How To Write A Mission Statement In 6 Minutes

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  • Опубліковано 20 січ 2025

КОМЕНТАРІ • 160

  • @ScottAdamLancaster
    @ScottAdamLancaster  4 роки тому

    Want to START a profitable creative design agency in 30 days? Go here: shorturl.at/qrDkJ

  • @bukkyogunjimi
    @bukkyogunjimi 4 роки тому +10

    wow, i loved this so much. The tone, the background music, the banter and humour in the presenters voice. I learnt so much because you also took time to break it down and explain it. I loved this style of teaching and i am looking forward to more. Thank you.

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 роки тому +1

      Thank you so much for your feedback my friend. Theres so much more coming!

  • @TrishaReed08
    @TrishaReed08 6 місяців тому +1

    I really appreciated the simplicity and straightforwardness of this video. It helped a lot

  • @pamelapursleyduplan6350
    @pamelapursleyduplan6350 Рік тому +3

    I have to write a mission statement about myself, not my company, and you made it look easier than I thought it would be. Full Sail University graduate 2025!

  • @rajmalhotra420
    @rajmalhotra420 2 роки тому +1

    I have been told to create my own mission statement for my new startup business. This YT video has given me an idea and thank you for sharing

  • @ENVZNMediaworks
    @ENVZNMediaworks 3 роки тому +1

    This seriously helped me within 10 minutes NO BS!!! I've watched countless videos on this topic that left me more confused than before I watched them and THIS VIDEO helped me create one instantly!!! You just earned a new sub!!!

    • @ScottAdamLancaster
      @ScottAdamLancaster  3 роки тому

      My pleasure my friend. There’s plenty more free training on our website here: www.wearebrander.com/free-training

  • @karen32950
    @karen32950 3 роки тому +5

    I was looking for a tutorial that would assist in developing a mission statement for a political organization. The information in this UA-cam video was generalizable to what I needed. Thank you.

  • @ShaunyDivine
    @ShaunyDivine 6 місяців тому +1

    The approach here was on point and educational. Thanks 😊

  • @BuckRogers711
    @BuckRogers711 Рік тому +1

    I'm working on my brand right now, and this was great. Thank you so much for sharing.

  • @jewelsadam
    @jewelsadam 2 роки тому +2

    This is great. I love your style of teaching, everything is straightforward and easy to understand. You're helping a lot of people, thank you so much🙏

  • @pearlsofwisdomdesign
    @pearlsofwisdomdesign 5 місяців тому +1

    Thank you, you’ve helped me so much 💯

  • @askdrportia
    @askdrportia 4 роки тому +4

    Loved this!!! Appreciate the simplicity, and the wit at the end

  • @mesepaedwards3766
    @mesepaedwards3766 4 роки тому +5

    Awesome, I loved this presentation, I think the soothing tone of a persons voice, presenting is so important, it really pulls you in because you feel right at home and comfortable. The points were great and valuable and easy to follow for someone like me who can over think .

  • @elizabethc9843
    @elizabethc9843 Рік тому +1

    Thanks you just helped write my mission stateqement!!!! You’re amazing. I have just subscribed I was struggling to start but it all came flowing from my head thank you so much 🤗

  • @Herofit_
    @Herofit_ 4 місяці тому

    This is amazing I had a hard time trying to create a mission statement for I and my wife’s holistic health industry but I couldn’t figure it out and I didnt want to use AI I wanted it to come out from
    My heart but I’m happy I found this page

  • @janesoflynn211
    @janesoflynn211 2 роки тому +3

    😊 This has to be one of the best tutorials I've watched. I laughed and learned at the same time, who knew it was possible 🙃So, you get thumbs, and not only that, as a bonus you get a new subscriber and I'm ringing that bell, also.

  • @illrain4life
    @illrain4life 2 роки тому +2

    Wow this was perfect for me. I was really struggling on the mindset needed to make one. That is so much

  • @lavenderwarrior1
    @lavenderwarrior1 2 роки тому +1

    I'm starting a blog, vlog really, and really needed help putting this together as I'm not great yet at writing down what's in my head in the proper order. Thank you very much!

