How Pitmaster Matt Horn Developed His Signature ‘West Coast-Style' Barbecue in Oakland - Smoke Point

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  • Опубліковано 25 лют 2021
  • Horn Barbecue pitmaster Matt Horn fell in love with barbecue from a young age, when he learned to get a feel for how to make juicy, tender, and smoky brisket, ribs, and other meats from his grandfather’s smoker without even using a thermometer. Now, he cultivates his “West Coast-style” barbecue, inspired by a combination of Central Texas barbecue, traditions from the deep south, and Horn’s Bay Area roots, at his restaurant in Oakland.
    Credits:
    Producer: Connor Reid
    Director: Clare Major
    Camera: Clare Major, Hanna Lane Miller
    Editor: Connor Reid
    Executive Producer: Stephen Pelletteri
    Development Producer: McGraw Wolfman
    Coordinating Producer: Stefania Orrù
    Audience Engagement: Daniel Geneen, Terri Ciccone
    ----------------------------------------------------------------------------------------------------------
    For more episodes of 'Smoke Point,' click here: trib.al/6nNEW98
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КОМЕНТАРІ • 604

  • @gironic
    @gironic 3 роки тому +659

    You know he's a good business owner and great boss when he's getting interviewed and gives credit to his employees by name. Leaders take blame, and give credit.

    • @tungadilla
      @tungadilla 3 роки тому +15

      Agreed. humbling guy

    • @phillip8132
      @phillip8132 3 роки тому +7

      Totally agree, never heard it put so succinctly. Wish I had him for a boss.

    • @fjp9
      @fjp9 3 роки тому

      respect

    • @billyrubin2001
      @billyrubin2001 3 роки тому +2

      The man has skills and he’s humble, all the characteristics of a successful business owner.

    • @yabachaaa3250
      @yabachaaa3250 3 роки тому +6

      He can teach Trump a thing or two on leadership

  • @BadAccentHD
    @BadAccentHD 3 роки тому +437

    you can't argue with the price of bbq when you watch videos like this

    • @Woozlewuzzleable
      @Woozlewuzzleable 3 роки тому +32

      Yeah. I won't pay for an expensive steak dinner when I can make it exactly the way I like it at home with better sides but I can't do that at home.

    • @Amatersuful
      @Amatersuful 3 роки тому +4

      @@Woozlewuzzleable oh yah, there r so many steak secret out in the internet, y spend the money when u can just make it at home

    • @majoroldladyakamom6948
      @majoroldladyakamom6948 3 роки тому +1

      @@Woozlewuzzleable If not? Why not? Go for it!

    • @GlockRevolver
      @GlockRevolver 3 роки тому

      @@Woozlewuzzleable exactly

    • @juniorlovell2833
      @juniorlovell2833 3 роки тому +8

      Our bbq guy raises his beef and chickens and pigs and passes on the savings 😉 I had better but he's a great guy and for 25$ you get a whole chicken 1/2lb brisket and 1/2 rack spareribs and smoked scrapple

  • @stanley2903
    @stanley2903 3 роки тому +79

    "In life there is a certain measure of patience that we all must exercise...there are things we all want to accomplish, that we all want to achieve. It relates to bbq in the sense of where in order to get the product that we have, there is patience that takes place within the cooking process but also the person that is preparing the food and we get a result that is reflective of excellence." BBQ Philosophy...love it.

  • @ioannhauer9620
    @ioannhauer9620 3 роки тому +247

    What an incredible guy. You could just tell what a master he is. How clean his establishment is. Really incredible. I want some of that meat!!!

    • @jtaustinmusic
      @jtaustinmusic 3 роки тому +3

      I mean, he just opened like 3 weeks ago.

    • @smokeking85
      @smokeking85 3 роки тому

      Actually 6 months ago

    • @doit5084
      @doit5084 3 роки тому +1

      His meat?

