303 DAY: DJ Pierre and the Roland TB-303

Today on #303DAY, we celebrate the iconic silver box that defined the genre of acid house-the Roland TB-303 Bassline Synthesizer. With an unmistakable sonic signature brimming with warmth, energy and character, the iconic silver box defined the acid house movement of the late 1980s.
Widely misunderstood when launched in 1981, the true revolution began several years later when electronic music producers rediscovered the quirky box, unleashing the hypnotic, liquid sound that captivated a generation. While we may never really understand why the 303 sound makes people want to dance, there is no denying its power, influence, and unwavering ability to get a party started. It just works, even after all this time.
In this video, we speak to Roland Lifetime Achievement Award winner DJ Pierre, whom as part of the group Phuture, defined the sound that gave birth to a genre of music that continues to evolve to this day. DJ Pierre shares his story on the TB-303 and how 'that' sound originated.
Learn all about the machine, the musicians and the movement it inspired on our special celebration page www.roland.com...