  • @elementbeveragecompany7395
    @elementbeveragecompany7395 4 роки тому +1

    Your video was very helpful . I followed your steps and was able to immediately write a mission statement for my company.... Thank you . K. Deverney

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 роки тому

      Our pleasure :) Glad our video helped. Feel free to use any of our other videos. We have plenty more on the way too :)

  • @FAB0516
    @FAB0516 Рік тому +3

    This was by far the best mission statement video, even made me want to start a candle business 😅. But I would of wrote the mission statement as: "We help empower people so they can reach their full potential, through the power of relaxation". Just sounds more fluid and strategic to me

  • @Bubbleszthecreative
    @Bubbleszthecreative 10 місяців тому +1

    This is great! Very concise and helpful :-)

    • @ScottAdamLancaster
      @ScottAdamLancaster  10 місяців тому

      My pleasure. Just wait until you see the new tutorials we have coming soon 👀

  • @jennifermoore8805
    @jennifermoore8805 2 роки тому +1

    Excellent advice, easy to understand & very enjoyable video. I actually understand how to create our Mission Statement. Many thanks to you for sharing your expertise. 🙏🏻❤️🇦🇺

  • @whyyguy8116
    @whyyguy8116 Рік тому +1

    This was very helpful thank you

  • @AlistairVienna
    @AlistairVienna 2 роки тому +1

    Thank you for a great tutorial. You focus mainly on service to people, but I would like to see more mention of our service to God and our future. Keep up the good work and keep it simple.

  • @MasochistMouse
    @MasochistMouse 5 місяців тому +1

    Thank you for this.

  • @tinabeaver
    @tinabeaver Рік тому +1

    Thank you for your precise and excellent information.

  • @sajalzawar345
    @sajalzawar345 2 роки тому +1

    Those Animations, RESPECT

  • @lw679
    @lw679 2 роки тому +1

    Thank you for helping me only my journey towards entrepreneurship!

  • @raphaelolaonipekun2210
    @raphaelolaonipekun2210 2 роки тому +1

    this is so powerful. i love this

  • @jimdedner794
    @jimdedner794 Рік тому +1

    wow loved it that info is amazing.

  • @goldielocksfly3
    @goldielocksfly3 6 місяців тому +1

    Beautiful - Thank you

  • @Niko_levelup
    @Niko_levelup 3 роки тому +1

    Thank you so much! I'm about to start my empire, and your video is the one of fundamental things we need to know, how to start! 🤯🔥

  • @BoutiqueLaTrice
    @BoutiqueLaTrice 2 роки тому +1

    Great video!! Thank you for your time!

  • @larendakemp8269
    @larendakemp8269 Рік тому +1

    Thanks, to the point instructions

  • @EricasTrifectaWellness
    @EricasTrifectaWellness 2 роки тому +1

    I appreciate the vid, very informative and funny.

  • @lifestylefaithandfamily
    @lifestylefaithandfamily 3 роки тому

    This was nicely presented. Thank you.

  • @alinabatool6537
    @alinabatool6537 5 років тому +1

    Great video Brander , you have gained a new subscriber :)

    • @ScottAdamLancaster
      @ScottAdamLancaster  5 років тому

      alina batool thank you so much. Plenty more to come 😊

  • @dnartey2854
    @dnartey2854 4 роки тому

    This is given me so much clarity! Thank you! 👍🏼😊

  • @JenJ2018
    @JenJ2018 Рік тому +1

    Great video thank you!!!

  • @ilzao2448
    @ilzao2448 2 роки тому +1

    Love this. Thank you!

  • @amywald9357
    @amywald9357 3 роки тому

    Simple and concise! Thanks!

  • @altheaprass
    @altheaprass 9 місяців тому +1

    Thank you 🙏

  • @priscakasongo1187
    @priscakasongo1187 3 роки тому

    Thank you especially for your method of presentation 😄

  • @yellowdough2001
    @yellowdough2001 4 роки тому +7

    via pigeon? hahah, omg. love that...

  • @rishnittsheera3908
    @rishnittsheera3908 3 роки тому +1

    Is it ok to look at other competitors while building the mission statement?

