"Imagine" | Western Michigan University Haworth School of Business

"Imagine" Campaign for Western Michigan University’s Haworth School of Business 🎓✨
This project showcases our approach to storytelling and visual composition, capturing the dynamic atmosphere of Western Michigan University’s Haworth School of Business and the vibrant Kalamazoo area. Through a blend of new footage and elements from our ongoing collaboration with WMU, we created a series of videos that highlight the academic excellence, campus life, and unique community surrounding the school.
The "Imagine" campaign features a long-form promotional video, accompanied by targeted cutdowns designed for diverse platforms and audiences. Our goal was to craft visuals that resonate with prospective students worldwide, offering a glimpse into what makes this university special.
Credits:
Director: Drew Raklovits
Producers: Emma France, Sarah Kutchinski
Executive Producer: Gordon van Gent
Director of Photography: Landon Lacey
Director of Photography (Second Unit): Reid Petro
Production Designers: Emma France, Sarah Kutchinski
1st AC (Second Unit): Mimi Anagli
Gaffer/Grip: Gabriel Walker
Grip: Jeremy Davidson
PA: Camborley Gleason
Editor: Drew Raklovits
Animator/Editor: Jeremy Davidson
Colorist: Landon Lacey
VO Artist: Madeline Harsh
Cast:
Camborley Gleason
Elia Smith
Leo Hellar
Eli Mukanya
Hellen Agebevey
Janine Adamski
AJ Christian
Piper Davis
Nour Khlara
Tommy Glodo
Rianna Clay-Valdez
Ming Han Ling