Another Black Beauty Brand ... CLOSED l Too Much Mouth
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- Опубліковано 7 вер 2024
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Damn not Beauty Bakerie! I'm not that surprised because it's been a very long time since they released anything but I'm sad. They had a really fun concept
The concept was definitely fun. But, they had just launched the pink Himalayan salt loose powders & them made them into a pressed powder.
They had a lack of support from the bc. I hardly seen anyone talk about them
@@tondaniraluswinga2590After it came out about their colorism and other allegations, I didn’t buy from them.
@tondaniraluswinga2590 because after their first few launches, they didn't really come out with anything that interesting. This is the thing with business, you have to play your cards right. They didn't invest in their marketing so they eventually just faded into the background.
People need to also stop focusing only on the Black Owned Brands at Sephora. There's a lot of ones at Ulta and the drugstores people barely mention that deserve support too. But all I see is hype for Fenty, Danessa, Pat, LYS, and Juvia's Place. Would love to see more people talk about KNC Beauty, Mary Louise Cosmetics, Marie Hunter Beauty, Coloured Raine, Bossy Cosmetics, Eloise Beauty, and more.
I agree. Thanks for this comment - I will check out KNC Beauty and Coloured Raine. There are many black owned brands that need our support.
Is fashion fair black owned? I know they’re at Sephora right now. Blk/opal is another black focused brand at the drugstore
LYS is sadly not black owned although they try to present it that way :/ it's owned by PUR and the founder is Tisha Thompson, a PUR executive
@@divadream Sorry can you elaborate. TT is a black woman and the founder of LYS ? Or has she sold the brand ?
@@divadream Tisha is listed as the founder and CEO and she's a former PUR executive. She left PUR in 2020.
All of this needed to be said.... I really hate this for Beauty Bakerie. I can't help but remember how Huda Beauty literally bit off their ideas. They didn't deserve this.
Right but Huda is definitely getting her Karma the only thing keep her brand alive is Mona and Kayali!!!
Exactly !!
TY! She stole and stole and stole from them. Don't forget.
@madisoncarrington3543 she needs to be cancelled. This behavior is not ok.
@@madisoncarrington3543 i dont really think this is true. Huda beauty has been solidified as a makeup brand people can trust and rely on..
BB was a full moment, a whole era 😢
The older we get, the faster time flies. It's just life y'all, so enjoy the journey. We're here for a good time, not a long time ✌🏾🥂✨️
I got the email that Beauty Bakerie was closing shop, and I am devastated, BUT, what an incredibly classy way to close up shop. Cashmere is an inspiration ❤️❤️
LITERALLY just had this convo. I felt a shift at 24-25. Then at 30. Then 35. It is a privilege to age. Each point offers growth and a new deeper adventure if you welcome it. This BB post just sounded like a black woman allowing herself to age gracefully. It’s a perfect ending if there ever was one ❤
Also, heavy on the “make some more noise” because where I’m located, it’s like black owners are damn near scared to say they’re black owned 😭 like, I’m learning that some avoid that label & it makes it harder to find and support them specifically
I think the line went “down” when she left the country. I don’t think that she was able to market her line fully from so far away and without a proper support team. Lastly, I don’t think the Cashmere should have put her faith as a reason for letting her company slide. Spiritual maturity isn’t an excuse for failure or complacency. I know that this is an unpopular opinion…
I thought she was in California.
Perspective is everything, you view it as "failure" "complacency" Im sure her perspective is much different.
Honestly spiritual maturity is much more important than any business. It takes a lot of faith and humbleness to put your relationship with Christ before anything monetary so what she did is extremely admirable.
@@jalynnia8878 this is the unfortunate side of being a designer Christian, lack of common sense. This is what keeps black businesses null and void, godly to no earthly good. Chick Fil Ais a Christian billion dollar company, but little Cashmere and to small businesses have to give up everything to pray. You can actually do both. Lastly, with all the money that she could have made with a successful business, she could have helped so many unfortunate souls - thousands. But now she will only be able to help herself because she has disconnected her business. We really do have to think. It takes money to build churches, schools, orphanages, pantries, ext. it takes more than prayer.
