$250K On TikTok Shop in 3 Weeks?! | SSP 532

Join us in this episode as we unfold the remarkable e-commerce tale of Josh and Jenna Coleman, a powerhouse couple who turned their online sales venture into a resounding success. They take us on a journey from their beginnings in marketing and finance to dominating Amazon and TikTok Shop, sharing the strategic decisions and personal pivots that propelled them into the limelight. Their story is a masterclass in leveraging life’s twists - from raising kids to career transitions - to build a thriving business that resonates with the potential of passive income.
Listen in as the conversation turns to the nitty-gritty of starting with side gigs and progressing to Amazon Kindle Direct Publishing (KDP) and Fulfillment by Amazon (FBA). Josh and Jenna provide valuable insights into using platforms like Helium 10 for market research and how they used their design acumen to create products that captivate both digital and physical markets. Discover how they utilized KDP as a testing ground for market interest, leading to a booming workbook series that soared in popularity, thanks to smart social media strategies.
Finally, our chat takes a deeper look at the couple’s viral breakthroughs and how they utilized TikTok Shop and Shopify to amplify their business. They share the behind-the-scenes of managing a small business through the highs of viral sales spikes and the challenges of inventory and listing protection. The duo also reflects on the profound impact that Amazon and TikTok Shop have had on their lives and the lives of influencers who have joined them on this journey. Tune in for a dose of inspiration and practical advice that could set you on your own path to e-commerce success.
In episode 532 of the Serious Sellers Podcast, Bradley, Josh, and Jenna discuss:
00:00 - Married Couple’s E-Commerce Success Story
05:05 - Transitioning to E-Commerce
09:17 - Side Jobs to KDP and Amazon FBA
08:24 - Hooking With Software and Numbers
12:48 - Comparing Opportunities in FBA and KDP
17:40 - Transitioning to Full-Time E-commerce
20:53 - Viral Success on TikTok and Amazon
27:31 - Start Small Business With TikTok
31:50 - Learning in the Space
34:39 - Promoting Business With TikTok and Shopify
37:30 - Strategies for Promoting Products on TikTok
44:21 - The Importance of Branding in Strategy
45:19 - Amazon and TikTok’s Impact on Lives

[@user-dm1rg3ne2k]

Power couple. Great video!

[@joniwilsonvoice]

Thank you so much for sharing your story. We are just getting ready to launch our products and you are so right, it is not easy and it is a business, but sharing products that can help people plus create a great life style for yourself is worth all the time it takes to do it right!!!! By the way, I'll be 89 in July so you are never to old to re-create your life and I will order your meal planner!

[@TheMoneyGPS]

Congrats to both of you on your success!

[@aleksandarkrgovic8872]

I can not belive the zumba Bradley

[@MandieGoena]

Is you tiktok shop linked to your shopify or Amazon? Wondering which is better to link to?

[@user-ww6hz4qz2x]

Dear Bradley, I think one little thing that leaves me curious in such successes is how much stock/upfront investment the sellers had on hand to be able to achieve these kind of sales figures. In this scenario, Josh mentions that they sold $180000 worth of product in 72hrs. Which means, on a sale price of $20, they sold 9000 units 🥶🥶

[@mellbelle81]

Yes that’s why Josh’s tip was realize you need cash flow to start these kinds of businesses. Which MOST FBA influencers/coaches FAIL to tell you.

[@user-ww6hz4qz2x]

I would say you need some strong initial investment to achieve such sales figures. I think the business can be started with little investment as well, you just need to pick a niche compatible to your budget. Then you can slowly build up your capital by reinvesting your profits.

[@user-vw8tl2wp9o]

Yes like a lot, you can go 20k 50k down have abad month cash flow etc - TT affiliates is best unless you have $$$ and expert performance marketer@@mellbelle81

[@aida_iman]

What is what is your tik tok account guys?