  • @xcH1NOx1
    @xcH1NOx1 3 роки тому +380

    Hats off to you Matt, true Bbq is an art that requires patience,persistence and dedication. Support locals businesses and eateries if you can during these times. 🙏

    • @joegaming2583
      @joegaming2583 3 роки тому

      @S Hendriks All animals should be exterminated tbh

    • @joegaming2583
      @joegaming2583 3 роки тому

      @S Hendriks Just use photosynthesis

    • @nvrluki7608
      @nvrluki7608 3 роки тому

      @S Hendriks tasty, tasty murder.

    • @bananamanbro6613
      @bananamanbro6613 3 роки тому

      if meat is murder, why does it taste so damn good?

    • @afrozali4102
      @afrozali4102 3 роки тому

      @S Hendriks ummm.....

  • @benbegley2890
    @benbegley2890 3 роки тому +41

    Everything looks amazing but those oxtails, my god. This guy knows his craft.

  • @Loptice8621
    @Loptice8621 3 роки тому +57

    This man really reminds me of the great sushi masters, with his attitude skill and attention to detail. I would sure love to try his BBQ one day.

  • @kizzawulf9
    @kizzawulf9 3 роки тому +245

    Im from Aus and would travel to the US just for that BBQ...

    • @aussieflintkapping
      @aussieflintkapping 3 роки тому +26

      I'm in Aus too and I'd do the same
      Also go to bed bruh it's late af here

    • @boobookittyface9622
      @boobookittyface9622 3 роки тому +7

      In the UK and wish we could get BBQ close to this.

    • @YaguPL
      @YaguPL 3 роки тому +4

      I agree. I wish BBQ was more popular in Poland.

    • @panchopanchito7984
      @panchopanchito7984 3 роки тому +6

      I'm 20 minutes away

    • @SANDYFRECKLE
      @SANDYFRECKLE 3 роки тому +1

      Same here, dude why don’t they have place like that here? Or if they attempt to do that, it’s crazy expensive!! Bbq is blue collar food

  • @rail2railnose2tail
    @rail2railnose2tail 3 роки тому +24

    this guy could easily talk for hours about his bbq journey and i wouldn't want it to end

  • @jtaustinmusic
    @jtaustinmusic 3 роки тому +40

    This dude is a legend before he even opened up shop in Oak.

  • @mikehorton6195
    @mikehorton6195 3 роки тому +3

    The pride you take in your art really shows. And your attitude towards your customers everything about this speaks of integrity and work ethics. To go to work every day knowing that you love your job must be satisfying.

  • @ep1ksasha302
    @ep1ksasha302 3 роки тому +116

    Word of the day:
    m a h o g a n y

    • @12jalbrandao
      @12jalbrandao 3 роки тому +2

      Came here looking for this

    • @sastha9310
      @sastha9310 3 роки тому

      Very common paint color for windows

    • @ep1ksasha302
      @ep1ksasha302 3 роки тому

      @@sastha9310 you must be fun at parties

  • @tjj2343
    @tjj2343 3 роки тому +39

    The man is a genius. That all looks delicious.

  • @feliciaalbanese3338
    @feliciaalbanese3338 2 роки тому +1

    Learned a ton of priceless tips!

  • @brycewalburn3926
    @brycewalburn3926 3 роки тому +10

    20 seconds into this video, and I've already saved this restaurant in Google Maps for the next time I'm in Oakland

  • @fredyl4084
    @fredyl4084 3 роки тому +7

    I live nearby. Healthy lines weekly. It is absolutely worth the wait. Well deserved success. Congrats to Matt Horn & team!

  • @edwarren690
    @edwarren690 3 роки тому +3

    Hands down the best BBQ I’ve ever had! Well worth the wait, and keep doing ya thang

  • @billyrubin2001
    @billyrubin2001 3 роки тому +4

    Man, those beef ribs look great!

  • @beardg304
    @beardg304 3 роки тому +2

    Looks good! Tx style bbq

  • @GlockRevolver
    @GlockRevolver 3 роки тому +4

    I dunno why, all the things to watch on UA-cam or TV, I love watching BBQ stories. Love watching Rodney Scott stuff, still think he deserves his own show.