The Rewards 5:25 Cashmeres Will Receive In Her Quest To Follow Christ, Before ANYTHING ELSE On This Earth, Are UNMATCHED PERIODT. GODS' Got IT Under Control And He's Working For Cashmere And Anybody Who Follow HIM A Perfect Plan. 🙏Blessings Peace Mercy And Grace Be With You, Cashmere, Always And Forevermore AMEN 🙏🙏🙏🙏
Girl, you had me in HYSTERICS talking about your age! You sound like ME! I'm not 30 anymore, I'm GONNA BE 60 (in July)! (Yeah, and I'm still a lover of cosmetics, therefore I watch you youngins so you can guide me in to making sure I'm keeping up with the makeup trends!) LMAO! Oh you had me cryin'!
I watch for the same reason and I’ll be 60 in July TOO (using my daughter’s account). Happy early bday to us 🥳
So sad, it's like they're closing one by one. We only have a few black owned mainstream beauty brands left. COVID really took a hit on small companies. Maybe in the future she might rebrand and restore it. If anyone still wants to get her products they are avaliable on Amazon. A few items have sold out already. Wish her the best.
Damn this is wild! I was thinking about BB a few days ago and I noticed her personal account has become very faith-based lately (no problem with that as I am a Christian too) but noticed the brand was very quiet lately.
genuinely upset about this one because not enough brands have a sifter in their loose powders like bb did.
not to be rude, but I'm not sure what closing down yet another black owned brand has to do with serving jesus but ¯\_(ツ)_/¯
Beauty Bakery had a great concept! Such a vision! I’ll continue to cherish and use the products I have. The owner and brand should be proud of there accomplishments!
Ulta put the BOBs on first! Sephora jumped in after a big statement because they got called out, so now they're all about it...🤨
Ulta also has more Black Owned Beauty Brands stocked than Sephora
Ikr I noticed before 2020 on the Sephora website, they barely had BOBs like that. And in 2020, a lot of companies were doing damage control talking about how they'll "do better" and all of a sudden, started showing A LOT of black models, promoted BOBs and blk digital artists on social media, and more haircare brands are catering to type 4 hair or makeup for brown/ dark brown skin tones. It's pretty obvious this only happened because of what took place with GF in 2020. But if that never happened, other people would stay gaslighting & excluding bw, and then when we make our own products, those same people will complain about how the BOB brand doesn't cater to "fair skin tones" or that it's "too heavy for their hair" or call it "wokism", etc.
The fact that black women, in particular, spend an estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterparts, but are also heavily underrepresented/ and underserved in the beauty market, proves that most of these brands CHOSE to exclude us, until after a tragedy happened. Smh.
@@jennywakeman3267what does GF mean here?
So Black women need to STOP! What will happen Black women stop
@@nmpoy George Floyd
I’m surprised she didn’t just sell and leave. Beauty Bakerie was an absolute stellar brand.
I was devastated when I saw the news this morning! Their pressed powder they just released was exactly what I needed in my collections, all the other pressed powders I’ve tried either turn my makeup a shade darker or are too light to work.
Plus their Sangria Splash lip whip is my HOLY GRAIL color. I’ve gotten SO MANY compliments over the years about it. I’m running to Ulta to buy some backups before they sell out.
But also, I’m not surprised because they never evolved with the trends. And I think they expanded more then the brand was ready for.
I have not bought from beautie bakery in hot minute. I am not surprised that they are closing cause they haven’t released anything in awhile.
A lot of their technology and branding was stolen by larger shops and then we no longer supported them. Sad really. Everyone jumped on the “cake powder” trend….and we stopped hearing about them.
I’m happy she turned to the lord. Can’t wait to see where she lands next.
First UA-camr/ influencer to mention current economic conditions. It seems a like some of the other girlies are living in a bubble. You don’t half to be negatively impacted to see the prices going up. This impacts everyone regardless of social economic status. It’s a mess out here in these streets especially for average Americans, and businesses. I loved the owner of Beauty Bakery’s message
THEY ARE CLOSING?! I remember finding beauty bakerie early on and they really heightened my expectations as a consumer and black makeup user. I wish them the best on the next chapter.
