A Short Glimpse Into Being a Developer Advocate at Elastic
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- Опубліковано 21 чер 2023
- We sit down with Philipp Krenn, an esteemed Developer Advocate at Elastic, to gain insights into his role and the impact he makes on the developer community. As a Developer Advocate, Philipp's mission is to empower developers and ensure they have the tools, knowledge, and support needed to excel with Elastic's technologies.
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Appreciate all the advocate works, they have done amazing things for community.
My view to elastic changed 180 degree couple years after the license change, at first I thought that was ok. However along the way I see that exact moment divides the community, and many of their decision after that just feel very corporate-ish.
Why is that?
I don't think there has been an explicit change - neither the relicense should have any real impact on the vast majority of users and meetups, Discuss / Slack,... are going as strong as ever. COVID had its impact but we are very committed in catching up for the developer audience now :)
And we're out there on in-person and virtual channels every day of the week.
I don't get it. Seems like a video about nothing to me. Even after reading the description I still don't get what a/this developer advocate does. Fancy words, nothing concrete.
What do you mean, have you at least tried to pay attention?
He literally says his role is to engange with the community at events, conferences and be there for people. People that are interested in elastic or need a tool like elastic and are deciding if they should use it or not. Think of a developer advocate as a sales person for... developers. As he said, others in the team work on creating content, this can be articles, tutorials, blog posts, youtube videos, etc. Others focus more on answering questions of the community (forums/social media).
Basically, see 0:33 - their goal is to help the community as much as possible so that they become (hopefully) paying customers. That's the motivation behind the developer advocate role. To bring users (developers) to the company and use their product(s). The way they do this depends and has a very wide scope.
@@jotaman96 So he sells Elastic to developers. That's the gist of it. A clearer explanation of his job would have been: I provide product support to developers through various channels (conferences, articles, videos), make friends with them, and they'll be so satisfied with the guidance I give them they'll start paying for our products.
Now that sounds like a proper job, not all this "be there for the people" , "engage with the community", "empower developers". It sounded like when I'm having a hard time, I'll cry on a developer's advocate shoulder. And he'll engage with my posts by giving me thumbs up.
Thank you for clarifying. And note that it's built into my personality to criticize everything by default, one should not take it personally :)
@@ovidiuc4 I would estimate that >80% of the people we interact with don't pay us. Which is ok; our primary goal are successful users. The cloud service (or additional features) are then the natural extension.
@@philippkrenn5779Thanks. Obviously you can't convert everyone :)
So you travel a lot and "solve issues". Got it.
*Promo SM*