  • @jasonscott6478
    @jasonscott6478 3 роки тому +4

    Looks like he is doing everything exactly the way it should be done. Nice place, nice work, nice owner, and NICE LOOKING grub. Makes me wish I lived in Oakland.

  • @galaxy_brain
    @galaxy_brain 3 роки тому

    Best series on this channel

  • @Samanosuke2727
    @Samanosuke2727 6 місяців тому +1

    Hits different that same place got violated by fires & vandalism. This deserves a comeback.

  • @asalazar
    @asalazar 3 роки тому +2

    Ya’ll doing Bay Area proud with these features...keep it up! 👍

  • @JJL3EE
    @JJL3EE 3 роки тому +57

    I will be trying them this weekend. Their right in my backyard. Lol

    • @mario15393ify
      @mario15393ify 3 роки тому +2

      Same brah, definitely gonna check it out tomorrow

    •  3 роки тому +4

      Do not forget the bread pudding. You will not regret it. Mark my words.

    • @TheGreatHohenheim
      @TheGreatHohenheim 3 роки тому +1

      so jealous - enjoy

    • @turtlepowersf
      @turtlepowersf 3 роки тому +1

      How was it?

    • @grimeystimey7368
      @grimeystimey7368 3 роки тому +1

      I might see you there
      From Richmond

  • @Counterhoe
    @Counterhoe 2 роки тому

    An artist in his craft.

  • @619onmine
    @619onmine 3 роки тому +8

    It’s the love he gives to his food. Looks delicious.

  • @Ragnarok043
    @Ragnarok043 3 роки тому +17

    just realized this place was the former spot of my favorite chicken and waffles, Brown Sugar Kitchen. i definitely need to stop by for a plate

  • @iCEBERG711
    @iCEBERG711 3 роки тому +7

    As a person from East Carolina I’m always skeptical about other states bbq except Tennessee and Texas. This man NAILED IT!! Everybody has their own style and techniques and I wish I could try his.

    • @robertb7643
      @robertb7643 2 роки тому

      Tf is east Carolina

    • @iCEBERG711
      @iCEBERG711 2 роки тому +3

      @@robertb7643 it’s definitely not west Carolina I’ll tell you that much.

    • @user-ib7rk9yj2r
      @user-ib7rk9yj2r 2 роки тому

      Westcoast California Homie

    • @user-ib7rk9yj2r
      @user-ib7rk9yj2r 2 роки тому

      @@iCEBERG711 🤣🤣🤣🤣🤣🤣👍🏿👍🏿👍🏿👍🏿👍🏿

  • @Isseki_Nicho
    @Isseki_Nicho 3 роки тому +2

    5:08 that was powerful. I really needed to hear that

  • @SHSNJROTC
    @SHSNJROTC 3 роки тому

    love the way how this gentleman carries himself, keep up the good work out there!

  • @georgeclinton6833
    @georgeclinton6833 3 роки тому +1

    Damn this smoke point serie makes me want to catch a flight and taste as many bbq spots as I can. Love the simplicity of bbq.

  • @conceptchannel1112
    @conceptchannel1112 3 роки тому +12

    It looks like he is doing everything right, he has No competition, I am so glad Q is being offered in a bbq desert....

  • @stevenagy7152
    @stevenagy7152 9 місяців тому

    Beautiful work and amazing results.

  • @crazzzzydood
    @crazzzzydood 2 роки тому +5

    Iv eaten all around the world, and worked in several Michelin star restaurants. Horn barbeque is God Tier; and Mat is literally one of the most humble people I’ve met in my life. One of only a few reasons I would every go back to the Bay Area.

  • @nahfammmm354
    @nahfammmm354 3 роки тому

    The work, time, and knowledge that go into preparing great food are so underappreciated!

  • @ericthomas3926
    @ericthomas3926 3 роки тому +1

    The commentary in the look of that meat brought a tear to my eye

  • @AndreasGeorgiades
    @AndreasGeorgiades 3 роки тому +12

    BBQ is the food I miss the most from the US. That and Mexican.