I'm a little confused by the line "am I more known for this achievement or for knowing & loving the Lord?" Unless someone is a pastor or minister or missionary, how would someone be most known for being of the religion majority of the world? Why would your religious pursuits involve being known?
I believe she's implying that she is known for making money (worldly pursuits) but not for the spiritual enrichment that she is so passionate today. It sounds to me like she wants to bring people to her view of her faith.
I'm a Christian so I empathise with her wanting to immerse herself but I don't think she should shut the business down to only focus on her faith. I think it would have been so inspiring to continue to grow her brand and continue to nourish her heart with Christ.
Christians are called to be pastors, ministers and missionaries. Great and small living as missionaries to a dying world. Her statement was beautiful and showing there is bigger than beautifying the body but not caring for the soul.
If we're practicing our faith, we talk about it and bear fruit. It shows up in the way we treat others, how we deal with challenges, what & how we talk, our general aura. People like that are like lights in the world. They just have that kind, peaceful, quietly powerful spirit from God about them. It's awesome. I'm sorry to see the brand go, but I pray she's blessed on her journey
Thank you for pointing out just how far Black owned brands has come! It’s a beautiful thing! I’m almost 59 years old. So really a lot of y’all have no idea as to just how far the beauty industry has come! Celebrate that! Not only do we have Black owned brands, but we have made others more inclusive for our needs. I give a big shoutout to Jackie Ina for that! I’ll miss Beauty Bakery but because she’s doing what she believes the LORD is calling her to do. Kudos to you Sister!!! 👏🏾 👏🏾👏🏾 Bravo!
That flour powder was the G.O.A.T
Then Huda stole it
It's a tough time for beauty brands and it will probably get worse this year as the worldwide economy is not as strong as it was a few years ago. I think her heart was not in it anymore but the fact that she did not want to pursue a sale also says to me perhaps financially the brand was not doing as well?
It's interesting she chose Good Friday to share this message. Of course bad news is always shared on a Friday in the PR world so people have the weekend to get over it but GF being today is potent considering her focus on her faith now. Good luck to her. I noticed BB's social media pages were very quiet lately as well.
I think Mented is next. Their FB pages are full of angry and upset customers and the brand has stopped responding on Instagram as well. One of the cofounders posts a tonne on TikTok about Taylor Swift but never about her brand? Thanks for the video XOXO
Mented is definitely next. They don't have a manufacturer anymore.
@@jostinaluver Totally agree and they don't even care to respond to their clients on Facebook and IG.
damn what are customers upset about? and no manufacturer?!?!
@@krissygirl2609Customers are complaining on the FB and IG pages that the brand has stopped replying. I had a look because I heard complaints in another beauty group so checked out the FB page myself and lots of angry people on there saying they will not shop from Mented again. I think the co-founders might be going through problems or issues as well in addition to manufacturing. One of the co-founders has started a health startup and does not post about Mented anymore. The other co-founder posts about Taylor Swift on TikTok even though there are no Mented updates for 4 months? Horrible business practices all round.
@@jostinaluver i agree. I think mented over expanded in terms of distribution. When repurchasing my lippie on black friday, i saw it online in limited amounts at macys, target, qvc, hsn, and ulta. Their site seems to go down often.
The way I RUSHED to the Ulta site and bought the Brownie Bar so I can still have my favorite blush...
Been having this conversation a lot. You shift in your priorities and want to get off the hamster wheel. At some point you realize how much more do I need and what exactly am I chasing? I’m proud of her that she was brave enough to follow the shift in her life!
we are definitely taking steps backwards for sure.. it's a lot to process. Deep sigh..
