Content Pillars 🔥 | Why YOU NEED them in Your SOCIAL MEDIA STRATEGY!
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- Опубліковано 7 лют 2025
- Content pillars are a fantastic way to plan content fast and improve your overall social media strategy. If you're looking to create content fast and level up your social media marketing game in 2021, you're in the right place. In today's video, I'm explaining how to use content pillars, why you need them, how to find content pillars for business and how to use them in your content marketing strategy. All of that based on real content pillar examples. Content pillars are called many things like content buckets or content categories but in essence, they mean the same thing - the specific subjects that define your business and that resonate with your audience. Whether you're looking for content pillars for small business, content pillars for Instagram or any other platform, this video will explain everything you need to know before you choose yours. There are plenty of social media marketing tips out there but if I were to give just a few, this one would definitely be the one.
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WHO I AM: I'm Natalia, a content marketing specialist living in Edinburgh, Scotland. I create videos around marketing, productivity and optimization of your content creation process.
GET IN TOUCH: I’d love to hear from you, if you feel like chatting! DM me on Instagram - that’s the quickest way to get a response from me. If you want to go more in depth and have a bigger question, feel free to email me at hello@nataliakalinska.com. Can’t wait to connect with you! 🥰
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Thank you!
#contentmarketing #contentstrategy #socialmediastrategy
I spent the whole day watching videos about how to improve my content planning and THIS is the video with the info I was looking for. Thank you so much!
Me too!
Love to hear it, Elizabeth! ❤️ Great to have you here and all the best on your content journey!
Big hugs to you, Silvy! Thanks for watching ❤️
@natalia I’m learning about Content Pillars and your video was the first and last video I watched! I’m a health coach so your example was perfect for me! Thank you!
That’s so great to hear, I’m very happy the video was so helpful to you! ❤️ I hope you’re inspired to start creating your upcoming content!
Omg where have I been. Why did I just find out your video. You're really straight to the point and practical. This is helpful
Content pillars sure helps to be more orhelps you be more organized and efficient on Social Media! Good and useful video🙋♀️
Great explanation. I more understand content pillars in this 8 minute video than 2 hour webinar. Thanks, Natalia!
So glad to hear that, Baskoro! I hope it inspired you ✨ What are you creating your pillars for?
Vanessa Lao gives great explanations as well
This video was so so useful! I've been struggling to grow and stay consistent on IG because I feel like my audience is different there than it is here on YT, but coming up with content pillars to serve both types of people is genius! Thank you so much!
You got this, Kelsey! 😊 All the best with growing your channel and IG ✨
Love your video! (I also noticed that you’re living in Edinburgh - my husband and I lived there for a year!!)
This was an excellent video about content pillars.
I have recently launched my brand new business (sept 2021) and have been blessed with easy content ideas, due to the Christmas season. My business makes self care products using non toxic products enhanced with essential oils. Obviously Christmas is peak time for my business.
I feel like I haven’t had time to breathe since I launched, but am now sitting down (on Boxing Day) to work through my business planning for 2022. This video was super helpful in setting up my content pillars for 2022. Thank you!
Very helpful video! This will help me stay focused on what my content should focus around. Love, love, love your channel!
This makes total sense, I've been making more content for my art business lately but have been randomly creating content with no real direction or structure, this video is perfect, thanks!
That's so good to hear! I'm happy it's been helpful to you and good luck on your content journey ✨
Thank you so much Natalia mam for sharing content regarding content pillars which is not so intricate like other youtubers👍. I hope that further you will bring more informative videos to solve our queries🤝
OMG my mind is blown. This is so simple and easy to implement. My only question is, how do you recommend we ensure synchronicity between platforms. For example, I use IG to promote my YT channel and I'd want to be sharing aligned content on YT so I can refer to it on IG. Also, how do reels come into this?
The pillars I've identified for my natural hair focused content are: hair science/trichology, motivation/mindset, cultural reflections, normalisation (imagery of this hair texture), haircare tips, something else (this is content that shows me in completely different contexts just to switch things up - I'll use it mainly for travel).
