yes you can include headings & sub-headings; hints for things to think about etc
are we supposed to identify and apply the information in part B to our marketing mix?
YES
Should we make our aims and objectives during Part A or Part B? because we need to link them to the chosen option in Part B
B
Your marketing objectives need to be specific to the chosen option - which you learn about in Part A. Write about your aims and objectives in Activity 1 and continue to refer to them in Activity 2 when you explain your marketing message, marketing mix, campaign budget and timeline
so do you explain how the business CURRENTLY apply the 4Ps or how they SHOULD apply the 4ps?
The marketing mix (AF5) should describe in detail how the business should use marketing in order to achieve the aims and objectives
Is your 2 page template for Day 1 of the exam (research) ready to be used in the exam? I noticed that you added the headings in the end which are very helpful (if allowed?!) thanks
Yes - Pearson have confirmed that headings and other aide-memoirs are allowed.
can an online website be mentioned in 'place' as products are being sold there?
Yes - online / e-commerce is a key distribution channel, which is what Place is all about
should the marketing message come right after the marketing mix? because my teacher had put it after the budgeting part
Strictly the marks for Marketing Message are included in AF5 (Marketing Mix) so I think it makes sense to put it there - ideally before you go through your 4Ps + 3Ps. However, so long as it is in there somewhere, the marks will be awarded!