😭😩😔
30 was okay, 35 was hmmm but I just turned 37 and I'm like did I even know myself before now. I've never had an age hang up but even writing the number 37 has me wanting to scream, cry, and throw up. Mostly because I feel like I'm going through my teens but the adult version. 🙄😮💨 I can imagine that she's evolved past the brand but it took her some time to come to terms with it. I'm happy she's going to be doing whatever it is that feels more like her. I feel like Coloured Raine may be there soon. Hopefully not but . . .
The fact that she said this was a calling from God and he is calling her to another purpose is amazing to me. To God be the glory !!
I’m confused by the rhetoric about the Lord, was this how they were writing on posts for the brand? I mean, I’m religious but I can’t think of a single person that decided to start/run a cosmetics brand because of their faith. At least that’s what the description in the IG post had mentioned… regardless, it’s sad to learn that they’re closing but all the best to the owner & the employees.
I agree - I’m of another faith, but it’s always uncomfortable having people project their own beliefs onto such a large platform. I only ever see and experience this with Christians sadly.
If I’m gonna be honest .. I feel like a lot of people use Christianity as a shield for backlash.
@@GGoddess95 I don't think that is fair at all. She said she was leaving to focus on her religion. Nowhere in her post is she projected or saying you have to convert to her beliefs. This is a cheap shot.
@@hayaglamazonluxe no, I didn’t say that she was trying to convert anyone, only that the IG post alludes to a reason she started the brand as being inspired by her faith.
@@hayaglamazonluxeit’s cheap to claim your leaving to focus on your religion when anyone with any level of sense can tell this is a economic problem. People are buying beauty like that . Ppl aren’t even talking about bb like that anymore. The Beauty sector on UA-cam is even suffering. The views aren’t what they use to be!
i just went to mented's website and the site says "under maintenance - stay tuned for updates" damn!!! 😫
The ceo casually mentioned a relaunch on tiktok
Yes I'm worried about Mented. 😟
I woke up to the EMAIL and low-key felt so sad. And they stopped taking orders 😭😭 those lip whips, powders, etc were staples! The theming was always on point - she had a cute concept that never felt overly childish 😭😭😭
Omg same 😭
I placed an order on march 16 but then it got cancelled and I wasn’t sure why. I checked my emails and then it all made sense. 😔
Im sad but I understand Cashmere I hope for the best for her ❤
Huh???? Stop taking orders 😳😭😬 I surely was about to head over to the site 😩
I'm not surprised because I never really heard people talking about them. I really loved their aesthetic though and hate that the brand is closing.
30?? I’m pushing 50…, it is a PRIVILEGE and BLESSING to get older…. I embrace it, because I don’t want the other option….. as my grandma used to say “just keep living” ❤
NOT THEM!!! Damnit I was just thinking the other day about BB setting powder and how cute the product was and now this!!! MY HEART 💔
This is sad! I did see it coming but it doesn’t make the announcement any less shocking. I went on the website and there isn’t even a going away sale but when you click a product it takes you to Amazon so you can still buy it there. I hate this for us though but I love it for her.
Side note: your makeup 😍 I love this natural look
Eloquently spoken and it appears as if she’s matured over the years and found that which is most important to her personally. I’d not ever used any item from this brand. Her eyes have been opened and she seems what she was unable before. May God bless and keep her upon the path He’s allowed her to step upon.
Thank You for keeping us informed.
No way! I was getting a ton of marketing emails from them like last month. Her IG caption was hella religious for no reason but.. wish her the best.
I respect their realization of what God wanted for their lives in the end. I wish them the best 🙏🏽
I had to find another brand for my concealer because the Mented website is under construction. I am most likely going to declutter the rest of the products that I have because I have already replaced them with a brand that stays current with its consumers. The items that I replaced will expire soon anyway but it's disappointing that Mented is staying silent.
My daughter is going Lose IT! She loves Beauty Bakery and uses a lot of their products. I'm going to give her a heads up so she can see if it's possible to get some of her favorites if she moves quickly. I appreciate how you keep us in the know Shanygne
Tell her to go to CVS AND TARGET
@@aprilforever215 Thank You!
I loved beauty bakerie so much but I don’t think they ever recovered from all those allegations on how business was being handled a couple years ago. I loved Cashmere so much but unfortunately nothing was the same after that 💔 I wish they could’ve turned things around bc the quality was there!
