E4: Behind The Scenes at Free Soul with Lucy Murray: The Importance of Building a Community!

What does it take to manage the creative of a DTC brand on an epic rise? Join Yas and Lucy as they chat to another Lucy: Lucy Murray, Creative Lead at Free Soul, as she reveals the intricacies of brand building, community engagement, and social media strategy. Lucy's account of what it really takes to build a loyal online community and customer base is refreshingly honest and inspiring in equal parts.
Learn how Free Soul's got to their milestone of 100k followers on Instagram, what happens behind-the-scenes, and how to balance the fun and hard work of brand development. She also delves into team management, the significance of communication and the values of hard work and kindness in achieving professional success.
Timestamps:
00:01:00: Community Building and Brand Development
00:06:48: The Importance of Building Community & The Growth of Free Soul's Community
00:14:48: Measuring the Success of Brand Activations
00:18:00: Milestones and Instagram Growth
00:22:33: Challenges of Social Media Management, Business Decision-making and Team Management
00:28:00: Implementing Creative Processes
00:31:30: Feedback and Communication
00:36:23: Career Advice and Work Ethic
00:37:45: Favourite DTC Brands
Who else were you chatting about?
Lucy’s favourite DTC brand at the moment, that isn’t her own - estrid.com/
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: clothproject.co/
Lucy is the Founder of The Leaf Group: www.theleafgro...
…aaaand they are both obsessed with ecommerce.
Wait, who was your guest?
Lucy Murray, Creative Lead at Free Soul
Lucy’s IG: @lucymurrray
Free Soul: freesoul.komi.io/
Hang on, I want to join EComm Girls Club?
If that is the case, we kindly request you slide into the DM’s @ecommgirlsclub on Instagram where you can find out more about joining the world’s best community for girls in ecommerce.
Where, may I ask, is this mystical EComm Girls Club located?
We are international BABY. Our community is connected across 7 countries and counting, but we regularly run in-person meetups in our main bases: London, Hong Kong and Dubai.
What is a Spotlight Session and how can I join one?
We run regular online interactive events, for free on a whole range of topics called Spotlight Sessions! EVERYONE is welcome, you don’t need to be an ecomm girl or even a girl at all, in fact, there’s a guy called Dave who has a 100% attendance record.
Wait, where are you guys?
Hong Kong is home for Lucy, and Yasmine lives in Dubai. We both grew up in the UK, but are both flight risks, evidently.
We want to collaborate with you, what is the best way to get in touch?
That sounds FUN, and we would love to hear about it!
Email us at [e-mail]