Yay, I'm so happy to hear this, Asha! 💓 And thank you for the great question! If you're promoting a new UA-cam video on your Instagram, you could either treat it as a content promo goal or add a content promo pillar for yourself. With the latter, it would simply be another pillar added to your subject subgroups and you could make sure you have the space in your content calendar to cross promote your core content on different platforms.
The other way of categorizing it is as a separate goal for the post. If you think about it, every post on social falls under one or a few categories like educational, promotional, personal, engaging, inspiring etc. It's the same with your pillars. The Hair science & Trichology pillar is clearly educational, Motivation & Mindset is inspiring and engaging, Cultural Reflections is both educational and engaging, perhaps also personal if you're sharing your stories, etc. It's important to mix these types as well to make sure you're hitting on all the important goals of social media posts all the type and not overdoing it on one front (let's say, only posting educational content without promoting any of your resources, your services or your other platforms). Your latest video on the no oils no butters trend is very scientific so it belongs to the Hair Science & Trichology pillar. If you post about this video on Instagram, it could still falls within that pillar if you share a small tip or a snippet of information from the video but is also could be a purely promotional type of post like the one you shared on your profile.
So in short, either go for hair science/trichology, motivation/mindset, cultural reflections, normalisation, haircare tips, something else and content promotion as your content pillar set or you can leave out content promo as the pillar and just think of these posts in terms of their goal as well. Hope it helps and doesn't muddy the waters too much ;)
Useful video on content pillars and their importance. Knowing how to level up your social media marketing game is a key! 👍
Totally agree, Harry! 🙌
THANK YOU SO MUCHHHHHHHHHHHHHH. MY BRAIN WANTED TO EXPLODE TRYING TO FIND OUT HOW TO ORGANISE AND CREATE CONTENT.
You’re sooo welcome Gladys! 🎉 I’m glad it was helpful to you and good luck on your content journey!
Really appreciate that you’ve done this video. It is fantastic. Made me go right away and set my content pillars.
That’s so great to hear Lorena! ✨ I’m happy it was so helpful to you.
This is exactly the video I was looking for. Thank you for the explanations.
Amazing, love to hear it and I’m happy it was helpful to you Barry! 😊
Believe this or not, I just stumble upon this video which explained so much. Thank you for it helped me in a very big way.
Also for those who still struggles with finding content pillars, like I did. Let to this video over, actually a couple of times and while the video is playing, more ideas 💡 will come.
I’m so happy you’ve found it so useful, Khemraj! ✨
This is my first seeing this and it’s is GREAT!! Ideas but struggle with putting them into a pillar. I have a faith based Tshirt business for broken women of faith.
This is so helpful! I've struggled with content creation and long-term planning, but I can't believe how simple you put it. I can say I've put the blame on being in the insurance and finance industry and our lackluster topics of interest, but we definitely do more than that as a small business. You gave me a lot to think about just from this one video!
This is just fantastic! Thank you 😃.
You're very welcome, Lance! So happy it worked for you ✨
sooo good especially the end planning it out daily that makes it seem less overwhelming!
girl, i love you so much and thank you so much
Thank you for the information ☺️
You are one of the best UA-camrs who really gives the content your audience want. Will be looking forward to more of your content! ❤️❤️❤️
What a lovely comment! I’m so happy you’re finding value in my videos ✨ I appreciate you and it means the world! ❤️❤️❤️
Buenísimo!! 👏🏻👏🏻 Always sharing great strategy through easy steps... Thanks Nat!
As always, my pleasure, Daniel! 🤗
Thank you so much for the video! I have just started learning about content creating and content strategy, which is totally different from my background education. This really helps and you earn my subscribe :)
This is great stuff!🔑
Yay, love to hear this Mack! 😊
this video was very valuable! thank you1
This is very useful. I have two platforms. One as an artist-in-training and one as a publisher. I'll be sharing this link in my newsletters for other writers. Thank you!
Appreciate your kindness, Katy! 🙏 Best of luck with both your channels!
@@NataliaKalinska Thank you!
Thanks Natalia. Very helpful.
Thank you for this very valuable content! Im starting in my smm journey and your video gives me clear understanding of content pillar. 🥰
That's wonderful to hear, Judie! 💓 Good luck with your smm journey!
Awesome! This was so easy to understand!
