Essence Fashion House with Caroline Wanga of Essence Ventures, Tony Shellman, and Mike B!

Caroline Wanga President & Chief Executive Officer and Essence Ventures interviews Tony Shellman founder of Mecca USA and Enyce Clothing, and Michael Barnett (Mike B!) CEO of BOGARD by Mike B!
FULLY WATCH:
We've Been Here Before 50 Years of Hip-Hop Fashion event was showcased by the legends in fashion, Tony Shellman and Mike B! Caroline reviews their history in Urban Fashion, which Mike B! immediately corrects her as FASHION. Caroline also discusses economic inclusion and support for Black-owned businesses since African Americans set the trends for the culture. Mike B! follows up with "Black culture is the culture". The event closes out with the goal of us having our own LVMH's in the world.
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Starting on Sept. 20 we are launching our Speak With A Mentor program where you will be able to reach out directly with a mentor of your choice to help guide you through your creative journey. Be sure to sign up so you don't miss this opportunity.
THE CULTIVATORS
Learn from three pioneers of streetwear fashion. Watch as they mentor up-and-coming designers, sharing insider insights, industry relationships, and resources throughout the course. Discover how to build your clothing line into a brand by observing legendary icons in action. This course will give you the necessary tools to turn your creative idea into a successful business.
The Cultivators is a course on makingabrand.co that goes over the seven elements of building a successful streetwear. Hear from industry leaders covering the important elements you need to consider before starting your project.
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The Cultivators covers:
➕ Branding
➕Trademarking
➕ Tech Pack
➕ Brand Development
➕ Product Development
➕ Sales
➕ Marketing
➕ Tradeshow
Brands we've worked with:
✔️ Gucci
✔️ Estee Lauder
✔️ Project Tradeshow
✔️ AGENDA
✔️ Sony Music
✔️ AGT (America Got Talent)
✔️ VICE Media
✔️ Supreme
✔️ Complex
+ MORE Work with us today!
DIGITAL STORYTELLING:
If you are developing a brand, whether is your business or your personal brand, it is vital to understand how to tell stories using the digital tools around you. Digital Storytelling means you are using technology to tell a story, market a product, or simply communicate a message. In this series of lessons, we will explore how technology like smartphones, apps can be used to tell powerful and compelling stories and how social media can be to share these digital experiences to reach your goals.
Digital Storytelling covers:
➕ Filming with your phone
➕Editing via phone or Ipad
➕ Crafting your story
➕ Concept
LEARN MORE: makingabrand.co/digital-story...
FASHION 101 with MAURICE MALONE:
If you’re thinking about starting your own fashion line, this course is for you! Fashion Design 101 outlines the preliminary steps you need to take to get your brand off the ground. You’ll learn about the process of fashion design, and how urban designers have been stereotyped as streetwear designers since the early 90s.
FASHION 101 w/Maurice Malone covers:
➕ Design
➕Patterns
➕ Materials
➕ Production
LEARN MORE: makingabrand.co/fashion-desig...
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