CDP Back to Basics 2: Data Quality: The Importance of Data Integrity in Your CDP

Given the high importance of data integrity in campaign success, 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐟𝐮𝐥𝐥𝐲 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐝𝐚𝐭𝐚 𝐲𝐨𝐮𝐫 𝐂𝐃𝐏 𝐢𝐬 𝐩𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐟𝐨𝐫 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬?
Listen to Redpoint's Beth Scagnoli and Kris Tomes, as they clarify why brands should care about this and how 𝐝𝐚𝐭𝐚 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐚 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐞𝐝𝐩𝐨𝐢𝐧𝐭 𝐂𝐃𝐏.
Don't miss this discussion on data quality!