    • @ScottAdamLancaster
      @ScottAdamLancaster  3 роки тому +1

      Indeed. And something to keep in mind is you want your mission statement to be different to theres. The key to standing out in any market is to be different. But you can look at some of the leading brands mission statements and competitors for inspiration, sure. Our website has more detail on this.

  • @mkepler5861
    @mkepler5861 4 місяці тому +2

    at the 4:19 Amazon mission statement, you misspelled buy, is to purchase something, as opposed to by which means something different. spelling counts!

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 місяці тому

      @@mkepler5861 thanks for pointing it out. We’ll do better.

  • @mrrix7989
    @mrrix7989 2 роки тому +1

    Awesome, thank you

  • @caitlyng1158
    @caitlyng1158 4 роки тому +1

    Great video. Thank you!

  • @understandingmedia859
    @understandingmedia859 2 роки тому +1

    like it v much, definitely going to build my mission statemnt

  • @thedarkheretic5005
    @thedarkheretic5005 4 роки тому +1

    Exceptional Video - educational and straight to the point, love it!

  • @Novibeenontop
    @Novibeenontop 4 роки тому +2

    ty so much it helps

  • @namanydv_garud
    @namanydv_garud 3 роки тому +2

    Scott loved your video❤️
    very precise and simple...
    ✨Subscribed and likes as well mate, and last dialogue was lit🔥😂
    I will try my best to not forget you if I did build an amazing company
    Peace✌🏻

    • @ScottAdamLancaster
      @ScottAdamLancaster  3 роки тому

      My pleasure Naman. When the day comes, I'm here to support you brother.

  • @eboniee78
    @eboniee78 3 роки тому

    This was really helpful.

  • @juliajbanks8056
    @juliajbanks8056 3 роки тому

    This was great! I wrote my mission.

  • @r.k.r3265
    @r.k.r3265 3 роки тому

    Very nice plan

  • @TheSamrizvi
    @TheSamrizvi 5 років тому +1

    Amazing work visiting your website

    • @ScottAdamLancaster
      @ScottAdamLancaster  5 років тому

      Syed Aun Muhammad Rizvi thank you 😊 we have lots of valuable resources on our website. Enjoy

  • @Vasilencho
    @Vasilencho Рік тому +1

    Thank you!

  • @ourwellnesslounge1011
    @ourwellnesslounge1011 5 років тому +1

    Thank you very helpful

    • @ScottAdamLancaster
      @ScottAdamLancaster  5 років тому +1

      Our pleasure. If you need help with any other area of your branding, just comment and let us know. We want to make content to help you!

  • @hillarycooper4421
    @hillarycooper4421 4 місяці тому

    At the end it talks about Xaler. 5:01

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 місяці тому

      That was just a made up company for the Candle brand we were naming in the video. It was Relax spelt backwards. I didn't even know a brand existed called Xaler which was related to weed to be honest.

  • @rickkubina8977
    @rickkubina8977 4 роки тому +1

    Love this!

  • @leighcowan
    @leighcowan 4 роки тому

    Lovely video content and some great general comments... the problem is they have confused the function of a mission statement with a that of a positioning statement... perhaps trying to do too much in one sentence? A mission statement is an INTERNAL document that, combines with other components of strategic planning, setting the strategic guidelines for the organisation. While positioning and branding, statements are the operational REFLECTION of the strategy not the DRIVING foundation of the strategy. Those who want to know more should search out the "The Hierarchies of Marketing" model.

  • @uaa2800
    @uaa2800 4 роки тому +2

    The best video for understanding how to write a mission statement :))

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 роки тому

      Thank you so much :) Feel free to check out our other content too

  • @novaaaa-a
    @novaaaa-a 4 роки тому

    amazing stuff, really helped me to think!

  • @JackDanielz7176
    @JackDanielz7176 2 роки тому +1

    I wish it was more examples... Still couldn't create a mission statement of my own. But i was a good informative video.