  • @larrycobb5798
    @larrycobb5798 3 роки тому +1

    Being from Louisiana, I can definitely see the southern influence that he received from his grandpa. This looks absolutely delicious!

  • @kuri369kuri
    @kuri369kuri 3 роки тому

    Mr. Horn,
    That sir looks amazing. If I find myself anywhere on the west coast in the near future I will most assuredly be stopping by. My mouth watered through this whole video......

  • @NYCfrankie
    @NYCfrankie 3 роки тому +1

    His beef ribs look 🔥🔥🔥 no 🧢

  • @Passionforfoodrecipes
    @Passionforfoodrecipes 3 роки тому +25

    I respect the hell out of the fact that they're just using salt and pepper as the rub!
    People get so carried away with having a complicated spice rub they forget barbecue is all about the meat.
    Sorry no spicy food pun today! *I'd hate to rub it in.*

    • @ernestogastelum9123
      @ernestogastelum9123 2 роки тому

      umm it wasnt just a salt and pepper rub, he listed like 3 more spices mixed in after he said S&P

  • @chuck_nazty
    @chuck_nazty 3 роки тому

    Oakland proud!

  • @felixgarciacordova3636
    @felixgarciacordova3636 3 роки тому

    ¨Labor of Love¨ ...Bless your heart Pit Master Matt..You inherited a Golden Heart from your ancestors, Blessed be all of them. One day I will visit Horn BBQ, Best wishes from Ecuador-South America

  • @Young_Bourdain
    @Young_Bourdain 3 роки тому

    Mans killin' it

  • @richardguerra1712
    @richardguerra1712 3 роки тому

    Im gonna try this place next time im in oakland.god bless this man

  • @TheTrill334
    @TheTrill334 3 роки тому

    He knows his history. Great job

  • @christophermm23
    @christophermm23 3 роки тому

    That is some serious work/love/passion!!!!!

  • @robertsonderman8483
    @robertsonderman8483 3 роки тому +10

    all of this look awesome. and this guy definitely knows what hes doing.. but this guy is cooking and serving step by step exactly like almost every "new school" Texas style BBQ place. Definitely nothing wrong with that but this is Texas Barbecue.

    • @ThydaCookingTV
      @ThydaCookingTV 3 роки тому +1

      I love Texas BBQ

    • @pumpupthevolume4775
      @pumpupthevolume4775 2 роки тому +3

      I don't think you get it. This is in the Bay Area where there really is NO good Texas BBQ.

    • @yesnome
      @yesnome Рік тому

      @@pumpupthevolume4775 literally this, I'm hoping that going here will give me the proper bbq welcoming I deserve

  • @chrism5923
    @chrism5923 3 роки тому +2

    Been in Oakland 13 years how have I never heard of this spot!

    • @Shadowboost
      @Shadowboost 3 роки тому

      It just opened up recently in pandemic

  • @JayTheRed8
    @JayTheRed8 3 роки тому

    Master of his craft!

  • @williejones9335
    @williejones9335 3 роки тому +2

    That is type of cooking. You seem to take so much pride and passion when you are cooking. Keep doing what you are doing. Be blessed 🙏

  • @RumandCook
    @RumandCook 2 роки тому

    Great behind the scenes view of a BBQ business on a large scale. It's definitely a labor of love and an art to turn out fine food!

  • @sprig6043
    @sprig6043 2 роки тому

    Very nice setup in and out of the premises. Lucky man

  • @l-wolverine2211
    @l-wolverine2211 3 роки тому +1

    American Cuisine at its finest, and proud to share with gourmets all over the world.

  • @thetrailoutthere
    @thetrailoutthere 3 роки тому

    That's how you know it's done right, all instinct and minimal technology. Definitely visiting this place within the next few days.

  • @pleasantsville
    @pleasantsville 3 роки тому +3

    Looks like I’m taking a trip to Oakland (from South Bay) soon. Can’t wait to try this.