That was the goal! 🙌 I’m so glad it resonated with you!
Love this!! Thank you dear! 😍
This video was so so useful!. thanks for sharing
You’re so welcome, Franklin! ✨ Very happy to hear it was helpful to you.
Thank you so much! This makes everything about content creation so much easier.
Right?! I’m glad you agree, Angelica ✨ All the best to you on your content journey!
This video is an absolute treasure! I'm trying to get my social media career to take off and this is the key. Thank you for sharing your knowledge ♥️
So useful video, Natalia. Thank you ❤
Thank you so much for watching! ❤️🙌
this is amazing
Thank you so much Perry! 😊
Fantastic!! This has really helped me organise my content one month in advance! Thanks Natalia, great tactics as always
That's so amazing! 👏 What's your platform of choice?
omg thank you so much for this
You’re so welcome! 🙏🏻 By the way, I’m working on a video related to content pillars too right now, hopefully I’ll be able to publish it within the next two weeks or so 🙌
I’m so thankful that I stumbled across this video. Extremely helpful for a budding entrepreneur, such as myself. Thank you, Natalia!!! ❤️
Yay, that’s so amazing to hear, J.! ❤️ Good luck on your business journey! ✨
@@NataliaKalinska you lol
Your energy and your content is amazing 💟 This is so helpful! 🙌
Food truck business: research, choose a concept, ect
Great work! Happy happy
Yay, thanks! 😊
Yes, build those content pillars!
Have you built yours already, Jess? ✨
@@NataliaKalinska I'm working on it, brick by brick!
Aweome video thank you! What do you do when you have multiple services you provide for instance: vocal coaching, performing and spiritual coaching. Would you put it under the same profile or make a new profile for the coaching business? 💕🙏🏼
Excellent video. Thanks
I’m so happy to hear it! You’re very welcome Helen 😊
Food Truck Startup- Research, Convept, Writing a Business Plan, Funding, Menu Development, Licenses and Permit, Equipment and Supplies, Marketing
Love it! 🥰 That’s a great choice of pillars and I’m sure it’s going to resonate with your audience!
Thank you so much. Good luck for your next ups
You're very kind, thank you Mirasha! 🙏
Amazing work!
Thanks a lot, Monika!
this woman is SO underrated
I imagine that the same can go for a non-profit like my cat rescue: content pillars 1. the rescue itself (of the cat or kitten) 2. Food and nutrition 3. shelters 4.Vet care (spay/neuter/vaccinations/medical care) 5. adoption / fostering 6. LOVE 7. Public awareness (outreach to the community)
Great video! Thanks! What software do you use to record your videos?
This was awesome and really helpful
I’m so happy to hear it!
Ahh this was so helpful!! I love the way you explain things!
Thank you so much for this video. Keep up doing great content.
You're very welcome, Jose 🙏 More to come!
Right on time.
Always here to serve 💪✨
@@NataliaKalinska Thank you
Great
I’m glad you’ve enjoyed it!
Thanks!
Really understood thanks
That makes me very happy! Thanks for watching 🤗
I just discovered this, never thought could be so simple!! Thanks! My question is that thing about set the content pillars always on the same days it's important? Or I can just cycle through the content pillars but changing the days? (I.e. some monday I do 1 pillar, some monday 2 pillar and some other I do another on that day?)
I’m so happy you’ve enjoyed this video! Absolutely, feel free to just juggle your pillars freely without assigning them to days. I’ve shared this tip since it’s a simple way of making sure you’re posting across all those pillars, but it’s absolutely fine to just mix and match as you go along! Good luck on your journey 💙🍀
thanks a lot!! Hope you do more videos about instagram or youtube. Have a nice day!! @@NataliaKalinska
Thank you, Natalia. What a clearly explained video! Much appreciated :) x
Love your content
Rewelacja 👍👍💪💪💪😊
Ogromnie dziękuję, Marta! 🙌🥰
Hey Natalia, thank you so much for sharing this amazing video! I love it so much! I am a Digital Content Strategist who is just starting out, if you don't mind what are some of the content pillars that I can use?
Thank you so much for sharing?
You’re very welcome Jodi-Ann! ✨
Super helpful, thank you! What is the name of the content planning tool you used around 6:57 into the video?
