📽 6.02: Mark Jansen (Epica) on clever marketing, tech and opportunities [

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  • Опубліковано 1 лип 2024
  • We had a very interesting talk with Mark Jansen, mastermind of the Dutch symphonic metal band Epica, on which he elaborated on the band’s early marketing attempts, how to adapt to new technology, how the band tries to counter the trend of decreasing physical sales, the importance of charts, budgets and much more.
    Produced by Simon Kurt & Sebastiano Mereu.

КОМЕНТАРІ • 28

  • @TheTheAndreiasantos
    @TheTheAndreiasantos 5 років тому +11

    I love him and I love Epica (and Mayan). He's so intelligent, kind and nice, always with a smile and a presence that fascinates and inspires me :)

  • @joliehan3583
    @joliehan3583 7 років тому +25

    Mark seems like an awesome human being

    • @FromHerotoZero
      @FromHerotoZero  7 років тому +3

      Thanks for watching, Jolie. Mark was very nice and fun to hangout with. /Sebi

  • @fiorelladm4606
    @fiorelladm4606 4 роки тому +5

    He is so sweet, kind, polite and professional and talented. ❤ Love him even more, my fav composer on the symphonic metal scene.

  • @ecemmm97
    @ecemmm97 7 років тому +11

    I just discovered this channel, and I must say that you do a great job. Thank you! In addition, Mark is such a polite guy. I actually want to see Epica members more in there :)

    • @FromHerotoZero
      @FromHerotoZero  7 років тому

      +Ecem Emur Many thanks for the kind comment, Ecem. We appreciate! And yes, Mark was great to talk to and hang out with. / Sebi

  • @rufuspanjaitan5759
    @rufuspanjaitan5759 4 роки тому +2

    This guy is brilliant yet humble.

  • @callisto_1486
    @callisto_1486 7 років тому +4

    This makes me love Epica even more. :) Thank you for posting! I'm always curious about the side of things that you two discussed.

    • @FromHerotoZero
      @FromHerotoZero  7 років тому +1

      +I want 2 experience life in all its agonizing glory Thank you very much for watching and commenting. We really appreciate. /Sebi

  • @gabbrielviera
    @gabbrielviera 5 років тому +4

    great interview! he's such a great and humble musician

    • @FromHerotoZero
      @FromHerotoZero  5 років тому +1

      Thanks for watching 🙌 Mark is indeed a great and humble artist.

  • @dean1618
    @dean1618 3 роки тому +1

    Great interview. He cool guy.
    And been part of 2 amazing bands.

  • @jjstrk
    @jjstrk Рік тому +1

    I'm from Venezuela. I'm sorry you guys went through it twice We love you! You have a great band!
    Also, I just discovered this channel. Such an interesting interview! Thank you very much!

  • @tag243
    @tag243 7 років тому +6

    Not a big fan of Epica but the interview was very interesting to listen. Mark has a really adult vision of a situation in a metal music industry nowadays.

    • @FromHerotoZero
      @FromHerotoZero  7 років тому +1

      +zVIPERz Yes, completely agree about Mark's vision. Thanks for watching. /Sebi

  • @JohnWins
    @JohnWins 7 років тому +3

    Great chat, sir! Mark is a cool and nice guy! :) Congrats! Cheers from Brazil!

    • @FromHerotoZero
      @FromHerotoZero  7 років тому +1

      Thanks a ton for watching and commenting, John. Yeah, it was a real blast hanging with Mark. He is such an interesting person with lots of great ideas and awesome attitude. Cheers back from Switzerland! :) Sebi

  • @nueschi
    @nueschi 6 років тому +5

    Marc is a nice guy, and so Epica is nice!

  • @ASenseofGravity
    @ASenseofGravity 7 років тому +1

    Just discovered this channel today and wanted to say "fantastic job" on the quality of the videos, professionalism of the interviews, pleasant demeanor of the interviewer, great artist choices, etc. As an up-and-coming band looking for whatever advice we can get on the business side of metal, this is a great resource! Thanks!

    • @FromHerotoZero
      @FromHerotoZero  7 років тому +1

      +A Sense of Gravity Many thanks for watching our show and for the very kind compliment. Wish you and your band all the best for the future 🙌 / Sebi

  • @EmeraldMindBand
    @EmeraldMindBand 7 років тому +2

    Fine interview! It's good to know that the band keep on working for fans despite of shitty promoters!

    • @FromHerotoZero
      @FromHerotoZero  7 років тому

      I agree. Great attitude from the band. Thanks a bunch for watching our interview with Mark. /Sebi

  • @bordiuras14
    @bordiuras14 7 років тому +4

    You know what... I think a good way to promote your band in a different way to get attention in these times would hanging up posters :D Because think about it... Nobody does that anymore. If some band would do that wouldn't you wonder what kind of band uses posters these days? I would check them out :D Plus posters were awesome. I still have loads of them from the bands that I was in. Here in Lithuania we used to hang poster even 5 years ago. Now it's kind of gone. But we used to do that not that long ago :D

    • @FromHerotoZero
      @FromHerotoZero  7 років тому +1

      Cool idea, I also love posters! Here in Switzerland we actually still use posters a lot to promote any kind of event. Especially in urban areas posters and billboards are a popular mean of communication. Thanks for watching and sharing your thoughts, Evaldas. /Sebi

    • @rjwilliams1986
      @rjwilliams1986 6 років тому +2

      I think in the modern era, bands need to focus on fan-merch more. Epica being an example, I discovered them when I was 18. I am 31 now, with a house and a man-cave to do with what I please. I would love to spend $25 dollars a pop on high quality album art posters from each Epica album, but they do not sell them. Their website only has a couple of rando items that don't really interest me. A missed opportunity; other bands should not repeat the mistake, in this day and age of music.