How To Write A Mission Statement In 6 Minutes
Вставка
- Опубліковано 11 лип 2024
- Are you stuck trying to create a great mission statement for your company or brand? Join Branding Expert & Designer Scott Lancaster for a quick lesson how to create amazing mission statements in under 6 minutes using his unique step-by-step process.
Learn Strategic Brand development using the discount code LEARNBRAND or using this link: www.udemy.com/course/strategi...
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QUICK JUMP MENU
00:00 Why do large brands have mission statements?
00:33 Lesson steps & what we'll learn
00:56 What is a mission statement?
01:11 Why should I have a mission statement?
01:42 Do I need a mission statement?
02:42 What makes a great brand mission statement?
03:31 Examples to prove our process works (Walmart & Amazon)
04:17 Creating your new mission statement
04:35 Example of a new mission statement for a new candle start up
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Learn with Lancaster Academy:
Learn branding: www.laodab.com
Learn on Udemy: shorturl.at/sEM15
Get 1 FREE month of Skillshare: shorturl.at/coOU1
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About Lancaster Academy of Design & Brand
Lancaster Academy of Design & Brand is an online education platform with a mission to make world-class design & brand education accessible to everyone. All revenue we generate is reinvested back into creating new education content, courses & resources to help our students.
About Scott Lancaster
Scott Lancaster is the Managing Director & Founder of a leading strategic branding agency, Clementine House. His decade of experience creating & developing brands & businesses inspired him to launch his online academy, Lancaster Academy of Design & Brand. The mission for LAODAB is to give everyone access to world-class design & brand development education.
#brandmissionstatement #missionstatement #brandmission
I have to write a mission statement about myself, not my company, and you made it look easier than I thought it would be. Full Sail University graduate 2025!
Happy to help :)
wow, i loved this so much. The tone, the background music, the banter and humour in the presenters voice. I learnt so much because you also took time to break it down and explain it. I loved this style of teaching and i am looking forward to more. Thank you.
Thank you so much for your feedback my friend. Theres so much more coming!
I was looking for a tutorial that would assist in developing a mission statement for a political organization. The information in this UA-cam video was generalizable to what I needed. Thank you.
Perfect. Glad we could help :)
This is great. I love your style of teaching, everything is straightforward and easy to understand. You're helping a lot of people, thank you so much🙏
My pleasure. Glad to help :)
The approach here was on point and educational. Thanks 😊
Our pleasure. Happy to help 🙏🏽
This seriously helped me within 10 minutes NO BS!!! I've watched countless videos on this topic that left me more confused than before I watched them and THIS VIDEO helped me create one instantly!!! You just earned a new sub!!!
My pleasure my friend. There’s plenty more free training on our website here: www.wearebrander.com/free-training
Loved this!!! Appreciate the simplicity, and the wit at the end
Thanks for sharing. I hope you enjoyed the video
This is given me so much clarity! Thank you! 👍🏼😊
Awesome, I loved this presentation, I think the soothing tone of a persons voice, presenting is so important, it really pulls you in because you feel right at home and comfortable. The points were great and valuable and easy to follow for someone like me who can over think .
Keep it simple my friend. Glad we could help.
Simple and concise! Thanks!
via pigeon? hahah, omg. love that...
Thank you 😊
Very clearly taught and easy to understand. Thank you!!!
Glad it was helpful!
Great video!! Thank you for your time!
This was by far the best mission statement video, even made me want to start a candle business 😅. But I would of wrote the mission statement as: "We help empower people so they can reach their full potential, through the power of relaxation". Just sounds more fluid and strategic to me
Great work 👌🏽👌🏽
I'm working on my brand right now, and this was great. Thank you so much for sharing.
My pleasure :)
Wow this was perfect for me. I was really struggling on the mindset needed to make one. That is so much
Our pleasure.
This was nicely presented. Thank you.
Love this. Thank you!
I'm starting a blog, vlog really, and really needed help putting this together as I'm not great yet at writing down what's in my head in the proper order. Thank you very much!
My pleasure
I have been told to create my own mission statement for my new startup business. This YT video has given me an idea and thank you for sharing
Our pleasure. Enjoy :)
Excellent advice, easy to understand & very enjoyable video. I actually understand how to create our Mission Statement. Many thanks to you for sharing your expertise. 🙏🏻❤️🇦🇺
My pleasure. Best of luck to you.
this is so powerful. i love this
Great video thank you!!!
😊 This has to be one of the best tutorials I've watched. I laughed and learned at the same time, who knew it was possible 🙃So, you get thumbs, and not only that, as a bonus you get a new subscriber and I'm ringing that bell, also.
Great to hear. Welcome Jane ❤️
Beautiful - Thank you
Our pleasure
Love this!
Thanks so much Rick
Thank you for your precise and excellent information.
