Such a great way to teach how to imagine for business and market understanding. I will have my business analyst interview next week, wish me luck. Thank you for the video!
Hi! Great video! To solve this market sizing I started by directly "eliminating" the residents of NY who did not consume coffee and then segmented those who did, similarly as you did. So basically I segmented 75% of NY population into 25% who drink 1 coffee, 50% who drink 2 and 25% who drink 4. I used this approach based on your pet food example. How does it compare to the approach you used in this video?
Thanks for the comment and kind words! This is a very similar methodology to how I approached the problem, I started with eliminating those under 18 to only focus on adults, then segmented into three distinct customer segments based on coffee consumption (no coffee, 1-2 cups per day, 4+ cups per day). As with any market size reasonable minds can certainly differ on the structure and assumptions and in retrospect adding a middle tier of coffee drinkers is likely helpful to further refine this estimate. Thanks again for your thoughts.
really good. i wonder why people are not watching his videos, extremely reasonable , simple to understand
Such a great way to teach how to imagine for business and market understanding. I will have my business analyst interview next week, wish me luck. Thank you for the video!
Hi! Great video! To solve this market sizing I started by directly "eliminating" the residents of NY who did not consume coffee and then segmented those who did, similarly as you did. So basically I segmented 75% of NY population into 25% who drink 1 coffee, 50% who drink 2 and 25% who drink 4. I used this approach based on your pet food example. How does it compare to the approach you used in this video?
Thanks for the comment and kind words! This is a very similar methodology to how I approached the problem, I started with eliminating those under 18 to only focus on adults, then segmented into three distinct customer segments based on coffee consumption (no coffee, 1-2 cups per day, 4+ cups per day). As with any market size reasonable minds can certainly differ on the structure and assumptions and in retrospect adding a middle tier of coffee drinkers is likely helpful to further refine this estimate. Thanks again for your thoughts.
Please can you let me know where I can get the presentation you are showing in the video?
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