    • @HazeyCazeyTv
      @HazeyCazeyTv 3 роки тому +1

      I’m going too. I’m from Oakland, but currently in Texas. First place I’m going to as soon as I head home

  • @sharkcitywarrior5485
    @sharkcitywarrior5485 3 роки тому +2

    Sooooo Good!!! Dropped by a few weeks ago. Definitely worth the trip

  • @1uch1n11
    @1uch1n11 3 роки тому

    beautiful techniques. very well done

  • @InFamousAlex209
    @InFamousAlex209 3 роки тому

    Was just there last weekend and on a Saturday got there a little past opening the line was already far down the street, they had a dj going for the patio area out back playing all the right music, waited about an hour and a half in line but let me tell you, as soon as we got in there and ordered some of the brisket and beef rib with a side of brisket beans and Mac n cheese and maaaaaaaan. I was in heaven, the beef rib was exploding with flavor and would literally melt in your mouth and the brisket was tender and juicy as could be. I hadn’t had bbq like that since I was in Texas and tried all the spots out in Dallas, Austin, and San Antonio. 12/10 recommend if you don’t mind the wait but that’s pretty standard at most bbq joints like this. You have the option to order ahead of time and just pick up too

  • @Alex-zi1nb
    @Alex-zi1nb 3 роки тому +1

    wow...that is a hell of an operation. from that beautiful indoor pit to all the ones outside, including the monster on top of the flat bed trailer. doing all that volume but keeping such high standards, kudos to matt and the team. would love to try some one day

  • @PKNWP
    @PKNWP 3 роки тому +3

    Eating Horn Barbecue takeout as I watch this video 😈😈😈 this new series on Oakland restaurants is awesome Eater!

  • @MBustos828
    @MBustos828 3 роки тому

    Seems like a wonderful man who truly loves his craft. Way to represent CA, good sir! Will definitely swing by next time I’m in the town!

  • @JaySGoodman
    @JaySGoodman 3 роки тому

    How could anyone dislike this video?

  • @henryhytmiah4844
    @henryhytmiah4844 3 роки тому

    God bless this man, dedication patience passion

  • @nicky0014
    @nicky0014 3 роки тому

    Amazing work. currently drooling for some of that awesome barbeque

  • @Ozzy_2014
    @Ozzy_2014 3 роки тому +36

    And that is why I won't go vegan.

  • @al145
    @al145 3 роки тому

    Oh man, those ribs look phenomenal

  • @bullmilk
    @bullmilk 3 роки тому

    Everything on that menu looks fantastic. Smoked oxtail definitely has me interested.

  • @jackrobinson4882
    @jackrobinson4882 3 роки тому

    I'll definitely be going hear this weekend!!!
    Can't wait!!!

  • @lor1701
    @lor1701 3 роки тому

    I could watch this guy talk about food all day.

  • @truttman
    @truttman 3 роки тому

    That bark on those beef ribs is unreal.

  • @TheChefmike66
    @TheChefmike66 3 роки тому

    I love this channel. Even when I think the title is mundane, or sounds like something I've watched twenty times before, every single time I'm completely riveted to the screen. Whatever the topic, they are all spectacular IMHO.
    I love it how it's missing a large TV personality blabbing on. It's just the artisans talking. I love it.
    I have not gone too far back in the timeline, so I am hoping that it was always this way on Eater.

  • @Socrates21stCentury
    @Socrates21stCentury 3 роки тому

    Wow, I'm from Texas, and you are spot on with your technique !!!

  • @mikeboie2868
    @mikeboie2868 3 роки тому

    hardwork Pays off well done

  • @tubetoprocker
    @tubetoprocker 3 роки тому +1

    Who here remembers Flints in Oakland? Legendary BBQ, some of the best I have ever had.

    • @blackcutlass1
      @blackcutlass1 2 роки тому +1

      I heard the grandkids were trying to bring it back and they did a couple pop ups about 2 years ago. This comment just reminded me about them I'll have to look into that again

    • @tubetoprocker
      @tubetoprocker 2 роки тому

      El Yoch I hope they do!