I’m so glad it was helpful to you, Curtis! ✨ The tool called Notion and I have a video about how I set up my content calendar there. It’s here if you want to take a look: ua-cam.com/video/WPB9Vy45HJ8/v-deo.html
Love your info!
Thanks for watching!
Hello! I’m always struggling with my content pillars and would love your input. I am a creative virtual assistant. I create graphics for mindset coaches, podcasters, and soul centered businesses, etc. What would you suggest as some content pillars for the above?
Thanks Natalia
Should I do 1 pillar post per website and create multiple websites or have multiple pillar posts on 1 website?
You’re very welcome, Paul. I’m not quite sure what you mean exactly, but basically one business - one niche - one website - a few related content pillars is the standard approach. Not sure what your unique position is of course but that should help you create varied content that serves your audience in many ways!
Cool stuff
Thank you!
Awesome content 👏
Thank you! ⭐
Very very Good. Keep it up!! 😊👍
As always, more to come! 💪✨
Can you use commercial songs on your instagram posts?
Hi Natalia! This was really useful:-) What could the content pillars be for Presentation Design for example?
Thank you!
You're very welcome 😊
Hi dear i really like your videos very straight to the point but please how can i know my content pillars for my skill as an email copywriter please reply thank u
Natalia I am from India Thanks for wonderful thought and content on pillar post. I was looking for great content on this topic
Please share the name of the tool you used in this video to list the topics of different pillars and under that there was a calendar to plan your content schedule with drag & drop features
Plz share this tool details
Waiting for your reply
I’m so happy to hear it, Priyadarshi! ✨ Appreciate you! The app is called Notion and I have a few other videos featuring it on my channel.
Struggling with content pillars for an ozone odor eliminator. Can be used to eliminate odor from pet beds, blankets, sporting gears, pillows, etc... Any help, please?
Great content! What app did you used on the end?
It's Notion, Lessy! My all time favorite app 💓
@@NataliaKalinska Amzing, It's a must try
! Thanks Nataliaaa
You’re so welcome! Please do try it and let me know what you think!
Such a great video! I’m creating a personal brand where I wanna talk about 1) ethical fashion & 2)conscious consumerism (ex. quality vs quantity, how to combine clothes in multiple ways etc). Do you have any ideas of content pillars I could possibly use?
This is great but is there a place that can help you figure out what your pillars are because I have no clue how to figure that out.
It will depend on what you do and what your ideal audience may want to hear about from you. Ask yourself a few questions:
- what you’re already an expert on,
- what your audience is interested in and needs help with
- what’s your unique perspective that you can bring to the table,
- what you offer (if you’re a business) that you should talk about to keep your business goals alive.
That should bring you closer to finding the perfect subjects to talk about.
thanks
I create affirmation art for children. What would my pillars be?
It depends on what your angle is! You can talk about mindfulness, positivity, maybe some parenting tips or art & crafts? There are tons of possibilities and you need to find your own voice and who you speak to! Hope it helps, Brooke! 💓
Wish i found this video before i flaked out on a social media management job😿
Hello Natalia, what tool do you use to plan content?
Hey Anibeh, I use Notion! Here's a video I made on how to build a content calendar: ua-cam.com/video/WPB9Vy45HJ8/v-deo.html ✨
Is "Share and edit as template" option free to all canva users, now?
Unfortunately, it's a Canva Pro feature only. You can use templates as a free user but not create and share them.
Nice
mem
Thanks a lot
I am managing a production company's instagram. Some content pillars i've used are : BTS, Full projects, Informative, Making of, Holidays... It is my first time managing such big and important accounts. Please let me know what can I add.
It looks like you have a good range of subjects covered there, Marcellina! 👏 You could throw in some team-related content (if that’s something your company is up for) to personalize the brand a bit. Some purely promotional posts around the services they offer would be beneficial too. Good luck on your journey! 🍀
1:00
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Fun Fact: This Video = Blah Blah without any Content
Plenty of other videos online if this one doesn’t work for you 😊
My content strategy has pillars like-educational,motivation,inspirational, entertaing,food and desserts for busy owners of restaurants and bakeries (niche) on Instagram!