Hi Vikrant! Here are a few pointers to avoid the problem of frequency capping or throttling in A/B testing:
Use a randomization method to ensure that each variation is shown to a similar number of visitors. Use different variations of the website for different segments of the audience. For example, you could use a different variation for new visitors and a different variation for returning visitors. Use software that allows you to cap the frequency of how many times visitors are shown a variation, by setting a limit on how many times a visitor can see a variation before being excluded from the test. Let us know if this helps you to get more accurate results and avoid the problem of frequency capping or throttling.
Hi Guru, I would like to request for pointers for AB testing where the buyer might do a frequency capping or throttling, thanks
Hi Vikrant! Here are a few pointers to avoid the problem of frequency capping or throttling in A/B testing:
Use a randomization method to ensure that each variation is shown to a similar number of visitors. Use different variations of the website for different segments of the audience. For example, you could use a different variation for new visitors and a different variation for returning visitors. Use software that allows you to cap the frequency of how many times visitors are shown a variation, by setting a limit on how many times a visitor can see a variation before being excluded from the test.
Let us know if this helps you to get more accurate results and avoid the problem of frequency capping or throttling.
Thank you! I like this lecture, it is basic and make things very easy to follow and understand
Where can I get images of these websites which you showed in presentation?
At time 41:00, how comes the value critical value as 2.0 ?
So, Jon Snow does know A/B Testing.