    • @blackcutlass1
      @blackcutlass1 2 роки тому +1

      @@tubetoprocker they have an official ig page and it said they were looking to open up in August or September at their own brick and mortor restaurant

    • @blackcutlass1
      @blackcutlass1 2 роки тому

      @@tubetoprocker they're currently selling the sauce in jars according to the ig page and they sold out flintsbarbeque is their ig name give a follow for any updates. I know I followed them for that same reason. I'll never forget the day I first tried their links. I was 4 years old sitting with my father looking out at lake Merritt on a sunny afternoon, crazy how certain foods bring back certain memories huh? 😂

  • @mikeweber6565
    @mikeweber6565 3 роки тому

    OMG man, those beef ribs look amazing.

  • @tbolt
    @tbolt 3 роки тому

    Being from Lexington NC known for BBQ it was a joy to watch this video as you have a great passion for what you do and you do it very well. Much continued success. Tom Everhart

  • @abob2457
    @abob2457 3 роки тому +1

    Great stuff

  • @PUNKROCKSTHEBEST
    @PUNKROCKSTHEBEST 3 роки тому +6

    Why people dislike?
    Those people are clowns. Matt Horn does good work and makes the best BBQ in da Bay

  • @dvsn23
    @dvsn23 3 роки тому

    Looks amazing I will definitely be checking this place out !

  • @danidevours
    @danidevours Рік тому

    Everything looks so delicious.

  • @matthewreinemann7098
    @matthewreinemann7098 3 роки тому +1

    Went to Horn a few weeks ago and it was so worth it! Compares super well with BBQ down south

  • @morganchilds9054
    @morganchilds9054 3 роки тому +19

    God DAMN that looks good. When he was slicing up that hot link I started to just go "oh oh oh oh oh" over and over again. Drool everywhere. I'm coming for ya next time I'm in the Bay area!

  • @Dessydd
    @Dessydd 3 роки тому +1

    Fabulous BB-Que. Wish I could travel. One day I will. Epic skills mate. Well Done. Love from London!

  • @raider2071
    @raider2071 3 роки тому

    That looks amazing

  • @maxmoovin
    @maxmoovin 2 роки тому

    Beautiful hard work and love. I'm definitely going to stand in line for a tray of your craft meats.

  • @41000mf
    @41000mf 3 роки тому

    such an eloquently spoken man

  • @PhillipSiddiq
    @PhillipSiddiq 3 роки тому

    Worth Every Bite! 😀

  • @brettwoods9667
    @brettwoods9667 3 роки тому

    I have got to get to Oakland , Marc even across the internet you can feel your love for BBQ and it looks unreal, hope to try it some day!

  • @tylerofviolence
    @tylerofviolence 3 роки тому

    matt does it right and what a legend

  • @Tomatotor
    @Tomatotor 3 роки тому +1

    Im from france and i would love to try this one time !

  • @solitaruslupus7557
    @solitaruslupus7557 3 роки тому

    There something just beautiful about barbecue

  • @markstewart6590
    @markstewart6590 3 роки тому

    Freaking amazing a true pro at what he does!

  • @fixsalot7133
    @fixsalot7133 3 роки тому

    Wow. That Smoked Turkey Breast looks amazing! I usually wouldn't consider turkey on my bbq plate, but man did that look good.

  • @Single_penguin
    @Single_penguin 3 роки тому

    This guy is a cooking philosopher

  • @drewjohn6847
    @drewjohn6847 3 роки тому

    literally, my dream meal at the end...

  • @juannavarro8395
    @juannavarro8395 3 роки тому

    My mouth is watering

  • @chrisgriffin4012
    @chrisgriffin4012 3 роки тому +14

    Cliff notes:
    Patience
    Oxygen fire
    Mahogany color
    Keep it moist

  • @Seven7ails
    @Seven7ails 3 роки тому

    Bbq made with passion, science, and fam traditions 🤤