Awesome, thank you
Your video was very helpful . I followed your steps and was able to immediately write a mission statement for my company.... Thank you . K. Deverney
Our pleasure :) Glad our video helped. Feel free to use any of our other videos. We have plenty more on the way too :)
This is great! Very concise and helpful :-)
My pleasure. Just wait until you see the new tutorials we have coming soon 👀
Thank you so much! I'm about to start my empire, and your video is the one of fundamental things we need to know, how to start! 🤯🔥
Happy to help, Johnny 🙂
Great video. Thank you!
Our pleasure :)
wow loved it that info is amazing.
Thank you so much. Happy to help :)
Thank you especially for your method of presentation 😄
This was really helpful.
Those Animations, RESPECT
This was very helpful thank you
Anytime
This was great! I wrote my mission.
Thank you very helpful
Our pleasure. If you need help with any other area of your branding, just comment and let us know. We want to make content to help you!
I appreciate the vid, very informative and funny.
Love it!
Our pleasure :)
ty so much it helps
Our pleasure :) glad we could help you
Great video Brander , you have gained a new subscriber :)
alina batool thank you so much. Plenty more to come 😊
Thanks, to the point instructions
My pleasure
Thank you for helping me only my journey towards entrepreneurship!
Thank you 🙏
My pleasure :)
Thank you!
Glad you liked it. Feel free to check out our other free resources and videos at www.wearebrander.com
amazing stuff, really helped me to think!
Thank you so much Yelsha
Thank you for a great tutorial. You focus mainly on service to people, but I would like to see more mention of our service to God and our future. Keep up the good work and keep it simple.
Amazing work visiting your website
Syed Aun Muhammad Rizvi thank you 😊 we have lots of valuable resources on our website. Enjoy
Thanks you just helped write my mission stateqement!!!! You’re amazing. I have just subscribed I was struggling to start but it all came flowing from my head thank you so much 🤗
My pleasure. Lot's more coming this year, so stay tuned :)
@@ScottAdamLancaster thanks!
They weren’t lying, I created my mission statements in minutes
Thanks for sharing
Great video,
Thank you so much. If you like this, you’ll love the two free modules of our course. Get free access to them here Kayon: www.wearebrander.com/core-masters-course
Scott loved your video❤️
very precise and simple...
✨Subscribed and likes as well mate, and last dialogue was lit🔥😂
I will try my best to not forget you if I did build an amazing company
Peace✌🏻
My pleasure Naman. When the day comes, I'm here to support you brother.
like it v much, definitely going to build my mission statemnt
Great to hear :)
Very nice plan
Very helpful to develop the mission
Thank you so much. Feel free to check out our website for more great guidance: www.wearebrander.com
Helpful
Thank you
Great video
Thank you
👌👌👌 great
I will NOT send a strongly worded letter. lol, good video, I'm going to use it for instructions for my team to develop a team brand.
Amazing to hear. Shame about the letter, was looking forward to hearing from you
Lovely video content and some great general comments... the problem is they have confused the function of a mission statement with a that of a positioning statement... perhaps trying to do too much in one sentence? A mission statement is an INTERNAL document that, combines with other components of strategic planning, setting the strategic guidelines for the organisation. While positioning and branding, statements are the operational REFLECTION of the strategy not the DRIVING foundation of the strategy. Those who want to know more should search out the "The Hierarchies of Marketing" model.
The best video for understanding how to write a mission statement :))
Thank you so much :) Feel free to check out our other content too
If you liked this type of lesson, you'll most likely love Brand Builder Pro : www.laodab.com/brand-builder-pro
Sorry, I have a complaint, but my pigeon is ill. My complaint is that you're so damned funny that I had to go back and watch this twice and I will STILL be laughing! I do have a life, you know! 😀
Hope you’re pigeon is healthy and well soon
@@ScottAdamLancaster Thank you, I'll pass it on. If you want to send him a get well card, his name is Fluffy.
@@jtoland2333 Sent it out pronto. *Pronto is the name of our pigeon.
it worksss
I wish it was more examples... Still couldn't create a mission statement of my own. But i was a good informative video.
Is it ok to look at other competitors while building the mission statement?
Indeed. And something to keep in mind is you want your mission statement to be different to theres. The key to standing out in any market is to be different. But you can look at some of the leading brands mission statements and competitors for inspiration, sure. Our website has more detail on this.
❤️❤️
Great video.
I hate to be this guy, but the "by" (as oppose to the correct, buy) in Amazon's mission statement is killing me.
Hey thanks for pointing it out. We'll be extra careful in future :)
Exceptional Video - educational and straight to the point, love it!
Thank you so much. It really means a lot.
No homo but I like your voice,man.
😂😂
Glad this video has 0 dislikes. Deserves it
This means so much! Thank you!
Music makes it hard to hear information being presented.
My MISSION: Bring the human brain to realize that IF in 10 years, we do not take full responsibility towards EARTH, we will suffer, physicaly and mentally! THERE DONE IN UNDER 5 SECONDS
Okay, great!
Thank you!
My pleasure