I’m actually devastated 😭
Correct me if I am wrong, but I believe a lot of people stopped supporting BB when she did some PR thing with Jefferson St@r...
Yeah that and around lockdown time they came under fire for making a statement like most black households didn’t have a dad 🥴
I forgot all about them after that
@@Shanygne Yikesss
I'm glad I had picked up a bit of everything over the years so I had a wide variety of testing the brand out. Still, it's sad to see a brand who was around when I was really beginning to dabble into beauty close it's doors
Thank you for this video. I am sad to hear this. I use BB Cotton Candy blush/highlighter palette almost daily, and I just love it. I purchased other products after receiving an item in a FabFit box. I pray Cashmere will be successful in whatever she does next. She is a talented and beautiful woman, and I thank her for bringing BB to us❤.
Nooooo not beauty bakerie! 😩 that oil/foundation combo was top tier. Pretty much all of their products. Imma miss them fr 💔
I read where she is starting a Christian podcast.
Welp guess I better stock up on the products I love from them. Their blushes are perfect and I will forever love their eyeshadow.
Lol, maybe i better do that. I'm not really big on brand consumption (i focus on product more than anything else), but the first time I bought anything from bite beauty was when they were closing. 😂 I only have a liquid lipstick from BB (which i don't really like without a liner and it is MATTE) which i got from Target. They'll probably have lots of discounts now.
ATP whether she sold the company or not ppl weren’t buying so even if she sold and an uproar from the blk community happened saying they won’t buy anymore… dudes you weren’t buying to begin with.
I’ve been using their setting powders for the last several months and just bought another mini lip whip a few months ago. I just saw my Target has a few Cranberry Stilettos left and I needed a new one so I’m gonna grab one.
But Poundcake is a great red liquid lipstick option too that’s at Ulta.
I need Mented to come back though. 😞
3:10 I'm confused😕 they just launched the pink Himalaya powder & started sellin in target.. 😳😭 I have $100 something products from a 40 % off sale.. And within that sale their foundation line was ending it had something to do w/NOT being able to get them made in Japan anymore, Signed up for the text message club. Just so confused😕.. 😳😭😔😔😔😔😔😔😔😔
They make my favorite powder! I wish I would have gotten a backup! 😩
I thought they were doing good since I see Beauty Bakerie products at my local CVS store. Enjoyed the video!
I hope that isn’t true about mented!! I love their eyebrow pencil and I’ve tried all the popular ones from ulta. I refuse to start the journey over to find a decent eyebrow pencil! 😭🤧
Wow, so ad but happy if she feels this is what is best for her 🙏🏽🙏🏽BB pumpkin blush is the best orange color blush ever on melanin skin
You look so pretty!
I stopped buying and recommending BB a couple years ago after the stories came out about how poorly treated (Black women) workers were at corporate. There are better BOB for me to spend on.
Not to be that person but she became extra religious right around Covid and (I’m not completely sure) I feel she was anti vax at a point bc of it. She was steadfast about it if my memory serves correct (I remember seeing some drama around them on IG n her saying y’all couldn’t shake her faith 🧐) n gave them a wide birth. Never really heard much again since and just figured they were on their urban decay tip and had a loyal fan base. Sorry to hear they’re closing.
Can u look into hidden cosmetics? The ones who were originally selling the glitter lip kits? Something weird is happening with them
WE ARE DEFINITELY GOING BACKWARDS
!!!
I'm glad the company existed.
This makes me sooo sad their powder is my absolute favoriteeeee 😢😢😢also i loved their concept
Sad to see Beauty Bakerie go but happy for her. But I really did want to try the new pressed powder 🥹
My goodness!!! Does she really have to shut the whole thing down?!?!? I'd rather she sell it to a major corporation than just shut it down completely!!!!!!!
