Cheese Selection in a Swedish Hypermarket

Pooling insights and information between countries is one of the key ways global companies benefit from being active in many markets. However, often local management focuses myopically on their local opportunities of the day, and may not see what could be, rather than what is.
Global functions are meant to rectify this, but it seldom done in a systematic fashion. We recommend companies to actively manage the pooling aspect of management.Cheese is one of the most culturally embedded consumer goods on the planet. Per capita consumption differs widely. Sweden has one of the highest levels of consumption along with France and a few other countries.
This video shows the selection in the main cheese section (over the counter specialty cheeses are not here).
It is immediately apparent that the assortment is immense. By type of cheese, by format, by brand, by use. Packages are typically much larger than in most countries.
If a Swede walks into the supermarket in the UK or the US they immediately notice there is hardly any cheese. There is a stunning difference between countries that are culturally quite similar.
Cheese is one of the most expensive food products. The lack of category development in emerging countries is therefore natural. That affluent markets differ so much is surprising. Maybe it points to an opportunity?
Pooling insights and information between countries is one of the key ways global companies benefit from being active in many markets. However, often local management focuses myopically on their local opportunities of the day, and may not see what could be, rather than what is.
Global functions are meant to rectify this, but it seldom done in a systematic fashion. We recommend companies to actively manage the pooling aspect of management.
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