  • @kayonpinnock8928
    @kayonpinnock8928 4 роки тому +1

    Great video,

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 роки тому

      Thank you so much. If you like this, you’ll love the two free modules of our course. Get free access to them here Kayon: www.wearebrander.com/core-masters-course

  • @BloodMoon375
    @BloodMoon375 Рік тому +1

    I will NOT send a strongly worded letter. lol, good video, I'm going to use it for instructions for my team to develop a team brand.

    • @ScottAdamLancaster
      @ScottAdamLancaster  Рік тому

      Amazing to hear. Shame about the letter, was looking forward to hearing from you

  • @borianadimitrovadance
    @borianadimitrovadance 4 роки тому +1

    Thank you!

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 роки тому

      Glad you liked it. Feel free to check out our other free resources and videos at www.wearebrander.com

  • @jamalcampbell9237
    @jamalcampbell9237 2 роки тому +1

    👌👌👌 great

  • @camc702
    @camc702 2 роки тому

    Great video

  • @borianadimitrovadance
    @borianadimitrovadance 4 роки тому +1

    Love it!

  • @PpSquaredProduction
    @PpSquaredProduction 3 роки тому +1

    Helpful

  • @jtoland2333
    @jtoland2333 2 роки тому +1

    Sorry, I have a complaint, but my pigeon is ill. My complaint is that you're so damned funny that I had to go back and watch this twice and I will STILL be laughing! I do have a life, you know! 😀

    • @ScottAdamLancaster
      @ScottAdamLancaster  2 роки тому

      Hope you’re pigeon is healthy and well soon

    • @jtoland2333
      @jtoland2333 2 роки тому +1

      @@ScottAdamLancaster Thank you, I'll pass it on. If you want to send him a get well card, his name is Fluffy.

    • @ScottAdamLancaster
      @ScottAdamLancaster  2 роки тому +1

      @@jtoland2333 Sent it out pronto. *Pronto is the name of our pigeon.

  • @m.gunasekaranmarimuthu9373
    @m.gunasekaranmarimuthu9373 4 роки тому

    Very helpful to develop the mission

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 роки тому

      Thank you so much. Feel free to check out our website for more great guidance: www.wearebrander.com

  • @BBMonkeyStar512
    @BBMonkeyStar512 4 роки тому +5

    They weren’t lying, I created my mission statements in minutes

  • @mirorav
    @mirorav 3 роки тому +1

    Music makes it hard to hear information being presented.

  • @user-vl4zi9vl8g
    @user-vl4zi9vl8g 3 роки тому +1

    Great video.
    I hate to be this guy, but the "by" (as oppose to the correct, buy) in Amazon's mission statement is killing me.

    • @ScottAdamLancaster
      @ScottAdamLancaster  3 роки тому

      Hey thanks for pointing it out. We'll be extra careful in future :)

  • @aynrandgaro4882
    @aynrandgaro4882 2 роки тому +1

    it worksss

  • @bennysoundz2604
    @bennysoundz2604 4 роки тому +1

    Glad this video has 0 dislikes. Deserves it

  • @leonfisher6214
    @leonfisher6214 2 роки тому +1

    No homo but I like your voice,man.

  • @Lan_Momo
    @Lan_Momo 2 роки тому +1

    ❤️❤️

  • @newdimension4731
    @newdimension4731 3 роки тому

    My MISSION: Bring the human brain to realize that IF in 10 years, we do not take full responsibility towards EARTH, we will suffer, physicaly and mentally! THERE DONE IN UNDER 5 SECONDS

  • @hillarybcooper
    @hillarybcooper 4 місяці тому

    this is a great video until the end when it advertises a WEEEEEED company. FINE, unless you share it with children who are learning about resumes and mission statements. FYI

    • @ScottAdamLancaster
      @ScottAdamLancaster  4 місяці тому

      Which weed company? haha I don't even mentioned a weed business in the video...

    • @hillarybcooper
      @hillarybcooper 4 місяці тому

      @@ScottAdamLancaster there is a bit aroung 5:00 for a company called Xaler.

  • @TrishaReed08
    @TrishaReed08 6 місяців тому +1

    I really appreciated the simplicity and straightforwardness of this video. It helped a lot