I'm actually not surprised by Beauty Bakery, just because it seems like it has been a while since they've had new launches, but it's still sad to hear. I appreciate the way Cashmere closed shop...very tasteful. I swear, everything you said about turning 30 is so true! I've been saying the same exact same things since I've turned 30 and I'm now about to be 40! It seems like the minute you turn 30, the change is instant!
Omggggg not Beauty Bakerie 😩😢
Lord, not even a blowout sale, just closed!!😫
NOoooo!!!! I LOVE their blush!!! Especially the orange one!
The lip whip colors were iconic
This is unfortunate. I had kinda forgot about Beauty Bakerie, I haven’t seen much from them in terms of marketing in a while. I loved the concept of the brand, it was very cute and unique!
I still have the pink blush from them I bought about 2 years ago. It's sad but I know it happens. I'm still going to buy from black businesses and wish them the best.
I was JUST thinking about their brand last night and planned on looking into them. I was hoping it wouldn’t be a similar situation to the ones you’ve been discussing
That second foundation, glass skin, was what I used until I couldn't find it anymore 😢
Damn that’s a shame but if her heart is no longer in it or her calling has changed it is what it is.
I need more BOB in ulta bc as a consumer Sephora’s reward program is absolutely trash. Ulta has a much better rewards program.
She just launched a pink version of her setting powder! Like what!?!
Beauty Bakerie was an iconic brand, she was the first major brand to release a pink powder and it just never came back. 😢
Tbh, I am glad that she closed instead of selling out.
It didn't help that Huda stole from her time and again
This was such a wholesome take on her exiting the beauty industry. Compared to reddit lol some of the theories/interpretations they had chile. A whole rabbit whole of mess and tbh some of it kinda makes sense.
I love the setting powder 😢
This makeup look😍
How unfortunate 😕. BB had some great products. But following God will never lead you astray - blessings! ❤️🙏🏾🙌🏾
What is on ya face the whole face is lifeeeeeee
I was actually thinking about buying a few of their lip products because of the hype around them a few years ago, and then this happened. I at least wish she tried to sell everything before shutting the business down. Ulta has the regular lipsticks but not the lippies that went viral.
With age comea wisdom and gray hair is a crown of glory....
This was good brand, loved the creative concept of the brand as well. 😢
Yesss ! I was trying to catch the last sale!
It's giving maturity. What an eloquent way to say goodbye. I understand that shift oh so well. When you have a passion and drive to serve, your not always sure how to do that. Others may push you to do it one way, but when that lightbulb pops on after 25 and 30, things just hit differently. Same passion, different road of pursuit. I'm sure she'll be happier and more whole with the decisions she'll make going forward. She sounds so clear and free. That's grown woman right there. Her steps are guided. I'm happy for her.
Thankfully she’s a kept woman so the advantage of marriage resource wise , I believe strongly SHE WILL BE JUST FINE 💍♥️
I thought Estée Lauder bought Beauty Bakery. I see their products in the Cosmetic Company Outlet stores.
😢😢😢😢 we love you beauty bakerie
So the business is closing because she's in a new place in life? Why not just sell the business? I thought the reason was going to be because of the usual challenges of owning a business but if it's not that I don't understanding ending a brand people enjoyed and was doing well when it was active.
Sometimes the person/entity they sell it to won’t really have that same drive and passion when running it.
Super sad. I hate that this happens to black owned companies. So many go.
Sooo with them still being in Target once they still sell out that’s it?
Yup. That’s it😭. I love their Lip Whips so I went to see if I could grab some off Amazon and only the setting powder and base stick was left…
I’m surprised no one bought beauty bakerie.
Maybe there were no profits to justify a purchase? Beauty is a tough business for sure
sad....although i don't think i ever tried any of their products
Jackie Aina, with her 46-step makeup routine did the dirtiest review on her and it went so sideways… so that’s really what happened.
This is why i don't buy Huda Beauty. She stole from these black creators. Karma won't forget and neither will i.
Wow I love their powder!!! I cant believe it
The beauty industry is dominated by mega companies such as L'Oreal and LVMH who have the power to literally break smaller brands so it's almost better to stay small and under their radar otherwise you'll be forced to sell or close. 😢