Coffee Machines in a Swedish Appliances Store

The video demonstrates how fundamentally different consumer markets are by country. Sweden has one of the world's highest coffee consumption rates. The immense product assortment reflects this.
This store at Elgiganten is of no particular distinction. It is located at a shopping center outside Helsingborg.
Pooling insights and information between countries is one of the key ways global companies benefit from being active in many markets. However, often local management focuses myopically on their local opportunities of the day, and may not see what could be, rather than what is.
Global functions are meant to rectify this, but it seldom done in a systematic fashion. We recommend companies to actively manage the pooling aspect of management.
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