Rory Sutherland on Psycho-logic | Alchemy | SAGE EXCHANGE

"The opposite of a good idea might be another good idea."
In this episode, Kevin sits down with Rory Sutherland, author of 'Alchemy,' to talk about the difference between conventional logic that seems to dictate business thinking versus the Psycho-logic that could more prevalently dominate business thinking.
'Alchemy' is available at:
tinyurl.com/r3...
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#sage #psychology #logic #alchemy

[@otterofdespair3387]

Most Rory interviews tend to cover pleasantly familiar anecdotes but I’m a third of the way through this one and it’s all new stuff, good work!

[@newmoneymarcus]

So much game in this interview. I took a lot of notes. 📝

[@ohcool.consulting]

This was superb!